New Delhi: Visage Lines, owner of grooming brand Bombay Shaving Company on Thursday appointed Siddha Jain to lead the company’s women’s beauty and personal care business.
Jain is an IITB and IIMB alumni, and joins the rapidly growing premium grooming company from Bain & Co., where she served technology and consumer goods businesses for over five years.
The company also elevated chief business officer Deepak Gupta to chief operating officer. Gupta joined Visage Lines in January 2019 to lead the brick and mortar business and has risen the ranks rapidly. In his new role, he will lead expansion of the group into multiple strategic businesses across categories.
Visage Lines’ founder and CEO, Shantanu Deshpande said, “We are thrilled to have Siddha join our leadership team. She brings outstanding business acumen, growth intrinsic, limitless energy and a first-hand understanding of the Indian woman consumer. Siddha has a stellar track record of supporting large businesses across growth strategy, sustainable scaling, transformation and people centricity. As we build a robust leadership to scale a new Bombay Shaving Company, a senior executive of Siddha’s calibre is a massive asset for us. Very excited to have her on this journey”
Bombay Shaving Company started as a men-centric shaving, beard and skincare brand. However, over the last few quarters, it has become a preferred choice for women’s grooming needs too. “The Indian women’s hair removal market stands at Rs 15000 Cr (both products and services) and is projected to grow at 21 per cent year-on-year in the next five years. There is a growing demand for hair-removal solutions in the emerging GenZ and millennial customer base, and this has been fuelling the immense post-pandemic growth of the sector,” said the company.
At Bombay Shaving Company, Siddha will be driving business critical mandates to scale the women’s hair removal business, with a special focus on building equity across digital commerce, modern trade and allied services.
“I strongly believe that the brands of today are not just a machinery for serving products, but forcing tough conversations, bringing confidence in the everyday and equipping women to own their beauty. I am deeply passionate about bringing meaning and purpose to the personal care space for the young, ambitious and bold women of today. I am very excited to work with Shantanu and the entire leadership team to own the women’s hair removal space. I am looking forward to this transformative journey not just for me and our brand, but for the communities we serve who identify as women”, says Siddha Jain on her new role.
