ITV

Tag: Independence day

  • Liberty General Insurance’s Independence Day film celebrates worry-free journeys

    Liberty General Insurance’s Independence Day film celebrates worry-free journeys

    Mumbai: As India celebrates its 78th Independence Day, Liberty General Insurance has released its new brand film. The film offers a humorous depiction of the freedom and peace of mind provided by their services to car owners. Set against the backdrop of a family’s picnic journey, the film highlights the importance of roadside assistance cover freshly and engagingly.

    The film humorously depicts exaggerated car troubles during a family’s outing, only to have each issue swiftly resolved by the ever-reliable Liberty General Insurance. From flat tires to unexpected breakdowns, the film highlights the often-overlooked hero of car ownership: roadside assistance cover. Liberty General Insurance shows that no matter the obstacle, they are always there to ensure a smooth ride. Vibrant colors, upbeat music, and quirky animations combine to create a joyful and engaging narrative that underscores the importance of being prepared for anything on the road.

    “At Liberty General Insurance, we believe that true freedom comes with the peace of mind that you’re covered, no matter what happens on the road. Whether it’s through our prompt roadside assistance or our quick claims process, this Independence Day film is not just a celebration of our services but also of the freedom that comes with knowing we’ve got your back,” said  Liberty General Insurance CEO & whole-time director Parag Ved.

    “We’ve used humor and creativity to demonstrate our commitment to being a dependable partner for car owners, ensuring they can enjoy life’s moments without worry,” Ved added.

    The film serves as a powerful tool to reinforce Liberty General Insurance’s brand promise of reliability and customer care. By showcasing relatable, everyday scenarios in a humorous light, the film ensures that the message of security and trust resonates with viewers long after the credits roll.

  • Shopping on Independence Day: What Indian customers craved for?

    Shopping on Independence Day: What Indian customers craved for?

    Mumbai: Affiliate network Admitad studied more than 650 thousand online orders that Indian users made in the two weeks of Independence Day celebrations and compared them with the results of July and Independence Day celebrations last year. According to the network, the total amount Indian users spent online in the last two weeks grew by more than five per cent compared to last year.

    However, the growth cannot be called record-breaking – it rather reflects the overall growth of e-commerce in the country. For example, shopping activity in July was on a similar level. The average check of purchases over the year increased by 9.24 per cent – from Rs 2220 to Rs 2425.

    The cities with the highest number of online orders during the holidays were Delhi, Mumbai, Bengaluru, Kolkata, Hyderabad, Chennai, Patna, Jaipur, Pune and Lucknow.

    A triumph of mobile shopping

    Users had no time to order from their computers during the festivities. The share of mobile orders in the country jumped from 48 per cent in July to a shocking 69 per cent during the holidays. Indians preferred to shop literally on the go, with a couple of clicks from their smartphone screen.

    Mitgo managing director APAC & India Neha Kulwal “Last year, the share of mobile shopping was also higher than on ordinary days – at over 52 per cent. The trend of mobile shopping during festive periods is increasing every year – brands should definitely look at how they are engaging with mobile shoppers and offer them additional benefits during the festival season.”

    Indians dressed up for the occasion

    According to Admitad’s calculations, almost half of all holiday orders this year came from the fashion industry – users shopped for outfits, shoes and accessories. Other popular categories were beauty products (12.2 per cent of orders), electronics (9 per cent of orders), food delivery (4 per cent), aeroplane tickets (3 per cent) and hotel reservations (2.5 per cent).

    The record-breaker in terms of order growth compared to the “ordinary” period in July was the category “Flowers and Gifts” – its online sales increased four times during Independence Day. The food delivery industry also experienced huge growth – Indian users ordered delivery as much as 46 per cent more often during the holidays. The travel industry was another leader, with Indian users booking hotels 20 per cent more frequently during the holidays.

    Contextual advertising, cashback and media attracted customers

    Brands were prepared for the holidays – this is evident in the sources from which customers came. For example, contextual advertising took the leading position in the number of attracted orders – it accounted for more than 25 per cent of all holiday online purchases. The marketers did a great job and were able to come up with ads that caught the eye of the Indian audience.

