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Tag: IN10 Media

  • IN10 Media launches Filamchi for Bhojpuri movies

    IN10 Media launches Filamchi for Bhojpuri movies

    MUMBAI: IN10 Media Network has launched its first regional movie channel – Filamchi – Filman Ka Laalchi, a 24/7 linear broadcast channel for Bhojpuri cinema fans across the country.

    The network has been connecting, engaging, and entertaining a diverse range of audiences with its premium offerings across broadcast, digital, production, gaming, and fast-emerging into a network recognized for exceptional entertainment. After successfully establishing its linear broadcast channels in their respective genres, EPIC TV – India Ka Apna Infotainment and ShowBox – Apna Music, Apna Swag, this is the network’s foray into the regional cinema market.

    Targeted towards the Bhojpuri-speaking markets in Bihar, Jharkhand, Uttar Pradesh as well as metro cities in other regions, Filmachi aims to entertain and engage movie buffs with a vast range of titles across genres. In line with its brand proposition of 'Filman Ka Laalchi', the channel will host an extensive collection of over 250 Bhojpuri films, including blockbusters featuring Bhojpuri industry’s biggest superstars Nirahua, Khesari Lal Yadav, Pawan Singh, Arvind Akela, Yash Mishra, Chintu Pandey, and legends like Ravi Kishan and Manoj Tiwari.

    Currently, the channel is available on DD FreeDish and soon will launch across all major cable operators and platforms.

    IN10 Media Network MD Aditya Pittie said: “The regional entertainment landscape has seen a tremendous surge, with an increasing number of viewers preferring to consume content in their local languages. At IN10 Media Network, we see this as a great opportunity, which is in tandem with the expansion strategy for our broadcast business. With the launch of Filamchi and its exciting line-up of movies, we look forward to addressing the entertainment needs of Bhojpuri cinema fans in the country.”

    Filamchi will telecast movies round the clock to fulfil the insatiable appetite for Bhojpuri cinema, along with an exclusive ‘World Television Premiere’ every month to meet the audience’s demand for new and latest entertainment. Through the year, the channel will also curate a seasonal movie line-up to celebrate cultural events and festivals like Holi, Chhath Puja, Dussehra, Diwali, and others.

    All the Filman Ka Laalchis in the country, get ready for an extra dose of romance, drama, action, entertainment on Filmachi, the new destination for Bhojpuri movies!  

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  • DocuBay inks acquisition deal with US-based Big Media

    DocuBay inks acquisition deal with US-based Big Media

    MUMBAI: DocuBay, the premium membership video-on-demand streaming service by IN10 Media Network, signed a global acquisition deal with US-based Big Media, a leading independent content production and distribution studio. The acquired documentary films launch DocuBay’s latest category or ‘Bay’ called TechBay, which deals with a broad range of technological advancements including the fascinating and very topical issues of artificial intelligence, space technology, and cutting-edge medical developments, among others. The licensed titles and new TechBay category are now available for global streaming on DocuBay (along with the recently announced CrimeBay) in 180+ countries, with the app available on platforms such as the App Store, Google Play, Fire TV, MiTV, and Apple TV, among others.

    Notable titles acquired include:

    -Germ Warfare: The Battle Against Superbugs analyses how science is fighting the rapidly emerging threat of antibiotic-resistant superbugs

    -AI or Artificial Intelligence: Creating the Code for Consciousness questions whether AI can be taught the complexities of human behavioural norms

    -Life Beyond Earth looks at the possibility of life evolving in the oceans of distant worlds including places within our own solar system

    -The Next Great Extinction Event explores whether Earth is headed for another mass extinction because of human interference.

    DocuBay content acquisition head Adita Jain stated: “We’ve been really looking forward to launching a category on technology, and big media helped us realise this effort.  Offering fresh, relevant content through categories like the new TechBay is critical to continually engage viewers. We have more new bays in store and can’t wait to share them with DocuBay’s global community of documentary film fans.”

    Sales & acquisitions senior director Shivani Verma stated: "Our association with DocuBay expands the availability of Big Media special features to audiences around the world. With this partnership, Big Media will be able to serve passionate audiences worldwide with content that inspires, informs and entertains."

