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Tag: Imagine That

  • Disney Channel readies for summer fun with new season of ‘Imagine That’

    Disney Channel readies for summer fun with new season of ‘Imagine That’

    MUMBAI: Disney Channel is all set to kick off a new season of Imagine That, returning in a brand new avatar on 18 April. This second instalment is ringing in a fresh new format led by talented DIY artist Simran Puri and actor Vishal Malhotra.

    Cello ColourUP has come onboard as the presenting sponsor, Byju’s is the powered by sponsor along with ITC Savlon as associate sponsor, while The Lego Group has taken up the role of creativity partner.

    The first season of Imagine That inspired a growing generation of young minds and garnered an unprecedented viewership; reaching out to 12.6 million kids across all its airing. The debut episode of season one was among the top five highest launches in the category in 2020; and the show was sampled by more than 36 million viewers across 2+ YRS TG and 14.1 million across 22-50 YRS TG across all its airings.

    In a similar vein, the new season will showcase different themes of art and DIY activities that will instil the importance of upcycling and utility in kids. The two hosts – Vishal and Simran will bring in a lot of energy, liveliness and fun to the show while helping shape the natural creativity and imagination in a child.

    From megatastic art installations made from recycled materials to two-minute DIY challenges and a magical mystery box that will pop up every episode, the show’s second edition promises a whole bunch of fresh new activities and challenges; reaching out to kids in a wholesome, fulfilling manner. This season will also give an opportunity to DIY experts from across India who will get to showcase their talent on the show as supermakers.

    “With our first season, we concentrated on encouraging kids to imagine, experiment and repurpose everyday items through the imaginative world of DIY and the response was truly overwhelming. This inspired us to explore a whole new format and bring in two new hosts in Vishal and Simran to make the property more engaging for kids while pushing the boundaries of their imagination and creativity,” said Star & Disney India infotainment, kids & regional entertainment channels president & head Kevin Vaz.  

  • Can you Imagine That on Disney Channel India?

    Can you Imagine That on Disney Channel India?

    KOLKATA: Kids in India have been cooped in their homes all day due to the restrictions put in place on account of the pandemic. As per BARC data, they have been watching a lot of Disney Channel India as it has seen a viewership surge of 40 per cent. In a bid to give the kids something new to nibble on, it is all set to launch its most anticipated property Imagine That on 6 September.

    “We want Imagine That to inspire kids to express themselves while upcycling products through do it yourself (DIY). We believe recycling or repurposing through DIY can help you create a product in a simplistic way. With partners like Byju’s, Cello ColourUp, and Savlon, I think this property will stay in kids’ and audiences’ minds for a long time,” said Disney India and Star India infotainment & kids head Anuradha Aggarwal in a press briefing.

    The show’s teaser shows host creator and illustrator Rob teaching kids how they can make interesting objects from easily available materials in their homes: birds from paper, a rickshaw, an elephant and a dinosaur from a cardboard carton, and robots from tin cans. For those who don’t remember, Rob is Harun Robert who used to host the famous award-winning M.A.DDIY kids series on Pogo from 2005 till 2010. Rob also is the creator behind the YouTube channel Mad Stuff with Rob, under the Sony Music umbrella.

    With Imagine That’s launch, Disney Channel India expects to garner eyeballs from both kids and parents and is sanguine that its viewership growth will hold even as the country is opening up.

    Aggarwal disclosed that given the large percentage of single TV households, co-viewing has always been a reason for the increase in the channel’s viewership. For the new show, the channel is targeting a larger band of age groups – younger kids who can watch it with parents, older ones who can experiment with the DIY themselves.

    “All over the world, we use a lot of live TV or characters and stories that come with them. While DIY format works well, the format needed a real person. We have Rob with us for the show who is a legend at DIY,” she added further.  

    Media observers are convinced that Imagine That is a good idea. “Most parents have been logging on to YouTube and signing up for skill courses to help their kids self-learn at home,” said a media veteran. "With schools set to stay closed for some time at least now Imagine That should find a large audience on Sunday mornings. Also, it probably has given a lot of opportunities to integrate its brand partners which are in some way linked to learning and education into each episode.”

