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Tag: IIT-Delhi

  • DriveX shifts gears with Vipin Yadav as head of marketing

    DriveX shifts gears with Vipin Yadav as head of marketing

    MUMBAI: Marketing in the fast lane, DriveX puts Vipin Yadav in the driver’s seat. DriveX Mobility, the TVS Motor Company–backed disruptor in India’s booming pre-owned two-wheeler market, has turbocharged its leadership by appointing Vipin Yadav as Vice President and head of marketing. With over 17 years of experience building consumer brands, Yadav’s arrival signals a clear intent: to take the DriveX brand from showroom to stardom.

    In his new role, Yadav will spearhead omnichannel marketing, brand strategy, digital innovation and customer engagement key ingredients in DriveX’s vision to scale up to 500 outlets by 2027.

    Before hitching a ride with DriveX, Yadav was the marketing director at Hisense India and head of marketing at Toshiba TV. But his longest and perhaps most high-octane stint was with OPPO India, where he played a pivotal role in building the brand’s identity and accelerating market share during its growth sprint.

    “This is more than marketing. It’s about reimagining trust in a segment that’s ripe for disruption,” said Yadav. “DriveX isn’t just selling refurbished two-wheelers. It’s crafting a bold new mobility experience and I’m here to make sure India hears that story.”

    Known for balancing creativity with data, Yadav has contributed to marketing forums and jury panels, while also sharing his insights at institutions like IIT Delhi and Symbiosis Pune. He holds dual MBAs in Marketing from International Management Institute (Europe) and the Indian Institute of Planning & Management, alongside a Bachelor’s in Commerce from the University of Delhi.

    Welcoming him aboard, DriveX founder & director Narain Karthikeyan said, “Vipin understands the pulse of Indian consumers and knows how to convert insight into impact. His leadership will be crucial as we scale operations and deepen our connect with riders across the country.”

    With the Indian mobility space revving up, Yadav’s entry at DriveX feels less like a pitstop and more like a high-speed overtaking manoeuvre one that’s aimed squarely at pole position.
     

  • Big screen, big truths as Acharya Prashant comes to PVR Aura Bhopal

    Big screen, big truths as Acharya Prashant comes to PVR Aura Bhopal

    MUMBAI: Popcorn, pause, and Prashant, Bhopal’s silver screen is set to swap blockbusters for Brahm Gyaan. PVR Inox Limited, India’s largest cinema chain, has teamed up with the PrashantAdvait Foundation to present a live spiritual session with none other than Acharya Prashant, on 20 April 2025 at PVR Aura Mall, Bhopal.

    Curated as part of PVR Inox’s Alternate Content in Cinemas initiative, the one-of-a-kind event invites audiences into an intellectually charged dialogue with one of the most followed spiritual thinkers of our time inside the immersive atmosphere of a cinema hall.

    Known for bringing ancient wisdom into modern lives, Acharya Prashant is an IIT Delhi and IIM Ahmedabad alumnus turned spiritual reformer. With a staggering 55 million plus YouTube subscribers, 3.5 billion plus views, and 160 plus published books, he has reshaped how the digital generation discovers clarity, consciousness and calm.

    PVR Inox Limited Chief Business Planning & Strategy Kamal Gianchandani said “With Acharya Prashant, we’re not just hosting a session, we’re creating a space for stillness, insight, and inner transformation. Our cinemas have always been places where stories come alive, and with Alternate Content, we’re now bringing voices that awaken something deeper within. This is cinema reimagined as a catalyst for reflection.”

    The event is expected to draw everyone from Gen Z seekers to seasoned meditators, offering a much-needed escape from the chaos of daily life. Think of it as an evening of mental detox meets cinematic magic.

    The much-awaited event is set to take place at PVR Aura Mall, Bhopal, on 20 April 2025, during the evening session. Attendees are encouraged to check the official website pvrcinemas.com for exact show timings. Bookings are now open and can be made via the PVR Inox app or website, so be sure to grab your seats early!  

    Seats are limited, but the insights may just be limitless. Whether you’re a spiritual novice or a seasoned seeker, this might just be your cue to switch off your phone and switch on within.

  • Atul Jain takes helm as MD & CEO of Aptech Ltd.

    Atul Jain takes helm as MD & CEO of Aptech Ltd.

    Mumbai: Aptech Ltd. appoints Atul Jain as its new managing director & chief executive officer. Jain will drive Aptech’s strategic vision, focusing on sustainable growth and innovation to strengthen the brand’s legacy in an evolving market.

    As MD & CEO, Jain will collaborate with the board to align Aptech’s operations with its core mission and values, emphasising integrity, creativity, and industry leadership. His efforts will center on shaping the company’s brand and outreach strategies to expand Aptech’s impact in vocational training.

    “I am deeply honoured and grateful to the Board of Directors at Aptech Ltd. for this incredible opportunity. Leading Aptech at this critical juncture is both a privilege and a great responsibility. My focus will be on empowering our teams, fostering collaboration, and leading the charge towards operational excellence. Together, we will continue to innovate, adapt, and deliver exceptional value to all our stakeholders, ensuring Aptech not only meets its goals but defines the future of the industry.” Jain stated.

    Jain, an IIT-Delhi and IIM-Calcutta alumnus, brings over three decades of experience across sales, marketing, operations, and strategy. Before Aptech, he held leadership roles at Orient Electric Ltd. and Samsung Electronics in India and Korea. His industry influence includes a tenure as chairman of CII’s Indian Fan Manufacturers Association and involvement with CEAMA and Delhi Management Association.

