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Tag: Independence day

  • This Independence Day, brands celebrate spirit of frontline workers

    This Independence Day, brands celebrate spirit of frontline workers

    NEW DELHI: Today, when India celebrates its 74th Independence Day, brands managed to engrave the patriotic sentiment through video campaigns on various social media platforms. Some brands took this as an opportunity and gave huge discounts on shopping and other offerings.

    Brands from various categories like consumer durables, real estate, FMCG and others have rolled out quirky campaigns for the day.

    Last year brands dedicated their campaigns to freedom fighters but this year the main theme for many brands is saluting the spirit of India’s frontline pandemic warriors.

    Indiantelevision.com curated a list of a few such campaigns that have made an impact.

    Blackberrys

    Blackberrys, launched a new campaign #UnitedWeRise. In sync with the brand’s ‘Keep Rising’ philosophy; this latest campaign motivates the people to fight the obstacle of COVID2019 with strong will and unity.

    The campaign encourages people to share their fighter spirit to sail through these tough times and to embrace this new normal with enthusiasm. The campaign is also backed by a special offer through which the customers can become a part of the noble cause of lending support to all the warriors including doctors, bankers, police officials and other safety workers who are selflessly working to achieve freedom from the virus.

    Suzuki Motorcycles

    The two-wheeler subsidiary of Suzuki Motor Corporation, launched the Independence Day campaign, #ParkForFreedom. The campaign consists of a digital film featuring Indian citizens revving their stationery vehicles and requesting people not to step outside their homes on 15 August unless it is absolutely essential. The heartwarming campaign where the sound of accelerating engines is rhyming with the melody of ‘Sare Jahan Se Acha’ song, conveys a public interest message to curb the spread of Covid2019 by staying at home this ‘Independence Day’. The five-day long initiative is targeted at two-wheeler riders across the nation.

    MAGGI

    Nestlé India announced the launch of “MAGGI Desh Ke liye 2 Minute – Ek Chhoti Si Koshish”, a set of year-long initiatives, across the country.

    The initiative begins with a digital launch followed by several initiatives focusing on Swasthya (health), Swachhta (cleanliness) and Sahayata (co-operation) that will be unveiled as the year progresses. As part of these initiatives, MAGGI will partner with various entities, including reputed NGOs to assist society in a variety of ways.

    The brand aims to provide for a meal to be fed to the disadvantaged and weaker sections of our population, support 10000 street food vendors come out of these challenging times and continue the environmental sustainability initiatives with a focus towards plastic waste management.

    Tata Tea

    Tata Tea Premium-‘Desh Ki Chai’ lend support to ‘Desh ke Karigar’, the brand has extended support to the Indian artisan community through a special ‘Desh Ki Mitti’ collection. The brand encourages Indian handicraft in partnership with Rare Planet, a young start-up focused on uplifting rural artisans that connects more than 2000 artisan families across India. This is an integrated campaign with print advertorials, digital, social media followed by influencers.

    Nobel Hygiene

    Friends Dry Pants – the flagship brand of Nobel Hygiene, specially designed for people suffering from Incontinence, launched its freedom campaign today via a national campaign across television and digital platforms. With Azaadi Mubarak, the campaign focuses on educating people about the problems faced when one goes through Incontinence and recommend an easy solution that is within everyone’s reach. Friends Dry Pants is an effective way to manage incontinence and the product is engineered for both men and women. The campaign will also create solidarity among people suffering from incontinence by letting them know they are not the only ones in this situation while helping them accept the truth.

    Snapdeal

    Snapdeal launched its ‘Pride of India e-store’ with specially curated patriotic-themed items. It also has products from Indian artisans, weavers, craftsmen, and women entrepreneurs. The move will also help sellers of these indigenous products revive business as they rebuild their businesses after the massive disruption due to the Covid2019 pandemic. The special promotion gives a boost to these indigenous Indian products.

    The e-store also features casual apparel from famous India-made brands like Mufti, John Player, Spykar, Cantabil, and Duke.

    Airowate

    Airowater Private Ltd launched a campaign #HarBoondSeBadlegaIndia through which it aims to educate the people not only the threats of water security but also encourage the individuals to join hands towards a greener, healthier, and happier society.

    The ad focuses on freedom from water shortage, diseases caused by water, freedom from plastic bottles, and ground water.

  • TV channels line up special shows for Independence Day

    TV channels line up special shows for Independence Day

    MUMBAI: The country is gearing up to celebrate India’s 74 Independence Day. The patriotic fervor is in the air. However this year’s Independence Day, which is traditionally marked with a lot of pomp and gaiety, will be subdued and restricted due to the circumstances created by the Covid2019 pandemic.  But broadcasters are keeping up the spirit. From Hindi general entertainment channels to English GECs to news and movie channels, all have donned the colours of the tricolour.

