ITV

Tag: IN10 Media Network

  • IN10 Media Network celebrates the eighth anniversary

    IN10 Media Network celebrates the eighth anniversary

    Mumbai: On 19 November 2014, an EPIC idea was born: a television channel that recast the yardsticks of the entertainment industry, and the barometers for content underwent a paradigm shift.

    The vision that gave birth to the idea and continues to fuel its drive is to build premium, disruptive, content-driven businesses that span geographies and demographics while retaining an Indian ethos at their core.

    In the eight years since, IN10 Media Network has strategically invested across the relevant business verticals, with interests spanning broadcast and digital entertainment, technology, digital and production, and gaming, embracing the rapidly transforming, technology-enabled, increasingly digital macro-environment.

    Speaking on the channel’s anniversary, IN10 Media Network managing director Aditya Pittie said, “We live in very exciting times, where opportunities abound and provide for immense flexibility and variety in choices, allowing for decision-making that can be custom tailored for the scale and size the business model demands. That also brings with it the challenge of great ambiguity and volatility, and the accompanying risks, in an extremely connected and co-dependent marketplace, as has been evident through the pandemic times. To stay rooted in the present while making giant strides into the future, taking along with us all our stakeholders, remains the cornerstone of this extremely fulfilling journey.”

    As the network nurtures and expands its broadcast offerings—Ishara (general entertainment channel); EPIC (infotainment channel); ShowBox (Hindi music channel); Gubbare & Filamchi Bhojpuri, (kids and regional movie genres)—it is strategically scaling its digital platforms, EPIC ON and DocuBay.

    Simultaneously, Juggernaut Productions is consistently creating landmarks in the fast-growing digital OTT landscape, as the network strengthens its content offerings with the incubation of a vertical producing movies for theatrical and digital release. Its first venture in sports-tech and live streaming is to explore new territory and rapidly scale new heights.

    In a world growing more hungry each day for entertainment and having the means to satiate this hunger, IN10 Media Network has laid firm foundations as it galvanises its resources to forge ever forward, pioneering and persevering.

  • IN10 Media Network appoints Anup Chandrasekharan as COO of regional content

    IN10 Media Network appoints Anup Chandrasekharan as COO of regional content

    Mumbai: Anup Chandrasekharan has been appointed chief operating officer of regional content at IN10 Media Network to lead its expansion in the southern markets.

    He will report to Aditya Pittie and work closely with the network’s film division CEO Vivek Krishnani, and Juggernaut Productions (OTT) CEO Samar Khan.

    On this appointment, Chandrasekharan said, “I have always been fortunate to wear many hats in my career and manage unique multi-situational assignments. At IN10 Media Network, I look forward to expanding the network’s regional footprint.”

    He added, “Having made a significant positive impression along the journey, I am delighted to start a new challenge at IN10 Media Network and look forward to contributing to its growth story.”

    IN10 Media Network MD Aditya Pittie said, “Today, regional content is cutting across barriers and as content becomes platform agnostic, I believe it is the right time to enter the competitive market with great stories. With his experience in scaling businesses and creating disruption in the southern markets, I believe Anup will play a vital role in our growth plans by identifying new opportunities and strengthening our content studio portfolio.”

    Chandrasekharan has over three decades of experience in leadership positions across the media and entertainment industry verticals. At IN10 Media Network, he will oversee the development and supervision of projects for feature films and web series in Southern languages.

    Before joining the IN10 Media Network, Chandrasekharan was senior vice president & business head at Colors Tamil. In the past, he has worked in leadership positions in organisations like Star Suvarna, Zee Kannada, DNA Networks, and CNBC. He also launched Derana TV, a free-to-air Sinhalese entertainment channel, in Sri Lanka.

  • Ishara launches celebrity chat show aimed at Hindi heartland

    Ishara launches celebrity chat show aimed at Hindi heartland

    Mumbai: IN10 Media Network’s general entertainment channel Ishara has announced the launch of its celebrity-chat show called Bhabhi Ke Pyaare… Pritam Hamare. The show will begin airing on 11 July every Monday to Friday at 9 pm.