    Local shoppers also actively read articles on content platforms and online media – these attracted more than 15 per cent of holiday orders. Influencers on Instagram, YouTube and Facebook lured more than seven per cent of customers. Another four per cent of customers placed an order on the recommendation of channels on Telegram.

    Despite the holiday euphoria – Indians didn’t miss out on their gains. More than 13.6 per cent of orders were made using cashback. ten per cent of Indian shoppers used a discount coupon. Another four per cent of shoppers were tempted by lucrative loyalty programs.

    Affiliate marketing was also among the most effective tools, with a 15 per cent increase in the number of brands incorporating it into their holiday marketing strategy in 2023. Publishers also didn’t miss out on the opportunity to make extra money during the hype days – their revenues in August were up more than five per cent compared to July.

    Brands should definitely consider these insights as they prepare for an active fall season. Festival season, Black Friday and other large-scale events are ahead that are sure to attract millions of shoppers. But only those brands that make the right use of fresh trends will be able to win the battle for their attention.

  • HMSI’s Independence Day campaign receives phenomenal response from audience

    HMSI’s Independence Day campaign receives phenomenal response from audience

    New Delhi: Honda Motorcycle & Scooter India’s (HMSI) Independence Day campaign recorded a phenomenal response from the audience.

    The campaign, which unveiled its YouTube masthead campaign ‘Desh Ki Shine, Honda Ki Shine’ on the occasion of Independence Day, has garnered more than 644 million impressions and over 172 million audience on the occasion of India’s 75th Independence Day.

    Created by Madison Digital, the new campaign encapsulates the joy & pride of every Indian in its theme.

    Additionally, HMSI’s official YouTube page witnessed over 15 percent growth on 15 August, 2022 day with over 10 million views, more than 52000 likes and comments engagement.

    Furthermore, the audience also used the audio to create multiple YouTube shorts. In addition to this, HMSI’s official website also recorded a 300 percent increase in traffic. It resulted in a remarkable click through rate (CTR) of 1.78 percent.

    On this outstanding campaign response, Madison Digital vice president Shobhit Gaur said, “A quest that never stops. I am delighted to see a stellar performance for our client HMSI in partnership with YouTube. We saw an increase in brand trust and were able to break the clutter to deliver ground-breaking results for the brand.”

  • Independence Day 2022: JSW Paints launches a new film ‘Think Beautiful’

    Independence Day 2022: JSW Paints launches a new film ‘Think Beautiful’

    Mumbai: JSW Paints released a new ad film titled “Think Beautiful” on Friday to commemorate India’s 75th Independence Day. The film drives home the brand’s promise—”Thoughtful is Beautiful.”

    The film was conceptualised by TBWAIndia. It captures India’s struggle and originality in the same breath.

    Always putting forth interesting takes on what beautiful truly means, JSW Paints seems to say real beauty is in our thoughts and it shows in the way a person, a home, a community, and a nation behave.

    The new film takes “Think Beautiful” out of the four walls of a home and into the neighbourhood. It takes a leap and makes a larger point. The power that beautiful thoughts have to make our nation beautiful Playing off a relatable event, the film finds an ingenious twist. One that suits the mega occasion of India’s 75th Independence Day and puts a smile on your face.

    This is a challenge that every neighbourhood in India faces. A problem that no amount of fines, warnings, or well-meaning public advisories has been able to solve. Until JSW Paints decided to modify the canvas and present a bold new answer in blazing tricolour.

    Speaking about the new film, JSW Paints chief marketing officer Anuradha Bosesaid, “Since our launch, we have been standing by the clarion call to ‘Think Beautiful’. Hence, we have ensured that every aspect of the JSW Paints brand has a never done before quality and a promise to deliver true value to our consumers. It appears everywhere-from our product innovations to price, community and marketing interventions.”