  • IN10 Media inks content partnership deal with ZEE5

    IN10 Media inks content partnership deal with ZEE5

    MUMBAI: IN10 Media, a network with diverse offerings in the media and entertainment sector, has announced its two-channel content partnership deal with ZEE5. With this partnership, ZEE5 users will have easy access to IN10 Media’s infotainment channel EPIC TV, and youth-centric, 24-hour music channel ShowBox.

    With the integration of both these linear television channels on ZEE5 app, users now can watch the wide repertoire of content from EPIC TV’s diverse tales about India to ShowBox’s original and innovative musical programs anytime, anywhere.

    EPIC TV’s eclectic library of high-quality, India-centric content comprises of leading marquee shows like Regiment Diaries, Raja Rasoi Aur Andaaz Anokha, Indipedia, Umeed India and more. It is the only infotainment channel available on ZEE5, adding new flavours to the platform’s existing content library of 100+ originals, movies, news and its brand-new gamification.

    ShowBox recently ranked the fourth most-watched musical channel in the country (as per BARC Week 10-11 2020 data), offers various shows like ‘YO! Wassup’, an interactive show wherein viewers can send their picture to be displayed on the channel along with a message, ‘Swag Star’, a fun interactive chat show with known and budding artists, ‘Super hits with Drama Queen Swati’ a compilation of super hit songs with famous Red FM RJ- Swati, ‘Music Box Office’, a weekly show reviewing latest musical videos, and albums.

    Commenting on the IN10 Media Syndication & Acquisition AVP Adita Jain said: “At IN10, our constant endeavour has been to make our unique bouquet of content available through various avenues and platforms for the users’ as per their preference. With an increasing number of people consuming content on-the-go, our association with ZEE5 reinforces our commitment of providing high-quality content with easy accessibility. Our vision is to truly utilize the digital space and continue to explore opportunities to expand our content offering nationally & globally.”

    On the ZEE5 India business development & commercial head Manpreet Bumrah said, “We believe in providing content across languages, genres and clusters, as we aspire to be the super-app of entertainment.  The larger vision at ZEE5, is to be able to build a rich repository of varied content across genres that makes a ZEE5 an investment for an individual to enjoy content viewing anytime, anywhere.”

  • EPIC channel to launch docu-series ‘Emerald Forest’ on 21 March

    EPIC channel to launch docu-series ‘Emerald Forest’ on 21 March

    MUMBAI: Continuing its endeavors in creating innovative premium content around the country’s wildlife and biodiversity, EPIC Channel launches a two-part original docu-series Emerald Forest. The series will be aired at 12 noon and 8 pm on 21 March 2020, which is globally recognized as World Forest Day, an annual day earmarked by the United Nations to raise awareness and highlight the significance of forests in the world.

    From zero tigers in 2009 to now over 50, the story of Emerald Forest brings to fore the extraordinary efforts of a small team of dedicated forest officers who reintroduced tigers in Panna National Park, spread across a vast expanse of 542.67 sq. km. in Madhya Pradesh. Through conversations with IFS officer Sreenivasa Murthy, who initiated the Panna Tiger Reintroduction program in 2009, we hear the unique story of implementing this mammoth task, the risks involved and get an inside look into the transformational journey of Pardhi community members, from poachers to conservationists. The original docu-series tells an inspiring tale of success in tiger revival unlike any around the world.

    Speaking about the series, EPIC Channel Content & Programming head Tasneem Lokhandwala said, “It’s truly incredible that a group of people reversed an alarming situation of tigers in Panna National Park. Such stories need to be shared far and wide, and with Emerald Forest our attempt is to bring this remarkable tale of conservation in the spotlight. The efforts of Panna National Park should serve as a source of inspiration for all of us to take corrective steps to turn around the current ecological crisis.”

    Shot exclusively in 4k, the series also captures the beauty of the lush jungle and the rich biodiversity of Panna National Park, along with introducing to its diverse inhabitants – from tigers, leopards, wolves, hyenas, sloth to white necked storks, bar-headed geese, honey buzzards, king vultures, and the vast range of varied flora species. Emerald Forests also talks about the early settlers, the Gond tribe, who live in unison with the animals in the jungle.  

