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Tag: IMG sports

  • Disney Star India in shortlist for SportsPro OTT awards

    Disney Star India in shortlist for SportsPro OTT awards

    MUMBAI: There’s good news for Disney Star India. Its tech innovations have got a pat on the back from the leading streaming awards for –  the SportsPro OTT awards.

    The company’s streaming service has been shortlisted in the categories of innovation and platform of the year and for its marketing strategy while Star Sports has found a mention among the toppers in the use of artificial intelligence.

    Disney+Hotstar worked with the ICC to introduce Max View during the World Cup – which allows users to switch to a vertical view, maximizing the screen space for a more immersive experience. This innovation has been shortlisted in the innovation of the year category.

    The streamer recorded peak viewership numbers of 5.9 crore viewers during the World Cup final between India and Australia, which required deft engineering excellence. The SportsPro OTT Awards have recognised this effort by shortlisting Disney+Hotstar  in the platform of the year category (from a network) for managing this humungous traffic using cutting edge technologies.

    Its marketing campaign for the World Cup 2023 which resulted in it never seen before cumulative viewers  through its messaging “One Platform, One Nation: Online India Comes Together for Cricket World Cup 2023” has been placed in the shortlist of the marketing category.

    Finally, Star Sports  use of artificial intelligence to translate international cricketers commentary into Indian regional languages has got a mention in the best use of AI category.

    The awards, which were created by leading UK-based  publication SportsProMedia, have a jury consisting of executives from some of the top sports firms including Formula 1, IMG Sports, SailGP, Dazn, among many others.

  • Rothwell, Maglione to head IMG’s sports, entertainment worldwide licensing

    Rothwell, Maglione to head IMG’s sports, entertainment worldwide licensing

    MUMBAI: Global sports, entertainment and media company IMG has announced that Tim Rothwell and Bruno Maglione have joined the company as executive VPs and Co-MDs of worldwide licensing and consumer products.

    They will report to IMG Sports and Entertainment president George Pyne. They will leverage IMG’s relationships and intellectual property assets to launch licensing programmes across the company’s entertainment, media, fashion and sports businesses in the US and internationally.

    Rothwell will be based out of Los Angeles, whereas Maglione will function from London.

    IMG chairman and CEO Ted Forstmann says, “This is a very significant step in our strategy to develop our entertainment and media businesses, and more fully leverage our fashion and sports properties, as we continue building IMG’s global sports, entertainment and media presence worldwide.

    “With Tim and Bruno’s energy, experience and talent, we believe there are unlimited opportunities for IMG, and we are delighted that they are joining the company to lead the licensing business around the world.”

    Pyne commented, “I know from experience that investing in licensing with world-class talent is an opportunity to exponentially accelerate the growth of all the brands IMG owns and represents around the world. Tim and Bruno have worked together for a number of years with great success, first at Universal Studios and then at Marvel Entertainment, where they launched some of the most significant, innovative, exciting and successful licensing programs for the leading entertainment brands in the world. Adding this accomplished team is a perfect fit with IMG’s growth strategy.”

    Rothwell added, “Both Bruno and I see great promise in Ted Forstmann’s vision for the Company. While we have built many brands and businesses together in the past, we are amazed by the breadth of properties and resources housed within IMG. We are already full of ideas for leveraging IMG’s entertainment, media, fashion and sports assets in new and creative ways.”
    Maglione said, “We are very excited to be joining IMG during this key period of development. IMG’s global presence in 60 offices in 30 countries and strong roster of relationships and brands are unique assets with which to work. Together with Ted’s compelling new vision for the company, they offer outstanding growth potential.”