    Channels have curated special programming line ups to entertain audiences.

    Colors

    The team at Colors’ Khatron Ke Khiladi: Made in India in a special episode honour’s braveheart warriors that will air on 15 August 2020 – Independence Day.

    The real khiladis who will be felicitated on the episode are senior police officer Ramesh Nangare, Dr Anil Panchekar, and Pune’s ‘Warrior Aaji’ Shanta Balu Pawar. The khiladis will share their stories and reflect on their experiences as they worked courageously in the face of the pandemic. Senior police officer Ramesh Nangare and his team policed the city fearlessly during the pandemic. Dr Anil Panchekar worked tirelessly in Dharavi which was one of the most Covid2019 affected areas in Mumbai. Warrior Aaji Shanta Balu Pawar, whose earnings were affected because of the pandemic, performed some fearless lathi stunts to earn a living for her family. The courageous acts by the real khiladi’s will be celebrated on the show.

    Comedy Central India and Colors Infinity

    Comedy Central India and Colors Infinity have curated special programming with Indian-origin actors that have carved a niche on the international scene and become globally recognised stars. Starting 11am on the 74 Independence Day, you can watch 73 of the best Koothrappali special episodes of The Big Bang Theory starring Kunal Nayyar as Raj Koothrappali.

    Nickelodeon

    Nickelodeon under its initiative #SochKaroUpgrade intends to throw light on environmental issues the planet is facing and simple ways to create a change.

    The campaign actively seeks individuals to take the pledge on nickindia.com to protect nature and lists three commitments including planting a tree, discontinue the use of plastic bags, and save water. he franchise is extensively promoting the campaign on-air and on digital with promos and through an array of activities to drive awareness on steps to bring about a change.

    A popular doodle artist Woodle Doodle Designs also did a series of graphic illustrations to drive the message to social media audiences. 

    &Pictures

    &pictures celebrates and salutes the bravery of ordinary people with extraordinary courage with the Hindi Television Premiere of Hotel Mumbai on 16 August.  Based on true events, the visually breathtaking movie recounts the 2008 siege of the famed Taj Hotel in Mumbai and how the fearless staff risked their lives to protect their guests.  

    MTV

    In its newly released brand film, MTV shows people from different walks of life in 2019, criticising the monotony of college life, everyday hassle of traveling to office, also talking about how partying is done to death for youngsters and being self-dependent is an overrated concept.

    Viacom18  head of marketing – youth, music and English entertainment Navin Shenoy said, “The unprecedented times brought upon us by the pandemic has curtailed what impacts the youth most – their freedom to live as they deem fit. With this film for Independence Day, we wanted to put the spotlight on that everyday freedom and gratitude for it.”

    Zee Cinemas

    Zee Cinema is all set to celebrate this special day with the world television premiere of Good Newwz. Directed by Raj Mehta, the blockbuster family entertainer revolves around the hilarious roller coaster journey of two couples who find themselves in an unusual situation because of a medical goof up.

    Zee Anmol

    Zee Anmol Cinema celebrates the patriotic fervor with ‘Naye Bharat Ka Naya Josh’, a day long movie festival on 15 August. Celebrating this auspicious occasion with Full JOSH, the specially curated movie line up will transport you into a world of bravery, resilience and determination that will evoke the patriot in you. Kickstarting your day with the patriotic flavour will be the action thriller Pukar at 9.30 am. Commending the spirit of heroism and passion will be the thrilling channel premiere of Surya The Soldierstarring Allu Arjun and Anu Emmanuel. It will start  at 1 pm, the movie revolves around an aggressive soldier who aspires to serve at the borders but find trouble after getting into brawls and killing a terrorist. Vidyut Jammwal starrer Commando 2 will be kick starting at 4.30 pm, the movie traces the journey of Commando Karanveer Singh Dogra who is on a mission to eradicate corruption.

    Sony PIX

    On the occasion of Independence Day, Sony PIX will celebrate bravery, grit and courage with blockbuster movies like Mortal Engines, The Incredible Hulk, Furious 7, Jurassic World, Battleship and Rampage, all day on 15 August.

    EPIC TV

    The channel brings to fore the extraordinary Indians and their contributions, achievements, and commitment to build a united and free India. Starting from 7 am on 15 August 2020, audiences can watch Bharat Ki Awaaz for iconic speeches by freedom fighters. In the thoroughly researched ‘Epic Ke Dus’, a panel of experts giving their views, highlighting the significance of the events, and describing the mood of the era.

