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Tag: IMRB International.

  • Netflix India appoints Aneesha Mukhopadhaya as consumer insights lead

    Netflix India appoints Aneesha Mukhopadhaya as consumer insights lead

    MUMBAI: Aneesha Mukhopadhaya has joined Netflix India as consumer insights lead in Mumbai. She moves from Amazon, where she served as research and insights lead for Prime Video for nearly three years.

    Prior to Amazon, Mukhopadhaya spent over eight years at Unilever in various roles, most recently as global homecare lead for CMI Hive. She previously worked with Kantar as insights director at IMRB International.

    A consumer insight specialist with over 15 years’ experience, Mukhopadhaya brings expertise in research, analytics and brand strategy across FMCG and entertainment sectors.

     

  • Measuring ROI is the biggest challenge: Digital Marketing Industry Report 2016

    Measuring ROI is the biggest challenge: Digital Marketing Industry Report 2016

    MUMBAI: According to the Digital Marketing Industry Report 2016 released by Social Beat, 87 per cent brands leverage digital and 38 per cent of them allocate a third of its budget to digital marketing. The reason why the later figure is low is probably due to inability of the medium to take accountability for the brands.

    Tracking Return on Investment (ROI) is the biggest challenge being faced by brands, closely followed by content creation, quality lead generation and attracting talent. Currently, CMOs are using Sales / Leads, Engagement, Brand Reach and Mentions as the metrics to track the effectiveness of their campaigns.

    The report is the result of a survey sampled across 376 CMOs and Marketing Heads in India. The companies that participated in the study were from various sectors and verticals including e-Commerce, FMCG, Media/Entertainment, healthcare, education, real estate, and travel.

    Most of the respondents said they focus on Social Media Marketing, Search Engine Optimization, Content Marketing and Emailers for marketing their brand online. Not surprisingly, Facebook (89%) and Google (78%) have emerged as the most popular platforms followed by Twitter (56%) and LinkedIn (51%).

    Penetration of smartphones, faster internet connectivity and interesting video content have resulted in 51% brands targeting YouTube for marketing their brand. It would be interesting to track the growth of newer channels like Instagram and Snapchat in India for brand marketing in the near future.

    Speaking on the report, Social Beat Co-Founder Vikas Chawla said “The report highlights the rise of digital marketing, though brands continue to use television and print mediums to have a 360-degree approach. It was encouraging to see that 87% of the brands surveyed leverage digital marketing. While brand awareness and lead generation/sales seem to be the primary goals set by the CMOs, digital marketing is increasingly being leveraged for Customer Engagement (46%) and customer service (35) too.”

    The responses from the survey indicate that digital marketing spends are about one-third of the total marketing spends. The results here are considerably different from the IAMAI – IMRB International Report which pegs the digital spends at 12% of the total marketing spends.

    Speaking about the survey, Social Beat cofounder Suneil Chawla said, “Around 10% brands surveyed spend more than Rs. 1 crore annually on digital marketing while around 50% brands spend more than Rs. 6 Lakhs annually. Overall, 20% brands plan to increase their digital marketing spends by 25% in the next financial year. This is important in the context of growing internet and digital penetration in India – brands understand that digital is the way forward. With an expected 500 million internet users in India by 2017, brands understand the massive opportunity to reach out to their consumers.”

  • Measuring ROI is the biggest challenge: Digital Marketing Industry Report 2016

    Measuring ROI is the biggest challenge: Digital Marketing Industry Report 2016

    MUMBAI: According to the Digital Marketing Industry Report 2016 released by Social Beat, 87 per cent brands leverage digital and 38 per cent of them allocate a third of its budget to digital marketing. The reason why the later figure is low is probably due to inability of the medium to take accountability for the brands.

    Tracking Return on Investment (ROI) is the biggest challenge being faced by brands, closely followed by content creation, quality lead generation and attracting talent. Currently, CMOs are using Sales / Leads, Engagement, Brand Reach and Mentions as the metrics to track the effectiveness of their campaigns.

    The report is the result of a survey sampled across 376 CMOs and Marketing Heads in India. The companies that participated in the study were from various sectors and verticals including e-Commerce, FMCG, Media/Entertainment, healthcare, education, real estate, and travel.

    Most of the respondents said they focus on Social Media Marketing, Search Engine Optimization, Content Marketing and Emailers for marketing their brand online. Not surprisingly, Facebook (89%) and Google (78%) have emerged as the most popular platforms followed by Twitter (56%) and LinkedIn (51%).

