ITV

Tag: Independence day

  • 92.7 Big FM celebrates Independence Day at the Wagah Border with ‘BIG Paigham – Sarhad Ke Naam’

    92.7 Big FM celebrates Independence Day at the Wagah Border with ‘BIG Paigham – Sarhad Ke Naam’

    MUMBAI: Independence Day is the only event where people across the country come together to celebrate regardless of their caste, creed or religion. As the nation celebrates the 68th year of Indian independence on 15th August 2014, 92.7 BIG FM too is all set to wave the Indian tricolor high up in the sky this year! In a one of its kind initiative, 92.7 BIG FM along with its RJs – RJ Siddharth, RJ Neelesh Misra and RJ Prateek will visit the Wagah border to celebrate this occasion with the BSF Jawans to soak in the feeling of freedom, patriotism and pride.

     

    As a part of this very special initiative, 92.7 BIG FM will connect with family and friends of the jawans before the journey; RJ Neelesh Misra will carry along their specially recorded messages and gifts to be conveyed to the jawans as a surprise from their loved ones.

     

    The entertaining celebrations will also comprise of a LIVE storytelling event based on a true story surrounding the life of a soldier and will be hosted at the Attari border by RJ Neelesh Misra and his team. RJ Prateek, on the other hand, will travel to the Wagah border on his bike with his comrades and collect gifts and messages for the soldiers from people along the way. RJ Siddharth will be an integral part of the celebrations, interacting with the jawans and providing updates via radio.

     

    Speaking of this initiative, Ashwin Padmanabhan, National Business Head, 92.7 BIG FM stated, “A day attributed to our nation can only be best spent with the ones who safeguard it. We are extremely delighted and honoured to execute an initiative as noble as this one. Through this initiative, we wish to make Independence Day a livelier and happier celebration for our Jawans and aim to spread this cheer throughout the country.”

     

    Jawans, who spend most of their time training, use their spare time entertaining themselves by singing songs, narrating stories around a campfire or simply writing back to their loved ones. This Independence Day, 92.7 BIG FM along with its RJs will spend time entertaining the jawans through a host of various fun activities and interactions. With jocks like RJ Siddharth – the most popular RJ of the highly rated Breakfast Show in Mumbai, RJ Neelesh Misra – famous lyricist and host of popular show ‘Yaadon Ka Idiot Box’ and RJ Prateek who comes with the promise of Happy Hours in the lives of the people from Delhi, listeners across the country will be witness to the unique celebrations LIVE through 92.7 BIG FM all day on August 15, 2014.

     

    While all of the 36 Hindi Speaking markets will air the day’s special LIVE from the Wagah border, 92.7 BIG FM has also developed a 360 degree marketing campaign to back this gracious initiative.

  • ‘Holiday: A Soldier is never Off Duty’ this Independence Day on Zee Cinema

    ‘Holiday: A Soldier is never Off Duty’ this Independence Day on Zee Cinema

    MUMBAI: Zee Cinema, India’s No. 1 Hindi movie channel aims to offer something special to its discerning viewers this Independence Day with the World Television Premier of the action-thriller movie ‘Holiday: A Soldier is never off Duty’. This Friday, August 15, 2014 at 12 noon, Zee Cinema will air Akshay Kumar’s latest blockbuster film which grossed the box office with approximately 145 crores globally. Having tasted box office success after long, this Akshay Kumar starrer promises to offer viewers an insight into the life of a soldier through an interesting plot, Zee Cinema recognized the threat that the country faces with ‘Sleeper Cells’ and hence chose the creative route of ‘Freedom From Terrorism’ to spread awareness to the common man.

     

    For the World Television Premiere of Holiday, Zee Cinema has undertaken a robust 360 degree campaign across key HSM markets with the message of ‘Aatankwaad se Aazadi’ across press, television, digital, theatres, outdoor in Mumbai and Mumbai Airport. The presenting sponsor for this blockbuster is Vimal Pan Masala and it is powered by L’Oreal Paris Total Repair 5 and Mahindra.

