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Tag: IMAX Corporation

  • Imax China and China Media Capital take next steps for $50 Million China film fund

    Imax China and China Media Capital take next steps for $50 Million China film fund

    MUMBAI: Imax Corporation and Imax China (HK.1970) today announced the completion of the formative agreements to establish the IMAX China Film Fund with partner China Media Capital (“CMC”). The China Film Fund, which will initially be capitalized with $50 million, will co-finance approximately 15 Mandarin-language tent pole films over three years. The Fund will target productions that can leverage the IMAX® brand, technology, relationships, and release windows.

    The China Film Fund will take advantage of favorable trends in the Chinese market, strengthening the IMAX brand and capitalizing on relationships with studio, exhibitor and local distribution partners, as well as content creators. The Fund will enhance an already successful IMAX slate of Chinese DMR films and leverage CMC’s experience within China’s content creation industry.
    The Fund will target contributions of between $3 million and $7 million per film, and will operate under an IMAX-CMC greenlight committee. IMAX and CMC may potentially bring in other investors to increase the size of the Fund.

    “Our strong relationships with China’s most acclaimed studios and filmmakers mirror those we’ve established in Hollywood, thanks to the support of our valued partner CMC,” said IMAX CEO Richard L. Gelfond. “The Fund will further deepen our ties in the China film industry and allow us to generate the highest-quality Mandarin content for Chinese and international audiences alike. Our commitment to the success of our business in China and its filmmaking community is unwavering. Together, we are excited to launch a new and exciting chapter of filmmaking in China.”

    “The appetite for premium Chinese content among the nation’s moviegoers continues to grow. The Fund is an outgrowth of CMC’s privileged capability and extensive connections in the Chinese film industry and IMAX’s beloved brand and differentiated cinematic experience. We hope this will support the creation of more tentpole Mandarin-language films,” said CMC ChairmanRuigang Li. “Together we are thrilled to play a strategic role in shaping the future of filmed entertainment in China.”

    “Our early involvement in the Chinese cinema industry has afforded us tremendous brand value and has helped cement IMAX as the go-to format for blockbuster movies,” added Jiande Chen, CEO, IMAX China. “The Fund is a part of our continued growth and evolution within China that coincides with the nation’s growing cinema industry and trend toward locally-produced blockbuster content, which along with CMC we will now help to finance.”

  • Imax China and China Media Capital take next steps for $50 Million China film fund

    Imax China and China Media Capital take next steps for $50 Million China film fund

    MUMBAI: Imax Corporation and Imax China (HK.1970) today announced the completion of the formative agreements to establish the IMAX China Film Fund with partner China Media Capital (“CMC”). The China Film Fund, which will initially be capitalized with $50 million, will co-finance approximately 15 Mandarin-language tent pole films over three years. The Fund will target productions that can leverage the IMAX® brand, technology, relationships, and release windows.

    The China Film Fund will take advantage of favorable trends in the Chinese market, strengthening the IMAX brand and capitalizing on relationships with studio, exhibitor and local distribution partners, as well as content creators. The Fund will enhance an already successful IMAX slate of Chinese DMR films and leverage CMC’s experience within China’s content creation industry.
    The Fund will target contributions of between $3 million and $7 million per film, and will operate under an IMAX-CMC greenlight committee. IMAX and CMC may potentially bring in other investors to increase the size of the Fund.

    “Our strong relationships with China’s most acclaimed studios and filmmakers mirror those we’ve established in Hollywood, thanks to the support of our valued partner CMC,” said IMAX CEO Richard L. Gelfond. “The Fund will further deepen our ties in the China film industry and allow us to generate the highest-quality Mandarin content for Chinese and international audiences alike. Our commitment to the success of our business in China and its filmmaking community is unwavering. Together, we are excited to launch a new and exciting chapter of filmmaking in China.”

    “The appetite for premium Chinese content among the nation’s moviegoers continues to grow. The Fund is an outgrowth of CMC’s privileged capability and extensive connections in the Chinese film industry and IMAX’s beloved brand and differentiated cinematic experience. We hope this will support the creation of more tentpole Mandarin-language films,” said CMC ChairmanRuigang Li. “Together we are thrilled to play a strategic role in shaping the future of filmed entertainment in China.”

