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Tag: Independence day

  • This Independence Day, McDonald’s tells you the story of the #TrulyIndianBurger

    This Independence Day, McDonald’s tells you the story of the #TrulyIndianBurger

    MUMBAI: McDonald’s is often looked at as the quintessential ‘western brand’. This often leads people to assume that the house favourite burgers from McDonald’s India are also ‘western’ in their origin.

    In an attempt to bust this myth and create awareness about the sourcing story and Indian origin of McDonald’s India’s food, this Independence Day, Hardcastle Restaurants Pvt. Ltd. (HRPL), the master franchisee of McDonald’s in West and South India, is telling the fascinating story of the “Truly Indian Burger”. Conceptualized and executed by the 22feet Tribal Worldwide, the ‘Truly Indian Burger’ campaign explains how the McDonald’s burgers are an amalgamation of the best agricultural produce from across India.

    Led by three 15-seconder digital films, the campaign is being further supported by an interactive microsite (best experienced on mobile handsets) which tells the sourcing stories of key ingredients of McDonald’s food products in an engaging way. People visiting restaurants can simply scan the QR Code on the tray-mat to know the sourcing story of their favourite burger. The campaign has cumulatively reached over 1 million people.

    A person sitting at a table

    Description automatically generatedEach time you bite into your favourite McVeggie Burger, aren’t you thrilled to taste the fresh, crunchy lettuce? It’s no ordinary lettuce, but the Iceberg variety which makes its way to your plate from the mountains of the Nilgiris. Fun fact – McDonald’s pioneered lettuce farming in India. There was no locally-grown good-quality lettuce available in India till McDonald’s introduced it into farming in India.

    Click on the tile to watch the video

    The second film- Jalapenos, talk about the burst of flavour every time you bite into the jalapenos in your Maharaja Mac burger. Where do you guess McDonald’s gets those from? Mexico? Spain? Naah! These spicy jalapenos in your burger come from the state of Karnataka. Mind-blowing, isn’t it?

    Click on the tile to watch the video

    What about everyone’s favourite McAloo Tikki? Have you wondered what makes it so special? The delectable burger that’s now a global favourite is made from potatoes grown exclusively for McDonald’s India in the state of Gujarat. And the Whole Wheat Buns, that everyone loves so much, are from Maharashtra! This story has been aptly captured in the campaign’s third film.

    Click on the tile to watch the video

    So, there is a bit of India in every bite of your delicious McDonald’s burger!

    Speaking on the campaign, Arvind RP, Director –Marketing and Communications, HRPL said, “Our goal has always been to only use the best and the freshest ingredients to make the food we serve. To ensure this, over the years, we have invested significantly to bring in global best practices and the latest farming technologies to India that empower our farmers to locally grow and produce world-class ingredients.”

    They say that Unity in Diversity is the true representation of Indian culture. And this Independence Day, McDonald’s India is celebrating the diversity of its ingredients. Because why not! After all, these burgers are as Indian as they get.

  • This Independence Day, United Colors of Benetton celebrates #UnitedByHarmony

    This Independence Day, United Colors of Benetton celebrates #UnitedByHarmony

    MUMBAI: Taking forward its legacy of addressing purposeful subject through #UnitedBy series, United Colors of Benetton presents a thought provoking digital film #UnitedByHarmony to showcase how a simple act of compassion and mutual understanding can allow a nation as diverse as India, to co-exist in harmony and peace. United Colors of Benetton commemorates India’s 73rd Independence Day by spreading this simple yet powerful message of uniting the nation through simple acts of harmony with a heartwarming digital film. Inspired by a true story of a Delhi resident, Sania Ahmad, showcases a simple yet profound act of inter-faith harmony that takes place in a Muslim locality during the Hindu festival of Navratras. The film recognizes the thoughtful and honest effort of a girl who in her own little way is spreading a powerful message. Through this the brand intends to inspire the whole nation and create a path for national integration!

    The film opens with a view of a fully lit and decorated Hindu temple wherein a group of individuals, clad in traditional clothes sing religious songs accompanied with musical instruments, at a high volume. Suddenly everyone stops and takes a pause, when one of the elder members takes a look at his watch and urges the others to do so too. A hush falls upon the temple as the devotees go quiet in the middle of the ‘bhajan’. As the film progresses, it indicates, that the sudden silence was exercised by the large Hindu devotees in the temple to allow the ‘Azaan’ (Islamic call to worship) from the nearby mosque to be heard by the devout Muslims without any disturbances. The film ends on this emphatic and graceful note that when there is a genuine intent to respect and co-exist in peace, all it takes is simple thoughtful acts like these to bind the diverse social fabric of this nation in unity, harmony and empathy. 