    The chat show will see the host, radio jockey Pritam Singh, have light-hearted banter with television’s popular female celebrities like Shweta Tiwari, Sara Khan, Barkha Sengupta, and Jasmin Bhasin among many others.

    The daily primetime show is designed for India’s heartland audience and will see reel and real-life gossip, games, and entertainment segments. A guest – from friends and family to co-workers and staff – will be invited on the show to spill the beans. The first season with 30 episodes will see the actresses reveal their personalities, closest relationships, struggles and adventures, victories and setbacks, hopes and aspirations, and fears and inhibitions that make them human and relatable to the audience.

    IN10 Media Network managing director Aditya Pittie said, “With the launch of Bhabhi Ke Pyaare… Pritam Hamare, the channel is entering the chat show genre and expanding its comedy brand that will amplify the channel’s entertainment quotient in the GEC space.”

    And added, “We want to cater to the heartland audience with the new show keeping their sensibilities in mind. We can promise the viewers that the show will be full of entertainment and give them a glimpse into these celebrities’ lives.”

    The show is produced by Gold Coast Films.

  • The Content Hub 2022 Summit to be held on 29-30 June

    The Content Hub 2022 Summit to be held on 29-30 June

    Mumbai: Lights, camera and action! The scene is ready and the camera will soon be rolling on the sixth edition of Viacom18 presents Indiantelevision.com’s The Content Hub to be held on 29th and 30th June at JW Marriott Juhu, Mumbai.

    The two-day summit will bring together the leading content creators traversing the spaces of film, television and over-the-top (OTT) entertainment. The event is co-powered by Applause Entertainment and IN10 Media Network. Aaj Tak Connected Stream is the associate partner. The event is supported by industry partners Fremantle, Hill+Knowlton Strategies, One Take Media, Pratilipi, Pocket FM and The Viral Fever. The Indian Motion Pictures Producers’ Association (IMPPA) has come on board as a community partner. 

    This year, the event is centred around the theme – ‘The Roaring 20s – A Decade of Plenty?’ – signifying the opportunities for creators who are challenging the established content traditions and breaking free with refreshing narratives, content forms and the ability to tell stories on multiple platforms.

    The freedom enjoyed by creators today is encapsulated by the spirit of the 1920s which was marked by a general feeling of prosperity, novelty and associated with breaking away from tradition post the culmination of the First World War. A hundred years since the world is undergoing a transformation courtesy of the pandemic, streaming services, new content forms and formats have transformed entertainment consumption and the way content is produced.

    When it comes to content, consumers are enjoying a decade of plenty with the convergence of TV, film, video-on-demand, short-form, audio, video games and metaverse formats and transmitted over digital media.  Will the next decade see a further revolution and exploitation of the opportunities similar to the 1920s? That’s the question folks!

    Hear from India’s content czars and czarinas at The Content Hub outlining their plans for shaping the content landscape for the current decade. The head honchos from leading studios such as International Art Machine, Famous Studios, Applause Entertainment, Juggernaut Productions, StudioNext (Sony Pictures Networks), Endemol Shine India, Roy Kapur Films; OTT platforms including Zee5, Aha, Epic-On and renowned creators such as Alankrita Shrivastava (Bombay Begums), Jeo Baby (The Great Indian Kitchen), Aniruddha Guha (Rashmi Rocket), producer Sunir Kheterpal and more.

    India is at an interesting and exciting point in the content space where the next Emmy or Oscar will be awarded to the creator of an Indian film or series. Will Indian content follow the trajectory of the Korean Wave? And how? Will the 2020s prove to be India’s roaring twenties?

  • IN10 Media Network appoints Vivek Krishnani as CEO of its film division

    IN10 Media Network appoints Vivek Krishnani as CEO of its film division

    Mumbai: IN10 Media Network has announced the appointment of Vivek Krishnani as the chief executive officer of its soon-to-be-launched film division.