     

    Speaking on the occasion, Ruchir Tiwari, Deputy Business Head, Hindi Movie Channels, ZEEL stated, “At Zee Cinema, it has been our constant endeavour to provide our viewers with the best of movies and entertainment. We are confident that with our creative communication of ‘Freedom From Terrorism’, this film will be appreciated as much on television as during the theatrical release.”

     

    He further added: “The story of Holiday revolves around an Army officer who fights against terrorism and therefore premiering it on 15th August is perfect. What distinguishes this movie from the rest is its fresh take towards patriotism where the thrust is firmly on common man’s duty towards his country and we are sure that this will resonate with the mass audiences.”

     

    The story follows the life of Captain Virat (Akshay Kumar), an officer in DIA – a wing of the Indian Army who returns home to Mumbai for a holiday. Upon his arrival, not only does he fall in love with a feisty Saiba (Sonakshi Sinha), he also experiences a life-altering situation that calls for him to take charge of the country’s security. While vacationing, Virat and his friend cum sub-inspector Mukund (Sumeet Raghavan) incidentally witness a bomb explosion only to realize that it was a part of a larger scam. A terrorist organization headed by an anonymous leader (Freddy Daruwala) is about to plant bombs across Mumbai with the help of 12 sleeper cells thus causing serial bomb blasts in the city. What is Virat’s plan of action to protect the citizens of India?

     

    So here is your chance to experience a true patriotic and entertaining film, this Independence Day… Only on Zee Cinema!

  • Star Movies to Premiere The Wolverine on Independence Day

    Star Movies to Premiere The Wolverine on Independence Day

    MUMBAI: Star Movies has enjoyed the undisputed leadership position in the movies genre for 20 years now and this is backed by the strong brand equity, strongest library and blockbuster premieres. The channel has recently announced the premiere of The Wolverine on Independence Day this year.

     

    Hugh Jackman plays the title character in the film The Wolverine/Logan and is set in Japan. The film also chronicles Logan’s Samurai training and has some incredible action sequences. The film made roughly $414.8 million worldwide and was met with positive reviews the world over.

     

    Star Movies believes in breaking new grounds with every premiere and it’s offering a fresh edge with the Wolverine 360 degrees marketing and digital campaign. The experiential campaign focuses on consumer engagement giving them a taste of the film like never before.

     

    Star Movies has tied up with Gold’s Gym for an intensive Wolverine Workout session. Partnering with the leading health club chain across Mumbai, Delhi, Pune and Bangalore, they will create a custom made workout plan for anyone who aspires to get the Wolverine physique. Wolverine Workout is a specially designed high intensity form of training which ensures burning fat with power drills to increase strength & muscle. It is a customized functional cum power workout for a duration of an hour per day. The trainers at Gold’s Gym will work on your endurance, stamina and speed incorporating cardio vascular & strength moves.

     

    After giving fans chance to become fit like the Wolverine, Star Movies also gives fans an exclusive opportunity to pose with the original Wolverine claws. Fans can get their pictures clicked at the Wolverine photo booth activity at select PVR cinemas across Mumbai and Delhi.

     

    If all this leaves you hungry for more, Star Movies has also tied up with premium eatery, California Pizza Kitchen to create a special Wolverine menu. The Wolverine Power combo will be available at select outlets of CPK in Mumbai and Delhi.

     

    On the occasion of the premiere, Mr. Kevin Vaz, General Manager – English Cluster, Star India said, “We at Star Movies have planned a great line-up for the second half of 2014 and are thrilled to announce the premiere of The Wolverine on this Independence Day. To enhance the experience of the premiere, we have designed an innovative marketing campaign to engage and excite our audience”.

     

    Catch the action packed movie The Wolverine on this Independence Day, 15th August only on Star Movies at 1pm and 9pm!

  • Govt. defends advisory to TV news channels on PM’s Independence Day Speech

    Govt. defends advisory to TV news channels on PM’s Independence Day Speech

    NEW DELHI: Information and Broadcasting Minister Manish Tewari today staunchly defended the advisory issued by his Ministry asking news television channels to make a distinction between a speech delivered by the Prime Minister from the ramparts of Red Fort on Independence Day and speeches made by different political leaders.