    Speaking about the film, Mr. Sundeep Chugh, CEO, Benetton India Pvt. Ltd, said: “As we mark India’s 73rd Independence Day, we are still striving to achieve holistic unity and peaceful co-existence. There are many Indians who work tirelessly to keep together the social fabric of our nation, #UnitedBy is a salute to their efforts.

    Benetton’s new campaign, UnitedByHarmony is our heart-felt and sincere attempt to showcase how each one of us has the power to stand up against the divisive landscape by simply being thoughtful and respectful towards others who might have a different belief system than our own.

    Benetton strongly believes in highlighting the social causes and knitting the diverse colors of India together promoting national integration! We will continue to celebrate the true heroes of our nation with our iconic series of #Unitedby.”

    Crafting a strong journey, Benetton India released its first India centric short film #UnitedbyPlay three years ago on Independence Day 2016, using the two biggest influences in a country that is obsessed with hero worship – Cricket and faith. #UnitedbyPlay was followed by an emotional video #UnitedByFaith that was released in 2017 depicting the endearing story of an unsung hero – Noorul Hasan, a Muslim resident in Lucknow who gave up a part of his house to restore an abandoned old Hindu temple that he shared a wall with. In 2018, Benetton India once again took a strong stand for ‘Unity’ showcasing the different perspectives of two generations as they explore the concepts of diversity and national unity through their campaign #UnitedByHope. 

    #UnitedByHarmony, as a campaign urges the citizens to share their story of harmony, peace and brotherhood on the social handles of Benetton India- one of which in turn will stand a chance to become the next film in the #UnitedBy series 2020

  • Sony MAX and Sony MAX2 to showcase chartbuster movies this Independence Day

    Sony MAX and Sony MAX2 to showcase chartbuster movies this Independence Day

    MUMBAI: As India celebrates its 72nd Independence Day, Sony MAX and Sony MAX2, the country’s leading movie channels are all set to entertain film enthusiasts with a marathon of blockbuster movies all day long beginning at 12 noon on 15th August.

    Offering a potpourri of iconic movies ranging across various genres, Sony MAX will showcase heroism at its best with south dubs like ‘Baahubali2: The Conclusion’ and ‘Sivaji The Boss’, while giving its viewers a sneak peek into the life of a RAW agent with movies like ‘Tiger Zinda Hai’ and ‘Tik Tik Tik’. Sony MAX2 on the other hand will showcase patriotism with ‘Tiranga’ and entertain viewers with an assortment of smashing hit movies like ‘Karan Arjun’, ‘Dil Toh Pagal Hai’ and ‘Aashiq’.

  • Star Movies celebrates box office successes with the billion dollar countdown pop-up theatre

    Star Movies celebrates box office successes with the billion dollar countdown pop-up theatre

    MUMBAI: Star Movies presents Billion Dollar Countdown Pop-Up Theatre, celebrating cinema’s highly successful movies. The long bouquet of movies includes Titanic, Marvel Studios’ Avengers: Infinity War, Deadpool 2, Logan, Independence Day, War of the Planet of the Apes, Thor: Ragnarök, Night at the Museum and Iron Man 2. With an overall Box Office collection of over $8.5 Billion, these movies stand for their impeccable storyline and power-packed performances by Samuel L Jackson, Robert Downey Jr., Will Smith, Ben Stiller, Chris Hemsworth, Kate Winslet, Leonardo Di Caprio, Ryan Reynolds, Hugh Jackman and many more.

    Marvel’s Avengers: Infinity War was one of the most anticipated movies of 2018 as it started the culmination of the MCU Phase 3 and brought together characters from over 20 movies together. Thor: Ragnarok was the introduction of New Zealand’s renowned filmmaker Taika Waititi in the Marvel Cinematic Universe. With a bold style of movie making and pragmatic approach to characters, his directorial was loved by Marvel fans across the globe. Also, he reprised the role of Korg in the film that was added in Avengers: Endgame as well. Marvel recently also announced Jane Foster as the female Thor in their phase 4 movie Thor: Love and Thunder. The Pop-Up ends with one of the timeless love stories of the generation, Titanic which grossed over $2.1 Billion worldwide and is the third highest-grossing movie of all time.

    Get set with some popcorn for these Billion dollar beauties and get your weekend’s worth.

