ITV

Tag: Independence day

  • Zee5’s ‘Tehran’ races to 100 million minutes in record-breaking debut

    Zee5’s ‘Tehran’ races to 100 million minutes in record-breaking debut

    MUMBAI: The John Abraham-starrer became the fastest Hindi film of 2025 to cross the 100 million streaming minutes mark on Zee5 and it did so in just 72 hours of its Independence Day weekend premiere. By the end of its launch week, the geo-political thriller had clocked up a staggering 200 million minutes, securing its place as the platform’s most-watched Hindi release of the year.

    The film didn’t just win over Indian audiences. Streaming across 190 plus countries, Tehran broke into Zee5’s global Top 5 for 2025, trending in the US, UK, MENA and APAC proof that its tense narrative struck a chord with the diaspora.

    A slick marketing blitz only added to the spectacle. From a visual projection on Mumbai’s Bandra-Worli Sea Link to hoardings across UP, MP and Mumbai, Tehran was unmissable. The promotions even included Zee5’s first-ever exclusive screening at the Sushma Swaraj Institute of Foreign Service in Delhi, capped with a candid Q&A session with John Abraham himself.

    Zee5 business head (Hindi), Kaveri Das, credited the success to the film’s “intelligent narrative” and said the response reflects the appetite for “stories that entertain while sparking conversations.”

    Meanwhile, Abraham called the audience’s love “truly overwhelming” and said the film reinforced his belief in pushing boundaries and said, “Geo-political thrillers are a genre I truly believe in, and this proves viewers want stories that go beyond entertainment, bold films that stay with you long after the credits roll.”

    Directed by Dinesh Vijan, the thriller stars John Abraham, Neeru Bajwa, Manushi Chhillar and Madhurima Tuli, and is set against the backdrop of the 2012 magnetic bomb blast near the Israeli Embassy in Delhi. With its blockbuster premiere, Tehran has firmly joined the ranks of Zee5’s most successful titles, reaffirming the streamer’s grip on premium homegrown content.

     

  • Namma Desha, Namma Hemme: Colors Kannada observes I-Day with cultural campaign

    Namma Desha, Namma Hemme: Colors Kannada observes I-Day with cultural campaign

    MUMBAI: Colors Kannada turned this Independence Day into a state-wide celebration of culture, pride and patriotism with its campaign “Namma Desha, Namma Hemme” (Our Country, Our Pride).

    For the second year running, Karnataka’s acclaimed general entertainment channel (GEC) went beyond the screen, sending its artists back to their roots. From schools in Mysuru to temples in Mangaluru, flag-hoisting in Bidar to cultural activities in Kodagu, the initiative united communities across all 31 districts.

    Artists including Bigg Boss Kannada fame Trivikram, Bhavya Gowda, Manoj Kumar, Shilpa Kamath, Sukrutha Nag and many more took centre stage in their hometowns, weaving together tradition, performance and local pride.

    “For us, Independence Day is not just a celebration, but a reminder of what binds us together as a nation. With Namma Desha, Namma Hemme, we wanted to go beyond the screen and truly connect with people across every district of Karnataka,” said a Colors Kannada spokesperson. “With Namma Desha, Namma Hemme, we wanted to go beyond the screen and truly connect with people across every district of Karnataka. This campaign is a reflection of Colors Kannada’s deep cultural rootedness taking our artists back to the communities they come from, sharing in their pride, and celebrating our unity in diversity. The overwhelming response reinforces that when entertainment is rooted in culture and community, it creates lasting impact.”

    And the numbers echo that sentiment. The campaign drew 5 million views on Colors Kannada’s social platforms, while on-ground celebrations reached over 1 lakh viewers and 30,000 households. On Instagram alone, the six promos pulled in a cool 13k–18k views each.

    By mixing patriotism with local flavour, the GEC once again proved that Independence Day isn’t just about hoisting the flag, it’s about hoisting community spirit too.
     

  • Fancode teams up with Fabrizio Romano for Laliga’s independence day kick-off

    Fancode teams up with Fabrizio Romano for Laliga’s independence day kick-off

    MUMBAI: FanCode has marked Independence Day with a decisive strike for Indian football fans, unveiling an exclusive deal to stream every match of the Laliga EA Sports 2025/26 season. The platform has roped in world-famous football insider Fabrizio Romano to fire the starting gun, his trademark “Here We Go!” setting the tone for a season brimming with star power.

    For the first time, the Spanish league — home to Real Madrid, FC Barcelona, Atlético de Madrid and Sevilla FC — will be broadcast live and solely on FanCode in India, bringing names such as Kylian Mbappé, Lamine Yamal, Antoine Griezmann and Nico Williams into sharper local focus.