    Commenting on the widespread resonance of the work and its timing, TBWAIndia CEO Govind Pandey said, “As India stands today at the precipice of the future, we are realising that only thinking good is not enough. Beautiful thoughts that translate into beautiful deeds are what truly make a meaningful difference. Our progressive stories for JSW Paints are a reflection of this realisation and signal our commitment to creating a thoughtful and beautiful India. There is no better time to highlight how individual acts contribute to a beautiful nation than the 75th Independence Day of the country.”

    Speaking about the inception of the idea, TBWAIndia managing partner creative Parixit Bhattacharya said, “When a brand stands for beautiful thoughts, it becomes easy to imagine a beautiful world. We see our new film for JSW Paints as more than a film. It hints at a practical solution to a nagging problem nationwide. Here’s to making India more beautiful, one wall at a time.”

  • Nickelodeon and Laal Singh Chaddha partner to entertain families across India

    Nickelodeon and Laal Singh Chaddha partner to entertain families across India

    Mumbai: Viacom18’s leading kids’ entertainment channel, Nickelodeon, has joined forces with Aamir Khan’s upcoming “Laal Singh Chaddha.” The film is the endearing story of the determined “Laal Singh Chaddha” who, like Nicktoons Motu Patlu and Bhoot Bandhus, through innocence and strength of character, overcomes all obstacles.

    With this collaboration, Nickelodeon has raised the existing fervour for “Laal Singh Chaddha” with unmatched and interactive initiatives that will provide entertainment and fun experiences for families to enjoy together.

    In addition to the tentpole campaign IPs and contests, “Laal Singh Chaddha” break bumpers will also run across key shows on Nick and Sonic. The campaign also extends to the Nickelodeon franchise’s social media channels and other digital media platforms with innovative posts and stories and influencer outreach. We are sure the adventures of Nicktoons and “Laal Singh Chadha” will entertain families this Independence Day weekend.

    The month-long integrated campaign will showcase Aamir Khan in his “Laal Singh” avatar having a fun time with India’s favourite Nicktoons, including Motu, Patlu, and Pinaki & Happy-The Bhoot Bandhus.

    With ideas that build resonance with the character of Laal, who has childlike innocence and honesty much like Nickelodeon’s young viewers and Nicktoons, the deep integrations will witness Laal immerse himself in the world of Nicktoons seamlessly. Through Nick’s Golgappa Party contest and Sonic’s Bhaag Laal Bhaag contest, kids will also get a chance to meet megastar Aamir Khan, in addition to winning a host of exciting prizes by simply participating in the on-air contests.

    Nickelodeon has also left no stone unturned to reach out to its young viewers with fun contests like the Chaddi Buddy Contest with Aamir.

    Finally, adding to the endless excitement is an innovative virtual running game that is sure to drive conversations while keeping kids on their toes. Resisting on nickindia.com, the virtual game allows one to play as Laal, Motu, or Patlu to chase the feather and collect coins along the way while chasing away evil.

    Speaking about the collaboration with “Laal Singh Chaddha,” Viacom18 head-Hindi mass entertainment & kids TV Network Nina Elavia Jaipuria said, “We are delighted to collaborate with “Laal Singh Chaddha” on this highly interactive and engaging campaign that will give kids and their families an opportunity to be a part of the film and celebrate the character of Laal along with their favourite Nicktoons. At Nickelodeon, each collaboration and partnership that we innovate for has kids at the heart of it, and this partnership with the adorable character of Laal is sure to strike a chord and provide many priceless moments. We look forward to further collaborating with brands and films to create deep and meaningful integrations for our young viewers.”

    Speaking about reaching out to kids with this family entertainer and about the association with Nickelodeon superstar Aamir Khan, he said, “”Laal Singh Chadha” is an inspiring film and the innocence and honesty of the affable character of Laal is sure to strike a chord with kids and families. This massively interesting and fun collaboration with Nickelodeon and its characters, who embody the same positive traits as Laal, was hence a great way for us to together take the story of “Laal Singh Chaddha” and make it a part of every child’s life along with their favourite characters. We are sure that kids will have a great time watching our labour of love with their families and look forward to the same.”

