ITV

Tag: Imtiaz Ali

  • The Spotlight is on creative rascals’ ‘Spiti Valley’ as nexGTv & Imtiaz Ali announce May winners

    The Spotlight is on creative rascals’ ‘Spiti Valley’ as nexGTv & Imtiaz Ali announce May winners

    MUMBAI: In an announcement that has been eagerly awaited by content developers across the nation, nexGTv, India’s largest subscription-led video entertainment app, has revealed the names of the May winners of its SPOTLight initiative. The winners were selected by renowned director and master storyteller Imtiaz Ali from amongst the top 5 most viewed videos for the month of May.

    Delhi-based production house Creative Rascals’ travelogue ‘Spiti Valley’ was selected as the winner by Imtiaz for its charming portrayal of the picturesque locale of Spiti. The runner-up position went to Ahammed Khabber’s ‘I4U’ and its powerful social message of eye donation. nexGTv will be supporting the creative endeavours of the winner and the runner-up with cash rewards of INR 1 lakh and INR 25000 respectively.

    Speaking on the announcement, Abhesh Verma, COO, nexGTv, said, “As a talent discovery platform, SPOTLight has been garnering rave reviews from both content developers and viewers owing to its differentiated and user-relevant content. With Imtiaz on board judging the top entries, SPOTLight presents an opportunity of a lifetime for most creators looking to gain visibility and prove their credentials. We are very excited to have unearthed and supported so much budding talent through the initiative and are eagerly looking forward at greater participation from the country’s upcoming generation of imaginative story tellers.”

    Founded and operated by Aman Jain and Shailesh Gandhi, Creative Rascals is a Delhi-based production house. The group has created content in different genres such as travelogues, food shows, ad films, corporate films and weddings, and has been involved with some top-notch clients such as Cox & Kings, Sapient, Modo and Iffco-Tokio. Ahammed Khabber, on the other hand, is a 27-year-old MBA graduate who is currently serving as an Assistant Director for popular Kerala-based TV channel Mazhavil Manorama. One of his earlier videos, ‘Passive Smoking’, was also selected as the runner-up on SPOTLight for the month of February.

    Imtiaz Ali added, “From social messaging to commentaries on daily life, from fusion music to spooky horror stories, some of the SPOTLight entries have simply blown my mind away due to the freshness of their content and their innovative approach. Having seen the precocious creations on display, I am absolutely delighted to be associated with the project. I am expecting more people to participate in SPOTLight in the future and showcase their artistic flair in front of a nationwide audience.”

    As a platform to upload and monetise their offering, SPOTLight has been gathering an extremely enthusiastic response from content creators across the country with videos being received right from Baramulla in Jammu & Kashmir to Kottayam in Kerala. With a Modern Master in Imtiaz at the helm, SPOTLight is an opportunity of a lifetime for individuals across the country to test their mettle. So don’t wait! Enter your creations on www.nexgtvspotlight.com today!

  • The Spotlight is on creative rascals’ ‘Spiti Valley’ as nexGTv & Imtiaz Ali announce May winners

    The Spotlight is on creative rascals’ ‘Spiti Valley’ as nexGTv & Imtiaz Ali announce May winners

    MUMBAI: In an announcement that has been eagerly awaited by content developers across the nation, nexGTv, India’s largest subscription-led video entertainment app, has revealed the names of the May winners of its SPOTLight initiative. The winners were selected by renowned director and master storyteller Imtiaz Ali from amongst the top 5 most viewed videos for the month of May.

    Delhi-based production house Creative Rascals’ travelogue ‘Spiti Valley’ was selected as the winner by Imtiaz for its charming portrayal of the picturesque locale of Spiti. The runner-up position went to Ahammed Khabber’s ‘I4U’ and its powerful social message of eye donation. nexGTv will be supporting the creative endeavours of the winner and the runner-up with cash rewards of INR 1 lakh and INR 25000 respectively.

    Speaking on the announcement, Abhesh Verma, COO, nexGTv, said, “As a talent discovery platform, SPOTLight has been garnering rave reviews from both content developers and viewers owing to its differentiated and user-relevant content. With Imtiaz on board judging the top entries, SPOTLight presents an opportunity of a lifetime for most creators looking to gain visibility and prove their credentials. We are very excited to have unearthed and supported so much budding talent through the initiative and are eagerly looking forward at greater participation from the country’s upcoming generation of imaginative story tellers.”