  • ZEE5 curates & creates special content this independence day

    ZEE5 curates & creates special content this independence day

    MUMBAI: This Independence Day, ZEE5, India’s fastest growing OTT platform premieres two original web series– Gondya Ala Re in Marathi and Satyameva Jayate in Bengali. The platform has also acquired rights for the world digital premiere of the critically acclaimed The Tashkent Files. In addition to this, ZEE5 will also release a special Independence Day anthem – Hum Hai India, celebrating “Unity in Diversity” showcasing the beautiful and diverse landscape of India along with its vibrant culture and people who are as different as chalk and cheese, yet connected as Indians.

    Popular Bollywood personalities Arjun Rampal, Gul Panag, Jimmy Shergill, actors of TV show Guddan Tumse Na Ho Payega – Kanika Mann and Nishant Malkani feature in the anthem sung by Neeti Mohan, Abhay Jodhpurkar and Parry G. The anthem is in partnership with Vivo. 

    Gondya Ala Re, a 10-episode web series based on Chapekar brothers from Pune is a historical thriller highlighting the first youth armed revolutionaries of India. The three brothers killed a tyrannical officer W.C. Rand whose atrocities in Pune had devastated the city. Directed by Ankur Kakatkar and helmed by Sunil Barve, Bhushan Pradhan, Kshitish Date, Shivraj Waichal, Bharat Dabholkar and others, it showcases the hustle and valor of three unsung heroes.

    Satyameva Jayate, a 7-episode Bengali thriller web series about how justice prevails even in a corrupt system. The series, directed by award winning director Arindam Sil features actors Arjun Chakraborty, Souraseni Moitra, Vipin Sharma, Jayant Kriplani and Sudipta Chakraborty.

    The Tashkent Files starring Naseeruddin Shah, Mithun Chakroborty and Shweta Basu Prasad in leading roles. Directed by Vivek Agnihotri, the film exposes the mystery behind the death of our late Prime Minister Lal Bahadur Shastri.

    In addition to this the platform will also present the superhit film URI – The Surgical Strike in Tamil and Telugu on 10th August.

  • This Independence Day, Zee English Cluster encourages viewers to live free with ‘1947’ on &flix and ‘Privé Rise Up’ on &PrivéHD

    This Independence Day, Zee English Cluster encourages viewers to live free with ‘1947’ on &flix and ‘Privé Rise Up’ on &PrivéHD

    MUMBAI: “For to be free is not merely to cast off one's chains, but to live in a way that respects and enhances the freedom of others,” Nelson Mandela’s hard-hitting words still hold relevance. As the nation commemorates its victory over slavery with the 73rd Year of Independence, Zee English Cluster paints our television screens in patriotism. &flix brings to you a special week-long property ‘1947’ starting Monday, August 12, weeknights at 9PM and &PrivéHD has a day-long block – ‘Privé Rise Up’ on Thursday, August 15, 11AM onwards.

    How far are you willing to go to protect what’s yours? What price are you willing to pay to seek the truth? With ‘1947’ on &flix, prepare to leap forth into the fierce battlegrounds with a power-packed line-up of movies which includes award-winning films such as Gods Of Egypt, Jack Reacher: Never Go Back, Mission: Impossible – Rogue Nation, G.I. Joe: Retaliation, Fury, and The Patriot among others.

    From drug lords and international terror organizations to espionage and deadly missions; witness the action with ultimate heroes of Hollywood like Arnold Schwarzenegger, Tom Cruise, Brad Pitt Channing Tatum and many more. One of the most acclaimed American war films, Fury is the story of ‘Wardaddy’ (Brad Pitt), together with his five-man crew, as they embark on a life-threatening mission to attack the Nazi army. An action-spy film from the most successful franchise series, Mission: Impossible – Rogue Nation depicts Ethan (Tom Cruise) on a chase to take down Syndicate – a terror organization before their next attack. The exciting line-up for ‘1947’ features all of this and much more!

    Bringing stories of courage and compassion, victory and valour and the footsteps to glory – Privé Rise Up on &PrivéHD promises to leave you with a rush of inspiration. Meet the great men who fought relentlessly to free the society of all evils and feel the other side of their stories with a promising line-up of award-winning movies.