    “Our early involvement in the Chinese cinema industry has afforded us tremendous brand value and has helped cement IMAX as the go-to format for blockbuster movies,” added Jiande Chen, CEO, IMAX China. “The Fund is a part of our continued growth and evolution within China that coincides with the nation’s growing cinema industry and trend toward locally-produced blockbuster content, which along with CMC we will now help to finance.”

  • IMAX & Lumière sign 10-theatre revenue share agreement in China

    IMAX & Lumière sign 10-theatre revenue share agreement in China

    MUMBAI:  IMAX Corporation, IMAX China Holding Inc., and Sichuan Lumière Pavilions Company Ltd. (Lumière), a leading exhibitor in China, announced a full revenue share agreement for 10 new IMAX® theatres. The theatres will be added to new projects located in tier one and tier two cities throughout China and are slated to be installed by the end of 2019. The deal brings Lumière’s IMAX total to 19 theatres.

    “We consider IMAX a key competitive advantage for our business and today’s agreement is a direct result of the success we’ve experienced to date with IMAX, which generates incremental box office for our complexes,” said Jimmy Wu, Founder, Chairman and CEO of Sichuan Lumière Pavilions Company Ltd. “IMAX has become a part of the movie going mindset of people in China and we look forward to offering our patrons more of the best films around worldwide in the premium, state-of-the-art IMAX format.”

    “We are delighted to expand our relationship with Lumière – a valued partner that will bring new IMAX theatres to popular shopping malls in excellent locations across the country,” said IMAX Corp. CEO Richard L Gelfond.  “In the first quarter of this year, our signings growth in China was up 171% from last year.  Today’s agreement, along with our recently announced 40-theatre deal in China, signals that this momentum continues. With our end-to-end technology, high brand awareness in China, and the steady rapid expansion of the cinema business, we believe there is a sizable opportunity for us to continue expanding in China well beyond our current footprint.”

  • IMAX & Lumière sign 10-theatre revenue share agreement in China

    IMAX & Lumière sign 10-theatre revenue share agreement in China

    MUMBAI:  IMAX Corporation, IMAX China Holding Inc., and Sichuan Lumière Pavilions Company Ltd. (Lumière), a leading exhibitor in China, announced a full revenue share agreement for 10 new IMAX® theatres. The theatres will be added to new projects located in tier one and tier two cities throughout China and are slated to be installed by the end of 2019. The deal brings Lumière’s IMAX total to 19 theatres.

    “We consider IMAX a key competitive advantage for our business and today’s agreement is a direct result of the success we’ve experienced to date with IMAX, which generates incremental box office for our complexes,” said Jimmy Wu, Founder, Chairman and CEO of Sichuan Lumière Pavilions Company Ltd. “IMAX has become a part of the movie going mindset of people in China and we look forward to offering our patrons more of the best films around worldwide in the premium, state-of-the-art IMAX format.”

    “We are delighted to expand our relationship with Lumière – a valued partner that will bring new IMAX theatres to popular shopping malls in excellent locations across the country,” said IMAX Corp. CEO Richard L Gelfond.  “In the first quarter of this year, our signings growth in China was up 171% from last year.  Today’s agreement, along with our recently announced 40-theatre deal in China, signals that this momentum continues. With our end-to-end technology, high brand awareness in China, and the steady rapid expansion of the cinema business, we believe there is a sizable opportunity for us to continue expanding in China well beyond our current footprint.”

  • Twentieth Century Fox & Imax ink maiden multi-film deal

    Twentieth Century Fox & Imax ink maiden multi-film deal

    MUMBAI: Twentieth Century Fox and Imax Corporation have entered into their first long-term, multi-picture agreement.

     

    Their first joint multi-picture agreement includes future tentpoles from the Fox slate, including Deadpool, Independence Day Resurgence,Maze Runner: The Death Cure and the studio’s untitled Wolverine project.