    The two-part docu-series will be repeat telecast at 8:30 pm on 22 March 2020. EPIC Channel is available across operators including Tata Sky, Airtel TV, Dish TV, Sun TV, Hathway, Videocon D2H, GTPL, Siti Networks, Fast Way, In Digital, DEN, and as LIVE TV on EPIC On, MX Player and ZEE5. 

  • Rajiee M Shinde resigns from IN10 Media Network as CEO

    Rajiee M Shinde resigns from IN10 Media Network as CEO

    MUMBAI: IN10 Media, a network with multiple offerings in the media and entertainment sector, has announced that Rajiee M Shinde, Chief Executive Officer of its 24X7 youth music channel ShowBox, has decided to leave the network in the coming months. The decision came through as Shinde would like to pursue her own interests outside of the network.

    In August 2019, IN10 Media launched ShowBox as a music channel under the leadership and guidance of Shinde. The channel has been reinvigorating the music scenario with a range of innovative programming, along with providing a platform for local music and independent musicians. With its distinct content line-up, ShowBox has boosted the current music landscape and scaled great heights in a short period. As per BARC Week 8 2020 data, ShowBox was ranked the fourth most-watched music channel in the country.

    Commenting on the recent development,  IN10 Media managing director Aditya Pittie said, “It has been a pleasure to work with Ms. Rajiee Shinde and we are thankful for her valuable contribution to the network. We wish her all the best for her future endeavours. With the channel's roots deeply entrenched in innovation and disruption, ShowBox will continue pushing the boundaries of quality entertainment to be a platform that's synonymous for providing exceptional musical offerings.”

    Shinde said, “It has been a wonderful experience launching ShowBox and working with a remarkable bunch of creative and talented people, who are committed to bolstering the entertainment space with its diverse offerings. I thank IN10 Media for the opportunity and wish them all the best.”  

  • ShowBox enters top five music channels list

    ShowBox enters top five music channels list

    MUMBAI: ShowBox – IN10 Media’s youth-centric, 24-hour music channel continues its steady rise through the BARC rankings. Within 6 months from launch, ShowBox, has broken into the Top five Music channels in Hindi speaking market (HSM) as per Broadcasting Audience Research Council (BARC) report for the week of 25 January to 31 January 2020.

    As per BARC report for Week 4 2020, ShowBox emerged as a clear leader with 15.2 Gross Ratings Points (GRPs) beating MTV Beats at 14.6. The channel showed a massive reach with 81004 (Cum reach 000’s) along with a rise in its viewership, garnering 87616 impressions (in 000’s).

    ShowBox CEO Rajiee M Shinde said “ShowBox, understands the pulse of the Indian youth. Our innovative programming strategy, and delivering the best in music entertainment has helped us to be part of the top 5 music channels. We are overwhelmed and delighted to be the fastest-growing music channel in India. With a considerable number of players in this segment, this love and response from our audience is extremely encouraging.

    ShowBox Channel is part of IN10 Media and was launched in August 2019. ShowBox is the group’s first venture in the music category with innovative positioning and programming. ShowBox is a free-to-air channel available across major distribution channels like Airtel Digital TV, TATA Sky, Dish TV, DEN, Hathway, Siti Networks and Videocon DTH, and DD Free Dish.

  • Role of NTO in the rise of FTA channels

    Role of NTO in the rise of FTA channels

    MUMBAI: With New Tariff Order (NTO) coming into force, 2019 has been one of the best years for free-to-air channels. The initial period was dark when people took time to select the channels of their choice. In this transition period FTA channels got an opportunity to be sampled on pay platforms as well. Because of NTO, FTA channels have not only marked their presence there but also made price corrections. Going ahead FTA channels, like 9XM, Fakt Marathi, plan to focus on content.

    One of the most interesting sessions of VBS 2019 organised by Indiantelevision.com on 11 December 2019 was ‘FTA: The Roadmap Ahead’. The panel discussed NTO impact, key issues faced by the FTA channels, content focus on FTA channels, how FTA channels are dealing with distribution, carriage issues and the roadmap for next 2 years.

    The panel was moderated by Indiantelevision.com founder, CEO and editor-in-chief Anil Wanvari with 9XM Media chief revenue officer Pawan Jailkhani, Enterr10 Media Fakt Marathi MD Shirish Pattanshetty and IN10 Media COO Akul Tripathi.

