MUMBAI: Lubrizol has appointed Abhishek Shrivastava as managing director for India, Middle East and Africa (IMEA), underlining the strategic weight of the region in its global growth plans.
Shrivastava, who has been with the company for nearly two decades, was previously vice-president of innovation and decision science. In that role he drove the development of growth platforms, sustainable product pipelines and digital capabilities. His new remit spans everything from customer engagement to regional manufacturing and supply-chain expansion, with an emphasis on a local-for-local model.
Lubrizol president and chief executive Rebecca Liebert said Shrivastava’s “blend of industry knowledge, technical depth and ability to match innovation with customer needs” made him the right choice to spearhead the next phase.
Shrivastava said India, the Middle East and Africa were “dynamic regions full of opportunity and home to exceptional talent”, adding that Lubrizol would double down on localised innovation and partnerships to stay competitive.

