ITV

Tag: Independence day

  • Zee Cinema’s ‘Kesari’ is highest-rated premiere on Independence Day

    Zee Cinema’s ‘Kesari’ is highest-rated premiere on Independence Day

    MUMBAI: The World Television Premiere of Kesari on 15 August on Zee Cinema has set a new benchmark across the Hindi movies cluster making it No.1 in the category. The historic war drama garnered 15.6 Mn impressions as per BARC data for Week 33 for 2+ audiences in HSM Urban + Rural markets and is one of the Top 3 rated movies of the year. Zee Cinema has been ranking No.1 in the past five weeks with 489 Mn impressions.

    Over the years, the channel has premiered some of the biggest titles on Independence Day and managed to garner the desired outcome. Grabbing the highest number of eyeballs, Zee Cinema has year on year rated No.1 with their Independence Day premieres of Parmanu: The Story of Pokhran, Dangal, Baaghi and Holiday in the past.  

    With its yearly trend of ranking the highest during Independence Day, by airing blockbuster movies, Zee Cinema promises to cater to the ever-evolving viewer’s demands by making each year bigger and better than the previous.

  • How new India is celebrating its 73rd Independence Day

    How new India is celebrating its 73rd Independence Day

    For millennial today, Independence Day brings back a lot of memories of the energetic dance, song and other performances organised in schools. The patriotic songs, story recitation on freedom fighters and other unique activities that children would present filled the whole premises of the institute with enthusiasm among everyone associated with the school. We all still carry the same enthusiasm and pride in being Indian and do not hesitate to express our love for the country. The good news is that celebrating Independence Day in new India driven by technological culture lets you relive the patriotic excitement without limiting you to share only poems or quotes on SMS, WhatsApp or other messaging platforms. In this article, we are listing some of the amazing new ways to express your love for India.

    No, we are not talking about social media platforms such as Facebook, Twitter, and others that have been our go-to-platforms to express our thoughts and opinions. During the special events or festivals like not only individuals but many groups, brands and others put in special efforts to create content such as an emotional video ad or similar. If the content by the brand hits the right chord among the social media users, as a result, users merge their feelings and wish with the brand's content to wish others. However, the beauty of social media is that it is ever-evolving and with each passing year, we are exposed to platforms that keep changing the way we express and use social platforms.

    Say Helo! to new social platforms

    With the rise of video content creation, the world is experiencing a shift from textual communication to video-oriented communication and message delivery. Many short video creating platforms such as Helo!, Likee, TikTok and live streaming video platforms such as Bigo Live, FB Live, etc are gaining popularity among internet users.  

    This popular platform is celebrating Independence day with its Indian users with #SwatantrataDiwasDekho. Many Indian users are smearing the tri-colour on their faces and uploading videos with a special dance step and patriotic music pieces to express their passionate love for the nation.

    Celebrate As You Likee It

    Do you know that Likee mobile app is targeting to hit the Guinness World Record for video creation of the maximum number of people waving India's national flag on a platform? This short video creation and sharing platform by BIGO Technology has launched a special campaign – 'No matter where I am, #IAMINDIA' for Indians across the globe. Every video uploaded with the special video feature of waving Indian flag will count and contribute to the world record. Even India’s sports sensation- Hima Das couldn’t help but participate in the world record attempt.

    Live stream the Independence Day Celebrations

    Live streaming videos have been taking over the social media platform and globally, a significant number of internet users watch live-streamed videos basis their interest. This concept owes its popularity to its simple use of creating the desired video. The viewer experiences the authenticity of the scenario while watching a live video and hence easily trusts the content being delivered. Many companies and schools have an excellent opportunity to showcase the high energy engagement and work/school culture during Independence Day on Live Streaming platforms such as BIGO Live, FB Live and others. Many celebrities and influencers can utilise these platforms to showcase themselves, their families and their patriotic sentiments to wish their fans in the most authentic way.

    With the rise of video creating and sharing communities, today a user has the ultimate opportunity to put himself or herself at the center stage and convey the message as desired. Therefore, this independence Day, do not restrict yourself with forwarded messages to wish others, create your message with passion and share with family and familiar.

    (The author is brand strategist. The views expressed are his own and Indiantelevision.com may not subscribe to them.)