    Krishnani is a senior media and entertainment leader with over 25 years of experience in building companies and teams across films, television, radio, and advertising. With a strong understanding of changing content landscape and consumer behaviour, he will be in charge of building the motion pictures business by creating movies for theatrical and streaming platforms.

    “Vivek is a valuable and phenomenal addition to the IN10 Media Network family. His experience in the industry makes him an ideal team leader to boost our content creation studios,” said IN10 Media Network MD Aditya Pittie.

    He added, “The entertainment industry has undergone a rapid consumption change and is witnessing tremendous growth in larger-than-life cinema. Hence, we believe it is the right time to start the ball rolling.”

    “IN10 Media Network is at a new growth phase and I am happy to play an active role in the growth story,” said Vivek Krishnani. “I am excited to help lead and build a sustainable and scalable film business for the group and to create compelling content for audiences in India and across the globe. We will curate stories that are rooted in the cultural fabric and also bring scale to the visual experience to meet the growing content needs of the audiences.”

    Before joining IN10 Media Network, Krishnani served as managing director of Sony Pictures Films India and successfully steered the studio towards building the local films slate for production, acquisition, and distribution in India apart from overseeing revenue maximization of the Hollywood releases. Under his leadership, the studio delivered several successful movies like “Pad Man”, “102 Not Out”, Malayalam film “Nine”, “Loop Lapeta”, “Dial 100” and many more along with the recent successful release of “Spider-Man: No Way Home”.

    Before this Vivek was a team member of MSM Motion Pictures (part of Sony Pictures Networks, India) where he led the marketing and distribution for the breakout hit “Piku”.

    His earlier stints include working in leadership positions in organizations like Fox Star Studios, Turner Entertainment Networks, Radio City, Star Plus, and Lowe Lintas.

    “With this new senior executive appointment, the network will expand its expertise into the world of cinema,” said the statement.

    The network also has a production house, Juggernaut Productions, helmed by Samar Khan for creating web series content for OTT. Both Krishnani and Khan will work independently and report to Aditya Pittie.

  • IN10 Media Network elevates Samar Khan as CEO of Juggernaut Productions

    IN10 Media Network elevates Samar Khan as CEO of Juggernaut Productions

    Mumbai: IN10 Media Network has elevated Samar Khan as the CEO of its production house, Juggernaut Productions. Khan will continue to report to the network’s managing director Aditya Pittie.  

    Khan has been associated with the production house’s OTT division since 2019 and has played a vital role in steering it. As CEO, he will continue to manage his responsibilities of designing and successfully implementing business strategies in addition to creating world-class content.

    “Samar is a valuable asset and I congratulate him on his well-deserved promotion. As we embark on an aggressive growth plan for our content studios business, we rely on his expertise to bolster them while staying true to our core vision,” said Pittie. “The entertainment industry is going through an exciting transition and we want to leverage the momentum.”

    Under Khan, Juggernaut Productions has created popular shows and movies like The Married Woman, Code M season 1, Illegal season 2, “Raat Baaki Hai”, and many more for some of the leading OTT platforms in the country. The upcoming shows are Code M season 2 and Avrodh season 2. He has also produced Regiment Diaries seasons 1, 2, and 3 for the network’s flagship channel EPIC.

    “I have been in the industry for more than 25 years and I’m blessed to be part of its evolution. I’m happy to drive the network’s OTT division’s growth story,” said Juggernaut Productions CEO Samar Khan.

    Khan has a rich experience in writing, directing and producing high-quality and value-creating content for films, television, and OTT. In the past, he has been associated with companies like NDTV, Red Chillies Entertainment, UTV, and Discovery India among others.

    In 2016, he wrote a book ‘SRK – 25 years of a Life’ capturing the 25-years-long journey of the actor Shah Rukh Khan.  

  • Epic to premier ‘Lost Recipes’ season 3 on 28 April

    Epic to premier ‘Lost Recipes’ season 3 on 28 April

    IN10 Media Network’s flagship channel, Epic has announced the launch of its legacy show, “Lost Recipes”. The third season of the show will air on 28 April 2022 at 9:00 pm on Epic and Epic on.

