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Tag: IMPOSSIBLE IS NOTHING

  • adidas, Rohit Sharma team up in quest to end plastic waste

    adidas, Rohit Sharma team up in quest to end plastic waste

    Mumbai: Sportswear brand adidas has been an advocate of ending plastic waste in the oceans for many years now. Echoing this thought, the Indian cricket team captain Rohit Sharma was spotted wearing spikes with the ‘End Plastic Waste’ message in Mumbai Indians’ match on 24 April.

    Designed by Aaquib Wani with inputs from Rohit himself, the shoe emphasises on saving our oceans, through an interesting piece of shoe art that showcases a whale along with red sea corals and plants.

    The country’s ace cricketer will continue to don these shoes through the remainder of the IPL season to promote his goal of ‘Ending Plastic Waste.’ With this initiative, Rohit takes the field to bat for a cause- for every run he scores adidas India will pick up 10 plastic bottles from the beaches of Mumbai. The move promoted through exquisite ocean-artwork on the shoe, carries forward the message of ‘Together Impossible is Nothing.’

    Interestingly, Rohit had earlier walked onto the field like a man on a mission with his ‘Save the Rhinos’ message from last year’s IPL.

  • Manika Batra joins adidas’ athlete roster with ‘Impossible Is Nothing’ campaign

    Manika Batra joins adidas’ athlete roster with ‘Impossible Is Nothing’ campaign

    Mumbai: Sportswear giant adidas has brought table tennis player Manika Batra on board as a part of its initiative to celebrate and boost women in the world of sports. The duo aims to drive credibility and inclusivity in sports, further fanning the aspirations of upcoming women sportspersons across the country, stated the brand.

    Manika joins adidas’ rich roster of women athletes, consisting of stellar names like Mirabai Chanu, Lovlina Borgohain, Hima Das, Nikhat Zareen, to name a few.

    This partnership focuses on empowering women to realise their dreams as the brand continues to be an ally for women breaking barriers and creating a reverberating impact in the world of sports. The brand partners with Manika Batra, an Arjuna Awardee in 2018 and Major Dhyan Chand Khel Ratna winner in 2020, and many more.

    On this new association with adidas, Manika Batra said, “Partnering with adidas is an opportunity every sportsperson looks forward to. I am very excited and grateful for this to have come my way especially at a time when the brand is celebrating women through their ‘Impossible Is Nothing’ campaign. I hope with my sport and my association with adidas, I can empower and encourage women to see possibilities irrespective of the challenges so that the nation can witness many more ‘golden girls’.

    Speaking about the collaboration, brand adidas India senior director Sunil Gupta said, “We are thrilled to have Manika Batra as the newest member of the adidas family. She is an inspiration to many young women who aspire to push limits and achieve seemingly unachievable goals. We will continue to drive the attitude, “Impossible Is Nothing” through our athletes while celebrating women in the world of sports”

  • adidas reaffirms its commitment to women in sport in latest campaign

    adidas reaffirms its commitment to women in sport in latest campaign

    Mumbai: Driven by the belief that sport has the power to change lives, sportswear company adidas announced support for those women athletes who are breaking down barriers and driving gender equity, on and off the field of play, with the announcement of ‘its biggest ever commitment to women.’

    This sports season will see the brand launch major new women-focused innovations, alongside enhanced support for established and emerging athletes, and new grassroots programs, the sportswear manufacturer said in a statement. It has accelerated its mission to create ‘real, lasting change for women in sport, powered by the attitude of – Impossible Is Nothing,’ the brand said.

    While this campaign will globally be launched with a film series featuring a diverse portfolio of eminent women from sport, fitness, and lifestyle, the Indian campaign will see the likes of Deepika Padukone, Mirabai Chanu, Lovlina Borgohain and a host of other inspiring women. Joining forces with them, the brand will continue to push for real, lasting change by making the sport more accessible and inclusive for all women in India, according to adidas.

    “Impossible Is Nothing isn’t just a campaign – it’s our brand attitude; the essence of who we are and what we stand for,” said brand adidas India senior director Sunil Gupta, speaking on the launch. “In 2022 we reaffirm our commitment to women. And as part of this commitment, this season’s Impossible Is Nothing campaign is led by the stories of women who have made their impossible possible, with the aim of inspiring others to do the same under the “I’m Possible” message. adidas will continue to be their ally, committed to serving them through innovation in our products and partnerships.”

    The commitment, launched alongside the latest chapter in the brand’s ‘Impossible Is Nothing’ campaign, sees key focus areas such as major investment in women-focused product innovation to recognise and meet the specific needs of women in sport. For instance, in December, the brand introduced Ultraboost 22, built to address differences between male and female instep height, heel anatomy and gait cycle trends.

