Tag: Imran Khan

  • Maaza launches new ad campaign with Imran Khan & Parineeti Chopra

    MUMBAI: Coca-Cola India is launching a new communication campaign for Maaza, featuring Imran Khan and Parineeti Chopra, the new ambassadors for the brand.

    The campaign themed “Har Mausam Love, Har Mausam Aam” has been conceptualised and created by Leo Burnett (Delhi) and directed by Jayant Rohtagi.

    Coca-Cola India and South West Asia vice president- Juice business Asia Neeraj Garg said, “Over the years, Maaza, through its strong heritage and consistent communication campaigns has become synonymous with mangoes in the hearts and minds of consumers.. With the new campaign, we are scaling up the brand‘s philosophy by bringing in the element of ‘Love‘, to add an interesting and refreshing twist to Maaza‘s promise of ‘Har Mausam Aam‘”.

    Taking forward Maaza‘s “Har Mausam Aam” theme in 2012, the brand is now adding a touch of love to its new campaign for 2013 by drawing a parallel between “love” and “mangoes”. Maaza believes that love for mangoes should not be constrained by the mango season which comes only for three months in a year.

    Leo Burnett ECD -New Delhi Sainath Saraban added, “We have built the 2013 thematic campaign for brand Maaza, based on the analogy of love for mangoes. Just like love, one should be able to relish mangoes in every season and Maaza embodies just that. Maaza really is a mango experience available 365 days in a year”.

    As Maaza‘s brand ambassador, Khan and Chopra will be associated with a range of consumer activation and marketing programs, helping build brand love and enrich the brand experience.

    In addition to leveraging mass media advertising, integrated communication plan includes roll out of a range of initiatives including out-of-home (OOH) media, digital, point of sale merchandise and on-the-ground initiatives across all key markets.

    Titled ‘Switty‘, the film is set in winters and it portrays Chopra as a beautiful young girl who is crazy about mangoes. Even though there are countless boys in the neighbourhood eager for her attention, she coyly mentions that her heart will belong to the one who can get her mangoes even in off-season. Here‘s where Khan scores over all others by satiating her love for mangoes with the all-season mango delight in a bottle – Maaza.

  • Matru Ki Bijlee Ka Mandola: Bharadwaj fails to enthrall

    Matru Ki Bijlee Ka Mandola: Bharadwaj fails to enthrall

    MUMBAI: Matru Ki Bijlee Ka Mandola is a Haryanvi film made in Hindi and English. When the characters don‘t add ‘Se‘ to end a sentence like Hai in Hindi, Aahe in Marathi, Chhe in Gujarati, they are speaking immaculate Hindi or English. This time, the ardent Shakespeare devotee, Vishal Bhardwaj attempts to create his own masterpiece. He has Imran Khan and Anushka Sharma at his disposal but he chooses veteran Pankaj Kapur to be his star attraction.


    Producers: Vishal Bhardwaj, Fox Star India.

    Director: Vishal Bhardwaj.

    Cast: Imran Khan, Anushka Sharma, Pankaj Kapur, ShabanaAzmi, Arya Babbar.

    Kapur‘s character is inspired from a Rajshri film, Sunayana (which was ‘inspired‘ by a Charlie Chaplin classic, City Lights) where a drunkard rich man has split personality, all heart when drunk and a tyrant when sober. The rest is loosely strewn around him.

    Kapur is Mr Mandola, the tycoon in a village populated of 300 farmers. His home is palatial and the village Mandola, district Rohtak, Haryana state, is named after his family. He is a single parent to his only daughter, Sharma, who has been away most of her growing years, first studying in Delhi and later attending Oxford. Since Kapur has this problem where after four pegs he tends to get generous and will donate his fortune, he has employed a retainer, Matru, played by Khan. His job is to drive Kapur around and stop him from drinking after fourth peg. Kapur is bent on quitting alcohol but lacks willpower. He has another problem. His preferred brand of alcohol is Gulabo and every time he tries to go off drinks, he sees a pink buffalo, which only makes him drink again.

