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Tag: IMS

  • Sony Pictures IMS acquires majority stake in ad network Httpool

    MUMBAI: IMS Internet Media Services (IMS), a subsidiary of Sony Pictures Television Networks and one of the largest digital ad sales and media buying companies in Latin America, has announced it has reached an agreement to acquire a majority stake in Httpool, an international cross channel ad network, with a presence in Central and Eastern Europe and Asia.

    Subject to regulatory approval, the deal will create one of the largest digital marketing and ad sales companies in the industry, with a combined operation supporting more than 6000 agencies and brands worldwide, and exclusively representing Twitter, LinkedIn, Spotify and more than 5000 global and local publishers across 30 countries in Latin America, Central and Eastern Europe, and the Asia Pacific regions.

    This alliance includes acquisition of Httpool India that was founded in 2010 and has offices in Mumbai & Delhi, working with over 300 brands and executing over 2500 campaigns annually, across all channels of digital advertising. This partnership with IMS will give Httpool India access to a diverse range of products and technologies from enriched markets, as well as knowledge sharing of best practices, that will not only expand their portfolio but also help in their endeavor to change the dynamics of Indian digital advertising.

    “This acquisition will enable IMS to develop some of the highest-potential geographies across Europe and Asia, and create a truly global company. IMS and Httpool together can offer an end-to-end solution in digital marketing campaign delivery, helping partners with our deep knowledge of local markets, and empowering local publishers, advertisers and 1000s of digital professionals and entrepreneurs,” said IMS CEO Gastón Taratuta.

    “With the coming together of IMS and Httpool, we enhance our digital offerings to include superior services for ad targeting and delivery. Moreover, this allows SPN to augment its service offerings to an already robust list of advertisers. This initiative will go a long way in helping us grow our digital business,” said Sony Pictures Network India CEO NP Singh.

    “We have always been committed to providing cutting edge technology and media products along with exceptional services with access to best practices, and joining the Sony-IMS family enables us in taking this ambition forward. Integration of Sony’s eminent presence in the country and Httpool’s expertise will further elevate the digital advertising experience for all our partners and provide us with a platform to create a greater impact in an exhaustive market like India. This association will not only help Httpool India to showcase our expertise but also fuel our growth to help expand our proprietary solutions across the market,” added Httpool India MD Sunny Nagpal.

    “Httpool and its team established an amazing international position, developed complementary ad technologies and share the same entrepreneurial values as IMS. By joining forces, the two groups can make a lasting impact on the broader digital ecosystem through continuous innovation, openness, creativity and partnerships,” Taratuta added.

  • SMG Convonix wins 24 clients in the last quarter of FY 13-14

    SMG Convonix wins 24 clients in the last quarter of FY 13-14

    MUMBAI: Starcom MediaVest Group’ integrated digital marketing arm SMG Convonix has won 24 new clients in the last quarter across sectors like education, FMCG, travel, banking and finance, e-commerce and technology.

     

    SMG Convonix CEO Vishal Sampat said, “Most of our recent wins were after multi-agency pitches and are testimony to the strength of our offering and thought and rigor that the teams put into campaigns. We continue to work with the same core principle of trying to solve business problems by leveraging synergies across digital solutions, analytics and technology. Going forward, our focus will be on growing the media offering and delivering cutting-edge impactful campaigns enabled by the right technology.”

     

    Tata Global Beverages has awarded the Global SEO mandate for their brands to SMG Convonix, which includes Tetley and Eight o’ clock. The new roster of clients also includes IMS Learning Resources, Tuffware and e-commerce biggies such as Pepperfry and Reseller Club. SMG Convonix has, in a focused manner, expanded its base and experience in Consumer Electronics by bagging The Mobile Store and The Electronic Store. In addition to the Indian wins, a significant number of clients from other markets like the US have also augmented the roster.