    Adrishya gives an experience from the point of view of India’s greatest spies like Aziz Un Nisa, Durga Bhabhi, Saraswati Rajamani, Ajit Doval and more. The series revisits the lives of these spies – the danger, the fear, the triumphs and the captures, bringing the spy’s heroic acts through their eyes. And in ‘Ekaant’ visit the famous Cellular Jail in Andaman and Nicobar Islands, India, which is a dark reminiscence of the British rule in the Indian subcontinent. It’s a place where freedom fighters were kept before the independence of India. This place has witnessed the torture and pain given to the people imprisoned here after the first war of independence. This episode gives a glimpse of years of India’s struggle for freedom.

    ShowBox

    ShowBox’s musical programming for Independence day rides high on the wave of patriotism with a specially curated playlist, ‘Freedom Wala Swag’ that will evoke a truckload of nostalgia and overwhelming feelings of being an India. The playlist will air popular songs with touching melodies and powerful lyrics, including Aisa Desh Hai Mera, Desh Rangila, Chak De India. The playlist will be aired between 10 am and 2 pm. 

    Filamchi

    Bhojpuri movie channel, Filamchi also takes a dip in the mood of the day with movies like India Versus Pakistan, Love Aur Rajneeti, Ziddi, Khiladi and Dulhe Raaja, which features leading superstars like Pawan Singh, Ravi Kishan, Khesari Lal and Dinesh Lal to charm the audiences with their drama.

  • MCAI gifts a new rendition of Vande Matram on Independence Day

    MCAI gifts a new rendition of Vande Matram on Independence Day

    MUMBAI: On the occasion of the 74th Independence Day, The Music Composers Association of India (MCAI) will be gifting the nation a new rendition of the eternal Indian national song Vande Mataram, which was composed by Bankim Chandra. What makes the new composition unique and different is that it has been put together by 100 leading music composers across India at a time when the nation is battling with rising cases of Covid19.

    “The nation needs positivity and hope,” says Aashish Rego. “We have gone through some of the toughest times in a century. It was about 115 years ago that Vande Mataram became a clarion call that rallied Indians in their fight against British rule. We hope our version will galvanise all Indians together to emerge as a new rapidly rising nation in the spirit of Creation, Collaboration, Contribution and Celebration.It is time to move ahead as collaborators and not competitors as all 100 of us have done, in this song, to create something greater than the individual.”

    The song is conceived and composed by Aashish Rego with lyrics by Vipin Mishra and co-produced by Somesh Mathur and Justin-Uday Duo.

    Amongst the 100 Composers who have contributed to the song figure:

    • Piyush Kanojia
    • Vishwamohan Bhatt
    • Rajat Dholakia
    • Milind Chitnavis
    • Anupam Roy
    • Shameer Tandon
    • Lalit Sen
    • John StewartEduri
    • Lavv
    • Julius Packiam
    • Loy Mendonca
    • Indranil Hariharan
    • Hariharan
    • Rahul Seth
    • Kuldeep Singh
    • Fazal Qureshi
    • Shail Hada
    • Ismail Darbar
    • Dilip Dutta
    • Inderjit “Tubby” Sharma
    • Mani Sharma
    • Abhishek Arora
    • Ashok Patki
    • Charles SiqueiraVaz
    • Vinay Tiwari
    • Chetan Sashital
    • Kalpana Patowry
    • Somesh Mathur
    • Malini Awasthi
    • Daler Mehndi
    • Amit Trivedi
    • Viju Shah
    • Lalit Pandit
    • Bappi Lahiri
    • Shaan
    • Vasundhara Das
    • Sangeeta Pant
    • Salim Merchant
    • Raajeev V Bhalla
    • Vipin Mishra
    • Dhruv Ghanekar
    • Gulraj Singh
    • Sameeruddin
    • Shonjoy Chowdhary
    • Zubin Ballaporia
    • Anand Shrivastava
    • Kailash Kher
    • Ram Sampat
    • Shibani Kashyap
    • Usha Khanna
    • Merlin Dsouza
    • AnupJalota
    • Hariharan
    • Nooran Sisters
    • Aashish Rego
    • Adnan Sami
    • Bikram Ghosh
    • Shankar Mahadevan
    • Avadhoot Gupte
    • Raju Singh
    • Siddharth Kashyap
    • Anjaan
    • Sameer Phaterphekar
    • Paresh Shah
    • Jigar Saraiya
    • Vinnie Hutton
    • Ehsaan Noorani
    • Sherrin Varghese
    •  Justin Yesudas
    • Uday Ninjoor
    • Viveick Rajgopalan
    • Gopisunder
    • Adil Behram
    • Tapas Relia
    • Gurukiran
    • Mame Khan
    • Sanjeev Kohli
    •  Rex Vijay
    • D. Imman
    • K. C. Loy
    • M. Jayachandran
    • Jeetendra Jawda
    • Prashant
    • Deepak Dev
    • Dilip Sen
    • Sameer Sen
    • Krsna Solo
    • Anandjibhai Shah
    • Ranjit Barot
    • Louis Banks
    • Shantanu Moitra
    • ArkoPravo
    • Sandesh Shandilya
    • Jeet Ganguly
    • Amar Mohile
    • Hariprasad Chaurasia
    •  R. P. Patnaik
    • Manikant Kadri
    • Rahul Ranade
    • Sanjay Wandrekar
    • Santosh Nair