    A film set against the canvas of First World War, Steven Spielberg’s six-time Academy Award nominee, War Horse, as part of Privé Rise, depicts the unbreakable bond and loyalty between Albert and his horse Joey. Another one of Spielberg’s masterpieces, Lincoln, which depicts the quest of the greatest President in American history Abraham Lincoln to abolish slavery, bagged two Academy Awards among other nominations. The line-up also includes two other Academy Award winning movies namely Quentin Tarantino's Django Unchained based on the journey of a freed slave and Mandela: A long Walk to Freedom that chronicles the life of the greatest leader in his fight against Apartheid – Nelson Mandela.

    &flix offers some of the choicest Hollywood movies and the maximum number of television premieres and is available in the Zee Prime English Pack that includes 4 premium channels – &flix, Zee Café, LF and WION at a very attractive price of Rs 15/- per month only. For those who appreciate nuanced cinema, &PrivéHD brings riveting and award-winning films that stimulate the minds and bring alive the other side of cinema with Zee Prime English HD Pack comprising – &PrivéHD, Zee Café HD, &flix HD, LF HD is priced at Rs 25/-.

  • Zee Telugu to premiere action-packed movie ‘Uri: The Surgical Strike’ on August 15th

    Zee Telugu to premiere action-packed movie ‘Uri: The Surgical Strike’ on August 15th

    Zee Telugu is set to take its viewers on a memorable journey this Independence Day, filled with courage and bravery. One such instance of bravery was the ‘surgical strikes’ conducted in 2016 by the Indian army, against militant launch pads in Pakistan-occupied-Kashmir (POK). This story is depicted in the movie ‘Uri: The Surgical Strike’ starring Vicky Kaushal and Yami Gautam. To celebrate our honorary Indian Army on the day of national independence, ‘Uri: The Surgical Strike’ will premiere in Telugu on television on the-first-time-ever on 15th August at 3:00 PM only on Zee Telugu and Zee Telugu HD.

    Aditya Dhar, a debutant directed this film based on the sensational surgical strike of 2016. To begin with, the film has been divided into chapters which ultimately lead to the surgical strikes. Major Vihaan Singh Shergill played by Vicky Kaushal, is a valiant army man who aces in strategic operations. However, when his mother’s Alzheimer’s start progressing rapidly, he bids goodbye to his border surveillance and requests for a transfer to an army base in the Capital so that he can spend some time with his mother. When National Security advisor, played by Paresh Rawal, proposes for a surgical strike in POK, Vihaan comes back to the border and leads the mission.

    The movie is produced by Ronnie Screwvala, while the music scored by Shaswat Sachdev adds intensity, especially when it comes to the action scenes in the film. The sound is powerfully composed to be a character by itself in ‘Uri: The Surgical Strike’. 

  • &pictures celebrates Naye India Ka Naya Josh with the Independence Day premiere of Uri: The Surgical Strike on Thursday, 15th August at 3 PM

    &pictures celebrates Naye India Ka Naya Josh with the Independence Day premiere of Uri: The Surgical Strike on Thursday, 15th August at 3 PM

    MUMBAI: As the nation gears up to celebrate its 73rd Independence Day, &pictures – Naye India Ka Blockbuster Movie Channel, will premiere Uri: The Surgical strike on Thursday, 15th August 2019 at 3 PM.  It was a historic moment in Indian history that was executed with complete precision while also sending the world a message: India will no longer shy away from a fight. The 2016 surgical strike was the dawn of a very vocal India that led to a universal shift in perception of the country. Directed by the debutant Aditya Dhar the movie features an ensemble cast comprising of Yami Gautam, Paresh Rawal and Kirti Kulhari in key roles along with Mohit Raina who made his Bollywood debut. Leading them all is Major Vihaan Singh Shergill played by none other than Vicky Kaushal.

    The film reflects the sentiment that the entire nation felt in 2016, when four heavily armed militants ambushed the brigade headquarters at Uri and mercilessly killed 19 soldiers in their sleep. Be it avenging the deaths of fellow soldiers, or going ahead and occupying what is rightly ours; Uri: The Surgical Strike is representative of a Brave New India. An example of these emotions can be seen when Vihaan says, “Yeh Hindustan ab chup nahin baithega. Yeh naya Hindustan hai. Yeh ghar main ghusega bhi aur maarega bhi”

    Vicky Kaushal who plays the character of Major Vihaan Singh Shergill in the film said, “Uri is a very special film for me and our idea was to give tribute to the Indian Armed Forces. The soldiers give up their today for our tomorrow and no words can signify or repay the sacrifices they make for our country. The way audiences have resonated with the emotion of patriotism, valour and sacrifices of our armed forces has been amazing. As artists, that is the biggest takeaway for us. Fans who missed watching the movie in the theatres can catch the Independence Day Premiere of Uri on &pictures and I hope they will enjoy it.”

