Tag: Ileana D

  • Zee Cinema brings an entertaining Saturday with ‘Phata Poster Nikla Hero’

    Zee Cinema brings an entertaining Saturday with ‘Phata Poster Nikla Hero’

    MUMBAI: Zee Cinema, the world’s biggest theatre for Hindi movie brings the ultimate Bollywood’s action comedy Phata Poster Nikla Hero – on 4 July, Saturday at 9 pm. The film directed by trendsetter Rajkumar Santoshi, stars Shahid Kapoor and Ileana D’cruz in lead roles.  The film that promises loads of laughter with plenty of romance is a complete family entertainer that can be enjoyed with hot cup of tea along with crunchy popcorns on a cold rainy day.

     

    A clear case of mistaken identity, Phata Poster Nikla Hero unfolds the story of Vishwas Rao (Shahid Kapoor) whose mother (Padmini Kolhapure) wishes to see her son become an honest police inspector. Vishwas on the other hands dreams to be a flamboyant filmy hero. His life takes a dramatic turn when a local social worker Kajal (Ileana D’Cruz) mistakenly assumes and reaches out to Vishwas who is dressed like a police officer for a filmy photoshoot. So as to impress her, Vishwas eventually plays along and further engulfing him into a hilarious cat and mouse game. 

     

    Will Vishwas ever admit the truth? Will he ever confine his real dreams to his mother? Will Kajal accept him for who he is?

  • ‘Happy Ending’… Weekend watch

    ‘Happy Ending’… Weekend watch

    MUMBAI: Saif Ali Khan seems to be trying new ideas lately. His Go Goa Gone was a rare zombie movie on Indian screens. With Happy Ending, he tries something contemporary in theme and treatment. In other ways though, The hero is love proof; five affairs and he is still single because he refuses to or is not the kind to fall in love. No permanent commitments from him.  

    There was a time when shooting a film abroad was a novelty and, sort of, made up for a weak script to an extent. That is to say, the visuals helped distract the viewer from the narrative. That fad died out. People soon realised that shooting abroad was generally not relevant to the film. Yet, Happy Ending is based in the US and still things remain the same. All major players are Indian and always the bosses, while the whites are mere extras.

    Saif Ali Khan has written a book, Payback Time, which became a best seller. He is now a celebrity, loaded with cash, driving a convertible sports car and changing girlfriends frequently because he does not believe in love. He is living on his past glory and money. His best seller made him enough money to afford all of the above and his logic is, why work when I can enjoy life? However, he soon comes face to face with the fact of being, a one-book wonder. His money has run out and his car has been towed away for failing to pay instalments. It is over five years since his first and only best seller and cash as well as the glory have faded.

    Producers: Dinesh Vijan, Saif Ali Khan, Sunil Lulla.

    Directors: Raj Nidimoru, Krishna DK.

    Cast: Govinda, Saif Ali Khan, Ileana D’Cruz. Kalki Koechlin, Ranvir Shorey, in guest roles, Priety Zinta and Kareena Kapoor. 

    Saif’s problem doubles as he has also failed to live up to his commitment to deliver another manuscript to his publisher. To add to his misery his own agent has introduced another writer, Ileana D’Cruz, to the publishers who writes romantic mush which takes her to the top position. She is now a best seller.

    Saif is an ‘I specialist’, which is to say that he is all about “I, Me and Myself”. He does not see beyond his own nose. His encounter with Ileana starts with envy followed by mental games until he realises that she herself knows she is selling pulp to people through her bestsellers. Broke to the core, Saif needs money urgently. He also needs his convertible back besides money for booze and affairs. To add to his troubles, he is stalked by his last girlfriend, Kalki Koechlin. He had broken up with her but she is still in love with him and plans to spend rest of her life with him. This break up is one-sided because Saif has not been able to convey his decision to Kalki.

    This is when his agent convinces him to stoop a little and meet Govinda, a super star of single screens who wants to capture multiplex audience too, for which he needs a script. Saif is assigned to write it and he accepts it because, he is told, “Paise ka koi problem nahi.” The problem is, Saif is not a romedy writer which is what Govinda wants while Ileana specialises just in those! Also, another problem with Saif is that, he has written many manuscripts but never been able to complete any because he has never been able to find a happy ending. 

    Saif has his alter ego to guide him, which is a version of Saif who is potbellied, unkempt and always hogging on some food or other. On his say so, Saif manages to date Ileana over the weekend and they become friends. Next, Saif accompanies her to her book reading and book-signing road trip to another city. Spending the night in the same room, after initial resistance, both agree to have sex on the condition that there would be no binding, no saying ‘I love you’ on either side. 

    Predictably, love happens between them, which neither one of the two is willing to confess. It is time for Ileana to leave for India. Saif is uncomfortable but still refuses to believe he could fall in love. It takes some convincing from his ex, Preity Zinta, and his alter ego, the potbellied Saif, until he agrees to stop her before she boards her flight. His script with a happy ending is now ready for Govinda. 

    Happy Ending is a fun film most of the time despite the pace dropping in the second half; some trimming could make it racy. The film’s mainstay is its visuals and dialogue. The dialogue are witty and peppy and worth a chuckle. Direction is generally good with some patchy moments. Music holds appeal in the film more than it did on audio tracks. Of the cast, Govinda excels as a caricature of a super star. Ranvir Shorey does very well despite a small role. Saif, in both his roles, is underplayed; a wise thing to do after the debacle of Humshakals. Ileana is fair. Kalki is okay.

    Happy Ending caters mainly to high-end multiplex and metro crowd who can get its subtle humour, mostly thought up in English. A slow starter, Happy Ending is an ideal DVD watch.