    The song will be released tomorrow and select partners have come on board to give it as well as the music video maximum exposure so that Indians can take hope and help in the building of a new India under Atmanirbhar Bharat.

    Among the TV channel partners include:

    Music Channel partner: MTV and MTV Beats

    News Channel Partner: TV9 Network

    Media Partner: Showbox Music, EpicTV, Filmchi

    Radio Partner: 92.7 Big FM

    Other partners who have come on board include:

    Indiantelevision.com, Radioandmusic.com, and Tellychakkar.com, Online Media Partner and Communicate India.

  • Kent RO’s film honours building watchmen on Independence Day

    Kent RO’s film honours building watchmen on Independence Day

    NEW DELHI: As the nation preps up to commemorate its seventy-fourth Independence Day, Kent RO has come up with a campaign #NewNazairya which is currently doing the rounds of digital media. The first short digital film has a core message at its heart: let’s celebrate the unsung heroes who have helped us during the raging Covid2019 pandemic by bringing them centre stage on Independence Day.

    Conceptualised and produced by Jigsaw Pictures, it begins with the secretary of a residential housing society looking upset when he is informed that he will not be hoisting the flag on 15 August like he has been doing for the past five years. That’s because Ramdhan will be taking his place, he is told, and that change for him is unwelcome and undignified. His wife, who overhears his annoyance, calmly fills a glass of water from a Kent RO water purifier and while he sips from it she explains to him that there is dignity in getting freedom from old and sick thinking.  “Whether it’s you or Ramdhan, all are equal. Maybe he’s more than equal.”

    The next shot reveals who Ramdhan is: the watchman or security guard of the building complex. Masked and very grateful at being given the honour, he hoists the national colours with the members urging him on and saluting the flag.  A beaming Ramdhan gratefully acknowledges the honour that has been thrust on him. The secretary’s wife then says: “This act was his right. He kept us safe 24 hours every day during the pandemic.”

    The film ends with a voiceover declaring: “Let’s celebrate Independence Day by honouring our Covid2019 warriors.”

    At first glance, it looks like a very ordinary film, a simple thought, a simple truth, which has been used in many a film earlier in the past few months. But its message is deep. The SarsCov2 virus has taught us that it does not differentiate between rich and poor, it infects both, and kills both. It is the great leveller, just as death. The film makes us ponder how we can acknowledge this and respect those who keep us safe. And it brings to our attention the watchmen who are under our noses, but whom we take for granted.

    “We have all experienced the surge of humanism and equality around and within us due to many who have come forth to help us be safe and survive,” says Jigsaw Pictures founder and creative producer Rajnish Lall. “Amongst the set of Corona warriors, the one who didn’t get much appreciation widely was the security guard or watchman manning our residences as they are not specialists.”

    Adds Lall: “Watchmen all over India have gone beyond their defined duties and duty hours; they have made huge sacrifices. They have ensured that social distancing is practised and thus have helped millions of us escape the ravages of the infection. This is our way of reminding us of their contribution. We hope many other residential buildings and societies take note after watching our film and acknowledge their watchmen too. That will give us the greatest satisfaction.”

    Kent Ro has collaborated with the official brand ambassador Hema Malini in most of its advertising. However, this time the brand has opted for well-known film and TV actors Apara Mehta and Feroz Bhagat, who are playing the husband and wife in this film.

     “Kent Water Purifiers and Hema Malini are synonymous because of their long and impactful association,” explains Lall. “But as in the past, Kent makes its digital medium communications with actors other than Hema Malini. Because of the values the brand and she share, she’ll also be happy with the purity of thought in this communication and help spread it.”

    The producer shared that filming in early August was a different experience altogether, “We shot in a restricted controlled environment. We had to ensure that everyone felt safe on the set hence extra efforts had to be put to adhere to the SOPs set by the government. Then the post-production had to be done completely from remote which is much more taxing and time-consuming both. This really tested the patience of all the team members since weren’t around to see or hear and approve every bit of creative,” Lall points out. “But after seeing the end result I really believe it has been worth it.”