    Aggarwal stated citing an industry report that the kids’ genre has weathered the Covid2019 storm slightly better than the other genres in terms of advertising revenues. Reason: fresh episodes of animation shows continued to be produced from remote connected locations by India's animated producers even during the lockdown. Among these: Bapu,Guddu, The Hagemaru Show, Selfie with Bajrangi and Gadget Guru Ganesha, which it launched on 22 August.  

    Aggarwal  is happy that the unprecedented time has brought in a new paradigm as far as TV consumption is concerned. “There is no primetime anymore in TV. Viewing by both kids and parents has stretched the whole timeline as well as added to the non-primetime. So, it’s very hard to figure out the core-watching hours. What we are also seeing is morning-day part has seen a huge surge in viewership,” she says.

    Did someone say TV is dying?

  • Disney Channel India to launch ‘Imagine That’ on 6 September

    Disney Channel India to launch ‘Imagine That’ on 6 September

    MUMBAI: Disney Channel India is all set to launch its most anticipated property ‘Imagine That’ on 6 September 2020 at 9.30 am . The show brings back DIY in a whole new format that will inspire kids to upcycle through DIY and has on board three key brands as partners – Cello ColourUP as the presenting sponsor, powered by sponsor- BYJU’S along with ITC Savlon as associate sponsor.

    Aimed to stimulate the young creative minds of the country, the show will also give a purpose to their creativity by introducing upcycling as a theme. It will be hosted by the popular illustrator and creator, Rob, who will encourage kids to imagine, experiment and repurpose everyday items through the imaginative world of DIY.  

    “We have always been at the forefront at providing wholesome entertainment for our young audiences. Coming off the success of our animation shows in the summer, we are now happy to launch a series that will encourage kids to express themselves and make repurposing a part of their everyday life.  We are excited to have three brands as partners on this journey, including Cello ColourUP and BYJU’S who see the value in this unique format such as Imagine That”, Star India Infotainment and Kids head Anuradha Aggarwal.

    “With Cello ColourUP, we help nurture and encourage the natural creativity and unfettered imagination in a child. We believe that Disney Imagine That will inspire and motivate kids to open their minds to upcycle through creative DIYs. We are excited to partner with Disney Channel India to help us engage with our audiences in a new and engaging way”, said BIC Cello (India) marketing director Tanveer Khan.

    "BYJU’S has consistently been working towards the creation of active learners and the enhancement of creativity amongst children. We have a long-standing association with Disney through our learning series which has been loved by kids across. We are now looking forward to extending this association with Disney Imagine That which we believe will bring a fresh perspective to DIY and help shape the creative young minds of our country,” said BYJU’S marketing head Atit Mehta

  • Disney Channel India to launch new property ‘Imagine That’

    Disney Channel India to launch new property ‘Imagine That’

    MUMBAI: Disney Channel India is set to treat kids and families with an exciting property – Imagine That in the year 2020. Bringing back DIY in an all new avatar, Imagine That will tap into a kid’s natural desire to explore, imagine and create through a television show along with experiential
    initiatives; all centered around upcycling.

    The property will aim to create a platform for the free-spirited minds of the country and give a purpose to their creativity by introducing upcycling as a theme. Imagine That will start off with a television show with Rob – India’s biggest and most popular artist – who will inspire kids to think out of the proverbial box and motivate them to repurpose and transform resources into high quality art. This concept of upcycling with DIY will also be extended through a series of on-ground and digital engagements; each aimed to foster creativity and imagination in kids.

    “Curiosity and imagination are the cornerstones of every child in his growing years and with this property, we are encouraging kids to get creative and express themselves through the imaginative world of DIYs. It will give kids an opportunity to experience the fun in upcycling while instilling the importance of repurposing at a very young age. We are happy to partner with Rob who we believe will stimulate young minds into exploring their artistic side while making a difference to the world, one upcycled DIY at a time,” said Star India Infotainment, English and Kids Head Anuradha Aggarwal.