    He said at a press meet here that the President’s address to the nation on the eve of Republic Day or the Prime Minister’s address on Independence Day were not speeches made as leaders of any party but as leaders of the nation. It was therefore wrong to draw parallels between these speeches and those made by leaders of different political parties.

    At the same time, he drew attention to the word ‘advisory’ and said the Ministry’s viewpoint was meant to be just that and not any dictat to the media.

    He said the present government had always stood for freedom of the media and would continue to do so.

     

    Referring to a question about a film on Sardar Patel, he said that the National Film Development Corporation would consider such a proposal if any filmmaker plans to do so.

    He reiterated that while the United Progressive Alliance had always given newspaper advertisements on the birth and death anniversaries of eminent leaders, but it was the previous National Democratic Alliance which had failed to do so, according to figures given by the Directorate of Advertising and Visual Publicity.

    Referring to the government’s view on opinion polls conducted by different media publications before the elections, he said that his party was not opposed to them but it could not be denied that such polls could be manipulated. He said the Congress party’s stand on this had been consistent. He said that the Central Election Commission had in fact sought the opinion of all political parties on this issue. While the stand of his party was consistent, the Bharatiya Janata Party had been opposed to opinion polls in 2004 but had supported these in its present view given to the Commission.    

  • I&B Ministry dictates channels to follow the programme code

    I&B Ministry dictates channels to follow the programme code

    NEW DELHI: Taking umbrage at constant comparisons of the speech of Prime Minister Manmohan Singh on Independence Day to that of other political leaders, the Information and Broadcasting Ministry today advised all News and Current Affairs TV Channels to follow the provisions of the Programme and Advertising Codes ‘scrupulously’.

    An advisory issued by the Ministry also said it was necessary to keep ‘the significance of the solemn days like Independence Day, etc. in view while carrying the speech of the Prime Minister and the President of India’.

    The Ministry said any further violation of the provisions of the Programme/Advertising Code would attract penal provisions stipulated in Section 20 of the Cable Television Networks (Regulation) Act 1995 and the terms and conditions of uplinking and downlinking guidelines.

    The advisory was issued in exercise of powers under Uplinking/Downlinking Guidelines issued by it, the terms of permission granted to the Channel to uplink or downlink TV Channels and under Section 20 of the Act.

     

    The Ministry said that the ‘telecast of this kind of programme on a day when the entire nation was celebrating its 67th Independence Day is highly objectionable. The Prime Minister spoke from the Ramparts of the Red Fort as the Prime Minister of the country and not as a leader of a political party.’

    ‘Therefore, on such a solemn day to put him in an artificial competition with anyone is not appropriate. On Independence Day when the Prime Minister addresses the nation and the country is united in the emotions of national integrity, patriotism and national fervor, the attempt by certain TV channels to denigrate the status of the Prime Minister can best be described as sensational against all norms of ethical journalism.’

    The Ministry pointed out that under Section 5 of the Act read with Rule 6 (1Xa) & (i) of the Cable Television Networks Rules 1994 as amended from time to time, ‘no programme can be transmitted/retransmitted on any Cable Service which contains anything offending against good taste or decency; and criticises, maligns or slanders any individual in person or certain groups, segments of social, public and moral life of the country.’

    It added that according to the basic conditions/obligations of permission/approval for
    Uplinking/Downlinking of TV Channels in India, the channels are bound to follow the Programme Code and Advertising Code as prescribed under the Act and rules framed there under. 

  • Fox pushes Independence Day 2 to 2016

    Fox pushes Independence Day 2 to 2016

    MUMBAI: The world will have to wait another year for its Independence Day 2. Fox has announced that it is moving the long pending sequel from 3 July 2015 – a date it had announced in June – to 1 July 2016.

     

    That means the Roland Emmerich-helmed pic will arrive exactly 20 years and one day after the blockbuster original, which made a movie star of Will Smith. The sequel will go up against another bombing-themed movie Sony’s Angry Birds.