  • This Independence Day, You Have The Freedom To Choose With ‘Flix Freedom Fest’ On &flix and A Special Independence Day Binge On &PrivéHD

    This Independence Day, You Have The Freedom To Choose With ‘Flix Freedom Fest’ On &flix and A Special Independence Day Binge On &PrivéHD

    Our great nation attributes their years of a tireless pursuit to see a free sovereign nation, that is ruled by none yet governed by all, to a key few individuals who stood the test of time. On Saturday, 15th August 2020, celebrating its 73rd Independence Day, &flix and &PrivéHD come together to remember the years long of struggle that guaranteed our freedom of expression and the liberty to proudly self-identify ourselves as Indians. Spread across two days, the Flix Freedom Fest on &flix gave the viewers the privilege of having their voices heard by airing the movies of their choice conducted via polls in addition to a special day long binge on &PrivéHD.

    With more than 20 different titles to choose from, fans got the freedom to decide on how they would like to be entertained this weekend. Having received an overwhelming response on the channel’s socials with close to 30,000 votes, &flix now brings to you some of the leading entertainment features that you wished for this Independence weekend. Raising spirits high with the Flix Freedom Fest starting Saturday, August 15th and Sunday, August 16th, these movies that are sure to ignite the patriot in you. Starting the day with cop action duo in Bad Boys For Life followed by a zombie infested post-apocalyptic future in Zombieland to the slick secret agents in charge of protecting the galaxy against a horde of aliens in Men in Black International. From your friendly neighbourhood teen superhero in Spider-Man: Homecoming to the angel of death himself in Ghost Rider, there is no dearth of pumped up action super features running all weekend. Be careful what you wish for as Dwayne Johnson and Kevin Hart return to play the world’s most dangerous game in fun family comedy, Jumanji: The Next Level or watch as galaxies mightiest heroes take on a god like celestial being in Guardians Of The Galaxy Vol 2.

    “For to be free is not merely to cast off one’s chains, but to live in a way that respects and enhances the freedom of others.”. This famous quote by Social rights activist Nelson Mandela speaks on the lines of an individual’s tenacity to resolve his greatest difficulty by doing great things no one else dares to do. On this day, &PrivéHD takes you on a trip through history with an Independence Day Special binge to witness such similar acts that have had a resounding impact with movies like Lincoln, Mandela: A Long Walk To Freedom, The White Crow, War Horse, Django Unchained and The Best Of Enemies.

    We invite you to join us in commemorating the eventful journey this Saturday, 15th August 2020 and Sunday, 16th August 2020 with a special Independence Day programming only on &flix and &PrivéHD.

  • On this Independence Day, ZEE Keralam releases a video honouring the role of youngsters in making India a better place

    On this Independence Day, ZEE Keralam releases a video honouring the role of youngsters in making India a better place

    Kochi: On the 74th Independence Day, ZEE Keralam brings out an inspiring video that honours the role of youngsters in building a bright and better India. The brand tagline of the channel, “Let’s weave wonders in life”, is echoed in the short video. The video features youngsters from all walks of life, doctors, engineers, sportspersons, politicians, soldiers, and other professionals who are working together to build a new India.

    The video has been shot in a novel style by rays of light illuminating individuals, with the visuals in the light projecting what each individual in the video represents – a new and progressive nation. The individuals themselves represent the younger generation of India from all aspects of life who are strong-willed, considerate and are all set to take our country to the next level in the global stage. During this COVID 19, youngsters have been instrumental in stringing together the country as a single unit.

    These youngsters are the future of Indian, brave, focused, and above all independent thinkers. India has stood together beyond all circumstances during this pandemic. The video is a reflection upon our younger generation’s commitment and patriotism towards making India better every day.

    ZEE Keralam since its inception has focused on progressive content by telling the stories of ordinary people as they overcome challenges in life and shape their extraordinary destinies.

    ZEE Entertainment Enterprises is currently the No.1 Entertainment Network in India and ZEE Keralam proudly enjoys a number 2 position in the fiction category among all Malayalam channels.

    With an array of original content from their high-voltage musical reality show SaReGaMaPa Keralam to the best-rated fictions like Chembarathi, Neeyum Njaanum, Karthikadeepam, Pookkalam Varavayi, Sumangali Bhava, ZEE Keralam presents to its viewers a strong line-up of novel and innovative content that is family-inclusive and is culturally-rooted within the diversity of Kerala.

  • Join Zee Thirai and Zee Tamil in celebrating the nation: enjoy an exciting line up of movies this Independence Day

    Join Zee Thirai and Zee Tamil in celebrating the nation: enjoy an exciting line up of movies this Independence Day

    This Independence Day, Zee Thirai and Zee Tamil present a marathon of blockbuster hits to mark the 73rd year of Indian Independence. In line with their shared mission to entertain their viewers, the channels have curated a compelling set of movies for viewers to raise their spirits and enjoy the day with their families at home. This Independence Day, reaffirm and celebrate your love for the nation with Zee Thirai and Zee Tamil.  