  • Celebrate Independence Day with NewsX Special Programme Lineup

    Celebrate Independence Day with NewsX Special Programme Lineup

    MUMBAI: NewsX, India’s leading English news channel by iTV Network brings to its viewers the special programming to celebrate the spirit of freedom on India’s 73 years of Independence.  

    NewsX will be broadcasting live Prime Minister Shri Narendra Modi’s address to the nation from the Red Fort from morning 7:00 am onwards. There will be special guests from the political parties, armed forces, diplomats and economists who will discuss and analyze Prime Minister’s speech from various aspects. 

    Commemorating the Independence Day, the channel has scheduled several national interest programme during the day. There will be a special show ‘NRI Achievers’ at 2:00 pm with renowned NRIs who have achieved recognition globally, the guests will share their success stories. While the nation will celebrate its 73rd independence day, NewsX will explore the meaning of real freedom from today’s youth in a special show ‘Freedom for Millennials’ at 2:30 pm.

    In the evening, NewsX will broadcast Independence Day live programme from the Wagah Border from 5:00 pm onwards, the reporters will cover the special programme with armed forces from ground zero. NewsX team will also be showcasing special Independence Day programme from recently constituted union territory of Ladakh.

    While the channel will be focusing on the spirit of freedom, NewsX will showcase a special feature ‘Kashmir in 7 Decades Doccie’ at 8:00 PM. The programme will showcase various incidence which has happened in the valley since independence and how these incidence have shaped up the lives of the people of Kashmir. There will also be a special segment on the future of Kashmir valley economically post the abrogation of Article 370 and Article 35 A.   

  • On Independence Day, ACC celebrates “Kamaal” done by unsung heroes to build India

    On Independence Day, ACC celebrates “Kamaal” done by unsung heroes to build India

    MUMBAI: To make a positive change in society, one needs to fight against all odds. One needs to move out of their comfort zone and stretch to the limits, just for the betterment of society at large. Very few people are able to take this bold step, but when they do this they always create “Kamaal” for the society and help build the nation. ACC, which has helped build India since 1936, believes in philosophy of “Karein Kuch Kamaal” and hence on this Independence Day, ACC salutes and celebrates individuals who have done extraordinary work for the country.

    In the Independence Day video series, change-makers Ritu Jaiswal, Atul Bhide, Pratap Gaikwad, Ajit Ghokale and team of Rajiv Rathod & Merwyn Coutinho share the challenges they faced, the tough decisions they made, and the impact created on the society.

    Ashish Prasad, Chief Marketing Officer, ACC Limited, said “We at ACC believe in brand philosophy of inspiring people to do extraordinary things and “Celebrate Excellence”.  These people have done “Kamaal” for the society. With this video series, we want to highlight their work to motivate more people to do good for the country, because we believe Jab Log karenge Kamaal, Tab India Karega Kamaal.”

  • Celebrate Independence Day with a special line up of sports programming on the Star Sports Network

    Celebrate Independence Day with a special line up of sports programming on the Star Sports Network

    MUMBAI: This Independence Day Star Sports magnifies India’s ‘shock and awe’ impact in the world of sports through the lens of a diverse line-up of exclusive programs. The exclusive sports programming broadcast which starts from 7:30 AM will feature India’s glorious moments across multiple sports over the ages, with stories of sporting renown specially curated for viewers. The cricketer who made India proud globally; Master Blaster Sachin Tendulkar reminisces the moments of glory for Team India from his cricketing days to now – fan reaction, the feeling of patriotism and lots more. The programming line-up will extend across channels – SS1, SS 1 HD, SS1 Hindi, SS 1 Hindi HD, SS Select 1 and SS Select 1 HD, and would encompass all sports, adding to the patriotic sentiment that is rampant throughout the country on this day.

    A burst of flavor to a sporting fan’s palette, this festival of sports offered by Star Sports on the 73rd Independence Day will see the best of sporting stories, historic rivalries, throwbacks to memorable matches that are close to the hearts of sports fans, India’s heady rise in cricket and much more. The wide spectrum of offerings not only magnify India’s athletic grit but also bring to fans an exclusive line-up of legendary stories that redefined the country’s role in the world of sports.