    Kapur is a land-grabbing tycoon who has dreams of turning the village of Mandola into another Gurgaon, filled with malls, multiplexes, corporate parks et al. Sharing Kapur‘s dream is the state CM, Shabana Azmi. She is obsessed by Pragati-progress-and has one eye on Kapur‘s estate and the other on Delhi, for ultimate power. To keep Kapur in check, she keeps romancing him and playing footsie with him while planning to marry her son, Arya Babbar, to Kapur‘s daughter.

    So, what does the hero Khan do for there is no romance happening in this film? He plays retainer to Kapur by the day, is his drinking partner by night and also plays a Zorro like character on the side, a saviour of the village people whose land he wants to save.

    Azmi, once she is in Mandola, forgets her state and acts like the CM of the village! Along with Kapur, she tries all sorts of tricks to make sure the crop is destroyed and the farmers are compelled to sell their land. One of the tricks is to invoke the rain gods to flood the village and ruin the harvested crop stored all around the village. The prayers work and crops are destroyed. If this is comedy, it does not work on the audience.

    That is the problem with Matru Ki Bijlee Ka Mandola. Tagged as a romantic comedy, it fails on both counts. There is no romancing at all and the comedy is pathetic and juvenile. In fact, the first time one chuckles is a good 40 minutes into the film. There being no story as such, the film needed gags but they are sorely lacking. The film‘s co-writer, music composer and director fails on all counts. Gulzar‘s lyrics are uninspiring. And why did this charade have to last 150 minutes?

    Nothing much is expected from stars in this kind of film. Still, Kapoor, the veteran master, excels. To pit Khan against him is merciless act. Sharma is okay. Azmi‘s casting raises expectations but the characterisation is too bad for her to deliver. Babbar‘s job is to clown around and he is not good at that.

    Matru Ki Bijlee Ka Mandola is poor at multiplexes and very poor at single screens. If it sustains through the week, it is only because the exhibitors have no other option to feed their screens.

     
    Gangoobai: Feel good movie

    Producer: National Film Development Corporation Ltd.

    Director: Priya Krishnaswami.

    Cast: Sarita Joshi, Purab Kohli, Meeta Vasisht, Raj Zutshi, Gopi Desai, Rushad Rana, Nidhi Sunil, Behram Rana, Ankita Shrivastav, Aparna Khanekar.

    MUMBAI: Gangoobai is mostly a Mumbai-centric subject; one which would have had some relevance in 1960s or thereabouts. It is a feel-good film in which there are no grey shades. All are positive, caring and considerate.

    Gangoobai is portrayed by veteran stage and TV artiste Sarita Joshi. She works as domestic help in Matheran, a hill station near Mumbai. Her employers visit their bungalow once a month and are generous. That is except for one young girl, Ankita Srivastava, who stays put in Matheran and is rude and abusive with Gangoobai. But Gangoobai is oblivious to all that because she is nurturing a dream since she saw Srivastava in a Parsi Gara sari. The sari is worth Rs 45,000 but that is no deterrent for Gangoobai; she wants to own one soon. She promises her dead husband‘s picture she will get one. He had wished to gift her beautiful sari but died in an accident before he could. (This should have come in a flashback when she makes up her mind but comes much later in the story.)

    Gangoobai stretches her limits and takes up multiple assignments to collect the money. Finally, when she has collected Rs 50,000, she descends on Mumbai with a plan to visit the shop, buy the sari and return to Matheran by the evening. But what she thought was a shop was actually a boutique where saris are designed exclusively and displayed in live ramp shows to be picked up by discerning and rich clients. With her appearance, Gangoobai is not entertained by the manager, Meeta Vasisht. But after seeing Gangoobai‘s determination and listening to her story, she melts and makes place for her to attend the ramp show.

    Gangoobai chooses her sari and plans to go back. But it turns out that the sari she chose is a demo piece and she has to wait a week before they can have a new one ready for her. Her host for her stay is Purab Kohli, the store cashier. Nidhi Sunil is her escort to his house. While in Mumbai, Gangoobai wins over everybody who comes in contact with her. They all are nice, kind-hearted people and take her as one of them.

    Gangoobai returns to Matheran with her sari to face another twist of fate but the end is very happy for her because the film is all syrup.

    Gangoobai has been given a very limited release with a show a day only in Mumbai and few centres of Maharashtra.