    Founded and operated by Aman Jain and Shailesh Gandhi, Creative Rascals is a Delhi-based production house. The group has created content in different genres such as travelogues, food shows, ad films, corporate films and weddings, and has been involved with some top-notch clients such as Cox & Kings, Sapient, Modo and Iffco-Tokio. Ahammed Khabber, on the other hand, is a 27-year-old MBA graduate who is currently serving as an Assistant Director for popular Kerala-based TV channel Mazhavil Manorama. One of his earlier videos, ‘Passive Smoking’, was also selected as the runner-up on SPOTLight for the month of February.

    Imtiaz Ali added, “From social messaging to commentaries on daily life, from fusion music to spooky horror stories, some of the SPOTLight entries have simply blown my mind away due to the freshness of their content and their innovative approach. Having seen the precocious creations on display, I am absolutely delighted to be associated with the project. I am expecting more people to participate in SPOTLight in the future and showcase their artistic flair in front of a nationwide audience.”

    As a platform to upload and monetise their offering, SPOTLight has been gathering an extremely enthusiastic response from content creators across the country with videos being received right from Baramulla in Jammu & Kashmir to Kottayam in Kerala. With a Modern Master in Imtiaz at the helm, SPOTLight is an opportunity of a lifetime for individuals across the country to test their mettle. So don’t wait! Enter your creations on www.nexgtvspotlight.com today!

  • nexGTv revamps its mobile app interface

    nexGTv revamps its mobile app interface

    MUMBAI: nexGTv has announced the launch of its redesigned mobile app. The overhaul comprises a complete revamp of the app aesthetics user interface and product design in addition to some exciting new-age features. The move is a part of the platform’s long-term growth strategy that has and is meant to further enhance the digital viewing experience for nexGTv users.

    The latest announcement will delight the Indian digital viewership, which will now be privy to nexGTv’s diverse entertainment solutions in a more vibrant, friendly and engaging atmosphere. The bright and eye-catching colour palette has been chosen to associate various categories of its content with its users’ cool, modern and trendy lifestyles, while the interface will now have cards and floating icons to recommend the best content.

    So whether it is sampling premium user-generated content from nexGTv SPOTLight with Imtiaz Ali or watching exclusive content such as India’s first mobi-series ‘It’s My City’ starring Priyanka Chopra as herself, nexGTv users will have access to the entire catalogue of nexGTv’s unique contemporary offerings literally at their fingertips. But that is not all! nexGTv has also added a Non-Stop News tab that showcases news bulletins from leading TV news channels on the app, providing users, the fastest way to stay updated with the latest happenings from around the world.

    Speaking on the announcement, nexGTv COO Abhesh Verma said, “At nexGTv, we have always sought to enable the most relevant and highly curated end-to-end entertainment solutions for our users, and today’s mobile-first consumer wants nothing but the best, both in terms of services and service fulfilment. Our latest app launch is meant to incorporate engaging, interactive features and intuitive product design that add great convenience and usage flexibility for the end-consumer. As the viewing experience and convenience of usage have emerged today as top priorities for the digital viewer, we are confident that our app revamp will find great reception amongst our existing and prospective users who are sure to take delight in the enhanced features of our mobile app.”

    The redesign will facilitate easier navigation through category tabs, search tab and advanced filters, and will clearly indicate free and paid content to the user. nexGTv users have an option to pause the Live TV, see picture in picture, set reminders for their favourite shows and movies, and will have greater control of their viewing experience with features such as playlist management, recommended tab and info tab.

    nexGTv will also be enabling several novel features such as Quicky, which will recommend the most tailored entertainment content depending upon the users’ preferences and the time available to them; PIP, which enables watching selected content while browsing/exploring for more content; and Rich Media EPG, which keeps the content display fresh and interesting for user by displaying new thumbnail from within the latest content asset. Moreover, with its revolutionary Save Data feature, the revamped nexGTv app will allow its users to toggle between Performance and Data Saving modes at the touch of a button, thereby enabling them to derive greater value for their money through streamlined data consumption.

    With all this and much more, such as access to Live TV scheduling and adaptive streaming, nexGTv is definitely set to be the unmistakable TV button on your mobile. The nexGTv mobile app is available for download on both Android and iOS platforms globally.

  • nexGTv revamps its mobile app interface

    nexGTv revamps its mobile app interface

    MUMBAI: nexGTv has announced the launch of its redesigned mobile app. The overhaul comprises a complete revamp of the app aesthetics user interface and product design in addition to some exciting new-age features. The move is a part of the platform’s long-term growth strategy that has and is meant to further enhance the digital viewing experience for nexGTv users.