    FTA channels largely got their reach because of the distribution but now like any other pay channel they want to focus on content. “There is a possibility that we were running the traditional old content but now we started producing fresh content as well,” said Pattanshetty.

    Jailkhani believes distribution has done a fantastic job whether it is pre NTO or post NTO. Channels have got unimaginable reach and penetration. Earlier FTA channels used to get reach largely because of distribution and not because of content. “But now, FTA platforms are focusing on content not because of TV or competition but largely because OTT is a threat. From a content perspective, it is a threat because time spent is shifting to videos, to those platforms basically. So that’s how TV channels or FTA channels have woken up and said we need to focus on content,” said Jailkhani.

    Tripathi opined, “We never need to produce new content, there is always content available which people haven’t seen even in different eras.  The content also needs to be relevant. Right now, they would be watching it because it is a new thing and they are watching it for the first time. Going forward with the availability of the content and with the way of accessing the content, they are going to find the content that is more relevant.”

    Even FTA music channel 9XM curates fresh music content every Thursday or Friday. There are close to 7-10 movies every week that are released. 9XM runs fresh songs and curates them too. “Curation plays a part but on GECs, the time spent plays a major role. Fresh content with the current theme is very important,” said JailKhani.

    Post NTO, 9XM has gained the number 1 position in terms of reach. It’s also ahead of Star Plus in terms of reach. But what it is not able to convert is the actual viewership. Because it does not have time spent like GECs  as it runs two and a half minutes of song and not half an hour of fiction show.

    Jailkhani said that India is an underdeveloped, undersold advertising market. “We don’t get the ROIs which we should have got as per reach these guys get about channels – 100 million, 150 million reach week on week unduplicated. And it's huge. But we are not able to monetise it as per our expectation. But with NTO some price correction of about 15 to 20 per cent happened on 9XM.”

    The panelists also informed that there is a perception that FTA channels are free channels or will not have viewership in urban cities like Mumbai. But data of channels like Dangal, 9XM or Show Box show they did well on pay platforms and also lead in pay homes.

    Like any other paid channel, FTA channels invest in buying content and even pay premium to buy exclusive content to grab the maximum eyeballs. The channels don't compete with its competitors but overall TV viewership to get the maximum eyeballs.

    Pattanshetty also informed that regional FTA channels do face issues when they get carried. “We recently launched Bangla so it becomes very mandatory that we are available in the Bangla market. And it’s not easy to get carried. The comparison is who is the last guy who launched and what charge he has paid. He has to pay the premium charge and you might not be able to get the required placement that you are looking at,” he said.

    The panelists also revealed their company’s upcoming two-year plans. 9XM plans to bring digital channels. Enterr 10 plans more regional channels and fresh content for the views and IN10 Media intends to launch a new channel.

  • DocuBay, IN10 Media’s SVOD service, launches operations worldwide

    DocuBay, IN10 Media’s SVOD service, launches operations worldwide

    NEW YORK and MUMBAI:DocuBay, the premium international documentary SVOD streaming service by IN10 Media, officially announce the launch of operations worldwide. DocuBay members are now able to stream documentary films on a variety of platforms and mobile devices, and view films from a wide range of genres including Travel, Culture, Nature, Adventure, Sports, and Biography.

    DocuBay is available in 180+ countries on a range of platforms and devices including iOS/App Store, Android/Google Play, Apple TV, and Fire TV, as well as directly through the DocuBay website, with additional platforms on the way. DocuBay will offer two methods for viewers to stream films, by choosing between two membership packages:

    Premium Membership – a quarterly/3-month membership package priced at USD/GBP/EUR 9.99, allowing viewers to stream any of the films available in DocuBay’s library with a limit of 3 downloads to watch later.

    OneTribe Membership – an annual/one-year membership package priced at USD/GBP/EUR 29.99, which also includes access to 4K titles, the ability to screen on 2 devices/platforms at a time, and unlimited downloads.

    Films are organized in affinity-based “bays” such as NatureBay, ScienceBay, CultureBay, etc., with notable features including DocuBytes, which will preview short clips of selected features; DailyBay, showcasing the release of the day; DocBuster, highlighting a select title every month; and TrendingBay, featuring relevant films from trending topics. All movies are available in English, with a new film released on the platform every day, including premium titles recently acquired through partnerships with Journeyman Pictures, Kwanza, and Ananda Media.