    On the collaboration with Nickelodeon, Viacom18 COO Ajit Andhare said, “The advantage at Viacom18 is the opportunities and ability we have to collaborate with the powerhouse brands in our platoon. Right from bringing the Paramount story to India under our banner to partnering with Nickelodeon, we have had seamless associations with the film. A family entertainer at its heart, we are looking forward to kids enjoying the film as much as adults, as they will resonate with the pure and simple soul of “Laal Singh”.”

  • IN10 Network’s Filamchi Bhojpuri presents 75-hours non-stop entertainment to celebrate Independence Day

    IN10 Network’s Filamchi Bhojpuri presents 75-hours non-stop entertainment to celebrate Independence Day

    Mumbai: As India marks its 75th Independence Day this year, IN10 Network’s Filamchi Bhojpuri has come up with a unique way of celebrating. The regional channel has curated a feature film line-up for India@75 to honour the occasion.

    The channel has always captured the pulse of the nation and its viewers with special programs. It will air super-hit patriotic films like “Baaghi Ek Yodhha,” “Sher-E-Hindustan,” “Bolo Garv Se Vandemataram,” and many more for 75 hours non-stop as it recognizes the historic moment with Bhojpuriya Garv Azadi ka Mahaparv. 

    On Bhojpuriya Garv Azadi ka Mahaparv, Filamchi Bhojpuri VP-programming and strategy Rajeev Mishra said, “As the nation celebrates Azadi ka Amrit Mahotsav, we at Filamchi Bhojpuri want to salute the brave hearts of the region. Through this, we aim to not just entertain our viewers but also highlight the prominent personalities and their contributions to the region.”

    The three-day celebrations will commence on 13 August at 7:00 a.m. on the channel.

  • Tata Housing launches new campaign ‘Its Interesting’ with lower interest rates for homebuyers

    Tata Housing launches new campaign ‘Its Interesting’ with lower interest rates for homebuyers

    New Delhi: Tata Housing, a 100 per cent subsidiary of Tata Son, launched a new campaign “Its Interesting” to celebrate the 75th Independence Day. As a part of this campaign, homebuyers can avail an interest rate of 3.50 per cent for 12 months on nine projects of Tata Housing across seven cities: Delhi, NCR, Kasauli, Mumbai, Goa, Bengaluru, Chennai, and Kochi. The campaign will be live from 5 August 2022 to 15 September 2022.

    Homebuyers will also be showered with other benefits such as upto one kilogram of customised silver coin with every booking marking their hone purchase in the auspicious 75th year of India’s Independence.

    “Its Interesting” is a 360-degree marketing campaign led by Tata Housing with a digital-first approach. OOH and radio will also be leveraged to further increase the reach of the campaign, along with strategically planned roadshows for NRI markets. Projects such as Amantra, New Haven, Bahadurgarh, Goa, La Vida, Myst, Promont, Santorini, Serein, and Tritvam will be featured in the campaign with tailor-made spaces that help elevate the overall living experience of the new-age home buyer. As a result of the # ItsInterestingOffer, all homebuyers/fence sitters will be able to purchase their dream home while also receiving up to one kilogram of customised silver coin commemorating 75 years of independence.

    More than two thousand channel partners have been roped in to amplify the reach of the campaign further. Designed to reduce the fluctuating interest rate impact, “Its Interesting” aims to truly make the upcoming festive season interesting and unique for homebuyers.

    Expressing his views on the campaign, Tata Realty and Infrastructure MD and CEO Sanjay Dutt said, “Post the marginal rise in the repo rate, the home loan rates are on the rise which has impacted the home buying sentiment. The past 2 years have been a great example of the positive impact of lower interest rates, resulting in M-o-M historic residential real estate sales.”

    He added, “With the festive season being around the corner, initiatives like this offer will present lucrative home-buying options to prospective customers. As a home buyer centric company, Tata Housing’s “Its Interesting” campaign will not only enable home buyers to invest in the residential real estate but it will also encourage the fence sitters to make the purchase decision.”

