ITV

Tag: IMDB

  • Amazon’s cloud service, the preferred choice by media industry, says Amit Sharma

    Amazon’s cloud service, the preferred choice by media industry, says Amit Sharma

    MUMBAI: Striving to be Earth’s most consumer-centric company, Amazon.com is a place where customers can virtually discover anything they want to buy online. To prove their consumer-centeredness, the online retail giant in 2006 launched Amazon Web Services (AWS) exposing key infrastructure services to businesses in the form of web services, more commonly known as cloud computing.

    Even as a web service, Amazon is as well received and popular as its e-tailer form with clients ranging from MNCs to online agencies and news broadcasters.

    Talking about the base strategy of the company at Broadcast India conference, Amazon Internet Services’ solution architect Amit Sharma said “Focus on content development, leave the infrastructure management to us.”

    The company’s global clientele includes; Netflix, IMDB, Discovery Communications, Samsung, NASA while Hungama, NDTV, DigiCable, India Today Group, Sony among others joined them from India.

    According to Sharma, the company has around 8000 customers in India. “AWS Cloud is a preferred choice by the media industry,” he adds.

    With the rise of the online medium, everything from music to movies and TV shows have shifted online. The old hardware storage has been replaced almost completely by internet, tapes have been replaced by servers and the companies have gone digital. With these paradigm changes happening in the online world, AWS provides a platform for better web services to the company, Sharma opines.

    The company mainly handles issues getting all the content online to provide easy access.

    “Netflix runs almost 100 per cent of its online videos on AWS. In order to transfer the entire library of Netflix to AWS, we used around 1200 servers,” Sharma reveals.

    Similarly AWS provides solutions to problems including; reducing IT cost for new applications, for user profiling, websites and website hosting, business applications, backup and recovery, disaster recovery, data archive, high performance computing, mobile services, digital marketing, game development and digital media.

    Book My Show, uses AWS to analyse users that visit the site while Hungama was looking to reduced 33 per cent monthly costs using AWS.

    The company provides a highly reliable, scalable, low-cost infrastructure platform in the cloud that has helped a number of enterprises, government and startup customers businesses in 190 countries around the world. AWS offers over 30 different services, including Amazon Elastic Compute Cloud (Amazon EC2), Amazon Simple Storage Service (Amazon S3) and Amazon Relational Database Service (Amazon RDS).

    Available to customers from data center locations in the US, Brazil, Europe, Japan, Singapore and Australia, the company is planning to expand further and open a data centre in India.

    Recently, software giant Microsoft had said it will set up three data centres in India, offering commercial cloud services, to tap what it estimates is a $2 trillion opportunity. These data centres are expected to be set up by the end of 2015.

     

  • Nimbuzz moves HQ from Netherlands to India

    MUMBAI: Mobile application provider Nimbuzz has shifted its headquarters from the Netherlands to India and is now strategising to introduce innovations in the segment to create more business values and a new paradigm of mobile advertising.

    Nimbuzz said the internet boom in the mobility space is expected to happen in India in the next five years, which was the main reason to shift its global operations to India.

    The other reason to shift base is the Smartphones and Tablets adaption rate and the burgeoning growth in the telecom subscriber base in India (currently at 926.53 million). This opens up new, personalised advertising opportunities for brands to reach a vast segment of the diverse consumer base.

    The company is operating on the notion that “SMS-based advertising is not even close to what the industry is expecting from mobile advertising.”

    Nimbuzz is now focussing on driving its revenue through location-based mobile advertising, Nimbuzz Bots (popular as Nimbuzz Chatbuddies) and analytics.

    Brands across sectors like FMCG, retail, healthcare and technology are increasingly using the mobile medium to advertise and interact with their customers. In order to provide these advertisers with an effective approach to invest their marketing spends in a cost effective and more impactful manner, Nimbuzz has introduced personalised advertising.

    The company is the pioneer in offering hyper-local targeted ads (HLTA) on the mobile platform across the globe. This tool allows the advertiser to advertise according to the location of the mobile phone user. For example, when the Nimbuzz user is in one of the malls, he sees a location based ad which prompts him to visit a pub within the mall for happy hour discounts.

    Nimbuzz has also introduced the Chat Buddy Developer Program (CBDP) recently which is expected to help brands, publishers, and independent developers get access to the 85 million Nimbuzz users across more than 200 countries.

    Nimbuzz has also collaborated with the many established brands and publishers like IBNLive for news update, Cricbuzz for live cricket update, Twitter for tweeting from within Nimbuzz, VantageTrade for stock updates, Wikipedia for ready-information, Youtube for searching and viewing videos and IMDB for movies reviews.