    Yami Gautam who essays the role of an intelligence officer in the movie shared, “Uri is a very important film to me. We could literally feel patriotism surge in us with each scene we performed. There are films that one looks back as part of their filmography, and Uri is that one film which surpasses success for me; it will always stay with me. As a matter of fact, Uri inspired so many youngsters out there to join the Indian army. That is the power of cinema today. As the film premieres on &pictures this Independence Day, I really hope that people get an opportunity to watch it and understand the sacrifices of our brave hearts who keep us safe every day.”

    Seen for the first time on the big screen, Mohit Raina said, “My instant reaction on being offered the role of Captain Karan Kashyap was only to be associated with a story of this kind. When I heard about a film being made on URI, I knew it won’t be made again. And given the sort of platform and visuals Aditya had in mind, I gauged the reach and respect it would get almost immediately after release. It is still talked about as one of the best war drama films made in Bollywood so far!”

    Aditya Dhar the director of Uri said, “I am honored with the kind of love and response that Uri has received since its release. As a team, we would often discuss that if we were able to inspire even a single person to join the Defence Services after seeing the film, we would consider the purpose of making Uri served. I hope the movie continues to inspire young Indians to go ahead and dream big.” 

    The plot revolves around Major Vihaan Singh Shergill (Vicky Kaushal), a brave and determined officer. After a successful mission Vihaan wishes to retire from the army life; but soon finds himself torn between serving his ailing mother and his motherland. Govind Bharadwaj (Paresh Rawal), the National Security Advisor appoints Major Vihaan for the highly secretive operation planned under the guidance of the Prime Minister of India (Rajit Kapur). The movie is further divided into five chapters leading to the final one – the Surgical Strike. The film details the operation, showcasing the task force led by Major Vihaan, manoeuvre through the heart of the valley, into the PoK zone which is infiltrated by terrorist camps. One can feel a burgeoning sense of suspense and tension once the operation commences. From the dialogues, to the background music, each element of the film will strike a chord somewhere in you, that will fill your heart with patriotic sentiment and fervour.

  • Witness the flavour of patriotism this Independence Day, as Zee Cinema airs the World Television Premiere of Kesari on 15th August at 12 noon

    Witness the flavour of patriotism this Independence Day, as Zee Cinema airs the World Television Premiere of Kesari on 15th August at 12 noon

    MUMBAI: Based on a true historic event of the Battle of Saragarhi, Kesari is a legendary example of exemplary valour displayed by 21 Sikh soldiers. Directed by Anurag Singh, Kesari features superstar Akshay Kumar and Parineeti Chopra in the lead roles. This Independence Day, Zee Cinema celebrates the jazba and valour of the 21 brave hearts who fought valiantly for their motherland by airing the World Television Premiere of Kesari on Thursday, 15th August 2019 at 12 noon.

    The Battle of Saragarhi, which was fought on 12th September 1897 in the Tirah region of North-West Frontier Province, is known to be the bravest battle ever fought, the world over! 21 soldiers of the 36th Sikh Regiment fought against a humungous fleet of 10,000 Afghani invaders. Led by Havildar Ishar Singh (essayed by Akshay Kumar), this atomic task force of 21 soldiers proved to be the strongest opposition the Afghans ever faced. The soldiers chose to stand up for what they believed in – never quit, never stop. Even though they lost the battle, their efforts helped them win the war.

    The martyrs set such an inspirational example of valour and commitment, with grit for honour, that it led the British Army to commemorate the entire unit with the Indian Order of Merit,  at that time the highest gallantry award which any Indian soldier could receive. In the present, September 12 (date of the battle) is observed as Saragarhi Day by the Indian Army, and also in Britain while two Gurudwaras in Amritsar and Ferozpur were built in the memory of the 21 martyred brave hearts. Till date, the Gurudwaras are visited by thousands of devotees every day. The Battle of Saragarhi can be referred to as ‘Heroism’ in its truest form.

    Director Anurag Singh said, “Kesari is very close to my heart. The whole team worked very hard for two years on every aspect of film. It is our heartfelt tribute to all the martyrs, to the unmatched valour of the Sikhs, to our ‘mitti’ and I hope the fans will be able to catch the World Television Premiere of Kesari on Zee Cinema.”