    FanCode says the timing is deliberate: Independence Day symbolises freedom, and the platform promises viewers the liberty to watch the beautiful game however, whenever and wherever they choose. 

    The tie-up with Romano, billed as the most trusted voice in football, is a step in FanCode’s push to expand India’s football audience and cement its place as the country’s go-to sports streaming destination.

  • Wion marks Independence Day with global showcase of India’s spirit

    Wion marks Independence Day with global showcase of India’s spirit

    MUMBAI: International news channel Wion will mark India’s seventy ninth  Independence Day with a day-long line-up capturing the country’s past, present and global ambitions, broadcasting to audiences in 190 countries.

    Coverage begins at 7:00am with the Red Fort flag hoisting and prime minister’s address, followed at 10:30am by India’s Women-Powered Forces, profiling women officers and military wives whose service and resilience have strengthened the armed forces. At 11:30am, Tech at 79 charts the nation’s rise from independence to innovation powerhouse, covering Isro milestones, indigenous defence technology and Indian-origin tech leaders abroad.

    Climate Tracker at 12:30pm spotlights the International Solar Alliance and India’s renewable-energy leadership. Afternoon programming includes Best Speeches (1:30pm), revisiting prime ministerial Independence Day addresses from 2014 to 2024; Wion Wings (2:30pm), a tour of engineering marvels, wildlife reserves and museums; and E-Club – I-Day Special (3:30pm), exploring cinema’s role in shaping national consciousness. 

    The women-in-defence feature repeats at 4:30pm, while the #HarGharTiranga campaign airs in select bulletins.

    “Independence Day is a declaration of the future we are determined to build,” said Wion managing editor Rabin Sharma. “This line-up is our tribute to the living spirit of the nation — when courage fuels innovation and unity guides our path, India’s possibilities are limitless.”

    Wion says the programming underscores its mission to tell impactful stories with a global perspective, reflecting both the country’s diversity and its ambitions on the world stage.

  • Insight Cosmetics launches campaign to honour soldiers’ sisters

    Insight Cosmetics launches campaign to honour soldiers’ sisters

    Mumbai: Insight Cosmetics celebrates Independence Day and Raksha Bandhan by paying tribute to the tireless spirits of the nation’s soldiers and their families. As a token of appreciation, the brand is sending exclusive gifts to the sisters of around 50 soldiers, symbolising the bond of protection and the spirit of freedom.

    This initiative not only embodies the spirit of Raksha Bandhan and Independence Day but also highlights Insight Cosmetics’ commitment to honoring and supporting the sisters of soldiers. The brand demonstrates its commitment to honoring the distinctive contributions of soldiers and the unbreakable bond of protection and freedom by sending special gifts to their sisters.

    Expressing thought on this heartfelt initiative, Insight Cosmetics’ sales and marketing director Mihir Jain said, “As we celebrate India’s 78th Independence, we are reminded of the sacrifices made by countless soldiers and their families to protect our freedom. And this small gesture is our way of saying thank you to these incredible women who stand strong while their brothers serve our country.”

    With this initiative, Insight Cosmetics continues to reinforce its commitment to celebrating the spirit of Indian festivals while the real heroes are protecting the country. The brand believes in the power of beauty to uplift and empower, making this Independence Day and Raksha Bandhan a memorable one for the sisters who receive these special gifts.

  • NDTV to broadcasts a new program Jai Jawan with John Abraham

    NDTV to broadcasts a new program Jai Jawan with John Abraham

    Mumbai: NDTV to broadcast its program, Jai Jawan, this Independence Day 2024, with Bollywood actor John Abraham and the Indian Army. In this patriotic tribute to the Nation’s Defenders, John spends a day with the brave soldiers of the Indian Army stationed in the rugged terrain of Ladakh.

    This Independence Day special NDTV was shot in one of the most demanding battlegrounds in the world, where the low oxygen levels make breathing difficult. The show highlights the relentless efforts of troops that are stationed at 15,000 feet, vigilantly defending the country’s borders.

    John, known for his love of fitness and patriotic roles, shares a special moment with Subedars, Hawaldars, and Agniveers and breaks the ice by dancing to his famous songs, while the Men-in-Uniform match up to his energy with some slick dance moves of their own. John engages them in light-hearted conversations, asking them about their lives back home and enquires about their families, a topic that brings a smile to their faces.

    NDTV this Independence Day and catch John Abraham in a candid conversation with soldiers of the Indian Armed Forces.

  • MyJobee launches DVC to honour blue-collar workers this Independence Day

    MyJobee launches DVC to honour blue-collar workers this Independence Day

    Mumbai: MyJobee, one of the online recruiting platforms in India, dedicated to the recruitment of the blue-collar workforce, has launched a digital video campaign (DVC) to raise awareness to honor the contributions of the blue-collar workforce across sectors. Through the DVC, MyJobee, is calling for a shift in the thought processes of individuals to recognise and celebrate the invaluable roles played by blue-collar workforces be it maids, delivery personnel, electricians, plumbers, security guards, construction workers and more.