    The renowned chef & author, Aditya Bal will host the show which dwells on the traditional recipes that are lost in time.

    Taking forward the legacy of previous seasons, the show’s anchor will once again travel far & beyond in search of recipes like Kesari Mutton, Lahori Katlama, Supari Ka Madra and other things that have got lost somewhere.

    Keeping true to its style, the five-part series will continue to have a rustic approach and will showcase the rawness of the cooking style and ambience, while using old tools and even unknown ingredients!

    Speaking about the show Epic’s AVP – content & strategy Nisha Thakkar said, “The history and heritage explored in the show are what makes “Lost Recipes” unique. The travel-food show over the years has unearthed unique recipes as we criss-cross across the country in a bid to bring never-told-before tales of food. This, and Aditya’s charm & storytelling brings the audience back to the show season after season.”

  • MipTV: Docubay to double content offering via content partnerships

    MipTV: Docubay to double content offering via content partnerships

    Mumbai: The longest-running global TV market MipTV kicked off on Monday. Major international production companies, distributors and buyers showcased their ‘wares’ at the industry event that includes programming such as drama, documentary, kids, and factual formats.

    Last year’s edition of MipTV took place virtually and there is a bit of excitement about returning to the on-ground festival this year, according to the industry. The trade event that is held in the Palais de Festivals in Cannes, France brings together a rich conference programme, matchmaking events, and a dedicated co-production marketplace for international producers, buyers, commissioners, and distributors.

    This year, Zee Entertainment Enterprises, Docubay (IN10 Media Network) and GoQuest Media Ventures are attending the event on the buyers’ side whereas IndiaCast, Zee Entertainment Enterprises, One Life Studios, and IndianTelevision.com are attending on the exhibitor’s side.

    As per media reports, Zee Content Sales, the licensing and distribution arm of Zeel, is bringing 40 new shows launched over the last two years to the marketplace. Zee’s lineup includes Bollywood films such as “Sooryavanshi,” “Sanak,” “Squad,” “Uri – The Surgical Strike,” “Rashmi Rocket” and drama series such as “Bhagya Lakshmi,” “Kundali Bhagya,” “Kashibai Bajirao Ballal” and “Baker’s Table.”

    On the buyer’s side, IN10 Media Network senior AVP acquisition and syndication Adita Jain said, “We are excited to meet our colleagues from the industry after two years. This year we wish to expand our content offering by 2X through content partnerships.”

    IN10 Media Network operates several TV channels and OTT platforms. It operates a factual entertainment streaming service called ‘Docubay’ and a recently launched kids’ entertainment channel called Gubbare.

    “We are looking to engage with new emerging aggregators and studios to find a home at our OTT platform, Docubay, for their latest releases. We are also hoping to renew existing partnerships and sign a few new ones,” said Jain.

    “We also hope to find the latest and innovative kids animation series for our kid’s channel – Gubbare. We are very keen to showcase anime, slapstick comedy, chase and adventure series,” she added.

    Post pandemic, Jain remarked that documentaries that find favour with audiences are the ones that are about world leaders, technology, electric cars, digital currencies, e-commerce, sports and adventures, and world politics. She will also be attending the session on ‘Factual and Documentary Trends’ on Monday presented by K7 Media.

    Recently, broadcasters have started developing unscripted shows based on a range of international formats and adapting them to suit Indian viewers. The most successful example is “Shark Tank India” televised on Sony Entertainment Television which is based on a TV format developed by Nippon TV called “Dragon’s Den.” Last year, Zee Tamil had launched the show “Survivor” based on the popular CBS unscripted series of the same name. This year, Viacom18 is launching a bold new unscripted format with “The Inventor Challenge” on its English entertainment channel Colors Infinity based on the American series “Everyday Edisons.” In the previous year, it had launched a reality series “The Big Picture” helmed by actor Ranveer Singh as the host that was based on a format owned by British production and distribution company ITV Studios.