    The brand said it will continue to support women by encouraging them to create new possibilities through powerful messaging from their women athlete partnerships which include – Mirabai Chanu, Lovlina Borgohain and Hima Das, who will use the voice of their experiences to inspire women everywhere to build a future in sports.

     

  • adidas India launches its ‘Impossible is Nothing’ campaign

    adidas India launches its ‘Impossible is Nothing’ campaign

    Mumbai: Sportswear giant adidas has launched its ‘Impossible is Nothing’ campaign through the voice of athletes such as Rohit Sharma, Manpreet Singh, Mirabai Chanu, Simranjeet Kaur, and Lovlina Borgohain.

    Harnessing the power of sport, adidas brought forward the narrative of sustainability using Rohit Sharma’s shoes as a canvas inspiring the viewers to see the possibilities of a sustainable future. The customised spikes brought to life the three causes on- ‘Save The Rhinos, Save The Corals, and Plastic Free Oceans’ as the cricketer sported the shoes during an international sporting event.

    “Through the stories of some of our key athletes, we intend to bring to life the ‘impossible is nothing’ attitude and inspire our consumers and communities to see and realise their possibilities,” said adidas India senior director Sunil Gupta. “With rebellious optimism, we are driven by action to shape a better future together. We see ourselves playing the role of a catalyst with our partners, like Rohit, who have been building conversations around sustainability.”

    The shoes are aesthetically crafted by designer Aaquib Wani in collaboration with the sportswear brand to garner people’s attention towards sustainability and the environment in a unique way, said the statement.

    “adidas has been the driving force of positive change in the lives of people beyond athletes, inspiring us all to push boundaries. I personally resonate with the ‘impossible is nothing’ attitude and was thrilled when we worked on the unique idea of representing the causes through me on the playing field,” said cricketer Rohit Sharma. “It is extremely important to have an active dialogue on matters of sustainability through all possible mediums and inspire all around us to see the possibilities of positive change.”

  • Adidas inspires the world to ‘seeing possibilities’ through global film series

    Adidas inspires the world to ‘seeing possibilities’ through global film series

    MUMBAI: Global sportswear brand Adidas has introduced the evolution of its long-standing brand attitude, Impossible Is Nothing. Told in bold, human films, Seeing Possibilities is about rebellious optimism, rooted in the purpose from Adidas in the power of sports to change lives.  

    Told in the documentary style of home footage, the series provides a previously unseen side to some of the most documented individuals in the world, enabled via a powerful narrative delivered by friends or fellow athletes, and animated via resurfaced footage from the archives. Featuring intimate moments, it follows stories in sport and culture, showing how optimism and action has shaped their lives. Exploring the future they imagined for themselves and making it a reality, the series celebrates the trailblazers that have made history on a global stage. More importantly, it aims to inspire others, empowering them by this collection of very human stories as a powerful demonstration of what optimism can achieve.

    Sportsperson Hima Das saw the possibilities in being the first Indian athlete to win gold at the IAAF World U20 Championships which inspires others to see the possibilities of globally succeeding in sport wherever they come from. An icon and a trailblazer in athletics, her personal win was also a win for the community she was raised in, and for everyone in the small towns of the world that are seeing the possibilities to create magic moments on a global stage. 

    Bollywood superstar and youth icon Ranveer Singh saw the possibilities to cut through stereotypes and make it big, while defying cultural expectations, which inspires people to express themselves. Ranveer only sees open doors – and then blasts straight through them. A rank outsider, self-made in the entertainment business, he has carved his name in the history of Indian cinema over the span of a decade with his incredible era-defining performances.

    Beyoncé saw the possibilities of inviting all of us to find our voice. To use her platform as a stage to celebrate our differences with all people.

    Demonstrating how this attitude lives within adidas’ own DNA, several of the films explore what this means for innovative design – reimagining what a world-record beating distance shoe could be with the adizero Adios Pro, or how to help end plastic waste in collaboration with Parley’s CEO Cyrill Gutsch.

    With the brand’s purpose and attitude at its heart, adidas recently unveiled plans against its three strategic focuses to creating a better future for sport through sustainability, credibility and inclusivity:

    Building a more sustainable future, with a commitment that by 2024 we will have phased out virgin polyester and only use recycled polyester in all products across the business.

    Uniting and including all people in sport, which includes extending adidas’ UEFA contract into Women’s EUROs and Champions League.

    Pushing for innovations that have never been done before and then going further, including launching the potential of 3D printed midsoles with 4D4WD and the upcoming products in collaboration with Allbirds.

    The episodic content series kicks off 19 April, with new stories dropping throughout Spring into Summer. See more possibilities @adidas and on adidas.com/ImpossibleIsNothing throughout 2021 and beyond.