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Tag: Imtiaz Ali

  • Banana takes John to school

    Banana takes John to school

    MUMBAI: Critics may have panned him many times for his acting. But now that John Abraham has donned the producer’s hat, it seems he doesn’t want to give any chance to his critics to raise a finger at him. For his new production, Banana – a teenage film, he seems all involved and geared up.

     

    Today morning, the actor turned producer posted a picture on Twitter from Jamshedpur where the film is being shot. “At Loyola high school, Jamshedpur. Our next production Banana,” he posted on the microblogging site.

     

    The film revolves around a young boy who tries to deal with the experiences of life. The film is being directed by Sajid Ali, director Imtiaz Ali’s younger brother.

     

    John believes that the film will appeal to all age groups. In an interview he had said, “Just like people did not expect anything from Vicky Donor, I guarantee people may not expect anything from Banana, but I am sure it will bring back a lot of memories when you watch it.”

  • Dedh Ishqiya makes way for Highway

    Dedh Ishqiya makes way for Highway

    MUMBAI: Dedh Ishqiya sequel to the successful and acclaimed Ishqiya is one of the most awaited films of this year. The film was scheduled to release on 13 December, but will now release on 31 January, 2014. The plans were changed after Sajid Nadiadwala requested producer Vishal Bhardwaj to postpone the release date to avoid the clash with Imtiaz Ali’s Highway.

    Directed by Abhishek Chaubey, produced by Vishal Bhardwaj Productions and Shemaroo Entertainement, Dedh Ishqiya is about the romantic adventures of Khalujan (Naseeruddin Shah) and Babban (Arshad Warsi) with beautiful, irresistible and dangerous women of redoubtable character.

    In Ishqiya, Vidya Balan was the femme fatale who led the two men in a merry dance while in Dedh Ishqiya, fun is doubled with Madhuri Dixit and Huma Qureshi playing the seductresses with ‘nawabi ada’.

    Dedh Ishqiya’s music is by Vishal Bhardwaj and the lyrics are by Gulzar.
     

  • Imtiaz Ali turns producer with Highway

    Imtiaz Ali turns producer with Highway

    MUMBAI: Always wanting to turn a producer, Rockstar fame Imtiaz Ali will soon realise his dream with Highway that he will co-produce along with Sajid Nadiadwala.

    The film, a love story about two very different people who get attracted to each other, stars Alia Bhatt and Randeep Hooda in the lead.

    It is said that Highway has been conceived by Saif Ali Khan‘s Cocktail writer. Sajid loved the fact that Imtiaz showed the inclination to produce the film. He immediately gave his nod. Imtiaz is excited about the fact that he will be a hands-on producer for the first time.

    After he completes Highway, the Jab We Met director will move on to his next with Ranbir Kapoor in the lead, which is slated to go on floors sometime in mid-2013.

  • Snickers brings together Rekha and Urmila Matondkar in its new TVC

    MUMBAI: Mars International India‘s chocolate brand Snickers has launched its new television campaign (TVC) featuring Rekha and Urmila Matondkar.

    Directed by Bollywood director Imtiaz Ali, the new TVC is an adaptation of the global campaign ‘You‘re Not You When You Are Hungry‘.

    It is currently on air across 56 television channels and nine languages.

    Developed by BBDO India, the TVC is based on the concept, which was developed behind universal insights that hunger makes a person weak and behaves differently, ultimately affecting the people around us and our performances. Rekha portrays the hunger state ‘meanness‘ and joins a list of international celebrities including Betty White, Joe Pesci, Aretha Franklin, Liza Minnelli and Joan Collins.

    This concept YNYWYH has run in 56 countries with local celebrities.

    Mars International India MD Chocolate Business MV Natarajan said, “What the commercial is saying is that when you‘re hungry you‘re not on your game and that Snickers is the bar of substance that sorts you out to be yourself. The campaign has enjoyed huge success internationally and we are optimistic that we will get positive response in India too.”

    The opening of the TVC shows four boys who are going in a car to play cricket. They are speaking in their colloquial language and out of those four, one of them is Rekha. The other boys are talking to her as if she is a boy. The fact is that the boy is hungry and thus, starts behaving like a Diva‘. ‘Kyunki hunger Acche Acchon Ko Badal Deta Hai‘. So, he rips into the Snickers bar on his friend‘s suggestion and comes back to being himself.

    Later, when they reach the cricket ground, the driver is hungry and hence, starts throwing tantrums. This role is played by Urmila. So the boys take out one more Snickers for him.

    Therefore, the theme of the ad is that you are not yourself when you are hungry. One should eat Snickers when hungry to refuel in-between meals.

  • Rekha to endorse Snickers

    MUMBAI: Snickers, a brand of Mars International India, is launching a new ad campaign featuring Bollywood actor Rekha.