    Often, the contributions of blue-collar workers go unacknowledged, henceforth, MyJobee’s new DVC highlights the essential role these individuals play in making daily life easier and more efficient for everyone through their hard work and dedication. Despite their significant impact, blue-collar workers frequently face a lack of basic respect and recognition, which MyJobee seeks to address through this video campaign.

    The DVC emphasises that the true measure of a job’s importance is never defined by its nature but by the value and ease it brings to our lives. The campaign is a call to action for everyone to break free from outdated mindsets that diminish the worth of these roles. Each job on the occupational spectrum contributes significantly to society and deserves equal respect and honor.

    The camping is a reminder that all jobs are important and the blue-collar workforce plays a crucial role in the smooth functioning of society. By shifting societal perspectives and embracing a culture of inclusivity and respect, people can create a more equitable and appreciative society for all.

  • Aaj Tak powers your Instagram with Bhagat Singh AR filter this Independence Day

    Aaj Tak powers your Instagram with Bhagat Singh AR filter this Independence Day

    Mumbai: As India approaches its 77th Independence Day, Aaj Tak will present a special episode of “Jai Ho” hosted by one and only Sweta Singh along with Shilpa Shetty featuring Hussainiwala, a site of historical significance where Bhagat Singh was cremated and which houses his iconic pistol.

    In conjunction with the special episode, Aaj Tak is powering your Instagram with an Augmented Reality (AR) filter of Bhagat Singh as part of its digital campaign under the hashtag #JaiHo. The AR filter offers its users to virtually wear Bhagat Singh’s iconic hat and moustache. All you need to do is scan the QR code and relive the moment of pride. Users are encouraged to share their transformed images on social media using the hashtag #JaiHo and tagging Aaj Tak allowing them to express their respect for freedom fighters and patriotism for the nation.

    https://tinyurl.com/4wwvsfmv

    The “Jai Ho” episode will air on August 15, 2024, at 12 PM. The AR filter will be available on Instagram.

    Aaj Tak continues to enhance user engagement through an experience that goes beyond traditional media. The channel’s focus on blending technology with its content keeps it at the forefront of the digital age.

  • This Independence Day, BAJAJ salutes the true heroes who are Built for Life

    This Independence Day, BAJAJ salutes the true heroes who are Built for Life

    Mumbai: BAJAJ, a consumer appliances brand, launched a special Independence Day campaign celebrating resilience and strength, featuring the inspiring stories of two real-life heroes. In collaboration with Lieutenant Commander Bijay Nair (Retd.), a distinguished Navy veteran, and Major Prajakta Desai (Retd.), India’s first female UAV observer pilot and an Army Aviation Air Traffic Controller, BAJAJ brings their stories to life. These films, narrated by the veterans and enriched with authentic visuals from their service, embody the principles of unwavering determination and indomitable spirit—values reflected in both the lives of those who serve the nation and the brand that serves its consumers. Through this initiative, BAJAJ salutes these extraordinary warriors who are truly “Built for Life.”

    https://www.linkedin.com/company/bajajelectricals/posts/?feedView=all

  • Zoreko launches its newest campaign ‘Freedom to Play’

    Zoreko launches its newest campaign ‘Freedom to Play’

    Mumbai: Family entertainment centre, Zoreko is geared up to celebrate the 78th Independence Day with ‘Freedom to Play’ campaign for gaming enthusiasts with great offers on both games and food. This one-of-a-kind offer is all set to transform the spirits of gaming enthusiasts where games and fun can go hand in hand. With top-ups of ₹1508, ₹5000, or ₹7800, gamers will receive bonus credits ranging from 15 per cent to 100 per cent, which will give them the freedom to play the games of their choice. Such offers allow patrons to spend more time with their loved ones.

    Zoreko – Original Gamers is redefining its role in the gaming and entertainment industry by focusing on the specific needs of dedicated gamers, a key target market, while honoring its gaming roots. Unlike generic family entertainment centers, Zoreko positions itself as a specialist gaming arena, offering a comprehensive experience that includes gaming, food, and drink.

    “Zoreko, a “Made in India” brand, has always resonated with the spirit of progress and independence. We hope that our Independence Day Offer, which is available at all Zoreko locations, will strengthen the national spirit. This initiative is a reflection of our dedication to offer cutting-edge technologies and the most immersive experience possible, to India’s fervent gaming community. Zoreko is dedicated to providing unmatched value as we set out on this joyous journey. We also anticipate taking advantage of India’s growing VR and AR experiences, with the goal of leading this $3 billion industry,” said consulting CMO Avanish Agarwal.