     

  • Kapture CX appoints Nibha Kothari as VP strategy in the Founder’s Office

    Kapture CX appoints Nibha Kothari as VP strategy in the Founder’s Office

    Mumbai: Kapture CX, the SaaS-based customer experience platform, has appointed Nibha Kothari as VP Strategy in the Founder’s Office, Bangalore.

    Kothari brings experience over 12 years in leading strategic programs across multiple global organisations including Reliance, Viacom18, WNS, and BYJU’S. Most recently, she led the Strategic Projects & Transformation team at BYJU’S. She is also an alumna of IIT Delhi and IIM Bangalore.

    Commenting on her appointment, Kapture CX CEO & co-founder Sheshgiri Kamath said, “Vikas and I are delighted to have Nibha onboard. Her vast experience in strategy and new initiatives will play a critical role as we expand globally into new geographies and verticals. Having worked in leading companies we look forward to leveraging her insights and accelerating our growth further. We welcome her onboard the rocketship which is Kapture and look forward to working with her on this exciting phase of growth.”

    Before joining the  Kapture CX, Kothari led multiple initiatives at Viacom18 to drive data based decision making and transform procurement processes. During her career, she has also served as the Chief of Staff to the COO at WNS Global Services. Beyond her professional life, she has a passion for giving back to the community. During her stint in the USA, she redesigned a science program in Title 1 public schools to increase underprivileged community participation. She has also taken multiple engagements to aid special needs children in education, art, and life skills.

    Commenting on the same, Kothari said  “I am thrilled to join the exceptional team at Kapture CX. The unwavering commitment of the founders, Shesh and Vikas, on building Kapture with rapid yet highly sustainable growth is truly inspiring. As Kapture continues its evolution into a global organization, I look forward to contributing to the ongoing success and further enhancing scalable processes.”

  • Twitter India launches #PowerOf18 initiative for youth civic engagement

    Twitter India launches #PowerOf18 initiative for youth civic engagement

    MUMBAI:  Voting rights emerged as the top response when asked what people would consider the power of turning 18 years old, according to a new survey from Twitter India. With this empowering insight, Twitter is launching today a social initiative called #PowerOf18 aimed at encouraging the youth of India to contribute to public debate and participate in civic engagement in the upcoming election season. Supported by Twitter’s mission to serve the public conversation, the initiative was launched by Jack Dorsey, CEO & Co-Founder, Twitter and  Maya Hari, Vice-President & Managing Director, Asia Pacific, Twitter in a Townhall chat with the students of IIT Delhi today. The campaign launch is marked by an emoji activated by the #PowerOf18 hashtag.

    The research conducted with over 3,600 respondents aged 18 – 30 year olds, comprising Twitter and non-Twitter users, focused on people’s attitude in India in shaping the political and social environment. The survey found an overwhelming 94% of respondents indicating that they would vote in the upcoming elections. 87% of Indians surveyed believe that voting makes you a responsible citizen and more than half (53%) are voting because they want to make a difference.

    The study also pointed towards the rising importance of social media for information consumption. 57% of youth surveyed would turn to social media to find out what’s happening in India and around the world, a percentage higher than all other mediums including newspapers. 69% of Twitter users surveyed always stay up to date with political news and events versus 44% of non-Twitter users.

    Additionally, the survey found Twitter users more engaged in civic discussion versus non-Twitter users. 59% of Twitter users actively engage with and raise concerns to the government on issues that affect them or their community versus 37% of non-Twitter users. Two in three Indian Twitter users believe that they are contributing to the public debate by posting on Twitter.

    In relation, Twitter India aims to encourage the youth of India with #PowerOf18 to leverage the platform for public conversation and vote for the future they seek. As part of the initiative, Twitter is kickstarting the initiative with an online video series on @TwitterIndia featuring young personalities across India such as Indian singer Jassie Gill (@JassieGill), Indian boxer Nikhat Zareen (@Nikhat_Zareen), writer, poet and #MeTooIndia voice Mahima Kukreja (@AGirlOfHerWords), sharing about their inspirations and their view of #PowerOf18. Twitter seeks to work with more like-minded partners and personalities to create awareness of the importance of voting.

    Embeddable Tweet Link: https://twitter.com/TwitterIndia/status/1061882529236557824

    Announcing the initiative at IIT Delhi today, Maya Hari, Vice-President & Managing Director, Asia Pacific, Twitter said, “Our philanthropic mission is to make the world a better place by harnessing the positive power of Twitter. Our company embraces this mission by focusing our support where we can make the greatest impact. Today, we launch #PowerOf18 to encourage the youth of India in taking your place as changemakers and join the most important public conversation for the country – the state and national elections.”

    The #PowerOf18 campaign launch at IIT Delhi, concluded with a Q&A round where students had the opportunity to submit their questions to Jack with #PowerOf18.

    Embeddable Tweet Link: https://twitter.com/jack/status/1061854329789968384

    Several questions focused around Twitter’s role in shaping society and culture, youth activism, upcoming general elections and the importance of voting were raised during the Townhall at IIT Delhi:

    Twitter will be fuelling #PowerOf18 conversations through @TwitterIndia as part of this initiative. #PowerOf18 will serve as a resource for all young Indians to find more information about the elections, support social causes they are passionate about, and join the public conversation. The platform aims to engage more young people in India to contribute to public debate and work with like-minded partners that share the same objective of encouraging civic engagement among the youth.

    The nationwide survey was conducted with 3,622 youth respondents from India between 24 September – 19 October 2018. The survey methodology qualifies the respondents as minimally secondary literate, aged between 18 – 30 years old.

    Follow #PowerOf18 and @TwitterIndia to be a part of the conversation and community.