    The host of exclusive, original programs offered by Star Sports on this illustrious day include:

    Game Plan: West Indies v India (Tests) 

    Star Sports’ experts preview the squads and the key battles to watch out for, ahead of the 2 match test series between West Indies and India

    Sachin Presents: 7-0

    Sachin Tendulkar debuted as an on-air expert with ICC Cricket World Cup 2019. Master Blaster Sachin is known to be a destructive opening batsman whose 25-year-long career and his life beyond cricket is an impeccable display of excellence. This Independence Day fans will be in for a never-before-seen side of the master where he will relive all the India’s victories against Pakistan in ICC Cricket World Cup exclusively on Star Sports 

    Follow the Blues

    Catch all the updates of your favorite men in blue from the West Indies and listen to what Virat Kohli/Ravi Shastri have to say about their Independence Day memories

    The Winners’ Way

    Showcasing some of India’s greatest wins in ICC tournaments

    Legends

    Independence Day Special India’s biggest sporting superstars over the last few decades share their experiences on what it’s like to represent the nation at the highest level

    Tune in to the Star Sports Network on 15th of August 2019, 7:30 AM onwards on SS1, SS 1 HD, SS1 Hindi, SS 1 Hindi HD, SS Select 1 and SS Select 1 HD.

  • This Independence Day, celebrate Azaadi with soulful music, only on MTV Beats

    This Independence Day, celebrate Azaadi with soulful music, only on MTV Beats

    MUMBAI: It’s the 72nd Independence Day and the nation is set to regale in the patriotic fervor yet again. But no celebration is ever possible without music. As an ode to the incredible valor of India, MTV Beats brings a day packed with diverse offerings celebrating India’s diversity and vibrance coupled with a dash of comedy.

    Here’s a rundown on the properties set to air on MTV Beats on 15th August –

    Freedom Beats                                   

    MTV Beats celebrates azaadi by playing patriotic songs under the property ‘Freedom Beats’

    INDEPENDENCE DAY MUSIC VIDEO

    On the eve of Independence day, MTV BEATS will celebrate music in a very different avatar, inviting dancers/ choreographers to make their OWN music video on our patriotic song called ‘Khushnaseeb’. This will be aired across all Social media handles.

    BEATS TOP 10

    MTV BEATS will celebrate Independent Music as the THEME under its popular property – BEATS TOP 10. Hosted by Bollywood singer Akasa, this episode will have a special guest in singer- song writer, Arjun Kanungo and will feature 10 independent songs raging the nation coupled with a fun tête-à-tête around it.

    Buddhu Banaya  – Independence Day Special

    MTV Beats’ popular property Buddhu Banaya will be a comical splash to the celebrations. The in-house VJ’s will hit the streets to play ‘Independence Day’ themed pranks on the aam aadmi.

    Paanch Ka Punch

    In this infotainment property, Akasa, the host interacts with young crowd (college, park, street) asking the next gen 5 GK questions around India. Those who are not able to answer get a punch.

  • Nickelodeon clebrates Independence Day with a heart-warming initiative ‘Mera Wala India’

    Nickelodeon clebrates Independence Day with a heart-warming initiative ‘Mera Wala India’

    MUMBAI: This Independence Day, the Nickelodeon will address the challenges India is facing despite of being in the 73rd year of Independence through their innovative campaign– ‘Mera Wala India’.

    Taking a cue from what the ideal India should be from a kid’s point of view the channel brings alive the sentiment and a child’s version of an ideal independent country.

     Independence Day is celebrated in grandeur every year with ceremonies across the country as well as celebrations in all schools. Nickelodeon – India’s leading kids’ entertainment channel has always ensured to celebrate every occasion with a twist reinforcing the significance every festival by reinventing its true meaning.

    As a part of the initiative, the campaign witnessed children across schools conducting a REVERSE MARCH taking up issues like water conservation, safety, cleanliness, education for all & stereotyping despite of being in the 73rd year of Independence.

    The most popular Nickelodeon characters Shiva lead the reverse march across cities encouraging positive behavioural change amongst kids. With the help of its digital and social media reach, the campaign also aims to encourage children urging them to express their version of ‘Mera Wala India’ and take a pledge to extend this positive change towards the society not only amongst the kids but also amongst adults.

  • Celebrate this Independence day with Mélange Veggie Nacho Crisps

    Celebrate this Independence day with Mélange Veggie Nacho Crisps

    MUMBAI: Celebrating this Independence day with colors and keeping pace with the trend of healthy snacking , Cornitos has developed a innovative product – Mélange Veggie Nacho crisps, made from natural vegetable extracts blended with Corn Masa & seasoned with Himalayan Pink Salt and Roast Garlic. The 70g pack is primed to explode your taste buds with exotic flavor.

