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Tag: Impresario Entertainment & Hospitality Pvt Ltd

  • Wrangler launches exclusive co-branded merchandise collection with Social

    Wrangler launches exclusive co-branded merchandise collection with Social

    Mumbai: Wrangler has partnered with Social to launch an exclusive co-branded merchandise line. Launched at an event held in Mumbai, this marks SOCIAL’s debut into co-branded merchandise, featuring a limited-edition collection that fuses Wrangler’s style with Social’s cultural influence.

    The WranglerX social merchandise collection fuses the essence of both brands into a lively and playful lineup. Inspired by Wrangler’s Western roots—with cowboy and biker elements—and Social’s signature touches, like bracket branding, beer pong and noodle boxes, this collection delivers bold colours and character. With oversized tees and sweatshirts for men and cropped tees for women, each piece blends Wrangler’s adventurous spirit with Social’s vibrant and party-ready style. This is a collection that is young, fun and packed with personality—made for life’s exciting ride.

    Sharing his excitement, ace turtle CEO Nitin Chhabra, the exclusive licensee of Wrangler in India said, “This collaboration with SOCIAL is a bold fusion of fashion and urban culture, bringing together two dynamic brands that celebrate self-expression and creativity. With this exclusive merchandise, we’re curating an experience that embodies the pulse of the city and the spirit of adventurous optimism.”

    Commenting on this collaboration, Impresario Entertainment & Hospitality Pvt Ltd chief growth officer Divya Aggarwal added, “At SOCIAL, we’re all about creating immersive experiences that connect our communities. Our co-branded merchandise with Wrangler takes this collaboration a step further, blending music, fashion, and culture into a tangible form. Together, we’re offering our guests a unique way to celebrate the adventurous spirit and urban creativity that define both brands.”

    Collective Artists Network, India’s leading new media company specializing in talent and pop culture brought the Wrangler X SOCIAL collaboration to life, organizing events at SOCIAL’s outlets across India. Collective Artists Network co-founder & chief revenue officer Sudeep Subash expressed his excitement about the partnership: “By creating events that blend fashion, culture, and community, we’re enabling both brands to authentically connect with their audiences and celebrate individuality. This co-branded collection is not just about style; it’s about making a memorable impact.”

  • SOCIAL partners with Big Bang Social

    SOCIAL partners with Big Bang Social

    Mumbai: Collective Artists Network’s Big Bang Social and India’s leading casual dining restaurant company, Impresario, behind iconic brands like SOCIAL, antiSOCIAL, and Smoke House Deli, have joined forces to form a unique partnership. SOCIAL provides a natural space for creators to come together, offering a platform where they can collaborate and share their work. By fostering these connections, SOCIAL plays an important role in enabling local communities, creating a vibrant environment where creativity and community spirit thrive.

    The essence of this partnership lies in its mission to empower creators across multiple cities to curate compelling narratives that celebrate the essence of their local neighborhoods. From the bustling streets of Hauz Khas to the charm of bylanes of Khar, from the vibrant spirit of Church Street to the yet-to-be-discovered gems, this collaboration brings in a new era of discovery and celebration of local culture.

    Impresario Entertainment & Hospitality Pvt Ltd chief growth officer Divya Aggarwal commented, “With the creative prowess of creators like comedians, writers, dancers, podcasters, visual design artists, poets, and more, we aim to showcase rich narratives that flaunt different aspects of neighborhoods and bring together local communities in the pincode. This partnership is a milestone development in discovery and celebration of local talents, paving the way for new initiatives in the F&B industry.”

    Sharing his thoughts on the partnership, Big Bang Social’s Dhruv Chitgopekar said, “At Big Bang Social, we are committed to providing creators with a platform to amplify their voices and showcase their unique perspectives. In this partnership, we seek to bring in a creative renaissance, where creators are empowered to weave narratives that align with the soul of neighborhoods, giving birth to a sense of exploration and pride in the local culture among patrons of SOCIAL.”

  • This festive season, share your joy with SOCIAL and CRY

    This festive season, share your joy with SOCIAL and CRY

    Mumbai: In the true spirit of the festive season, SOCIAL, India’s favourite neighbourhood café, has partnered with child rights NGO, Child Rights and You – CRY to spread Christmas joy to the underprivileged. This heart-warming initiative actively encourages SOCIAL patrons to contribute and spread the joy of the Christmas spirit for kids in need.

    This holiday season, SOCIAL Stockings will be present at 47 outlets in India across 7 cities namely Mumbai, Bengaluru, Chandigarh, Kolkata, Pune, Delhi NCR and Dehradun, where guests can come in and donate essential items for kids such as stationery including notebooks, pens, colouring sets, et al. Each contribution, modest or huge, is a step towards creating a brighter and happier Christmas for children in need. The five-foot stocking is also accompanied by literature providing the customers with comprehensive information about CRY’s mission and the specific requirements of the children they serve.

    Impresario Entertainment & Hospitality Pvt Ltd chief growth officer Divya Aggarwal shared, “SOCIAL has always served as a haven where friends and families unite to revel in joyous moments, creating enduring memories. Our commitment to the community goes beyond the pleasures of #food and #drnks; it’s about nurturing connections, uniting communities, and making a meaningful impact. At SOCIAL, we strongly believe in the profound impact of unity and through this initiative, we want each and every one of our guests to come together and contribute to the welfare of future generations.”