    Penetration of smartphones, faster internet connectivity and interesting video content have resulted in 51% brands targeting YouTube for marketing their brand. It would be interesting to track the growth of newer channels like Instagram and Snapchat in India for brand marketing in the near future.

    Speaking on the report, Social Beat Co-Founder Vikas Chawla said “The report highlights the rise of digital marketing, though brands continue to use television and print mediums to have a 360-degree approach. It was encouraging to see that 87% of the brands surveyed leverage digital marketing. While brand awareness and lead generation/sales seem to be the primary goals set by the CMOs, digital marketing is increasingly being leveraged for Customer Engagement (46%) and customer service (35) too.”

    The responses from the survey indicate that digital marketing spends are about one-third of the total marketing spends. The results here are considerably different from the IAMAI – IMRB International Report which pegs the digital spends at 12% of the total marketing spends.

    Speaking about the survey, Social Beat cofounder Suneil Chawla said, “Around 10% brands surveyed spend more than Rs. 1 crore annually on digital marketing while around 50% brands spend more than Rs. 6 Lakhs annually. Overall, 20% brands plan to increase their digital marketing spends by 25% in the next financial year. This is important in the context of growing internet and digital penetration in India – brands understand that digital is the way forward. With an expected 500 million internet users in India by 2017, brands understand the massive opportunity to reach out to their consumers.”

  • Indian digital ad spends to touch Rs 7,044 crore: IAMAI-IMRB report

    Indian digital ad spends to touch Rs 7,044 crore: IAMAI-IMRB report

    MUMBAI: Fuelled by the smartphone explosion and bandwidth growth to consume digital video content in the country, the digital advertising market in India is projected to reach Rs 7,044 crores by December 2016  growing at a CAGR of 35 percent as per the ‘Digital Advertising in India’ report, which is jointly published by the Internet and Mobile Association of India (IAMAI) and IMRB International.  The digital advertising market was estimated at Rs 5,200 crores by the end of December 2015 according to earlier reports.

    The report finds that digital advertising spend is about 12 per cent of the total advertising spends in the country.  In terms of volume, e-Commerce palyers lead the digital ad spends with Rs 1,040 crores, followed by Telecom and BFSI. However, a comparison of these verticals in terms of share of spends on Traditional versus Digital show that BFSI organizations incurred the highest share on digital advertisement spends. 40 percent of their overall advertising spends was on Digital followed by e-Commerce, Telecom and Travel.

    In 2014, search ads constituted 30 per cent of the overall ad spends followed by Display ads at 23 per cent and Social Media at 18 per cent. The report finds that Search continued to lead in 2015 with spends close to Rs 1,488 crores. Social Media spend was close to Rs 940 crores. Spend on video ads such as YouTube also showed huge gains in 2015 and accounted for 17 percent of the overall ad spends in the digital space. This has been driven by higher Internet speeds available to the consumers coupled with an increase in mobile advertisements. As these trends continue, video advertisement is expected to gain further in 2016.

    It isn’t just IAMAI that has high hopes on the rapidly growing digital advertising spends in the Indian market. It must be noted that the earlier released FICCI KPMG report pegged Digital Advertising at Rs 8,110 crores by the end of 2016 growing at a CAGR of 33.5 per cent, the highest growing medium of all. The report also suggested that the evident shift would be towards mobile and video advertising backed by the opening up of bandwidth in the country by 2020. The report estimated that by 2020 digital advertising will touch Rs 255.2 billion (Rs 25,520 crore) and contribute 25.7 percent of the total advertising revenue.

  • Indian digital ad spends to touch Rs 7,044 crore: IAMAI-IMRB report

    Indian digital ad spends to touch Rs 7,044 crore: IAMAI-IMRB report

    MUMBAI: Fuelled by the smartphone explosion and bandwidth growth to consume digital video content in the country, the digital advertising market in India is projected to reach Rs 7,044 crores by December 2016  growing at a CAGR of 35 percent as per the ‘Digital Advertising in India’ report, which is jointly published by the Internet and Mobile Association of India (IAMAI) and IMRB International.  The digital advertising market was estimated at Rs 5,200 crores by the end of December 2015 according to earlier reports.