  • Govt. defends advisory to TV news channels on PM’s Independence Day Speech

    Govt. defends advisory to TV news channels on PM’s Independence Day Speech

    NEW DELHI: Information and Broadcasting Minister Manish Tewari today staunchly defended the advisory issued by his Ministry asking news television channels to make a distinction between a speech delivered by the Prime Minister from the ramparts of Red Fort on Independence Day and speeches made by different political leaders.

     

    He said at a press meet here that the President’s address to the nation on the eve of Republic Day or the Prime Minister’s address on Independence Day were not speeches made as leaders of any party but as leaders of the nation. It was therefore wrong to draw parallels between these speeches and those made by leaders of different political parties.

     

    At the same time, he drew attention to the word ‘advisory’ and said the Ministry’s viewpoint was meant to be just that and not any dictat to the media.

     

    He said the present government had always stood for freedom of the media and would continue to do so.

     

    Referring to a question about a film on Sardar Patel, he said that the National Film Development Corporation would consider such a proposal if any filmmaker plans to do so.

     

    He reiterated that while the United Progressive Alliance had always given newspaper advertisements on the birth and death anniversaries of eminent leaders, but it was the previous National Democratic Alliance which had failed to do so, according to figures given by the Directorate of Advertising and Visual Publicity.

     

    Referring to the government’s view on opinion polls conducted by different media publications before the elections, he said that his party was not opposed to them but it could not be denied that such polls could be manipulated. He said the Congress party’s stand on this had been consistent. He said that the Central Election Commission had in fact sought the opinion of all political parties on this issue. While the stand of his party was consistent, the Bharatiya Janata Party had been opposed to opinion polls in 2004 but had supported these in its present view given to the Commission.

  • I&B Ministry dictates channels to follow the programme code

    I&B Ministry dictates channels to follow the programme code

    NEW DELHI: Taking umbrage at constant comparisons of the speech of Prime Minister Manmohan Singh on Independence Day to that of other political leaders, the Information and Broadcasting Ministry today advised all News and Current Affairs TV Channels to follow the provisions of the Programme and Advertising Codes ‘scrupulously’.

     

    An advisory issued by the Ministry also said it was necessary to keep ‘the significance of the solemn days like Independence Day, etc. in view while carrying the speech of the Prime Minister and the President of India’.

     

    The Ministry said any further violation of the provisions of the Programme/Advertising Code would attract penal provisions stipulated in Section 20 of the Cable Television Networks (Regulation) Act 1995 and the terms and conditions of uplinking and downlinking guidelines.

     

    The advisory was issued in exercise of powers under Uplinking/Downlinking Guidelines issued by it, the terms of permission granted to the Channel to uplink or downlink TV Channels and under Section 20 of the Act.

     

    The Ministry said that the ‘telecast of this kind of programme on a day when the entire nation was celebrating its 67th Independence Day is highly objectionable. The Prime Minister spoke from the Ramparts of the Red Fort as the Prime Minister of the country and not as a leader of a political party.’

     

    ‘Therefore, on such a solemn day to put him in an artificial competition with anyone is not appropriate. On Independence Day when the Prime Minister addresses the nation and the country is united in the emotions of national integrity, patriotism and national fervor, the attempt by certain TV channels to denigrate the status of the Prime Minister can best be described as sensational against all norms of ethical journalism.’

     

    The Ministry pointed out that under Section 5 of the Act read with Rule 6 (1Xa) & (i) of the Cable Television Networks Rules 1994 as amended from time to time, ‘no programme can be transmitted/retransmitted on any Cable Service which contains anything offending against good taste or decency; and criticises, maligns or slanders any individual in person or certain groups, segments of social, public and moral life of the country.’

     

    It added that according to the basic conditions/obligations of permission/approval for
    Uplinking/Downlinking of TV Channels in India, the channels are bound to follow the Programme Code and Advertising Code as prescribed under the Act and rules framed there under.