     

    “We are very happy to announce this new global affiliation with Imax and look forward to offering our audiences another choice in their viewing of our movies. We look forward to working with our partners in what is sure to be an exciting and rewarding future,” said Twentieth Century Fox president of worldwide marketing and distribution Paul Hanneman, president of domestic theatrical distribution Chris Aronson.

     

    “We are extremely pleased to enter into this strategic alliance with Fox, with whom we have experienced some of our greatest successes. Given their exciting upcoming slate, the agreement makes strategic sense for both companies. We are also excited to be able to release blockbusters together in China, which we think could help Imax and Fox expand our footprint in that market jointly,” said Imax Corp CEO Richard L. Gelfond.

     

    “With this new multi-picture deal, Imax closes the loop among the Hollywood studios and takes our relationship with Fox to a new level. We are excited to bring this particular slate of films to Imax fans worldwide,” said Imax Corp senior executive vice president and Imax Entertainment CEO Greg Foster.

     

    The Imax release of each film will be digitally re-mastered into the image and sound quality of The Imax Experience with proprietary Imax DMR (Digital Re-mastering) technology. The crystal-clear images, coupled with Imax’s customized theatre geometry and powerful digital audio, create a unique environment that will make audiences feel as if they are in the movie.

  • Imax & Omnijoi expand revenue share partnership in China with 15-theatre deal

    Imax & Omnijoi expand revenue share partnership in China with 15-theatre deal

    MUMBAI: Imax Corporation and Omnijoi Cinema Development Co., Ltd, (erstwhile Jiangsu Eudemonia Blue Ocean Cinema Development Co., Ltd.) have expanded their revenue sharing arrangement with the addition of 15 new Imax theatre systems in China.

     

    This agreement brings Omnijoi Cinemas’ total Imax commitment to 31 theatres and positions the exhibitor as the third-largest Imax exhibitor partner in China and fifth-largest globally.

     

    “Today’s agreement will see Omnijoi Cinemas nearly double its Imax footprint – a significant commitment that underscores the success of the Imax business model and the continued demand for The Imax Experience among Chinese moviegoers. Omnijoi is a valued partner that shares our passion for innovation and quality and together we look forward to continuing to change the way audiences in China experience today’s biggest blockbusters,” said Imax CEO Richard L. Gelfond.

     

    “This partnership is a direct result of the success of our existing Imax theatres that have delighted our guests with the best Chinese and Hollywood films in the world’s most immersive cinematic format. As we continue to expand our network of cinemas, Imax will be a flagship attraction at our upcoming complexes – one we are confident will continue to support our business,” said Omnijoi Media Group vice president Yang Shu.

     

    Omnijoi Cinema Development was founded especially to develop and operate cinemas. It has over 15 locations of five star Cineplex as of 31 May, 2015. The company is planning to invest billions RMB to build 150 Cineplex with 1200 screens and become a leading exhibitor in China.

  • Imax forms 10 film fund with China Media Capital

    Imax forms 10 film fund with China Media Capital

    MUMBAI: Continuing to expand its footprint in the Chinese market, Imax Corporation has created the Imax China Film Fund with its subsidiary Imax China and China Media Capital, to help fund a minimum of 10 tentpole films in Mandarin.

     

    The China Film Fund, which will be capitalized at up to $50 million initially, will target productions that can leverage the Imax brand, relationships, technology and release windows, with the flexibility to produce Imax and non-Imax content, and develop original films or co-finance studio productions.

     

    Led by CMC founding chairman Ruigang Li, China’s prominent media and entertainment focused investment fund, acquired a 10 per cent interest in Imax’s China subsidiary in 2014.

     

    The intent of the China Film Fund is to leverage favorable current trends in the Chinese market, strengthening the Imax brand and capitalizing on relationships across studio, exhibitor and local distribution partners, as well as content creators. The Fund also is meant to support an existing slate of successful Chinese Imax DMR product including such past titles as The Monkey King and Dragon Blade, and leverage CMC’s experience within China’s content-creation industry.