    The report finds that digital advertising spend is about 12 per cent of the total advertising spends in the country.  In terms of volume, e-Commerce palyers lead the digital ad spends with Rs 1,040 crores, followed by Telecom and BFSI. However, a comparison of these verticals in terms of share of spends on Traditional versus Digital show that BFSI organizations incurred the highest share on digital advertisement spends. 40 percent of their overall advertising spends was on Digital followed by e-Commerce, Telecom and Travel.

    In 2014, search ads constituted 30 per cent of the overall ad spends followed by Display ads at 23 per cent and Social Media at 18 per cent. The report finds that Search continued to lead in 2015 with spends close to Rs 1,488 crores. Social Media spend was close to Rs 940 crores. Spend on video ads such as YouTube also showed huge gains in 2015 and accounted for 17 percent of the overall ad spends in the digital space. This has been driven by higher Internet speeds available to the consumers coupled with an increase in mobile advertisements. As these trends continue, video advertisement is expected to gain further in 2016.

    It isn’t just IAMAI that has high hopes on the rapidly growing digital advertising spends in the Indian market. It must be noted that the earlier released FICCI KPMG report pegged Digital Advertising at Rs 8,110 crores by the end of 2016 growing at a CAGR of 33.5 per cent, the highest growing medium of all. The report also suggested that the evident shift would be towards mobile and video advertising backed by the opening up of bandwidth in the country by 2020. The report estimated that by 2020 digital advertising will touch Rs 255.2 billion (Rs 25,520 crore) and contribute 25.7 percent of the total advertising revenue.

  • TAM & IMRB International jointly launch TeleWeb audience measurement

    TAM & IMRB International jointly launch TeleWeb audience measurement

    MUMBAI: With the entertainment ecosystem going through a dynamic change in India, stakeholders are upping their game and adapting themselves to the new environment by tweaking their strategy as well as launching new products and services to stay relevant. 

     

    After the recent joint venture by Indian ratings measurement bodies – Broadcast Audience Research Council (BARC) India and TAM Media Research, the Indian advertising and planning industry is all set to get empowered yet again. Now, TAM Media Research and IMRB International have joined hands to launch the first multimedia measurement data – an integrated media planning tool called TeleWeb, which will create a mutual pull of advertising investments for both television and Internet.

     

    TeleWeb Audience Measurement marks the fusion of TV viewership data from TAM India and web audience measurement of IMRB International.

     

    The cross media consumption behaviour data service TeleWeb Audience Measurement will provide data and analytics on the consumption of content across TV and online platforms like Desktop, mobile websites, mobile applications and YouTube authors through multiscreens like computers, mobile handsets, and tablets.

     

    TeleWeb measurement service starts with a sample spread across six metros and will be reported on a monthly basis.  

     

    Presently, WAM’s Internet panel based audience measurement platform tracks Internet usage behaviour amongst active Internet users in India and has a sample size of 6075 respondents across six metros (Mumbai, Delhi, Kolkata, Bangaluru, Chennai and Hyderabad), which will be fused with TAM viewership data of 10936 individuals from the same six Metro markets. WAM tracks URLs surfed from user machines and mobile handsets to provide a complete view of consumption habits of audiences across digital properties.

     

    The WAM data from the six metros will be fused with the TAM TV Viewing data from the same markets. The fused output will be made available through a Client Software Interface – Video Xpress.

     

    The initiative is aimed at reducing the confusion over different currencies to different media for integrated media planning and will also help advertisers pre-plan advertisement strategies.

     

    TeleWeb Audience Measurement will allow consumers to create integrated cross media platform strategy for TV plus internet as per their consumption habits. Key stakeholders like broadcasters, web publishers, advertisers and media agencies stand to benefit from this.

     

    This will give broadcasters a single currency to measure TV and digital as well as boost digital sales along with TV’s incremental exposure for niche genres. On the other hand, web publishers will be able to build content for specific targeted groups to increase monetisation of inventory. It will also increase exposure at lower cost and build optimum plans for advertising to develop digital presence. Media agencies, in turn, will get more avenues to advertise on, which will be measurable.

     

    The lowest reporting level for TV and online would be a minimum of 30 minutes.

     

    TAM Media Research CEO L.V Krishnan said, “It is not a tie up but it is a working relationship, which both companies are taking to the next level. The data, which is coming up, is for the initial stage. As consumption of internet keeps increasing, the intensity of the usage will also increase with new advertisers and broadcasters coming in.”