  • AOC TV is the official brand partner of ‘Matru Ki Bijlee Ka Mandola’

    MUMBAI: AOC TV, international lifestyle brand of TPV Technology, is the brand partner for Bollywood movie ‘Matru Ki Bijlee ka Mandola‘ that released on 11 January.

    Produced by Fox Star Studios and Vishal Bhardwaj Pictures, the film is directed by Bhardwaj, starring Pankaj Kapur, Imran Khan, Anushka Sharma, Shabana Azmi and Arya Babbar.

    As a brand partner, AOC TV will do marketing and promotional activities in print, radio, electronic, online and social media space.

    AOC TV director- India and SAARC Seema T Bhatnagar said, “We always tried innovative ways of promoting our brand. Just like the film, AOC TVs are meant for pure enjoyment the best entertainment experiences. With Dream Surround Sound, Real Colour Engine, USB ports, International quality and Artistic Design AOC TV stands Unique in the market at a very competitive price.”

    Fox Star Studios head – distribution, marketing and syndication Vivek Krishnani said, “Keeping in mind the tag line of the film ‘Dekho magar Pyaar Se‘, we thought it would be an interesting association with a leading TV brand in the country who has a like-minded fun and entertaining approach as the film. We are glad to partner with AOC and are happy with the additional reach that the brand is providing the film.”

    AOC is going to run a contest on FaceBook and winners of the contest can win movie tickets and movie merchandise plus five “lucky winners” will get a chance to meet the stars of the movie in Mumbai.

  • Fox Star Studios partners with WeChat to promote new movie

    Mumbai: Fox Star Studios has partnered with social messaging app provider WeChat in India to promote its latest Imran Khan and Anushka Sharma starrer – ‘Matru Ki Bijlee Ka Mandola‘.

    This is a concept where Bollywood movie characters – Matru and Bijlee have created their accounts on WeChat to connect with their fans through this mobile app to promote their upcoming movie. For instance Matru will share behind the scene images, videos and sound bytes with users of WeChat.

    Additionally, WeChat is running a contest where users stand a chance to meet the movie stars and also win tickets of the movie.

    Fox Star Studios head of distribution, marketing and syndication Vivek Krishnani said, “At Fox Star Studios we always are looking at innovative ways to connect with our audience. WeChat is a great app which helps to reach out to the youth who love movies and are hooked on to their Smart phones.”

    The film is produced by Vishal Bharadwaj along with Fox Star Studios and is all set for its worldwide release on 11 January.

  • UTV to screen Delhi Belly at Cannes

    UTV to screen Delhi Belly at Cannes

    MUMBAI: After successfully releasing Delhi Belly in Hong Kong on 10 May, UTV Motion Pictures is set to screen the film at the ongoing Cannes Film Festival.

    The film is all about Tashi, Arun and Nitin – flatmates, buddies and partners in crime. Tashi is to get married in a month but still doesn‘t know if his fiancé is the one!

    Arun can‘t make up his mind who he wants to kill first – his girlfriend who has just dumped him or his stupid, annoying boss whose idea of creativity is sketching a smiling banana! And Nitin is about to discover that eating delicious tandoori chicken off a street vendor is going to give him the worst case of Delhi Belly he‘s ever known!

    Three regular blokes, living the regular life except for one small detail – they are on the hit list of one of the world‘s deadliest crime syndicates. Will they be able to get away before the shit hits the roof and it comes crashing down?

    Directed by Abhinay Deo and written by Akshat Verma ,the film has brilliant performance by Imran Khan, Kunal Roy Kapur and Vir Das and, along with the music which has been rendered by Ram Sampath, won many awards this year.

  • Love Recipe to release on 25 May

    Love Recipe to release on 25 May

    MUMBAI: Having directed films like Naam Gum Jayega , Gunaah, Kabhi Kahin and Aboli for which he won a National award, Amol Shetge is gearing up to release his upcoming film Love Recipe on 25 May.

    Love Recipe, as the name suggests, is a fun-filled film about a D.J, Rahul Kher, who is in love with Tia, a bubbly girl who happens to be the daughter of retired I.G. of police Pratap Singh, who post-retirement has suddenly decided to become Hindustani in every sense of the word.