    Snickers‘ upcoming television commercial is a global campaign ‘You‘re Not You When You Are Hungry‘.

    The company said in an official statement, “The TVC idea is conceptualised from the insight that hunger has physical, emotional and psychological side effects on us – it not only makes us physically weak, dizzy, tired and lifeless, but also makes us irritable, angry, whiny, grumpy, loopy, scatty and unable to concentrate. In a nutshell, we are not quite ourselves when we‘re hungry. The TVC packs all the humour and refreshing candor of the Snickers brand and at the same time keeps very much to the Indian idiom and ethos.”

    Titled ‘Captain Rekha‘, the campaign will be created by RK Swamy BBDO brand while it will be directed by Imtiaz Ali.

    Headquartered in Mount Olive, New Jersey, U.S., Mars Chocolate has thirty-four brands including M&M‘S, Snickers, Dove/Galaxy, Mars/Milky Way and Twix.

  • YRF’s Y-Films launches third film

    YRF’s Y-Films launches third film

    MUMBAI: Yash Raj Films‘ youth films studio, Y-Films, has launched its third production entitled Mere Dad Ki Maruti (MDKM).

    The film is supposed to be an outrageous comedy set against the backdrop of a loud Punjabi wedding in Chandigarh. It tells the story of a boy who sneaks his dad‘s fancy new car out to impress the college hottie and how all hell breaks loose when he loses it.

    Mere Dad Ki Maruti stars Saqib Saleem who made his debut in last year‘s Y-Films‘ sleeper hit Mujhse Fraaandship Karoge. The film also marks the directorial debut of Ashima Chibber who has been associated with Shimit Amin as first assistant director of Ab Tak Chappan and Chak De India. The last film she did was with Imtiaz Ali as first assistant director in Rockstar.

    The first two films coming out from the Y-Films banner were Luv Ka The End and Mujhse Fraaandship Karoge.

  • Imtiaz Ali to present Dekh Indian Circus

    Imtiaz Ali to present Dekh Indian Circus

    MUMBAI: Director Imtiaz Ali is set to present Mangesh Hadawale‘s upcoming film, Dekh Indian Circus. This is the first time that the Jab We Met director is presenting a film he isn‘t directly involved in.

    The film has already won the ‘Best Picture‘ award at the Busan Film Festival and the noted director hopes that it will find favour with viewers in India.

    Dekh Indian Circus is the heartwarming tale of a mother taking her children to the circus. “After watching the film, I realised that it should reach the maximum audience. It‘s the most colorful way of showing the goings on an Indian village. It is meaningful as well as an entertaining film,” said Ali.

    “When you look at Indian films these days, most of them are very urban. It‘s ironic because the maximum population lives in villages. This film is set in a small village in the outskirts of Jaisalmer, representing the life there through extraordinary performances and stunning visuals,” he added.

    The film is Hadawale‘s second after his debut directorial Tingya that won the National Film Award in the ‘Best Child Artist‘ category.

  • UTV Motion Pictures ties up with Imtiaz Ali for Korean film remake

    UTV Motion Pictures ties up with Imtiaz Ali for Korean film remake

    MUMBAI: UTV Motion Pictures has decided to associate itself with director Imtiaz Ali (Rockstar fame) as co-producer for the official Hindi remake of the 2009 South Korean romantic action comedy, My Girlfriend is an Agent (MGIAA).

    The film tells an endearing story of two spies, once in love but now at each other’s throats, on a mission to stop a Russian crime group from stealing an advanced chemical weapon.

    The project also marks mark Ali’s wife, Preety Ali‘s foray into film production with her recently set up production house, PI Films. Another first of the film is that Bosco from the famous Bosco-Caesar duo debuts as the director of the film.

    UTV Motion Pictures CEO Siddharth Roy Kapur said, "It’s great to be collaborating with Imtiaz, Preety and Bosco on this really exciting project. From the day our team at UTV saw MGIAA, we knew it was a film we just had to remake in Hindi. The characters of the two main leads are so endearing and the situations they find themselves in so hilarious, that it’s the perfect recipe for an action rom-com! We showed the film to Imtiaz and he felt just the same. Getting Bosco on board to helm the project puts it in the perfect zone creatively and the whole team is now raring to go."

    Commented Ali, “It is very exciting. It seems like full on fun – both the film and the making. A crazy, high energy no holds barred roller coaster with this highly huggable hero and highly hyper heroine. Most exciting for me is that Bosco is directing it. I don’t think many people know how to put fun on screen like Bosco. And I’m there to add to the chaos and trouble PI Films and UTV at every step of the making!”

    Incidentally, My Girlfriend is an Agent has set new box office records in South Korea, opening at number one at the box office and staying in the top ten for nine consecutive weeks.