     

    “Content consumption has been transitioning across media platforms, especially television and online. Hence, understanding cross media consumption patterns at one go and planning advertising investments was imperative. This is what makes TeleWeb Audience Measurement the most awaited service for the Indian media industry. The future is all about cross media planning. It is a win-win situation for both the mediums as it will create mutual pull of advertising investments,” he further added.

     

    Elaborating the role that IMRB will be playing in this venture, IMRB International senior vice president Hemant Mehta said, “We have two panels and TAM and IMRB International will run one panel each. With content increasingly becoming platform agnostic, we believe this is an important step in measuring the total reach across platforms. Besides providing the content owners an understanding of the size and profile of their audiences across digital and TV, the TeleWeb Audience Measurement service will also help advertisers identify new, interesting and cost efficient communication opportunities. For digital publishers with video content, TeleWeb Audience Measurement would help in benchmarking themselves  vis-?-vis TV channels.”

     

    Speaking on the data measurement moving towards reach and frequency from GRPs, he said, “Digital is also going through a change, which is why we are not going through the classic loop, which is from PC to portable devices.”

     

    Explaining the approach of this product, Mehta said, “We are talking about panel based approaches. It is exactly the mimic of what TAM has been historically doing, which is minute by minute viewership data. Whereas the WAM data is second by second data, which is also extreme data.”

  • Kantar makes management changes at IMRB International

    Kantar makes management changes at IMRB International

    MUMBAI: Kantar has announced a change of leadership at IMRB International, which will see Preeti Reddy take over from long-serving president Thomas Puliyel when he retires in August, this year.

    Reddy, currently senior vice-president, will work alongside Puliyel during the next few months as the transition takes effect. Once president, she will report to Kantar president Wayne Levings.

    Levings commented, “Thomas has made an outstanding contribution to IMRB and the broader Indian research market throughout his long and distinguished career. Under his leadership, IMRB has continued to improve and innovate around its offering, expanded into new markets and sectors and has been consistently recognised as the leading research agency in India. He leaves with our thanks and best wishes for his retirement.”

    Levings further added, “In Preeti, we have an excellent new leader of IMRB. She brings a combination of strong client leadership, general management and consulting capabilities. With the very strong leadership team she has around her, IMRB will continue to build on its world-class foundations.”

    Reddy has close to three decades of experience in research and consulting, working with leading Indian and multinational companies. She joined the IMRB group in 2009 when she was appointed CEO of LMRB in Sri Lanka. She has previously worked in consumer consulting at Technopak, was senior vice-president at TNS India and has worked with the BAT group in India.

    Reddy said, “I’m delighted to be leading such a diversified and vibrant business which continues to define research in the region. We have a great team of experienced and highly competent managers to head our different businesses and I look forward to working with them to build IMRB into an even bigger and better business.”

    In other management changes, effective 1 February, 2015, Jasojit Mookerjea, currently responsible for International Business Unit (IBU) senior vice-president and IMRB One joint head will take on full responsibility for IMRB One as well as heading change management and managing the key account directors within the company.

    Currently IBU BAT global account director and vice president Sreeram Sreenivasan will take overall charge as IBU senior vice-president based in London. Diptya Mukherjee will continue in his role as IBU vice-president based in Calcutta. The management team at IBU is being further strengthened under the leadership of Sreenivasan and Mukherjee and the proposed changes will be communicated in due course.

    Senior vice-president Vivek Gupta will head the Auto, BFSI and Telecom sectors, while the Brand Science business will be merged into IMRB One.

    Puliyel joined IMRB in 1981 as manager, overseas projects and remained with the company until 1992 before moving to set up Research International India as country manager. He returned to IMRB as president in 2000. The company has been named research agency of the year eight times since 2005 and Puliyel has twice served as president of the Market Research Society of India.

    Puliyel said, “IMRB is a wonderful place to work in. The open, empowered work environment is a great magnet for the best research talent. The freedom that the company provides makes it a great place to learn and realize one’s potential.”

     

  • Draftfcb+Ulka appoints Anirban Chaudhuri as head of strategic planning

    Draftfcb+Ulka appoints Anirban Chaudhuri as head of strategic planning

    MUMBAI: Draftfcb+Ulka has appointed Anirban Chaudhuri as the head of strategic planning for its Delhi operations.

     

    Anirban comes in with 18 years of expertise in brand advisory and integrated marketing communications development, having worked with leading domestic and multinational players for India as well as South East Asia.