    Adding to that, Tata Realty and Infrastructure SVP and chief sales and marketing head Sarthak Seth said, “Tata Housing has been on the forefront of undertaking strategic initiatives that help home buyers buy their dream homes. The “It’s Interesting” campaign will break through the clutter with lower interest rates in light of the rising interest rates with the sole purpose of providing homebuyers with a viable choice to purchase their dream home. Strategic partnerships with more than two thousand channel partners nationwide will help the pan-India campaign further. As one of the early adopters of digital technology, the campaign will have a higher focus on digital and social media. We are also looking at a targeted approach to the NRI markets through systematic roadshows and activations that will further expand the reach of the campaign.”

  • Social media platform Khul Ke rolls out its maiden campaign

    Social media platform Khul Ke rolls out its maiden campaign

    Mumbai: Social media platform Khul Ke, launched by Loktantra Mediatech, has rolled out its first campaign “Naya Daur – What’s Next, India?” to commemorate India’s glorious run to its 75th Independence Day on 15 August this year.

    Khul Ke is a one-of-a-kind platform that has been launched to empower the audience to have more informed and meaningful conversations. It is the only social media platform that allows video, audio, and text-based conversations and gives audiences a 360 experience.

    In the past 75 years, India has completely transformed its image through many extraordinary achievements. From a nation that carried parts of a rocket on a bicycle to a nation that sent a satellite to Mars. From a nation of snake charmers to a major IT service exporting country. From a group of princely states to the world’s largest democracy. From a nation suffering from epidemics to a nation that conducted 25 million vaccinations on a single day. India has come a long way. Naya Daur embodies the current phase where India knows how to play the game of diplomacy, mesmerise the global audience with its music, art, and cinema, and has made strides with its technological innovations. The tagline “What’s next, India?” captures the sentiment of a nation hungry for growth, development, and innovations to change the course of humanity.

    India is a nation now racing towards 100 years of Independence. While the campaign honours and celebrates its achievements after independence, it also questions what’s in store for the country and the people in the next 25 years. As a part of the campaign, Khul Ke will host various ‘RoundTables’ and discussion forums on India’s politics, sports, cinema, art & culture, science and technology, and business & economy with known experts from the respective fields.

    Additionally, as part of the rollout, the company has launched a campaign film in the voice of a renowned actor, singer, and lyricist Piyush Mishra. The animation film traces India’s remarkable achievements since Independence and speaks about hope, as the nation is on the brink of a new dawn. The campaign will be rolled out across social media platforms, theatres, and radio stations.

    Speaking about the platform’s first campaign roll out, Loktantra Mediatech director & chief executive officer Piyush Kulshreshtha said, “Khul Ke is a conversations platform. Users can hold conversations freely in audio and video formats on topics of their own interests. As compared to the existing social media platforms, it is our strong belief that conversation will create possibilities and SM platforms of future will be based on conversations”

    He further added, “Khul Ke is at the moment in its test-phase. We are testing the platform for performance and security. While doing so, we needed to hold regular conversations, and were exploring a positive agenda. With the 75th Independence Day coming up, our team decided to experiment with the idea of holding conversations around the last 75 years and future 25 years. It gives us an opportunity to experiment with a variety of content, depth of conversation, quality of moderators and panellists, and interests of the audience. Considering we are still in test-phase and nobody knows about the platform, the topics, the moderators, the panellists and the amount of time the audience spends in such conversations tells us that we are in the right direction. We will continue to bring variety & quality of content through interesting moderators and panellists for an audience that likes to get to the depth and make sense of things they like to discuss. We are sure India will like our format and will join the platform soon.”

    Khul Ke chief marketing officer Manish Agarvwal shared, “Our campaign ‘Naya Daur – What next, India?’ reaches out to people across age-groups and walks of life who want to either opine or listen to what industry leaders must share. The objective is to celebrate the landmark moments not just on one day in August but to relive past achievements and take time to prepare for the coming years. The campaign has been rolled out across theatre, radio, digital and social media platforms to create awareness about the platform.”

