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Tag: immunity

  • Supradyn Immuno+ partners with Lowe Lintas for new campaign

    Supradyn Immuno+ partners with Lowe Lintas for new campaign

    Mumbai: Supradyn Immuno+ has rolled out a new campaign urging consumers to unlock their inner strength by taking a daily booster shot.

    The campaign further creates awareness on how the combined power of nature and science can help achieve upto 100 per cent immunity confidence

    Conceptualized by Lowe Lintas Mumbai, the campaign is rooted in the growing importance of immunity boosting in an age of new infections. Its campaign perpetuates awareness on how adding a multivitamin to our diet can help unlock daily and long-term immunity needs, thus further drawing curtains on the benefits of Supradyn Immuno+.

    The campaign is already live across the brand’s online platforms and is being promoted via TV spots, digital ads and other online and offline mediums.

    The pan-India campaign aims at targeting young Indian consumers aspiring to live in their prime, across all its key markets. The launch is further supported by the new and unique formulation of Immuno+, a perfect blend of science with natural ingredients like haldi and tulsi to cater daily immunity requirements.

    Bayer Consumer Health Division India country head Sandeep Verma said, “The covid pandemic has caused consumers to reset their focus, making immunity key for every household. This presented a need for an authority to come in and help simplify and educate how people could ensure maximum immunity. The launch of Immuno+ marks an important milestone for Supradyn which in its six-decade-long rich legacy has been helping consumers make self-care more accessible.”

    Talking about the campaign, Bayer Consumer Health India marketing and digital head Ritu Mittal commented, “Timeless natural immunity boosters like tulsi (holy basil) and turmeric have been long known to us Indians as our go-to home remedy. With its rich anti-viral, anti-inflammatory and antibacterial properties, the power of these natural ingredients when combined with science can help boost one’s immunity. Rooted in this insight, Supradyn’s new campaign for Immnuo+ lays emphasis on the brand’s role in enhancing one’s daily and long-term immunity needs, thus encouraging consumers to add Supradyn Immuno+ to their daily diet for 100 per cent immunity confidence.”

    Speaking of the creative side, Lowe Lintas executive director Tasneem Ali said, “We are delighted to be a part of the launch of Supradyn’s Immuno+, a milestone that brings to light a timely conversation around boosting immunity in a simple yet memorable form. Our take on the brief from the get-go was to create a campaign that not only educates our audiences but also gives them a first-hand solution. The light-hearted film will make the consumer stop and reflect on ways to achieve 100 per cent immunity confidence.”

    The campaign film showcases how people have grown more conscious towards boosting immunity in a post pandemic era. The mere idea of taking booster shots daily might sound bizarre, but when combined with the power of nature and science, one Supradyn Immuno+ with your daily diet can help enhance one’s immunity.

  • Akshay Kumar takes the immunity pledge with Dabur Chyawanprash

    Akshay Kumar takes the immunity pledge with Dabur Chyawanprash

    NEW DELHI: Embattled FMCG Dabur India, whose flagship product Dabur Honey was at the centre of a controversy after failing the NMR purity test, is now relying on star power to turn around its dented fortunes. The company has signed on A-list actor and fitness icon Akshay Kumar as the new face of its health supplements brand Dabur Chyawanprash.

    A new campaign featuring Kumar, a paragon of what it means to live healthy, calls on the nation to come together and pledge to build “inner strength and fighting spirit” in these uncertain times.

    “Strong immunity is the need of the hour with the threat of illnesses looming around us,” said Dabur India Ltd CEO Mohit Malhotra. “Dabur Chyawanprash, with the power of more than 40 herbs like Ashwagandha, Giloy  and Amla, has always stood for boosting immunity to fight illnesses. Dabur Chyawanprash has always celebrated and championed the cause of building the health of the nation. Akshay Kumar is emblematic of health, fitness and inner strength, the properties of Dabur Chyawanprash. We are happy to welcome him to the Dabur family.”

    The new campaign serves as a rallying cry, inviting Indians to keep their immunity strong for themselves and for the nation.

    “With this communication, Dabur Chyawanprash, along with the charismatic Akshay Kumar, are also establishing our strong sense of pride about ‘Made in India, by Indians, for Indians’, and caring for every Indian household’s immunity and well-being,” added Malhotra.

    Conceptualised by McCann Worldgroup India, the film attaches a deeper purpose to why each one of us needs to keep our immunity high. It takes the idea of immunity from safety for an individual to the strength for an entire nation. And it does that by inviting Indians to take a pledge for becoming strong from within so that we can support each other in this journey and emerge stronger.

    “Har ghar me, har kisi ko, leni he ek shapat khud ko strong banane ki, kyuki hum strong rahenge tabhi toh har mushkil se ladenge. Bharat kare vishwas, har din Dabur Chyawanprash.” Leading this pledge is Akshay Kumar, who helps galvanise the masses in joining this movement.

    Prasoon Joshi, chairman, McCann Worldgroup, Asia Pacific CEO & CCO McCann Worldgroup India, said: “Akshay is a fitness icon in our country and so is the brand Dabur Chyawanprash. I have always believed that there should be an inherent resonance between the brand and its endorser, which is absolutely so in this case. I have been part of Dabur’s communication for more than two decades and seen the journey to the top. This will be another great chapter in the brand’s journey and would strengthen the relationship with the consumers.”

    Akshay Kumar said: “I am immensely proud and happy to be a part of the Dabur family. Dabur has relentlessly nurtured the country’s health and fitness through the science of authentic Ayurveda. I really believe that together, Dabur and I, will take Dabur Chyawanprash to every household, every person – so that collectively our nation’s immunity becomes stronger and we can conquer every challenge.”

    The film’s essence is in activating and tapping into the power of immunity and collective action. It portrays Indians from different walks of life who are doing their bit to keep the nation going. And at the heart of it is their inner strength driven by the core of benefit of Dabur Chyawanprash – 2X immunity. 

  • Cipla launches TVC for ActivKids Immuno Boosters

    Cipla launches TVC for ActivKids Immuno Boosters

    MUMBAI: Mothers’ concern for their children’s health goes to the extent of restricting them from indulging at times. Capturing one of these many concerns, Cipla has released a new TVC for its kids’ immunity supplement ActivKids Immuno Boosters.

    Cipla Health head of marketing Himava Nath says, “The idea was to support the moms who were constantly worried about their kid’s health by helping them build their immunity. The product was launched through the paediatricians to begin with as they are the guardians of the kid’s health. And we have received acceptance and appreciation from them.”

    The TV ad is a follow up of the hugely successful #YesMom digital campaign. It is based on the consumer insight that out of worry about their kid’s health, mothers often say no. Immuno Boosters will help build immunity in kids so that moms can say yes more often.

    “The campaign was rolled out with a social experiment on the online page of Cipla highlighting the psychological impacts of ‘No’ on a child with a call out to mothers to take the Yes Challenge,” he adds.

    The digital social experiment was followed up with the launch of the product in a successful media event along with celebrity mother Mandira Bedi and her 6-year-old son Vir.

    Research suggests that due to multiple reasons like fussy eating, adulteration and junk eating, kids do not receive their daily requirement of essential nutrients. This leads to weaker immunity and thus is a constant source of worry for mothers. The format of Immuno Boosters is kid friendly and the formulation is scientific.