  • Industry leaders’ thoughts on Independence Day

    Industry leaders’ thoughts on Independence Day

    Independence. We in India have had it for so many years that the India that is emerging does not know what it is like to not be free. For millions, the struggle to get freedom from the British, Portuguese and sundry other rulers are just chapters in their history books. But occasions like Independence Day and Republic Day remind us that we were once subservient and that we overcame bondage and won our freedom.

    15 August is the 67th year of our independence. For sure, the Indian flag will be hoisted in neighbourhoods all over India. Smaller flags will be mounted on cars, cycles and bikes. And even smaller ones pinned on our shirt pockets. Patriotic songs will be played out on radio and on TV.

    And hopefully for a day we will forget all our complaints against rising prices, economic upheaval, a political and administrative class that is showing little backbone for fair governance and well-being of its citizenry, corruption and the lack of respect that many in India have for women. Hopefully, we will remember the price that was paid for the valuable freedom that we enjoy today. And feel proud to be Indian. We, at indiantelevision.com surely are and even proudly carry it in our name.

    Indiantelevision.com’s young team of journalists spoke to senior professionals from the advertising, broadcasting, cable TV and marketing sectors to get a fix on their feelings on India’s 67th Independence Day. And also to gather from them on what their favourite patriotic song or movie is. Read on to feel patriotic:
    O&M India executive chairman & NCD Piyush Pandey

    I am very proud to be an Indian. I think India is a very significant country with many diverse cultures and we have come a long way. In the future, I wish the country to be in a much better shape than what it is currently.

    Mile Sur Mera Tumhara is my favourite patriotic song and truly depicts the light of Indian culture and unity amongst Indians.
    NDTV executive vice chairperson Narayan Rao

    I feel good that we live in an independent country but it shouldn’t be taken for granted.
    I’d like broadcasting to be world class and for journalism to have high standards, credibility and ethics.
    My favourite song is Saare Jahan Se Achchha.
    Publicis director, CCO south Asia Bobby Pawar

    Yes I am proud and happy as well that I am living in an independent country as an independent man.

    I really don’t have any ideas about where the industry is headed. If I did know, then I probably would make millions on it. However, I am very optimistic about the growth in the industry.

    My favourite movie is my friend’s Prasoon Joshi’s film Rang De Basanti and the title song from the same movie is my favourite song.
    Discovery Networks Asia Pacific, sr VP & GM, head of revenue, pan-regional ad sales & south asia, Rahul Johri

    I am proud of being an Indian and happy about it. I think in the coming years the broadcasting industry will evolve as the market evolves. I see many more options on offer for viewers and I see the broadcasting industry only growing further.

    My favourite patriotic song is the video Ye Mera India by Saleem and Suleiman which is on Animal Planet.

    Zee, chief content and creative officer Bharat Kumar Ranga
    I renamed myself from Mukesh to Bharat, when I was in the fourth standard. I fell in love with Manoj Kumar’s character as Bharat inUpkaar. So when I was filling my form for fifth standard, I renamed myself as Bharat. This is how deeply I feel about India. Though firangi competition is welcome, but in India only Indians will rule. I am among those, who believes in the country.

    It is in India, that media enjoys the stature of being the fourth pillar. It started with print and went on to books and films. There was a certain independence given to broadcasters, but that was not utilised to the maximum. Though India has done well in a lot of sectors, but growth in media has not been great. We need to break away from daily and weekly competitions to unleash the power of media.
    My favourite patriotic song is Mere Desh Ki Dharti from the movie Upkaar, I still get all 

    charged up hearing the song. Purab and Paschim was one movie which aptly brought out the power of India, and that is my favourite patriotic movie.

    Draftfcb+Ulka advertising ED & CEO Ambi M G Parameswaran
    I am proud to be an Indian. And I value my freedom. 

    As a nation, the change I would like to see is that the slowdown, which we are witnessing, goes away. I know it will be another 12-18 months before that happens, but then we will see double digit growth after that. The GDP growth needs to regain momentum, business confidence need to rise, rural development really needs to happen, and food prices need to come down.