    The latest announcement will delight the Indian digital viewership, which will now be privy to nexGTv’s diverse entertainment solutions in a more vibrant, friendly and engaging atmosphere. The bright and eye-catching colour palette has been chosen to associate various categories of its content with its users’ cool, modern and trendy lifestyles, while the interface will now have cards and floating icons to recommend the best content.

    So whether it is sampling premium user-generated content from nexGTv SPOTLight with Imtiaz Ali or watching exclusive content such as India’s first mobi-series ‘It’s My City’ starring Priyanka Chopra as herself, nexGTv users will have access to the entire catalogue of nexGTv’s unique contemporary offerings literally at their fingertips. But that is not all! nexGTv has also added a Non-Stop News tab that showcases news bulletins from leading TV news channels on the app, providing users, the fastest way to stay updated with the latest happenings from around the world.

    Speaking on the announcement, nexGTv COO Abhesh Verma said, “At nexGTv, we have always sought to enable the most relevant and highly curated end-to-end entertainment solutions for our users, and today’s mobile-first consumer wants nothing but the best, both in terms of services and service fulfilment. Our latest app launch is meant to incorporate engaging, interactive features and intuitive product design that add great convenience and usage flexibility for the end-consumer. As the viewing experience and convenience of usage have emerged today as top priorities for the digital viewer, we are confident that our app revamp will find great reception amongst our existing and prospective users who are sure to take delight in the enhanced features of our mobile app.”

    The redesign will facilitate easier navigation through category tabs, search tab and advanced filters, and will clearly indicate free and paid content to the user. nexGTv users have an option to pause the Live TV, see picture in picture, set reminders for their favourite shows and movies, and will have greater control of their viewing experience with features such as playlist management, recommended tab and info tab.

    nexGTv will also be enabling several novel features such as Quicky, which will recommend the most tailored entertainment content depending upon the users’ preferences and the time available to them; PIP, which enables watching selected content while browsing/exploring for more content; and Rich Media EPG, which keeps the content display fresh and interesting for user by displaying new thumbnail from within the latest content asset. Moreover, with its revolutionary Save Data feature, the revamped nexGTv app will allow its users to toggle between Performance and Data Saving modes at the touch of a button, thereby enabling them to derive greater value for their money through streamlined data consumption.

    With all this and much more, such as access to Live TV scheduling and adaptive streaming, nexGTv is definitely set to be the unmistakable TV button on your mobile. The nexGTv mobile app is available for download on both Android and iOS platforms globally.

  • Imtiaz Ali turns nexGTv’s SPOTLight on India’s talent

    Imtiaz Ali turns nexGTv’s SPOTLight on India’s talent

    MUMBAI: The list of March winners is finally here! nexGTv, India’s largest subscription-driven video entertainment app, has finally disclosed the names of the winners of March edition. At a nascent age of 20, Abhinay Sony bagged the winner slot owing to his chills-inducing short horror movie, 3 AM. Abhinay was previously featured in over 20 short films and has worked as model for 3 brands, appearing on several prestigious ramp shows.   

    Raghav Diwan’s Valentines emerged as a strong runner-up, narrating a heartfelt tale of romance and longings. Raghav is currently pursuing acting and film making from an acting school in Mumbai and also works as an actor and production manager in Chai Stories. The winners were handpicked by none other than the master story-teller, director and producer, Imtiaz Ali, for the March edition of SPOTLIGHT, a leading talent discovery platform,

    nexGTv’s SPOTLight is a stand-alone mobile-centric talent discovery platform extending an incredible opportunity to the emerging generation of passionate, highly talented individuals to showcase their talent via invigorating videos. Amongst the videos posted on their digital platform, one of India’s most sought-after directors, Imtiaz Ali, watches the top 5 most viewed videos and handpicks the winners. The winner is then awarded the grand prize of INR 1 Lakh, while the runner up takes home INR 25000. 

    Unveiling the names of March winners, nexGTV COO Abhesh Verma said, “We had launched SPOTLight with a view to provide a platform for passionate artists to showcase their talents by creating awe-inspiring videos. SPOTLight further gives users an amazing opportunity to make their talent discovered by our community of over 2 million unique subscribers; and one of the talented director and story-teller, Imtiaz Ali. The ever-increasing number of views garnered by these videos testifies the fact that we, as a nation, respect brimming talent. This is the third successful run of SPOTLight awards and we are hoping to receive furthermore thought-provoking videos from our future participants.”