    TV production accounts for 97 per cent of the content in India at 1,55,820 hours of content produced annually excluding 400,000 hours of news bulletins, as per FICCI-EY media and entertainment Report 2022. This is followed by 2512 hours of OTT content and 1972 hours of film content.  

  • Our USP is interactive innovations: ShowBox’s Clyde D’Souza

    Our USP is interactive innovations: ShowBox’s Clyde D’Souza

    Mumbai: The music channel from the house of IN10 Media Network is all set to conquer the music genre as it captures the pulse of the ‘naya’ India. In conversation with ShowBox VP – programming and strategy Clyde D’Souza, to understand the channel’s growth and upcoming plans…

    Edited excerpts:

    ShowBox was revamped last year. How has been the response, so far?

    Since its launch, ShowBox has received an extremely positive response from young Indian audiences. In 2021, we decided to revamp the packaging to make the channel look sexy, young and energetic. Our promise to the viewers is ‘ek naya India ka naya music channel.’ The channel caters to an India which listens to its heart and follows its dreams. The music, therefore, is Bollywood hits along with independent and regional – Punjabi and Haryanvi.

    According to you, what is the USP of the ShowBox channel in the cluttered market?

    Fortunately, Indian viewers are spoilt with choices, but what makes us stand out is our curation of music from across India. While our core remains Bollywood, India is seeing a change in music tastes and the rise of regional content consumption. ShowBox is happy to ride the wave of Punjabi and Haryanvi artists with dedicated music blocks like ‘Bamb Gaane’ and ‘Tau Ki Playlist.’ Our USP is also the innovative interactive shows that we have brought to Indian music television.

    Your tagline is ‘Dil ki Sun,’ how are you connecting with today’s viewers?

    Whether it’s streaming or start-ups we are seeing India and Indians taking over the world from content to products. An outcome of young India following its heart and passion. Uplifting music, especially from their hometowns plays a big role in this and ShowBox is finding a huge connection with this ‘naya’ India.

    What are the innovations that ShowBox offers to its viewers?

    We all live in a hyperactive social media universe and we want our channel to also reflect this. ShowBox has various innovations like the duration timeline which helps a viewer know how much of a song remains. In addition, our show ‘Luv You Zindagi’ has questions regarding love which viewers can vote for in real-time and see their comments on air. 

    With music now available on the go, what steps are you taking to keep the viewers hooked on?

    As I mentioned earlier, we are a social media friendly channel. In keeping with this, ShowBox has dynamic Wikipedia-like trivia and Instagram photos with up-to-date information about artists that are showcased while the song is playing. Our show ‘Reel Top 10’ is a social media-driven countdown featuring Top 10 songs and Top 10 celebrity reels of the week. These constant innovations keep us trending with our viewers.

    How is 2022 looking for the channel?

    Now that we have seen viewers love ShowBox, we will continue to build on interactive innovations and soon a few more will be launched. In addition, we will also be giving new musicians a platform on ShowBox by creating and showcasing their original music. Stay tuned to ShowBox for a rocking 2022!

  • Epic channel announces new original ‘Jugaad Mania’

    Epic channel announces new original ‘Jugaad Mania’

    Mumbai: Epic, the flagship channel from IN10 Media Network has announced the launch of an original “Jugaad Mania.” The show will premiere on 28 February at 9 p.m on Epic and Epic On.

    The four-part series anchored by actor Chandan K Anand will bring stories such as that of 67-year-old rickshaw driver Kailash Tiwari from Chhattisgarh who installed solar panels on the roof of his three-wheeler. Like him, numerous others have found solutions for day-to-day obstacles.

    “We, Indians, are jugaadus by nature. For us, jugaad is not about a “quick fix” but a mindset. A mind set of innovators who find solutions when there seems to be none. We wanted to accentuate stories of such inspiring people via our show,” said Epic AVP – content and strategy Nisha Thakkar.

    The channel along with the production house, The Filmsters, shortlisted the stories from hundreds after a long research process.