    The emotional war drama is Akshay Kumar’s biggest hit, which also went on to become the fourth highest Bollywood grosser of 2019 – with a remarkable collection of 154 crores in India alone. Dialogues like "Aaj meri paghdi bhi kesari … joh bahega mera woh lahu bhi kesari … aur mera jawab bhi kesari" fill your hearts with pride, and eyes with tears while the intense, visually stunning war sequences promise to be a complete visual treat for viewers. The film also has its humorous moments to instantly lighten up the mood. With Kesari, Akshay Kumar and Parineeti Chopra team up for the very first time. Despite a small role portrayal by Parineeti, one is sure to love the fun banter between hers and Akshay’s character. The music of the film is heart-warmingly addictive. The romantic number, Ve Maahi voiced by Arijit Singh is the undisputed love song of the season while B Praak’s Teri Mitti invokes patriotism and pride in all the right ways.

    As an ode to our brave armed forces, Zee Cinema will turn kesari between 13th – 15th August. Considered as the colour of bravery, sacrifice and brotherhood, the channel’s logo and brand assets with change to the colour saffron, to commemorate the valour and bravado of Indian soldiers. Indicating selflessness and courage, the colour poses as a reminder to the people to unite, becoming one, therein setting the base of a stronger and more powerful future of our nation.

  • This Independence Day, be a part of the Zee Cinema’s #MainBhiKesari initiative

    This Independence Day, be a part of the Zee Cinema’s #MainBhiKesari initiative

    MUMBAI: While we are all set to celebrate our 73rd Independence Day, let’s not forget that the sole reason for us being able to celebrate this freedom is the sheer selflessness of our soldiers. The Indian armed forces battling it out on the borders are an epitome of bravery and sacrifice. One such instance of bravery was the Battle of Saragarhi, where 21 Sikh soldiers fought bravely against a mighty army of 10,000 Afghan invaders for their motherland and created history. This story is depicted in the movie Kesari, starring Akshay Kumar and Parineeti Chopra. Kesariis all set for its World Television Premiere on Zee Cinema this 15th August at 12 noon.

    Paying an ode to every martyr, Zee Cinema urges citizens of India to come together and help the kin of martyrs through the #MainBhiKesari campaign. Starting 1st August, fans can extend their support by donating any amount on the Bharat Ke Veer or Freechargeapp and website and share a screenshot tagging Zee Cinema and using the hashtag#MainBhiKesari. For every donation made, the channel will contribute ₹500 towards Bharat Ke Veer. Launched in April 2017 by Akshay Kumar and the Ministry of Home Affairs, the'Bharat Ke Veer' initiative started with the purpose of enabling willing donors to help and contribute towards the families of soldiers who sacrificed their lives in the line of duty. 

    Akshay Kumar, who launched the Bharat Ke Veer app in 2017 said,“Kesari depicts the iconic battle of Saragarhi that was fought in 1897, which is a prime example of bravery and sacrifice. Post any war or battle, it’s the families of soldiers who suffer unimaginable loss. With Zee Cinema’s #MainBhiKesari initiative we can go one step further from merely empathizing with them to supporting their families, wives, children and parents. Our soldiers put their lives at risk at the border for our safety, it is our responsibility now to go all out and support them. So, I urge all the viewers to step up and make a contribution towards our Bharat Ke Veer.”   

    Ruchir Tiwari, Business Head, Zee Hindi Movies Clustersaid,“When Zee Cinema adopted Seene Mein Cinema as the brand philosophy, the aim was to ignite the ‘Jazba’ in every Indian and inspire them to go beyond the ordinary and achieve the unachievable. As industry pioneers, it is our constant effort to show movies that evoke an emotional connect and bring about a change in people’s lives. With the #MainBhiKesari campaign, we are taking a step towards fulfilling our motto. With this initiative, we hope that we can bring people together as one community and make a difference to the lives of the armed forces and their kin.” 

    Over the years it has been Zee Cinema’s endeavour to take up social causes and work towards creating awareness. The channel also premieres movies with a social message and aims at highlighting a significant cause. Last year, for the World Television Premiere of Padman, the channel ran a tweet for a cause social media campaign#Padathon, which aimed at raising awareness about menstrual hygiene and creating a platform to start conversations about the topic. For every tweet uploaded with the hashtag, the channel contributed Rs.10 towards an NGO that made affordable sanitary pads. #ZeeForAll was another successful initiative undertaken by the channel in 2017 for the Independence Day Special movie – Dangal.  With an audio description for the visually impaired and subtitles for the hearing impaired audience, the movie was made accessible to all.