    As a platform, SPOTLight gives its users a chance to upload and monetize the videos. Naturally, it has received an extensive positive response from the users, since India’s young and energetic talent pool is digitally aware and appreciates an unbiased opportunity to showcase talent. From Kottayam in Kerala to Baramulla in Jammu & Kashmir, SPOTLight has received stimulating videos from all over India. Continuing the novel concept, SPOTLight is now gearing up for the next month, with Imtiaz Ali on board as the judge. Hence, don’t waste your time waiting for a big break. Make it happen today by submitting your video on www.nexgtvspotlight.com and receive a golden opportunity to be selected by a Master of the Art, Imtiaz Ali himself!

  • Imtiaz Ali turns nexGTv’s SPOTLight on India’s talent

    Imtiaz Ali turns nexGTv’s SPOTLight on India’s talent

    MUMBAI: The list of March winners is finally here! nexGTv, India’s largest subscription-driven video entertainment app, has finally disclosed the names of the winners of March edition. At a nascent age of 20, Abhinay Sony bagged the winner slot owing to his chills-inducing short horror movie, 3 AM. Abhinay was previously featured in over 20 short films and has worked as model for 3 brands, appearing on several prestigious ramp shows.   

    Raghav Diwan’s Valentines emerged as a strong runner-up, narrating a heartfelt tale of romance and longings. Raghav is currently pursuing acting and film making from an acting school in Mumbai and also works as an actor and production manager in Chai Stories. The winners were handpicked by none other than the master story-teller, director and producer, Imtiaz Ali, for the March edition of SPOTLIGHT, a leading talent discovery platform,

    nexGTv’s SPOTLight is a stand-alone mobile-centric talent discovery platform extending an incredible opportunity to the emerging generation of passionate, highly talented individuals to showcase their talent via invigorating videos. Amongst the videos posted on their digital platform, one of India’s most sought-after directors, Imtiaz Ali, watches the top 5 most viewed videos and handpicks the winners. The winner is then awarded the grand prize of INR 1 Lakh, while the runner up takes home INR 25000. 

    Unveiling the names of March winners, nexGTV COO Abhesh Verma said, “We had launched SPOTLight with a view to provide a platform for passionate artists to showcase their talents by creating awe-inspiring videos. SPOTLight further gives users an amazing opportunity to make their talent discovered by our community of over 2 million unique subscribers; and one of the talented director and story-teller, Imtiaz Ali. The ever-increasing number of views garnered by these videos testifies the fact that we, as a nation, respect brimming talent. This is the third successful run of SPOTLight awards and we are hoping to receive furthermore thought-provoking videos from our future participants.”

    As a platform, SPOTLight gives its users a chance to upload and monetize the videos. Naturally, it has received an extensive positive response from the users, since India’s young and energetic talent pool is digitally aware and appreciates an unbiased opportunity to showcase talent. From Kottayam in Kerala to Baramulla in Jammu & Kashmir, SPOTLight has received stimulating videos from all over India. Continuing the novel concept, SPOTLight is now gearing up for the next month, with Imtiaz Ali on board as the judge. Hence, don’t waste your time waiting for a big break. Make it happen today by submitting your video on www.nexgtvspotlight.com and receive a golden opportunity to be selected by a Master of the Art, Imtiaz Ali himself!

  • Kesh King ropes in Imtiaz Ali and Huma Qureshi for TVC

    Kesh King ropes in Imtiaz Ali and Huma Qureshi for TVC

    MUMBAI: Ayurvedic hair care brand Kesh King is set to release its new ad film for which it has roped in actors Imtiaz Ali and Huma Qureshi. The ad film will go on air around mid-March 2016.

    Emami Limited director Priti A Sureka said, “Till now the brand Kesh King used to run mass communication messages focusing only on the functional benefits of the product. Post-acquisition of the brand, we have conducted extensive consumer research which threw up myriad moments of truth in the life of an Indian woman for her falling, damaged, dull and lifeless hair due to daily stress, improper diet, pollution, weather and many other reasons. We have found out that many women tend to suffer from low confidence, low self-esteem and even depression due to problems like excessive hair fall, premature graying and unhealthy hair quality. Basis this insight, we thought of weaving in these consumer findings in our ad story and establish Kesh King as the one stop solution for all these hair woes of women and give them back healthy lustrous hair along with their lost confidence and happiness. We believe that this new film focusing more on the consumer needs will strike a chord with our TG.”