    Conversation can lead to endless possibilities, but the existing clutter of social media platforms currently does not encourage or enable users to explore this power. ‘Khul Ke’ harnessed this thought and gave people the opportunity to engage in uninhibited enriching conversations and increase their circle of influence rather than just be mute spectators.  Khul Ke is available on both Appstore and playstore and will also be available on the web www.khulke.com.

  • Our shows celebrate the common man: Ashish Golwalkar

    Our shows celebrate the common man: Ashish Golwalkar

    Ashish Golwalkar is a veteran media professional who has worked with three of the four big television broadcast companies in a career spanning 22 years and counting. An alumnus of Symbiosis School of Business Management, he wrote/co-wrote many award-winning unscripted format shows for Zee Entertainment Enterprises Ltd, Star TV Network and now at Sony Pictures Networks (SPN) India.

    At Zee, Golwalkar played a pivotal role in the launch of shows like ‘Dance India Dance’ exhibiting a flair for unscripted formats. At Star India, he worked as senior vice president, programming.

    In 2015, he joined Sony Pictures Network as senior creative director, (content) and headed all fiction and non-fiction format shows, and was also responsible for commissioning scripted and non-scripted shows for the broadcaster. Under his helm, SPN India went on to launch hits such as ‘The Kapil Sharma Show’, ‘Super Dancer’ and successful editions of popular franchises like ‘Kaun Banega Crorepati’, ‘Indian Idol’, ‘CID’, ‘Crime Patrol’ and more. In 2018, he was elevated as the head of programming for Sony Entertainment Television (SET) and was given the additional charge as head of content for digital business i.e., SonyLIV a year later. Golwalker is also a passionate foodie and amateur chef who is deeply interested in sustainable farming.

    On 15 August, SPN India concluded the 12th season of its singing reality show ‘Indian Idol’ with a grand finale the likes of which have never been seen before on Indian television. The finale aired from noon to midnight featuring as many as 40 acts led by music industry’s most celebrated talent. Indiantelevision.com’s Varun Markande caught up with Sony Pictures Networks India, head content – Sony Entertainment Television and digital business, Ashish Golwalkar to understand the incredible task of putting together a 12-hour episode, discovering talent via digital auditions and the growing appeal of the show at the end of its 12th season.

    Edited excerpts

    On pulling off a 12-hour long grand finale episode.

    I would credit it to the team effort and the positive attitude of everyone. All the teams worked hard churn amid various safety protocols to wrap up this season with great splendour and fanfare. It was the biggest finale ever! For us, it was all about breaking the clutter and creating a disruption. It was a huge task in front of us. One episode is 1.5 hours long, so a 12-hours programming was equal to packaging 5-6 episodes for one finale. You have one day and you need to fill it up with 12 hours of content, there’s editing, music, musicians, there’s practice that happens, costumes and everything else. It’s taxing, but also very exciting.

    12 years and counting. On the continued success of ‘Indian Idol’ franchise.

    ‘Indian Idol’ has been an exceptionally popular show and a hugely successful format for Sony (Pictures Networks India). It has introduced us to several musical talents from across the country over the years and undoubtedly changed the future of many contestants and made them stars overnight.  And one of the biggest reasons for its success is its approach. While the earlier music reality shows were more focused on following traditional norms of singing, ‘Indian Idol’ accepted and adopted the changing times and made it essential for a singer to not only sing well but also perform well as an artist.

    On unearthing the finest singing talent brought in front of Indian audiences.

    Our focus has always been singing and incredible vocal performance. Even though, we conducted digital auditions this year, we saw massive participation. A lot of young contestants came forward and I must say that all of them have immense potential. ‘Indian Idol’ cultivates and promotes outstanding untapped talent among the youth of India by nurturing them and providing a national platform to showcase their talent.

    On building a connection with the audiences.