    My favourite patriotic movie is the Tamil film Kappalottiya Thamizhan.
    Star Den Media Services, CEO Gurjeev Singh Kapoor
    We feel proud to be independent and we celebrated Independence Day at our workplace too on 14 August. Everyone was wearing small paper flags across their hearts proudly. We decked up the office with balloons and placed a small flag on every workstation.

    In broadcasting, freedom of expression is critical and this has rarely happened in the past, but it is witnessing a change. Things have gone through a revolutionary change and kudos to the industry for bringing in this welcome change.

    I love patriotic movies, but Saat Hindustani (1969) and Shaheed (1965) figure among my favourites.

    Zee News CEO Alok Agrawal
    I feel good as an Indian. We are living in a democratic country. There are lots of things we need to do to improve. We all have some amount of influence that we can use.
    We are launching an entire new initiative Bharat Bhagyavita. Our responsibility as media is to inform and empower people with knowledge and make them aware of their rights and encourage them to do something about what’s going on.

    Nothing comes to mind. I don’t go by defining a favourite. Any patriotic song is fine. I like almost all songs.

    Media Consultant, Sanjeev Hiremath
    For me patriotism is a feeling and cannot be defined in a song, though I really love the Hollywood movie ‘Independence Day’.

    In the 67th year of Independence, the biggest achievement for India is that it is no longer considered as a developing nation. A lot of Indian companies are now investing in overseas business. Our GDP is robust and we are above world average. I am proud to be an Indian and the reason is its diverse culture. My only concern is that though individually we are progressing, the country collectively isn’t. Even today 70 per cent of the population lives on 1.50 dollars a day. It makes me sad. The political scenario needs to improve.

    What is good about the cable and satellite industry is that we are not 10 years behind when we compare ourselves to other countries. We have been making gradual progress and now with DAS, in the next two years we will be up close with the world cable and satellite industry.
    Playtime Creations TV producer Hemal Thakakar

    As an Indian we feel proud that we had so many great men and women who gave their lives for freedom we enjoy today. Somewhere I think we have failed them and have misused freedom which they got for us. I hope, pray and wish we correct that.

    For broadcasters, future is shining. Digitisation is beginning of new horizon as our country gets hungry for more entertainment and infotainment. New avenues are discovered and looking at the Indian diaspora and the fact that we are a young nation, the broadcast industry is going to get a major boost.

    My favourite song is the title track from the film Swades and Kandho Se Milte Hain Kandhe.

  • HomeShop18 clocked sales of Rs. 15 Crores in a single day on 15th August

    HomeShop18 clocked sales of Rs. 15 Crores in a single day on 15th August

    NEW DELHI: HomeShop18, India’s leading virtual shopping brand touches another milestone. On this Independence Day, HomeShop18 recorded bumper sale of INR 15 crore through its three retail platforms of TV, Web and Mobile. The TV channel contributed most to this number followed by the web and mobile platforms.

     

    The categories that saw maximum sales were Apparel, Electronics, Mobile Phones and Books. Home & Kitchen and Health & Beauty were also strong contributors indicating increasing participation of women in virtual shopping. HomeShop18 observed highest buys from Delhi & NCR, Mumbai, Bangalore, Guwahati, Jammu, Kolkata, Ahmedabad, Hyderabad, Patna and Pune.

     

    Sundeep Malhotra, Founder & CEO, HomeShop18 commented, “Shoppers today are getting more confident about product quality, greater value & service delivery which is encouraging them to shop comfortably across TV, Web and Mobile platforms. We at HomeShop18 are witnessing an expansion in our customers’ product basket as newer product categories are getting traction too. This is a positive trend and we are strongly positioned to serve this high-growth market.”

     

    HomeShop18 is setting a benchmark in virtual shopping and making it a smarter, easier, and hassle free experience. With great products and brands in its product portfolio, HomeShop18 offers multiple payment options and free home delivery on all products. HomeShop18’s dedicated team delivers products to every corner of the country covering over 3000 locations. HomeShop18 stands for superlative quality, exceptional value and unmatched convenience.