    ‘Uri: The Surgical Strike’ is a 2019 Hindi language military action film written and directed in his debut by Aditya Dhar and produced by Ronnie Screwvala. The film features Vicky Kaushal in the leading role along with Yami Gautam, Paresh Rawal and Kriti Kulhari in pivotal roles. This movie is a dramatized retelling of the retaliation to the Uri attacks that took place in 2016 undertaken by the Indian army against the Pakistani forces. Ranked among one of India’s highest grossing films, it was well received by both critical and popular quarters. 

    The Sivakarthikeyan, Sathyaraj and Aishwarya Rajesh starrer, ‘Kanaa’ is a sports drama, written and directed in his debuy by Arunraja Kamaraj. Kanaa is the story of Kowsi (Aishwarya Rajesh) and Murugesan (Sathyaraj) and their journey towards the Indian women’s cricket team, a shared dream for the father and daughter. The story reveals how Kowsi does the nation proud as she not only becomes a part of the playing 11 for the T-20 World Cup but ultimately takes the team to victory. 

    ‘Mersal’ is a 2017 Tamil action blockbuster directed and co-written by veteran Atlee and is the 100th production of Thendandal Studio Limited. The movie stars ‘Ilayathalapathy’ Vijay in three roles, alongside the very popular Kajal Aggarwal, Samantha Ruth Prabhu and Nithya Menen. Revolving around two estranged twin brothers (Vijay), a magician (Vettri) and a reputed doctor (Maaran), this is a story of them avenging the murder of their parents (Vijay; Nithya Menen). It is an action-packed story full of unexpected twists and turns, while also shedding light on some important social issues. 

    Veteran superstar Mammootty starrer ‘Madhuraraja’ is a 2019 Malayalam action film directed by Vysakh and written by Udayakrishna. The film also features senior actor Nedumudi Venu, Anusree, Jagapathi Babu and Siddique among others in pivotal roles. An out and out entertainer with socio-political overtones, this movie is marked with the dedicated and praise-worthy performance of Mammootty. This is a story of Madhuraraja, who has taken it upon himself to save Pambinthuruth from Nadeshan, a liquor baron who has made this town the headquarters of his multiple criminal activities. 

    ‘Shivalinga’ is a 2017 Tamil horror comedy film directed by P.Vasu, starring Raghava Lawrence, Ritika Singh and the stalwart of comedy- Vadivelu – in lead roles. This is a remake of Vasu's earlier 2016 Kannada film, also named Shivalinga. This is the story of a cop investigating the death of a Muslim man, as he finds out that his wife is herself possessed by the ghost of the same young man. 

    ‘Dhilluku Dhuddu 2’ is a 2019 Indian Tamil horror comedy film written and directed by Rambhala. The film features comedian Santhanam and Shritha Sivadas in lead roles along with Rajendran and Urvashi in supportive roles. This is the story of Viji (Santhanam), an auto driver, who’s antics has been the bane of his neighbours. In a ploy to get rid of him, his neighbour hatches a plan to get him to fall in love with his colleague Maya, who he finds to have an eerie aura around her and a mysterious family background. 

    ‘Jaada’ is a 2019 Tamil language movie in the sports-horror genre. The film features Kathir and Roshini Prakash in the lead roles and Kishore and Yogi Babu in supporting roles. This is the story of Jaada (Kathir), a fearless and talented football player well on his way to playing professionally. However, contrary to his coach’s wishes, he has other plans – to avenge the death of his childhood football hero Sethu (Kishore), who died in a ‘Violent 7s’ football game. Zee Tamil will be airing the World Television Premier of Jaada on 15th August. 

    Kennedy Club is a 2019 Tamil language sports film written and directed by Suseenthiran. Produced by D. N. Thaisaravanan under the banner of Nallusamy Pictures, the film features Sasikumar, Bharathiraja and Meenakshi Govindarajan in lead roles. This is a story of a women’s Kabaddi team, whose coach Savarimuthu (Bharathiraja), an ex-soldier, falls sick, to be replaced by his former student Muruganandham (Sasikumar). 

    ‘Dabangg 3’, the third of the Dabangg franchise movies, is directed by the dancing sensation, Prabhu Deva. The movie stars superstar Salman Khan, Sonakshi Sinha and Arbaaz Khan in lead roles. This is the story of Chulbul Pandey (Salman Khan), the Assistant Superintendent of Police (ASP), who is faced yet again, with his nemesis Balli Singh, whose activities have wreaked havoc in the lives of the people. Zee Tamil will be airing the World Television Premier of Dabangg 3 on 15th August. 

