ITV

Tag: Independence Day campaign

  • Likee creates guinness world record for its Independence Day campaign

    Likee creates guinness world record for its Independence Day campaign

    MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technology has won the Guinness World Record for creating the 'Largest online video album of people waving a flag in India' during its 'No matter where I am, #IAMINDIAN' campaign. More than 1 lac Indians expressed love for the country by waving Indian flag on the platform to celebrate India's 73rd Independence Day. During the campaign, Indians created more than 2.5 lakh videos which garnered more than 225.3 million views. India's international sports sensation Ms. Hima Das also participated in the campaign.

    #IAMINDIAN campaign successfully hit the right chord among the Indian youth who leveraged the platform to create unique videos while waving Indian flag to showcase their love for the nation. Interestingly, the campaign was not only limited to Likee platform but the users had taken their Likee flag-waving videos to other social platforms and the hashtag #IAMINDIAN became one of the most trending hashtags among Indians across other social media platforms too. The campaign not only saw participation from residential Indians but from NRI's too.

    Mr. Aaron Wei, Vice President, BIGO Technology says "We are excited having created the Guinness World Record, and delighted to receive such an enthusiastic response from Indian Users for our #IAMINDIAN campaign. This recognition confirms that Likee became short-video platform of choice for Indians to express their patriotic enthusiasm." He further added that "During the two years journey, Likee has grown rapidly as one of the most popular apps for young people in India, and this encourages us to create more socially responsible initiatives. #IAMINDIAN is just one of the great and meaningful achievements and there will be more to celebrate in future. We aim to unite more local brands, charities and media to deliver meaningful content to Indian market.”

    Likee is a simple to use short video creating & sharing app launched in 2017 in India. The app is widely used by Indians is available in different Indian languages (Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam and Punjabi). The app provides the most extensive and innovative tools to users to create dynamic and engaging videos. The features’ list ranges from lip-syncing Music Magic filters, AR effects with 4D magic to a vast library of dynamic stickers. Likee had also launched special stickers and features to sport #IAMINDIAN campaign, which were leveraged by the users extensively to express themselves making Independence Day more special for them.

    Likee's constant endeavour is to innovate, both technologically and user engagement wise, to make the platform more valuable for the Indian youth. #IAMINDIAN campaign is one such initiative in which Hima Das also participated and previously on different occasions the mobile app has also associated popular celebrities such as Disha Patni, RJ Naved, Shakti Mohan, Sahil Khan, Mayanti Langer, Zakir Khan, and more. The mobile app continues to be a popular app in India and future Likee aims to contribute to the Indian market in more than one way.

  • Likee launches Independence Day campaign for Indians across the globe

    Likee launches Independence Day campaign for Indians across the globe

    MUMBAI: Likee, the pioneering global short video creation platform from Singapore based BIGO Technologylaunches 'No matter where I am, #IAMINDIAN' to resonate the patriotic sentiments surrounding the upcoming occasion of India's Independence Day. The campaign will see Indian users creating high energy videos/duet videos while waving Indian Flag. Likee has also introduced new effects and stickers that users can add to their videos. With this campaign, Likee expects to hit The Guinness World Record with the most number of people waving flags virtually to express their love for the country. Likee has looped in India's international sports sensation Ms. Hima Das to launch the campaign.

    Campaign link: https://mobile.likee.video/live/act-14328/?upload=1&from=457

    On the special campaign around the Indian Independence Day on Likee, Mr. Aaron WEI, Vice President, BIGO Technology says "The level of enthusiasm and creativity of Indian youth in the past campaigns organized by Likee was beyond any measure. Our I-Day celebration campaign is yet another campaign where we expect high level of engagement and we aim to hit a Guinness World Record with this particular campaign. Considering the expected notable impact of our special campaign, it is not an ambitious target." He further added, "It is a huge campaign for us with all our Indian users as our brand ambassadors."

    In June 2019, BIGO Technology rebranded LIKE to Likee encouraging its users to be more of who they are and to go extra with what they are capable of doing. In line with their core brand vision, Likee is organizing the special Independence Day campaign to enable Indian youth to go beyond textual celebration and re-sharing of ad campaigns resonation the patriotic sentiments of Indians. The platform is encouraging youth to utilize their creativity, patriotic energy and Likee's special effects to create powerful videos that have the potential to hit the right cords among Indians and might go viral. One can make impactful videos on their own or with their friends or with influencers.

    So far, all the brands present in India have been creating buzz on social media with their unique Independence Day videos or ad campaigns grabbing national as well as global attention. But for the first time, a video social media platform is launching a campaign in collaboration with its users to celebrate Independence Day and hence making the occasion special for EVERYONE! Likee has recently completed its two-year journey in India and celebrated the milestone along with its users in India. The Indian landscape is an important market for Likee and the app is also dotingly used by millions of youth as well as popular celebrities.

    Likee is a simple to use short video creating & sharing app launched in 2017 in India.  The app is available in different Indianlanguages (Hindi, Tamil, Marathi, Telugu, Gujarati, Bengali, Kannada, Malayalam, Punjabi, etc). Likee's constant endeavour is to innovate, both technologically and user engagement wise, to make the platform more valuable for the Indian youth.