    The storyline of the ad film has actor Huma as a hassled housewife complaining to her husband about her falling, lifeless and dull hair and her distress at people including her husband being indifferent to her agony of having bad hair.  As the husband introduces her to Kesh King and its benefits and helps her to manage her tousled tresses, Kesh King tries to establish itself as a brand that not only takes care of hair woes but also mends relations.

  • Kesh King ropes in Imtiaz Ali and Huma Qureshi for TVC

    Kesh King ropes in Imtiaz Ali and Huma Qureshi for TVC

    MUMBAI: Ayurvedic hair care brand Kesh King is set to release its new ad film for which it has roped in actors Imtiaz Ali and Huma Qureshi. The ad film will go on air around mid-March 2016.

    Emami Limited director Priti A Sureka said, “Till now the brand Kesh King used to run mass communication messages focusing only on the functional benefits of the product. Post-acquisition of the brand, we have conducted extensive consumer research which threw up myriad moments of truth in the life of an Indian woman for her falling, damaged, dull and lifeless hair due to daily stress, improper diet, pollution, weather and many other reasons. We have found out that many women tend to suffer from low confidence, low self-esteem and even depression due to problems like excessive hair fall, premature graying and unhealthy hair quality. Basis this insight, we thought of weaving in these consumer findings in our ad story and establish Kesh King as the one stop solution for all these hair woes of women and give them back healthy lustrous hair along with their lost confidence and happiness. We believe that this new film focusing more on the consumer needs will strike a chord with our TG.”

    The storyline of the ad film has actor Huma as a hassled housewife complaining to her husband about her falling, lifeless and dull hair and her distress at people including her husband being indifferent to her agony of having bad hair.  As the husband introduces her to Kesh King and its benefits and helps her to manage her tousled tresses, Kesh King tries to establish itself as a brand that not only takes care of hair woes but also mends relations.

  • nexGTV launches ‘SPOTLight’ with Imtiaz Ali for content creators

    nexGTV launches ‘SPOTLight’ with Imtiaz Ali for content creators

    NEW DELHI: Subscription-driven video entertainment mobile app nexGTV has partnered director Imtiaz Ali for a project called SPOTLight, wherein users can develop original short videos across a variety of genres.

     

    As per nexGTV, almost 80 per cent of its initial investment has been pumped into marketing the new programme.

     

    NexGTV COO Abhesh Verma told Indiantelevision.com that the publicity and marketing will initially be through bloggers and on social media, which will be used to invite entries but would gradually spread to television, radio spots and then hoardings.

     

    Users can develop original short videos across genres like horror, satire, drama, social, poetry, comedy original music, fiction and reality. NexGTV will carry selected videos under SPOTLight on its ‘TV on mobile’ platform.

     

    The popularity of page views will determine the top five videos, which will then be adjudged by Ali every month. One video will be selected for the grand prize of Rs 1 lakh. A second prize of Rs 25,000 will be given to encourage participants to make his or her next video.

     

    Each of the people who send in videos will be entitled to 11 paise per view after they cross 3000 page views.

     

    When asked about sponsorships, Verma said nexGTV already had the base with the large of number of screen partnerships and more than 100 advertisers. “Each contribution can be of 200 megabytes, which roughly worked out to 10 minutes,” he said.

     

    Calling nexGTV an enabler, he said that if someone who had made a video and sent it to another platform, could still send it to SPOTlight.

     

    With the launch of 4G services in India, Verma was of the opinion that the whole scenario was changing with 4G where a part of the cost could be subsidised and in any case the costs will go down and penetration increase.

     

    For participation in SPOTlight, participants will have to download the nexGTV app and also abide by other guidelines.

     

    Verma said, “SPOTlight means centre stage, and that is exactly what we are looking to offer those bitten by the creative bug. By bringing someone of Imtiaz’s class and calibre, we are offering a unique chance to not just independent video content creators but to everybody to discover and showcase their talent in order to get it judged by a master of the craft. The cash prize is meant as an incentive to encourage the aspiring video content creators to channel their creativity and further innovate.”

     

    Ali added, “India, today, is brimming with talented individuals just looking for ways to express themselves through their creativity. ‘SPOTLight’ gives them the perfect stage to channel their genius to create something that resonates with the public. I am glad to be involved in such a wonderful initiative and will look forward to seeing the best entries.”