    Aditya Pittie (Managing Director, IN10 Media) stated: “IN10 Media is a network driven by the engine of quality content. Mobile connectivity reaching out to the farthest corners of the globe, provides a previously unimaginable potential for building businesses by capitalizing on demand made scalable through global affinities. As a premier destination for premium documentary films, DocuBay addresses precisely such an untapped gap and will soon look at adding further value to its members through producing originals as well.”

    Akul Tripathi (COO, DocuBay) stated: “Documentaries have traditionally been an overlooked genre, though it is a brave one. Created on the back of filmmakers who often risk their lives to shed light on stories that might otherwise never be told. With DocuBay’s launch, there’s finally a home for a new generation of independent voices – a platform built to share, uplift, and inspire without boundaries of language, race, geography, or nationality. DocuBay is a global community, and through these incredible stories, we truly are One Tribe.”

    DocuBay Brand Promo

  • ‘ShowBox’ – a new place for desi music and musical entertainment now available across india

    ‘ShowBox’ – a new place for desi music and musical entertainment now available across india

    MUMBAI: IN10 Media, a network with diverse offerings in the media and entertainment sector, including EPIC TV, DocuBay, EPIC On, and Juggernaut Productions, announced the successful airing of its latest venture – ShowBox – a youth centric, 24 hour music channel, that offers quality music content in Hindi, Punjabi, Haryanvi, and other Indian languages.

    In line with its brand proposition of 'Apna Music Apna Swag', that resonates with the idea of celebrating India’s ‘Desi Swag’; ShowBox aims to reinvigorate the current music scenario with a range of innovative programming, along with providing a platform for local music and independent musicians. Available on all major distribution channels including Airtel Digital TV, TATA Sky, Dish TV, and Videocon DTH, it offers quality music content in Hindi, Punjabi, Haryanvi, and other Indian languages.

    Commenting on the vision for ShowBox, Aditya Pittie, Managing Director, IN10 Media said, “The demand for differentiated content in every genre and platform in the country has exploded and we are confident that the content-centric approach to music, and music entertainment designed by Rajiee and her team, will create new milestones.”

    Speaking about the unique offerings of the channel, Rajiee M Shinde, CEO, ShowBox said, "ShowBox has been designed to cater to the evolving and versatile choices of the audience. Taking into consideration the diversified interest, it was imperative to provide a unified platform that does not just address the musical needs of the youth, but also help them showcase their talent."

    Approaching music and music entertainment holistically, ShowBox has lined up a formidable slate of original programming. The Projection Room’ hosted by renowned film critic Mayank Shekhar and Nitesh Singh will review new films, songs, and shows in Hindi, Marathi, Punjabi, and English; ‘Swag In The City’, a musical chat show hosted by television personality and comedian Suresh Menon; ‘Music Box Office’, a half hour weekly show in which the host will review the music videos, albums, film songs released in the week; ‘Superhits With Drama Queen Swati’, featuring compilation of super-hit songs anchored by popular Red FM 93.5 RJ Swati; and ‘Swag Star’, a chat show featuring celebrities from the nation discussing their latest projects. The channel will also feature a daily, and a weekly 30 minute show titled ‘The Entertainment Show’, and ‘The Weekend Show’ respectively, giving updates on the entertainment industry and latest releases of the week.

    The channel and its offerings are backed by Channel Partners ITC Limited’s "ENGAGE", Johnson & Johnson India’s "Clean & Clear and Digital Partner Liqvd Asia. Additionally, ShowBox airs playlists of curated music videos slots featuring well-known artists, and rising stars composers.  The list comprises of ‘Chakvi Beat Te Wakhra Swag’, a compilation of latest Punjabi Hits; ‘Dhinchak Jhakaas’, featuring regional and Indie hit songs; ‘Ek Se Baje Do’, a collection of soothing and melodious tracks; ‘Kadak Dj’ a special list for party lovers featuring best of dancing songs from India; ‘Tau Ki Playlis’, a compilation of Hit Haryanvi songs; ‘Zabardast Boom’, an ad free slot featuring hit peppy numbers.

    Tune-in to ShowBox now to enjoy a desi swag of music, celebrity shows, and conversations.