     

    “For more than a decade, Imax has strived to be and continues to work toward being a part of the Chinese entertainment ecosystem,” said Imax CEO Richard L. Gelfond from Shanghai, where he delivered a keynote address at the Shanghai International Film Festival.

     

    “This fund is the next step in that evolution as it allows us to join with our good partner CMC and work closely with the country’s top filmmakers to bring to Chinese audiences and to export to international audiences top-quality Mandarin content,” Gelfond added.

     

    “CMC has witnessed, and been part of, the exciting development of China’s film industry through this most dynamic time with a series of strategic investments. We are determined to continue this effort, and we believe that by teaming up with our partners such as Imax, which has world-class industry leading technology and an extensive global network, we will be able to create a technology-driven force that is unique and immensely helpful to China films’ realizing their full potential in the global market,” added CMC chairman Li.

     

    “Imax is committed to continuing our growth in China and meeting the rising demand of Chinese audiences for premium content. Coupled with the significant expansion of the Imax theatre network in China, totaling more than 205 Imax screens to date, the establishment of this Imax China Film Fund points directly to our pledge to help grow the Chinese film market,” said Imax China CEO Jiande Chen.

     

    Through the Fund, Imax China and CMC will be able to provide new digital content to theatres throughout China, as well as to select theatres in Imax’s global network. The Fund will target contributions of between $3 million and $7 million per film, and will operate under an Imax-CMC greenlight committee. The Fund is also in discussions with additional investors.

  • Imax inks partnership with Vue International for Denmark’s first Imax theatre

    Imax inks partnership with Vue International for Denmark’s first Imax theatre

    MUMBAI: Imax Corporation and Vue International have inked an agreement for an Imax theatre to be added to the CinemaxX multiplex in Copenhagen, Denmark. The deal marks Imax’s first commercial theatre agreement in Denmark.

     

    “We are committed to delivering premium entertainment experiences and Imax is an extension of this strategy, serving as the anchor attraction for our multiplex in Copenhagen. We are absolutely delighted to be the first to bring audiences in Denmark, Imax, the world’s most immersive way to experience the biggest blockbuster films, which we are confident will further strengthen our business and thrill our guests for many more years to come,” said Vue  International CEO Tim Richards.

     

    “With its strong movie-going culture and growing exhibition industry, Denmark is a very promising market for us. I can’t think of a better way to enter the commercial market in Denmark than by partnering with a first class exhibitor to bring Imax to the nation’s most successful cinema complex, hosting the biggest screen in Scandinavia,” added Imax EMEA president Andrew Cripps.

  • PVR ties up with IMAX Corporation; launches 1st IMAX theatre in Bangalore

    PVR ties up with IMAX Corporation; launches 1st IMAX theatre in Bangalore

    MUMBAI: Entertainment company PVR Ltd. has launched its first IMAX theatre in India at the PVR Forum Bangalore.

    Together with IMAX Corporation PVR will bring the best movie-going experience in the world to its patrons at India‘s largest multiplex (with 11 screens) PVR Forum.

    PVR group president and CEO Pramod Arora said, “There is a growing appetite for premium entertainment in India, and with massive popularity of the IMAX brand worldwide, it was time to introduce this experience to our patrons. It is one of the world‘s most recognized premium entertainment brands and it fits perfectly with PVR‘s mission to offer our guests the ultimate in movie-going experiences. PVR is revolutionizing the Indian entertainment space by bringing the best technological innovations to provide our customers the ultimate movie-going experience. IMAX is one of the world‘s premium recognized entertainment brands and we are positive that our association with them will be well-received by our patrons.”

    Film connoisseurs will be able to enjoy movies at the PVR IMAX theatre, which combines crystal-clear images, powerful digital sound and customized theatre design to create a unique movie experience. PVR also plans to launch new IMAX theatres in Mumbai and Delhi as well as a second IMAX theatre in Bangalore.

    The property also features large LCD screens throughout to create a dynamic experience for patrons. The box office has a red glass fascia with movie artwork created by compiling famous quotes from iconic movies of the past.