ITV

Tag: IIM Calcutta

  • Prabhjot Khera elevated as business director at Mirchi

    Prabhjot Khera elevated as business director at Mirchi

    MUMBAI:  Prabhjot Khera has been elevated as the business director of operations at Mirchi, effective December 2024. With over 18 years of experience in sales and marketing across diverse sectors, Khera is set to drive profitable growth and enhance operational excellence within the organization.

    In his new role, Khera will lead strategic initiatives aimed at exceeding business objectives while building high-performing teams and fostering strong client relationships. He brings a wealth of expertise in identifying market opportunities and delivering integrated media solutions aligned with clients’ marketing goals.

    Previously, Khera served as vice president of revenue and brand solutions at Mirchi, where he successfully grew the company’s market share through innovative sales strategies and collaborations with cross-functional teams.

    Khera is an alumnus of the Indian Institute of Management, Calcutta, where he completed an executive program in leadership and management. His track record of developing award-winning campaigns and driving significant revenue growth will be instrumental as he takes on this new leadership position at Mirchi. 

  • HT Media announces leadership change: Sameer Singh to succeed Praveen Someshwar as group CEO

    HT Media announces leadership change: Sameer Singh to succeed Praveen Someshwar as group CEO

    MUMBAI: – HT Media’s board of directors, in a meeting held on 11 January, accepted the resignation of managing director &  CEO Praveen Someshwar, effective 28 February 2025. The board has approved the appointment of Sameer Singh as group chief executive officer, effective 1 March  2025, based on the recommendation of the nomination and remuneration committee.

    An alumnus of IIM Calcutta, Sameer Singh brings over 30 years of experience in digital innovation, brand marketing, and leadership across global markets. He currently heads north America global business solutions at TikTok/ByteDance, leading advertising and sales teams for the region. Previously, he held a similar leadership role for the Asia-Pacific region.

    Sameer has an impressive track record in media and marketing, having served as CEO of GroupM India and south Asia, where he championed digital transformation and content-driven strategies for clients. His career also includes key roles at Google, GSK, Procter & Gamble, and IPG, where he was instrumental in advancing digital strategies and optimising media investments.

    Having worked in cities such as New York, New Delhi, Palo Alto, Boston, London, Dubai, and Guangzhou, Sameer’s global perspective and expertise make him a strategic choice to lead HT Media into its next phase of growth.

    The leadership transition marks a significant step for HT Media as it continues to evolve in a rapidly changing media landscape.

  • Atul Jain takes helm as MD & CEO of Aptech Ltd.

    Atul Jain takes helm as MD & CEO of Aptech Ltd.

    Mumbai: Aptech Ltd. appoints Atul Jain as its new managing director & chief executive officer. Jain will drive Aptech’s strategic vision, focusing on sustainable growth and innovation to strengthen the brand’s legacy in an evolving market.

    As MD & CEO, Jain will collaborate with the board to align Aptech’s operations with its core mission and values, emphasising integrity, creativity, and industry leadership. His efforts will center on shaping the company’s brand and outreach strategies to expand Aptech’s impact in vocational training.

    “I am deeply honoured and grateful to the Board of Directors at Aptech Ltd. for this incredible opportunity. Leading Aptech at this critical juncture is both a privilege and a great responsibility. My focus will be on empowering our teams, fostering collaboration, and leading the charge towards operational excellence. Together, we will continue to innovate, adapt, and deliver exceptional value to all our stakeholders, ensuring Aptech not only meets its goals but defines the future of the industry.” Jain stated.

    Jain, an IIT-Delhi and IIM-Calcutta alumnus, brings over three decades of experience across sales, marketing, operations, and strategy. Before Aptech, he held leadership roles at Orient Electric Ltd. and Samsung Electronics in India and Korea. His industry influence includes a tenure as chairman of CII’s Indian Fan Manufacturers Association and involvement with CEAMA and Delhi Management Association.

     

  • BARC India now a case study on TV audience data at IIM Calcutta

    MUMBAI: India’s one of the premier management institute IIM Calcutta has developed a a case study on the TV viewership system in India. The case study traces the history of Television Viewership Measurement, leading up to the setting up of Broadcast Audience Research Council (BARC) India.

    The case study is based on an in-depth research done by IIM Calcutta faculty team of professors — Prashant Mishra and Chandradeep (CD) Mitra, which included interviews with former BARC India chairman and ZEEL MD and CEO Punit Goenka, BARC India board member and GroupM CEO South Asia CVL Srinivas, Lodestar UM CEO Shashi Sinha, Marico MD & CEO Saugata Gupta, FCB Ulka Advertising Former ED & CEO Ambi Parameswaran, BARC India CEO Partho Dasgupta, and BARC India CBO Romil Ramgarhia, among other.

    The case study on BARC India is aimed at helping participants of various IIM Calcutta academic programmes, as well as students of other institutes, to hone their concepts learnt in marketing, media, organisational strategy & finance courses based on recent real–life developments in the Indian media industry.

    As a prelude to launch of the case study, BARC India CEO Partho Dasgupta (who is also an IIM Calcutta alumnus), participated in an open house session at the institute to analyse the case study. The discussion was attended by Prof Mishra, professor of marketing at IIM Calcutta; Prof. Chandradeep (CD) Mitra, visiting professor of marketing at IIM Calcutta and the 161 students who have enrolled for the course “Sports, Entertainment & Media Marketing” designed by Prof. Mitra.

    The case study will delve into the unique structure, financing model, state-of-the-art technologies and the multi-vendor construct of BARC India’s TV viewership measurement system, enabling it to become one of the most sophisticated and reliable TV measurement systems in the world.

    “Piloting a case study before its final publication is a format where the protagonist himself meets the students, and the interaction allows the case to be further refined before its final publication. This is an acceptable methodology globally and we are pleased to introduce the same in India,” said Prof. Mitra.

    Prof Mishra added, “BARC India’s success in designing and developing the meters is one of the finest examples of the ‘Make in India’ initiative and we’re extremely pleased to introduce a case on the company in our curriculum.”

    “I had a great time sharing BARC India’s journey with students of IIM Calcutta. Giving them insights about our genesis, our greatest challenges, how we overcame it and what the future holds for us was exciting,” said Partho Dasgupta.