    Don’t forget to catch some exciting movies on Zee Thirai and Zee Tamil this 15th August. Schedule below: 

    Zee Thirai

    Uri: The Surgical Strike – 7:00 pm-10:00 am 

    Kanaa – 10:00 am – 1:00 pm 

    Mersal – 1:oo pm – 4:30 pm 

    Madhuraraja – 4:30 pm – 7:30 pm

    Shivalinga – 7:30 pm – 11:0 pm 

    Zee Tamil

    Dhilluku Dhuddu 2 – 8:00 am – 10:00 am

    WTP: Jaada – 10:30 am – 1:00 pm

    Kennedy Club – 1:30 pm – 3:30 pm

    WTP – Dabangg 3 – 4:00 pm – 7:00 pm 

    Sit back with your family and enjoy some of your favourite movies only on Zee Thirai and Zee Tamil on 15th August 2020. 

  • This Independence Day, watch ‘India’s Forgotten Army,’ the untold story of India’s role in World War I, on History TV18

    This Independence Day, watch ‘India’s Forgotten Army,’ the untold story of India’s role in World War I, on History TV18

    NEW DELHI: At the start of the war in 1914, over thirteen lakh Indian soldiers began to be shipped overseas to fight alongside the British Army. Of them, 75,000 were never to return home, killed in combat on faraway battlefields. Using rare archival footage, first-person narratives, and expert testimonials, the impeccably-researched one-hour documentary investigates India’s role in the first global conflict. It also recognises and documents the sacrifices of thousands of Indian families, thus restoring to India’s unsung heroes, their glorious and rightful place in history.

    As the guns fell silent towards the end of 1918, the First World War had raged for almost five long years. It had come to be known as The Great War, “the war to end all wars.” It had caused devastation at such a large scale that most people believed that humankind would never want to go to war again. Millions of soldiers of various nationalities had fought and died on both sides. However, very little is known about the Indian soldiers deployed on foreign soil all over the world. At the time, the leaders of India’s freedom struggle had hoped that sending our men to support the British war effort would make it possible to gain greater autonomy for India. But those hopes proved futile. Instead, imperial Great Britain even denied India due recognition for her role in winning the war. The men were forgotten. Their enormous sacrifices lost to time, unrecorded by history. Indian Member of Parliament and former Under-Secretary-General of the United Nations, Shashi Tharoor, says in the film, "No country lost as many people from any colony in the Empire, as we did and yet, I'm sorry to say, it was given very little attention. Indians sacrificed an enormous amount, and some of their letters, all of which were censored, are deeply moving."

    ‘India’s Forgotten Army,’ premiering on 15th August, Saturday 9 PM, is an attempt to trace and document the courage and sacrifice of Indian soldiers, shipped to distant shores to live and fight in deplorable conditions. The film also uses first-person accounts to tell the story of the war and the circumstances that Indian soldiers faced, as revealed in the letters they wrote to their families, more than a hundred years ago. Viewers will also hear from the descendants of those who fought in The Great War, along with leading personalities. The documentary takes viewers to the sites of battles, memorials and war archives around the world, bringing together military experts and historians, to uncover hidden facts and retell forgotten stories. The documentary has been adapted from the book, ‘World War Sikh: Memoirs Of An Indian Cavalryman 1913-45’ by Rana T.S. Chhina.

    Avinash Kaul, Managing Director A+E Networks | TV18 and CEO-Broadcast for Network18 said, "In our continuing endeavour to offer top-drawer Indian and international content, History TV18 brings to its viewers the remarkable, untold story of the Indian soldiers who fought in the First World War. Their military prowess helped shape the course of human history.  We salute them and their families for their incredible bravery and sacrifices."

    Watch the premiere of ‘India’s Forgotten Army,' on Independence Day, 15th August, Saturday, at 9 PM, only on History TV18.

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  • Discovery Plus celebrates 15 Aug with new episodes of ‘Tales of Valour’

    Discovery Plus celebrates 15 Aug with new episodes of ‘Tales of Valour’

    MUMBAI: Discovery Plus has strengthened its offering in the armed forces-led content by dropping new episodes of Tales of Valour in the month of August. Beyond Tales of Valour, another series which will enthrall audiences seeking investigation led content is ‘Autopsy: The Last Hours Of…’ which will explain what killed some of the most famous celebrities including the likes of Michael Jackson, Elvis Presley, Whitney Hoston & Anna Nicole Smith. While, Planet Child, a three-part series, delves into the way children experience life exploring areas such as risk-taking, independence, morality, and gender awareness.