    Melange Nacho crisps is mix of Beetroot Nachos, Spinach Nachos and White beans Nachos in a single pack. Each vegetable blended with corn masa gives a special color, flavour and health benefit to Nacho Crisps. Recipes created with veggie nacho crisps look vivid and appetizing. Beetroot is a good source of vitamin C, white beans are rich in antioxidants and protein. Not to forget Spinach that is loaded with Vitamins A and Vitamin E.

    Mr.Vikram Agarwal, MD Greendot Health Foods Pvt Ltd said” The Melange Nacho  crisps range has been a great hit amongst our patrons for its unique taste, health benefits of veggies and of course the appetizing look.”

    Veggie Nacho Crisps are made by Mexican process, of making Stone Ground MASA using NON-GMO Corn. Crisps are original wedge shaped, extra thin, Gluten Free and Cooked in Healthy Corn Oil. It is a wholesome snack one can munch on guilt free.

  • Bobble AI vows to dodge plastic this Independence Day

    Bobble AI vows to dodge plastic this Independence Day

    MUMBAI: Bobble AI, a leading startup in the technology space announces the onset of their new campaign #AzadiPlasticSe.

    Single-waste plastic usage is a very big contributor to the phenomenon of climate change, adversely affecting all life on earth. As a result of inefficient plastic disposal, average temperatures are increasing, ice caps are melting, sea levels are rapidly rising, and flora and fauna is at risk. Climate change could also affect the GDP per capita and shrink by nearly 10% by 2050, and Earth will no longer be able to sustain life. Reports have suggested that there are only 18 months left for us to act if we want to save the planet. Anything more, and the damage will be irreversible.

    Hence, this Independence Day, Bobble AI pledges not to use single-use plastic and help instil this value in their employees and consumers to make the environment plastic-free. The campaign aims to create a sound noise on the belief that a change begins from within.

    To initiate the campaign, all the members of Bobble AI took an oath to make their office, home and life everywhere independent from single use plastic materials. For the move towards this green initiative, Bobble AI has announced a ban on all single use plastic items at work. A Bobble Green Starter Kit will be given to each employee to help them kick off this practice. The kit includes a cloth bag, a wooden straw and comb, a bamboo toothbrush, specialized Bobble stickers, assorted seeds, and a steel water bottle.

    For more about Bobble AI’s green campaign, watch their oath here: 

    Commenting on this campaign, Ankit Prasad, CEO and founder, Bobble AI says “We at Bobble AI, offer innovative solutions to make communication more fun and personal. As a responsible business entity, we aim to assimilate sustainability in every possible manner. By contributing our bit to abolish plastic, it is a step towards promoting a green culture at the workplace. We look forward to add and support more such initiatives in the future!”

  • This Independence Day, celebrate the indians who Make India Special

    This Independence Day, celebrate the indians who Make India Special

    MUMBAI: On India’s 73rd Independence Day, EPIC Channel celebrates the Indians who personify the spirit that unites us as a country. From freedom fighters to free-thinking individuals; this year, India Ka Apna Infotainment, focusses its lens on the iconic men and women who embody the fierce independence, self-determination, and integrity that defines our nation.

    Premiering on Independence Day, is a special feature, titled ‘Cyber Yoddha’ hosted by the versatile actor Ashutosh Rana, who introduces audiences to Trishneet Arora, a cyber-security expert who is at the front lines of global cyber defence.

    Akul Tripathi, Head – Content and Programming, at EPIC Channel said, “As a channel that celebrates India, Independence Day is definitely special. Our extraordinary country is made on the backs of the extraordinary people who make it so. This year, we celebrate them, their achievements, their dedication, and their genius; which continues to inspire generations of young Indians.”

    The special programming line-up goes on to include high-achieving Indians from all walks of life. The series ‘Bharat Ki Awaaz: Great Indian Speeches’ – will showcase the ideas and concepts espoused by India’s most influential leaders. The series features, amongst others, Indira Gandhi, Subhash Chandra Bose, Jawaharlal Nehru, and Lal Bahadur Shastri, and brings alive the moments that are cornerstones in India’s history.

    ‘Pehli’, another series in the line-up, features inspirational figures – women trail-blazer who paved the way for women into traditionally male-dominated fields, from astronomy to weightlifting.