  • ‘Happy Ending’ making match on Tinder

    ‘Happy Ending’ making match on Tinder

    MUMBAI: The much awaited Happy Ending that stars Saif Ali Khan, Ileana D’cruz, Govinda, Kalki Koechlin and Ranvir Shorey is set to release on 21 November. Directed by Raj & DK, Happy Ending is a story about two writers Yudi and Aanchal who are both commitment phobics, and their journey towards a happy ending. Pegged as a ‘Rom-Com about Rom-Coms’, the digital campaign for this film has gone ahead of the traditional social media of Facebook and Twitter and has explored the popular dating app Tinder.

    The lead pair of the film, Yudi and Aanchal (Saif and Ileana) joined Tinder three days prior to the release. Post the announcement on social media, a lot of people ‘matched’ their profiles on Tinder and started having a conversation with the characters. The activity quickly picked up and in less than an hour both their Tinder profiles had over 100 matches.

    On Twitter, many users engaged in fun conversations with Yudi & Aanchal where the characters asked them to meet them on 21 November hence popularising the release date.

    The Glitch group head entertainment strategy Mehak Sabat said, “Look around and you will find the youth is on Facebook, Twitter, Instagram and Tinder. If social media platforms are evolving, so should our movie promotion campaigns. With Happy Ending, we are the first to tap the potential of Tinder. We have gained immense traction on the app ever since we have launched this activity, and users are not only reacting to the novelty of the campaign but also relating with the movie protagonists.”

     “A small research in our circle helped us find out that Tinder is full of commitment-phobic people! Young boys and girls just looking to spend some fun time together not really caring about ‘Where is this relationship going?’ and knowing our characters as from Happy Ending Yudi & Aanchal, we were sure they would definitely  be the first ones to sign up on Tinder. What better way to get the boys to fall in awe of Aanchal and the girls to fall for Yudi?,” Eros International marketing team said.

     Happy Ending releases in theatres this Friday.

     

  • Jabong.com launches exclusive fashion collection inspired by “Mein Tera Hero”

    Jabong.com launches exclusive fashion collection inspired by “Mein Tera Hero”

    MUMBAI: This summer,  Jabong.com, India’s leading fashion destination brings to you a peppy collection inspired by the upcoming entertainer – MAIN TERA HERO. The fashion collection which includes apparels, accessories and footwear was showcased at an event held in Mumbai and will be exclusively available on Jabong.com.  Bollywood fashion and Jabong have become synonymous. Retailing a series of Bollywood inspired collections on its website with super hits like Yeh Jawani Hai Deewani, Bhaag Milkha Bhaag and Dhoom 3.

     

    The association was announced in a much hullaballoo with the Mein Tera Hero star cast – Varun Dhawan, Ileana D’cruz and Nargis Fakhri along with Mr. Praveen Sinha, Co-Founder, Jabong.com. The youthful yet chic and stylish element of the movie perfectly synergises with the fashion quotient of Jabong.com. With the association, Jabong.com unleashes a collection with the most funky, quirky styles of the season, giving its customers a chance to emulate the movie stars. Main Tera Hero inspired collection offers trendy t-shirts for men and women, elegant dresses for young girls, vibrant and stylish pants, chic footwear range, cool sunglasses, trendy watches and modern jewellery.

     

    Speaking on the occasion, Mr. Praveen Sinha, Co-Founder and Managing Director, Jabong.com said, “Jabong.com has always aspired to create fashion statements through its highly fashion forward customers. Our association with Main Tera Hero and other Bollywood movies is our way of bringing the latest and fresh fashion closer to our customers but with a better accessibility. We are excited to see promising response from this collection.”

     

    Alpana Mishra, CEO at Balaji said “Innovative strategies for co-branded communication are key to film marketing. The association of our film Main Tera Hero with Jabong is clearly one of those and the entire team here at Balaji Motion Pictures is very excited about this partnership.” Tanaaz Bhatia – CEO & Founder of Bottomline Media Pvt. Ltd., the agency behind the association said, “Main Tera Hero is a fun and youthful film with the Country’s three most promising actors essaying lead roles. So when we had to think of an equally cool & fun platform to launch the films line of clothing & accessories, we couldn’t have asked for anything better than Jabong.com! Off late we’ve seen a steady increase in the trend of shopping online and we’re sure that with this association, more and more people can aspire and get access to trendy fashionable attire and dress like movie stars.”

     

    Be ready to dress like Sreenath (Varun), Sunaina (Ileana D’Cruz) and Ayesha (Nargis Fakhri) only from Jabong.com! To check out the looks, visit http://www.jabong.com/main-tera-hero-collection/

  • Poster of Varun Dhawan’s next released

    Poster of Varun Dhawan’s next released

    MUMBAI: The official poster of Varun Dhawan’s next Main Tera Hero was released today. The film is directed by his father- David Dhawan- and produced by Shobha Kapoor and Ekta Kapoor and will see Ileana D’Cruz and Nargis Fakhri alongside the Student of the Year actor.

     

    Since the father-son duo are teaming up for the first time for this film, Main Tera Hero is being touted as one of the biggest entertainers of the year. In fact, the actor is gearing up to promote the film well.

     

    Along the lines of the film’s first poster that looks quite quirky, the actor was recently spotted at Mumbai’s Crawford market dressed as a vegetable vendor.

     

    He tweeted: “No no it’s just a thought guys I became a patiwala for a day and worked in Crawford market it really moved me. forget movies and heroes the real heroes are these people who toil everyday to earn their bread and butter its really really difficult.”

     

    We wonder if it a part of promoting the movie that is set to hit the screens on 4 April, 2014.