    Independence day special

    The line-up includes documentaries such as ‘India’s Paratroopers – Earning the Badge’, ‘Revealed: LOC’,’ Battle Ops’, ‘Revealed: National Defence Academy’, ‘Revealed Siachen’, ‘1965: India’s Battles and Heroes’ and Breaking Point franchise on Air Force Academy, Indian Submariners, High Altitude Warfare School, Women Fighter Pilots and Commando School Belgaum.

    The OTT platform will add new episodes of Tales of Valour this August focusing on

    ·   Battle of Namka Chu releasing on August 05- During the Indo-Sino war of 1962, the Indian army fought in unfamiliar terrain. Celebrate the sacrifice of Subedar Dashrath Singh who lived to tell his tale of valour.

    ·   Battle of Rezang la releasing on August 10 – The battle of Rezang La in 1962 was one of the toughest battles fought in the highest of mountains. Rezang La was the last stand of the C Company of 13 Kumaon, during the Sino-Indo War in 1962 where only about 120 Indian soldiers went up against Chinese troops.

    ·   Battle of Longewala releasing on August 15 – The Battle of Longewala was fought during the Indo-Pakistani War of 1971. Major Kuldip Singh Chandpuri and his brave band of soldiers led the defence at the Indian border post of Longewala, against the Pakistani forces.

    ·   Battle of Asal Uttar releasing on August 24 – The Battle of Asal Uttar was one of the largest tank battles fought during the Indo-Pak War of 1965.

    ·   Battle of Haji Pur and Dograi releasing on August 31- In the second Indo-Pak war, India launched many aggressive operations to push the enemy out. The courageous capture of Haji Pir Pass and Battle of Dograi were part of it.

    Other highlight shows which will keep audiences hooked include

    Autopsy: The Last Hours Of…:

    This Discovery Plus exclusive looks at crucial medical evidence that explains what killed some of the most famous celebrities as a forensic pathologist attempts to understand what their last days looked like. Celebrities covered in the series include Michael Jackson, Elvis Presley, Whitney Hoston & Anna Nicole Smith.

    Planet Child:

    This three-part series, streaming exclusively on Discovery Plus, delves into the way children experience life. The series explores key areas such as risk-taking, independence, morality and gender awareness in a range of scenarios, in order to understand how the development of kids is influenced by how they are raised and where they live.

    Restaurant Stakeout

    Willie Degel is known for running a tight ship at his restaurants. His secret: cameras canvassing every inch of his restaurant, allowing him to keep a close eye on his floor, staff and patrons. Starting August 24, Restaurant Stakeout follows as Willie takes his practices to troubled restaurateurs looking to find and rectify the hidden problems that lie within their establishments.

    Mountain Life

    The series follow families who want to get away from the hustle and bustle as they search for the ultimate mountain retreat. From the wooded peaks of the East Coast's Blue Ridge to Hawaii's tropical Mauna Loa, there are remote mountain locations you didn't even know existed.

    Killer Whales: The Mega Hunt

    Killer Whales: The Mega Hunt takes you inside the world of the predator that rules the oceans. Orcas – also known as killer whales – confidently and effortlessly stalk their prey fearing no other living creature. This fascinating programme streaming on the app on August 28, will give you an insight into how they live, feed and hunt; as well as a variety of incredible facts about their anatomy, behavioural traits and survival techniques.

  • Colgate, Robin Hood Army’s #Mission5 serves more than 6 mn people in August

    Colgate, Robin Hood Army’s #Mission5 serves more than 6 mn people in August

    MUMBAI: Colgate-Palmolive (India), the market leader in oral care in India, in celebration of Independence Day, partnered with Robin Hood Army to serve five million people across the nation for its #Mission5 campaign. A zero-funds organisation, Robin Hood Army works to help the less fortunate, by providing surplus food from restaurants and communities.

    The week-long #Mission5 campaign that started on 10 August and culminated on India's 73rd Independence Day, provided 6.3 million people across 867 villages and 112 cities with dry food supplies along with Colgate Strong Teeth toothpaste packs, reiterating Colgate’s commitment to Keep India Smiling.

    Through this partnership, Colgate reached out to people across the geographies of Rajkot, Amravati, Indore, Kanpur, Ambala, Jammu, Agartala, Belgaum, Vizag and Siliguri, among others.

    In line with Colgate’s belief that ‘Everyone deserves a future they can Smile about’, this partnership with Robin Hood Army, is a small but significant step to add value to the lives of people.

    Speaking about the partnership, Robin Hood Army – Mumbai Chapter, Deepak Singh said, “It has been our pleasure to partner with Colgate for our #Mission5 campaign. They have contributed to the success of this initiative and we look forward to associating with them in the future.”