    At Sony Entertainment Television, we have reserved the weekends for the talent. If you see, most of our shows talk about the common man, their talent and celebrate that – be it ‘Indian Idol’, ‘Super Dancer’, ‘India’s Best Dancer’, or ‘Superstar Singer’ – our kids singing show. Very soon we will launch ‘Shark Tank’ too which will give an opportunity to budding entrepreneurs, and then there’s Kaun Banega Crorepati as well. KBC is not about talent but more about knowledge which the common man can again connect and seek knowledge. So, all the shows that we’ve developed celebrate the common man through their talent or their knowledge and I think that has been our main USP and something that is working for us and we want to continue to be invested in it.

    On successfully conducting digital auditions.

    During the pandemic the world has learnt how to adapt to difficult and different situations. In fact, ‘Indian Idol’ was our first show where we adopted digital auditions. The response was great, however unfortunately we could not digitalise the entire show and had to package it physically. I think we identify this as a hybrid model that was created post which we did ‘Super Dancer 4’ and recently ‘India’s Best Dancer’ and ‘Kaun Banega Crorepati’ auditions too. There were a lot of learnings from ‘Indian Idol’ which gave us the opportunity to improvise it for other shows. Subsequently, it’s a hybrid model where there will be digital auditions and then people will have to bundle episodes physically in order to witness the talent. We’ve been both elated and lucky that we have identified some incredible talent through ‘Indian Idol’ and other shows. The audiences are already witnessing this on ‘Super Dancer 4’ and I am sure they are enjoying it as well.

  • 75th I-Day: T-Series, Dalmia Bharat Group come together to launch a song

    75th I-Day: T-Series, Dalmia Bharat Group come together to launch a song

    Mumbai: As India celebrates its 75th Independence Day, Dalmia Bharat Group & Bhushan Kumar’s T-Series bring audiences a special song dedicated to the unwavering spirit of 136 crore Indians.

    Titled “Mauka Hai“, the music video features some of the most inspiring icons from different age groups and walks of life who have put India on the map including athletes like Mirabai Chanu, PV Sindhu, Hima Das, along with the world’s youngest painter Advait Kolarkar, Guinness Book of World Record holder- Tiluck Keisam , gymnast Deepa Karmarkar, the world’s fastest piano player – Lydian Nadhaswaram, young paleontologist – Aswatha Biju, IPS officer – Chhaya Sharma, the youngest writer – Abhijeeta Gupta, gold medalist and world record holder – Pooja Bishnoi, Yatharth Murthy who sang the national anthem of 112 countries, Indian mathematician wizard – Anand Kumar, child shooting sensation – Abhinav Shaw and several others.

    The song is sung by B Praak, composed by Rochak Kohli and penned by Manoj Muntashir and celebrates the achievement of unsung heroes of today from different fields, thereby motivating others to aspire, perspire and achieve their dreams and build India of their dreams by 2047. 

    Speaking on the launch, Dalmia Bharat Group managing director, Puneet Dalmia said, “The ‘Mauka Hai‘ music video is a testament to the youth of our country that salutes their achievements in diverse fields and seeks to inspire every Indian to rise to the occasion with unity and pride. As a ‘young’ nation, our resilience and undying fighting spirit in the face of adversity, clearly shows that we have what it takes to become a global superpower. We are delighted to associate with T-Series for this music video as a tribute to our youth’s unwavering dedication. The song also reflects the unflinching commitment and hard work of Dalmia Bharat Group over the decades towards nation-building.”

    T-Series head honcho Bhushan Kumar said, “Everyone will feel an immense sense of pride after watching ‘Mauka Hai’. It’s an out-and-out tribute to not only those icons that have inspired us and made us proud but to every Indian who perseveres to do better.”

    Lyricist Manoj Muntashir shared, “Mauka Hai is something every Indian will relate to and be inspired by. It’s about pushing the limits and having a never-say-never attitude which defines the spirit of this country.”

    Composer Rochak Kohli added, “It’s wonderful to collaborate with Bhushan ji and B Praak on this track. We’ve tried to do justice to Manoj Muntashir’s hard-hitting lyrics and make ‘Mauka Hai’ an Independence Day track which is loved and remembered.”