     

    A gold medalist in MBA from Jadavpur University in Kolkata, he has a PG Diploma in Journalism and Mass Communication. He further completed his studies on strategic management from IIM Kolkata. Anirban has worked at Shining Strategic Consultancy, IMRB International, TNS, Dentsu and DDB Mudra Group in the past and most recently was experimenting in the digital space with a marketing knowledge portal. He has also been a contributory speaker to Wharton Future of Advertising round table in India.

     

    He is currently exploring three areas of interest – ‘green‘ advertising, use of technology in developmental communication and ‘play’ as a technique in developing creative strategy.

     

    Advisor to the Board Arvind Wable said, “Anirban brings a unique combination of brand consultancy, market research and a keen insight into digital and social media which will be a valuable addition to our strategic planning efforts.”

     

    Draftfcb+Ulka Delhi operations COO Sanjay Tandon commented, “Anirban has a close connect with our value system and with his diverse experience promises to play a game changing role in creating brand wealth for our clients. Behind his gentle demeanor is a wealth of knowledge and sophisticated thinking that drives brand direction in an incisive manner.”

     

    On being appointed Anirban expressed, “Draftfcb+ Ulka is known for its strong orientation towards partnering businesses to deliver strategic marketing solutions. I am happy to be a part of that culture and looking forward to exciting times ahead.”

  • Digital Commerce Market to spike by 33% in 2013

    Digital Commerce Market to spike by 33% in 2013

    MUMBAI: The total digital commerce market in India was valued at Rs 473.49 billion in December 2012 and is expected to grow by 33 per cent to achieve Rs 629.67 billion by the end of 2013. This is according to the latest Digital Commerce Report, by the Internet and Mobile Association of India (IAMAI) and IMRB International, released today.


    Source: IAMAI-IMRB International

    The report claims that while Online Travel, which includes booking rail, air, bus tickets, hotel accommodations and tour packages comprised a majority 71 per cent of the whole Digital-Commerce pie in 2012, E-Tailing, which includes purchases of various consumer products or services such as electronics, apparels, footwear, jewellery, home & kitchen appliances, consumer durables, furnishings, constituted 16 per cent of the overall share.

    Financial Services, which include services such as paying insurance premiums and renewals, paying utility and mobile bills, trading shares and securities amounted to 6 per cent of the overall share. B2B and B2C Classifieds (jobs, matrimony, car, real estate etc.) contributed 5 per cent, whereas other online services such as online entertainment ticketing, online food delivery, buying discounts/deals/vouchers etc. constituted 2 per cent of the overall digital commerce market in 2012.

    Source: IAMAI-IMRB International

    According to the report, online travel industry has on an average grown by 32 per cent from Rs 149.53 billion in 2009 to Rs 345.44 billion in 2012 and is estimated to grow by another 30 per cent and be valued at Rs 449.07 billion by the end of December. The E-Tailing category has grown from Rs 15.5 billion in the year 2009 to INR 64.54 billion in year 2012. This category is estimated to grow by 55 per cent and cross 100 billion by the end of this year.

    Financial services market was valued at Rs 28.86 billion in 2012 and is expected to grow by 25 per cent and reach to Rs 36.07 billion by the end of the year. According to the report, Classifieds market has seen a significant growth and has reached Rs 23.54 billion in 2012. Classifieds as a category has grown with a CAGR of 45 per cent growth from 2009 and is expected to grow by another 30 per cent to Rs 30.61 billion by end of the year.

  • Ormax Media appoints Venugopal Bhamidipati as Insights Head

    Mumbai: Media insights firm Ormax Media has strengthened its research team with the appointment of Venugopal Bhamidipati as Insights Head – Print, Radio & Branded Entertainment.

    He will be based out of Mumbai and will be reporting to Ormax Media CEO Shailesh Kapoor.

    Kapoor said, “Our print and radio work has seen significant growth over the last two years. In the area of branded entertainment, we have been doing extensive work on evaluating the effectiveness of sponsorships and media associations for brand and their media agencies. With Venugopal’s diverse experience, we are ready to tap the true potential of these domains.”

    Bhamidipati said, “Ormax Media offers the best of both the worlds, consumer insights and media expertise. I look forward to working with the team at Ormax in these exciting times for the media & entertainment industry.”

    Bhamidipati comes with six years of research industry experience, having worked with IMRB International, Nielsen and Hansa Research Group.

    In his last assignment, Venugopal worked as Strategic Planning Director at Publicis Captial.