MUMBAI: From Hungama to Ileseum marketing maverick Abhik Chakraborti is back in the spotlight, this time with a brand playbook that’s as bold as it is brilliant. Ileseum Clubs has roped in seasoned marketing strategist Abhik Chakraborti as its new head of marketing, signalling a high-impact move as the lifestyle and leisure brand gears up for its next growth sprint. With a career spanning over 19 years, Abhik brings to the table a powerful blend of branding finesse, content vision, and campaign muscle.
From orchestrating big-ticket IPs like IIFA at Wizcraft International to crafting luxury narratives at Shazé, his stints read like a marketing masterclass. He’s also held top roles at Percept Ltd, Rhiti Group, Hungama, and even steered digital-first strategies as CMO at Bedbathmore making him well-versed in the art of blending entertainment with enterprise.
At Ileseum, his mandate is clear: supercharge brand visibility, build cultural capital, and drive marketing innovation across physical and digital touchpoints.
“We’re thrilled to welcome Abhik to the Ileseum family,” the team announced, describing his arrival as pivotal to the brand’s journey into uncharted territories of consumer experience and storytelling.
A Mumbai native and marketer by instinct, Abhik is known for balancing the boardroom and the backstage building brands that not only perform but perform with flair. Whether it’s managing strategic alliances at Promo Sapiens or crafting content ecosystems, his career is a showcase in adaptability and narrative-driven growth.
As Ileseum Clubs expands its footprint, expect Abhik to spin more than just campaigns, this one’s all set to script a brand renaissance.