    He has suddenly shifted from his starched uniform to traditional kurta pyjamas, does not like the use of English words while conversing. Since Kher does not fit into this profile, he tries his best to woo Tia‘s father to approve their relationship and learns how to become the real Hindustani in his eyes. All ends well and Pratap Singh ultimately agrees Hindustaniyat is not about clothes and language after all; the heart has to be that of a Hindustani.

    Produced by Noor Bano Khot, the film stars newcomers Suhail Karim and Rani Agarwal along with Manoj Joshi, Upasana Singh, Vrijesh Hirji, Sanjay Narvekar, Atul Parchure, Avantika Kamat, Imran Khan, Suzanne Bernert , J. Brandon Hill and Dawood Khot.

  • UTV to remake Delhi Belly in Tamil

    UTV to remake Delhi Belly in Tamil

    MUMBAI: After a lot of dilly dally, UTV Motion Pictures has finally decided to remake Delhi Belly in Tamil.

    In the yet to be titled Tamil version, Imran Khan‘s role will be played by Arya, while Santhanam will play Kunaal Roy Kapur‘s role and Premji Vir Das‘s role. Hansika and Anjali will play the roles of the air hostess and journalist respectively. Nasser will essay the role originally played by Vijay Raaz. The film will also have several known stars in other pivotal roles.

    Remarked UTV Motion Pictures CEO Siddharth Roy Kapur, “Delhi Belly will work superbly well with Tamil audiences and we are thrilled with the exceptionally adapted screenplay that a team of young writers has developed. We have brought on actors who are youthful and popular, along with a very skilled director at the helm, and we are confident that the great content of Delhi Belly will act as a bridge for cinema loving audiences across languages.”

    The film, to be directed by R Kannan, is slated for a Pongal release in January 2013.

  • Shoiab Mansoor developing film on Indo-Pak relations

    Shoiab Mansoor developing film on Indo-Pak relations

    MUMBAI: Pakistani director Shoiab Mansoor, known for his hard-hitting films like Khuda Ke Liye and Bol, is gearing up to make the third, this time on Indo-Pak relations.

    It may be remembered that Mansoor’s earlier two films having dealt with the socio-cultural, religious and political malaise in Pakistan. He was threatened for raising his voice against Islamic fundamentalism in the country.

    “I’ve been deeply troubled by the deteriorating relations between the two countries. For too long now, we have been blaming extraneous forces and a third party for the decline in friendship between the two nations. Why can’t we look within ourselves on why the bond across the border has taken such a beating,” Mansoor reportedly said.

    Giving a brief outline of his upcoming film Mansoor said, “It can’t be a superficial boy-meets-girl across the barbed wire story. Vinema in both countries needs to go deeper to pin down reasons for the rapidly deteriorating India-Pakistan relations.”

    It is being said that Mansoor has Imran Khan and a new Pakistani actress in mind for the Indo-Pak love story.

  • Ra.One named Worst film, Imran Khan & Deepika Padukone get worst actor awards

    Ra.One named Worst film, Imran Khan & Deepika Padukone get worst actor awards

    NEW DELHI: ‘Ra. One’, one of the most expensive films in Bollywood, has been voted the worst film of 2011 and its director Anubhav Sinha has been named worst director.

    In an event held on All Fools Day, Imran Khan and Deepika Padukone received the notorious worst actor awards for ‘Mere Brother ki Dulhan’ and ‘Aarakshan’ respectively in the fourth annual Golden Kela awards which marked the culmination of the first-ever Comedy Festival held in the capital.

    Jatin Verma, head of Twenty Onwards Media which organises the annual event on the lines of the Golden Raspberry Awards given in Hollywood every year, said a total of around 700,000 votes were received for the awards. The programme was presented by Anant Singh.

    Pratiek Babbar – son of Raj Babbar and the late Smita Patil – was named worst supporting actor for ‘Dum Maaro Dum’ and ‘Aarakshan’, while Chirag Paswan was named the worst debutante for ‘Miley Na Miley Hum’.