     

    He said he had also begun as a struggler but knew he wanted to be a director. This was one reason he agreed to come on to this platform. Ali’s aim will be to see the originality in the talent of the five videos that are shortlisted. In other words, he will look at the videos as a director. 

     

    The app, which has a growing library of movies, TV shows and videos on demand, has now commissioned content that will be exclusive to nexGTV.

  • Tamasha …….A dull show

    Tamasha …….A dull show

    Among the various genres of movies are psycho thriller and romance. Tamasha is a combination of these two and can be called a psycho-romance. The title of the film sounds like a 1980s B grade movie and does not quite go with the film, though. Like in most of his films, here too, the director, Imtiaz Ali, counts a lot on scenic locations. He has shot the romantic parts of the film in the Mediterranean island of Corsica.

    Imtiaz probably watched something like Roman Holiday before he sat down to write the film. It starts in a similar fashion, with a meeting between Ranbir Kapoor, a mid-level executive and Deepika Padukone, a tea estate tycoon. Both know that this is a temporary encounter and agree not to reveal their real names or backgrounds to each other. They also decided on not having a physical relation or body contact!

    Both explore the beautiful island and sing and dance with the local performers. Ranbir has been fond of listening to stories since his childhood—myths, legends and folk—anything. He then loves to act out the characters. He introduces himself as Don who is on the radar of the police from 12 countries. In a song he sings with Deepika, he mimics late Dev Anand. That is his idea of fun in his life.

    The holiday comes to an end and both have fallen in love but decide to stick to their agreement. However, Deepika, when she is leaving Ranbir while he is still sleeping, can’t resist her urges and gets into his bed.

    Back in India, Deepika has taken over the tea company in Kolkata from her father while Ranbir joins his dull job in Delhi. He is sincere and hardworking in his otherwise dull life. Deepika is on a visit to Delhi in connection with her business where she learns that Ranbir frequents a restaurant and decides to meet up with him. They meet and the romance resumes. Ranbir thinks it is time to pop the question and, amid a get-together with a handful of friends, he proposes to Deepika with a ring planted on a cake.

    Deepika then realizes that this is not the Ranbir she fell in love with. The Ranbir she knew in Corsica was a fun loving, happy-go-lucky man. The one she knows now in India is a dull man with a set routine with no excitement in life. He is not ambitious, does his job routinely, also meets up with her every evening, they spend time together and that is that. She does not think this is the man and this is the kind of life she wants to get into. They part. But Ranbir takes it hard. From here on, Deepika vanishes from the scene and it is all about Ranbir. He goes berserk, acts rude with people around and, finally, also misbehaves with his boss.

    Ranbir is now jobless for some months and decides to go spend some time with his parents. There is no peace here. All his life, Ranbir’s decisions had been made by his father, Javed Sheikh, because of who Ranbir’s life became what it was—mundane. Javed is upset to know about Ranbir losing his job. As is his wont, Javed starts lecturing Ranbir again leading to him walking out. Ranbir goes in search of the old man from whom he listened to stories as a child and asks him to compete his own love story which is stuck halfway. In the process, he gleans enlightenment that his story would be what he wanted it to be.

    Ranbir sheds his act of being a disciplined, mid-level white-collar worker. He takes to his real self, in dressing, behavior as well as likes and dislikes. He is now custom made for Deepika.

    Tamasha starts off by confusing the viewer. The film makes one think the couple has known each other for ages but are only putting on an act though, actually, this is their first meeting as Deepika has lost her bag with money and passport. Nobody seems to know English in Corsica and nobody would allow her to make a phone call either. Ranbir, the lone other Indian on the scene is there to help her. The romance then takes a backseat as the footage dwells on Ranbir’s troubled dual life and that makes for a boring viewing. Direction is below par with many contradiction and glitches. The film is overloaded with songs of which Matargashti… , Agar tum saath ho… and Andheri raat mein appeal. Dialogue is routine. Cinematography is pleasing. Editing is slack.

    The film has few characters, depending mostly on Ranbir and Deepika. While Ranbir has a limited range but most footage to which he can’t do justice. Deepika is vibrant and gives a good account of herself. Sadly, the chemistry the duo shared is missing here. Javed Sheikh has about three scenes and the only time he has to perform is when he has to get up from his chair.

    Tamasha is poor show.

    Producer: Sajid Nadiadwala.

    Director: Imtiaz Ali.

    Cast: Ranbir Kapoor, Deepika, Imtiaz Sheikh.