    CRY, West regional director Kreeanne Rabadi said “This collaboration exemplifies how collective goodwill can create significant and positive change, and we extend our heartfelt gratitude to all who join us in brightening this holiday season for children in need. The shared commitment to our communities strengthens our connection with SOCIAL. We are confident that, together, we can proactively take steps towards transforming lives for the better.”

    The new initiative is part of SOCIAL’s overall year-end campaign that includes various activities catering to all people from different communities. As the festive season approaches, and people step out more, SOCIAL is set to be the go-to place in each neighbourhood for all things connections, community, and culture.

  • Impresario elevates Divya Aggarwal to chief growth officer

    Impresario elevates Divya Aggarwal to chief growth officer

    Mumbai: Impresario Entertainment and Hospitality Pvt. Ltd. (Impresario) a renowned name in India’s food services market, is pleased to appoint Divya Aggarwal as its chief growth officer. In the new role, Aggarwal will lead the overall Marketing & Communications and growth efforts for all Impresario’s brands. By harnessing technology and data driven marketing, Aggarwal is instrumental in ensuring Impresario’s house of brands including SOCIAL, antiSOCIAL, Smoke House Deli, BOSS Burger, Lucknowee, Slink & Bardot and Prithvi Café, scale new heights and bolster operations pan-India.

    Aggarwal’s foundational years were spent at IMRB International, later moving on to Nestlé to manage iconic brands like Nescafé, Maggi, and Cerelac. She has also worked with renowned global brands like Disney Star, Jubilant FoodWorks Ltd. where she spearheaded the launch of Popeyes in the Indian market, and X (erstwhile Twitter). She has also ventured into entrepreneurship with The Green Snack Co. and Divya has previously worked with Impresario in 2019 as the head of marketing.

    Speaking about her new role, Aggarwal said, “I feel grateful and privileged to lead the role of Chief Growth Officer for Impresario. Some of the brightest minds of India’s food services market work here and are driven towards offering memorable experiences to people. As our audience’s preferences evolve, there’s increased appetite for novel experiences within the sector which requires greater investments and innovation from the ecosystem. I’m excited to be at the confluence of this growth curve and I look forward to learning and shaping the trajectory of India’s culinary, co-working, community, and cultural landscape.”

    Impresario Entertainment & Hospitality Pvt. Ltd. managing director Riyaaz Amlani expressed, “Divya has been a leader, a guide, and a force to reckon with in the F&B and hospitality industry. She has been an asset to the Impresario team, helping to grow the brand in new businesses and regions. We are excited to be working with her and see where this leads as we scale new heights for Impresario.”

  • Join #DoosraStadium with SOCIAL this cricket season

    Join #DoosraStadium with SOCIAL this cricket season

    Mumbai: As the cricket season engulfs India and the world, SOCIAL, a collective of creative neighbourhood cafés, is excited to launch its latest initiative celebrating the spirit of the sporting season. 5 October 2023 onward, all SOCIAL outlets across the country are hosting a cricketing frenzy offering a special cricket-themed menu, delectable munchies, wholesome meals to enjoy with your gang, a host of engaging initiatives, summed up with décor to give fans those stadium feels. India’s favourite hangout spots are turning into the #DoosraStadium, as patrons share in the joy and high of watching cricket with their buddies and loved ones!

    The Stad-Yum Menu!

    Fans can now immerse themselves fully in the unmistakable cricketing atmosphere at their favourite SOCIAL outposts, where a specially curated menu awaits. Scores of cricket-inspired dishes are now available for patrons during the season – such as the delectable ‘A.B. De Ribs,’ the tempting ‘Chauka Chakka Platter,’ the nostalgic ‘The 1983 Samosa Sampler,’ the satisfying ‘The 2011 Bucket,’ the innovative ‘The “Doosra” Shroom Shawarma,’ and the hearty ‘The 2023? Platter,’ among other cricket-themed, delish options. SOCIAL has also collaborated with Short Story (with SOCIAL’s very own Super Troopers) and Bira 91 to offer exclusive and special beverages to all its patrons across India during this season.

    Get onto the Pitch, for VR-eal! ?️

    Fans can also step into an immersive virtual reality (VR) zone at select SOCIAL outlets to fully immerse themselves in the stadium’s intensity, offering an enthralling experience that goes beyond the typical dining setting. Here, they can truly feel the highs and lows, the jubilation and tension, as if they were right in the midst of a cricket stadium. To add to the excitement, SOCIAL is hosting a leaderboard, and top contenders have the opportunity to win exclusive, official merchandise! SOCIAL has partnered with iB Cricket, India’s leading VR gaming company, to roll this out across over 10 SOCIAL outposts in India till 19 November 2023.

    Impresario Entertainment & Hospitality Pvt Ltd CEO Mayank Bhatt said, “SOCIAL has always been that community-centric café where friends and families come together to create shared memories over fun and food. At the intersection of community and fun, lies sports. With #DoosraStadium, we’re bringing this sense of togetherness to life, celebrating alongside like-minded supporters and fans. From exclusive merchandise to a specially crafted menu, every element comes together to recreate the stadium-like experience in your city at a SOCIAL outpost near you!”

    As India’s leading café chain, SOCIAL has been at the forefront of offering community-driven experiences around sports and entertainment; and the upcoming season promises to be no less with even more exclusive collaborations and engagements in store that create the ultimate second stadium experience for viewers, as they cheer on their favourite teams. Fans can come with their gang and predict the sixes and fours, surround themselves with a vibrant community of cricket enthusiasts, igniting an unparalleled excitement as curated cricket-themed cocktails and delicacies are served at all their favourite SOCIAL outlets from 5 October till 19 November 2023.