    The veteran Pankaj Kapoor won the ‘Bawra Ho Gaya Kay’ award for the film ‘Mausam’, while the film ‘Pyar ka Panchnama’ was named for the Shakti kapoor award for misogyny (which literally means “man’s hatred for women”).

    One of the most interesting awards was for the music director Preetam, who won the ‘Bas kijiye bahaut ho gaya’ award for freely copying tunes from different countries for his songs. Around 20 songs composed by him were played along with the originals, which showed he had taken tunes from music as far away as the Middle East, North Africa and Latin America, and even based on songs tuned some years earlier by Anu Malik. In fact, the songs played included one copied by Preetam on one of his own tunes that came a few years earlier.

    The lyrics named as the Most Irritating Song was ‘Teri Meri’ from the Salman Khan-Kareen Kapoor starrer ‘Bodyguard’.

    Ironically. Amitabh Bhattacharyya who won the National Award for best lyrics for penning the song ‘Agar zindagi’ in the film ‘I Am…’ was named for the Most Atrocious Lyrics – ‘Pyar Do Pyar Lo’ (‘Thank You’), ‘Jigar ka Tukda’ (‘Ladies Vs Ricky Bahl’), and the Mutton Song (‘Luv ka the End’).

    The ‘Aaja Nach Le Award’ for Worst Attempt at Comeback was given to Esha Deol for ‘Tell me O Kkhuda’, while the Lajja Award for the Worst treatment of a serious issue was given to Prakash Jha’s ‘Aarakshan’. The F.A.L.T.U award for most aptly named film went to ‘F.A.L.T.U’.

    Interestingly, filmmaker Kanti Shah was present personally to receive a Platinum Kela special award excellence in cinema. He has been making B-Grade movies over the past two decades, but the organizers said he had always given the audiences what they wanted. “I‘m feeling good at being invited at the event. It’s special because it has been organised by true fans of my style of movie-making. I have been to other award shows as well, but this definitely is special being solely driven by fans of my movies,” said Shah.

    Best known for the cult film ‘Gunda’ in 1998 (Starring Mithun Da!) and such classics as Loha, Duplicate Sholay, Shaadi Basanti ki Honeymoon Gabbar ka, and Sheela Ki Jawani, Kanti Shah is perhaps the only director worthy of the title ‘So Bad It’s Good’.

    Also present was Arunoday Singh, who accepted the Anti-Kela award on behalf of the team of Yeh Saali Zindagi. The Trophy was presented to him by last year’s winner, Abhishek Sharma (Director, Tere Bin Laden). “I think Sudhir Mishra should be the one accepting this. I‘m quite honoured and amused to accept this award. It is good to see this movie getting some recognition. And you guys obviously have a great choice,” Singh said.

    Other recipients of the Anti-Kela award were ‘Saheb, Biwi Aur Gangster’,’ Shaitan’ and ‘Shor in the City’, who managed to please the Kela Committee.

    The Golden Kela awards came at the end of the Comedy Festival during which iconic comedy films like ‘Jaane bhi do yaaro’, ‘Andaz Apna Apna’ and ‘Tere Bin Laden’ were screened.

    There was a competition on Standup Comedy as part of the Indian Comedy Festival for the ‘Comedy Central’ TV channel and Maheep Singh and Zakir Khan shared the top prize of Rs 1,00,000 along with the chance to be featured on Comedy Central.

  • Fox Star Studios, Vishal Bhardwaj to produce Matru Ki Bijlee Ka Mandola

    Fox Star Studios, Vishal Bhardwaj to produce Matru Ki Bijlee Ka Mandola

    MUMBAI: Fox Star Studios India and Vishal Bhardwaj are producing Matru Ki Bijlee Ka Mandola where they have roped in Shabana Azmi to play the role of a corrupt politician.

    Azmi had earlier essayed the the role of a politician in Vinay Shukla’s Godmother.

    The film, scheduled to release on 15 May, is the tale of a wayward man who sets on a rustic journey to reunite with his wife and parents. The film also reunites Azmi‘s pairing with Naseeruddin Shah.

    Matru Ki Bijlee Ka Mandola also features Imran Khan and Anushka Sharma in the lead roles along with Pankaj Kapur.

    The film is to be shot be in the interior regions of Haryana.