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  • InCred celebrates spirit of ‘83’ with new digital campaign

    InCred celebrates spirit of ‘83’ with new digital campaign

    Mumbai: InCred, a new age NBFC with a pan India presence, has announced a partnership with the Bollywood film “83.”  This partnership celebrates the incredible victory of confidence against all odds. 

    InCred has a long-standing association with cricket, especially with Rahul Dravid, its brand ambassador who is also the current head coach of team India. To add further excitement for cricket fans, InCred launched a digital campaign with Dravid in which he shared his personal memories of the historic world cup win. The campaign also urges people across the country to share their memories of the historic ‘83 win.

    “We went out late at night to have ice cream to celebrate the win, and for us as 10-year-olds being out late having ice cream was a big deal, but team India gave us that. The 1983 victory also changed the cricketing landscape in the country and put India on the map of world cricket,” Dravid said.

    Talking about the campaign, InCred founder and group CEO Bhupinder Singh said, “We are delighted to be associated with the movie 83, based on the momentous win that created history in the world of cricket. The movie has a close affinity with our company values and brand ethos which rides on passion, determination, and a sense of Confidence. We believe that’s what it takes to make an InCredible success story possible.”

    “Through our collaboration with InCred, we aim to reach out to all the cricket and movie fans,” said Reliance Entertainment head of marketing Sameer Chopra. “The personal memories of the historic win add more to the celebration of the movie and make it grand. It is a good opportunity for so many Indians to reminisce the memorable day.” 

    Film “83” is directed by Kabir Khan and produced by Deepika Padukone, Kabir Khan, Vishnu Vardhan Induri, Sajid Nadiadwala, Sheetal Vinod Talwar, Reliance Entertainment and 83 Film Ltd.

  • Zomato partners with InCred to extend credit facilities to restaurant partners

    Zomato partners with InCred to extend credit facilities to restaurant partners

    NEW DELHI: Adding a fillip to India’s burgeoning food tech industry, Zomato has recently entered a strategic partnership with InCred, one of the leading fintech lenders in India. As part of the tie-up, InCred will extend hassle-free credit facilities to Zomato’s restaurant partners.

    The food delivery industry was one of the worst-affected segments during the pandemic with its gross merchandise value (GMV) falling short of the pre-Covid levels. However, we can now see a revival trend in the industry. The food delivery business has crossed the pre-Covid run rate and is expected to grow further in the months to come. The InCred-Zomato partnership will extend financial assistance to cash-strapped businesses for meeting their business growth and working capital needs.

    InCred empowered Indian businesses with unsecured business loans even during the peak of the lockdown. The tech-driven lender offers loans with minimal documentation and gives loan approval within 48 hours with zero physical interactions.

    InCred CEO (SME business) Saurabh Jhalaria said, “At InCred, we understand the value of financial assistance for businesses, especially the SMEs. The Covid2019 outbreak has led to a sharp decrease in footfall, order volume, and bucket size within the food services segment. In this context, platforms such as Zomato have emerged as a true gamechanger by enabling physical businesses to recover seamlessly. We are happy to join hands with Zomato and are confident that it will further aid the economic recovery of the vertical.”

     “While the food delivery business has made a strong comeback, the overall food service industry is still far from reaching pre-Covid levels. We have been working on many initiatives to boost its recovery and one such is our partnership with InCred. It will help our restaurant partners with easy, risk-free credit options designed to achieve their operational and bottom-line goals,” added Zomato chief sales officer Rakesh Ranjan. 

    InCred offers tech-driven credit services to its customers that are time-efficient and cost-effective. Apart from its SME loans (which comprises working capital loans, term loans, and channel finance), the product portfolio of the company also includes personal loans (wedding loans, medical loans, and travel loans) and education loans. 

  • InCred collaborates with NGO Goonj and The Art of Living for #InCredForHumanity

    InCred collaborates with NGO Goonj and The Art of Living for #InCredForHumanity

    As coronavirus outbreak drives daily-wage earners out of employment, InCred has launched #InCredForHumanity campaign to support their cause. The campaign is launched in association with NGO Goonj and The Art of Living Foundation and will support the daily wage earners with essential food supplies.

    As part of the campaign, InCred has initiated a donation drive across various social media platforms. It is appealing everyone – including employees, existing customers, and partners – to support the cause with their financial contributions. All proceeds will be collected by Goonj and be used to deliver comprehensive family kits of essentials (such as dry ration, personal care material, etc.) to more than a million people. The respective donors can also avail a 50% tax deduction under Section 80G of the IT Act.

    Kamlesh Dangi, Group Head – Human Resources, InCred said, “The global economy is going through trying times at present. We all must come forward and join our hands to support those who need it the most right now. The #InCredForHumanity campaign has been launched solely for this purpose. It will encompass targeted delivery of essential aid via Goonj. We ask you to donate as generously as you can and prevent people from falling prey to destitution.”

    India is currently under a 21-day lockdown to contain the spread of coronavirus and has caused large-scale urban-to-rural exodus. With it, economically marginalized people, especially the daily wage earners, are finding it hard to buy essential goods including food. Your small support can go a long way for the ones who need it and, perhaps, even save people from starvation.

    You can also make the donations by following this link: https://bit.ly/3bymgu5.