CHENNAI: Sun TV network has appointed Pavan Kumar Allada as head of corporate strategy, strengthening its leadership bench at a time when the southern broadcaster is sharpening its digital and growth ambitions.
Allada joins from Disney Star, where he spent over ten years in key strategy roles at Star Sports. His remit spanned business planning, consumer insights, acquisitions, scheduling and partnerships. Most recently, he served as senior manager for content and acquisition strategy, consumer insights and scheduling, shaping programming and growth decisions for the network’s sports business.
Earlier roles at Star Sports included business strategy and sales revenue planning, giving him a front-row seat to India’s booming sports broadcasting market.
An MBA in marketing and strategy from IIM Lucknow and a BTech from IIT Madras, Allada also co-founded an entrepreneurial food venture, Gossip N Bite, early in his career.
At Sun TV network, he will be responsible for driving corporate strategy, business growth initiatives and acquisition plays, while embedding consumer-first thinking into the company’s long-term plans. The move underscores Sun’s intent to fortify its position not just as a dominant regional broadcaster, but also as a player navigating the shifting media and digital consumption landscape.

