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Tag: IGP.com

  • Father’s Day gifting trends show over 50 per cent YOY growth & evolving preferences, said IGP

    Father’s Day gifting trends show over 50 per cent YOY growth & evolving preferences, said IGP

    Mumbai: Father’s Day, set to be celebrated globally on 16 June this year is increasingly becoming an important occasion in India. The increase in the number of gift purchasers says it all.

    IGP discloses an average year-on-year growth of over 50 per cent of Father’s Day sales, indicating India’s growing interest in celebrating global trends. IGP, one of the largest D2C gifting product companies, has recorded high demand in metro cities, yet small cities are also contributing with 30 per cent of overall Father’s Day sales.

    Personalised keepsakes and Flower+Cake combos have emerged as the top-selling categories, demonstrating a preference for both unique, customized items and traditional gift options like name gifts, photo gifts, hampers, fashion accessories etc. The data by IGP further reveals how women dominate Father’s Day gifting, accounting for 68 per cent of the total purchases.

    More than 35 per cent of all Father’s Day sales involve personalized gifts, underlining the increasing desire to give unique and thoughtful presents. Father’s Day accounts for 15 per cent of IGP’s sales in June, with a preference for instant delivery options like Same Day or 30-minute delivery.

    This Father’s Day, we’re celebrating all the amazing dads out there with “Dad-tastic Gifts”. Our goal is to make every father feel appreciated and cherished by offering a curated selection of gifts that speak to their unique personalities and interests. From stylish accessories to personalised keepsakes, we have everything. Whether he’s Dad-venturous, Dad-mazing, or simply Dad-orable, we have the perfect gift to make his day unforgettable.

    “We’ve seen remarkable growth in Father’s Day gifting over the years. This occasion has carved out a special place in the hearts of our customers, and it’s evident in the increasing sales and changing preferences,” said IGP.com CEO and founder Tarun Joshi. “Personalised gifts and efficient delivery options are key factors driving this trend. We are delighted to be a part of our customers’ efforts to make Father’s Day a memorable celebration.”

    The data from IGP.com underscores a vibrant and evolving market for Father’s Day gifts in India. With a steady rise in sales, growing contributions from smaller cities, and a clear preference for personalised and instantly delivered gifts, the gifting landscape is dynamically adapting to meet consumer demands. Father’s Day has firmly established itself as a significant occasion for expressing gratitude and love, reflecting broader societal trends towards celebrating familial bonds.

  • The Womb partners IGP.COM on global campaign to bring relationships closer

    The Womb partners IGP.COM on global campaign to bring relationships closer

    MUMBAI: IGP.com, one of India’s largest online gifting store—offering the best selection of curated gifts, flowers, cakes, and personalised products for all personal occasions and festivals to Indians around the world and in India, recently got The Womb on board as partners in its business and brand growth journey. The firm has a global footprint with almost half of its orders originating from outside of India and almost one-third of its orders getting delivered internationally to more than 100 countries across the globe.

    The Womb partnered IGP.com to roll out its first multi-platform international campaign, for the upcoming festival of Rakshabandhan that celebrates the bond between a brother and a sister. The campaign was released across TV, digital as well as IGP.Com owned social media channels in India and international markets like USA, Canada, UK, Europe, Singapore.

    IGP.com CEO and founder Tarun Joshi said, “Gifting is a huge thing in our country. People just love gifting for birthdays, festivals, anniversaries and just about any occasion. But when the near and dear ones are not in the same city, there is a certain inconvenience that comes in the way of gifting. This is where IGP comes in, as an enabler. To make the entire act of gifting easier by removing the inconvenience which distance brings in. Especially in today’s India, it is not uncommon for one to have their loved ones in faraway cities, be it any part of the world. And so, that’s IGP’s purpose, to simply make gifting to any part of the world easy and hassle-free.”

    Commenting on the campaign, The Womb Communications co-founder Kawal Shoor said, “As the young migrate away from their homeland in search of prosperity and leave their dear ones behind, relationships feel the stress. Thankfully India has rituals like Raksha Bandhan in place that can keep the bonds strong. And now, modern, online brands like IGP are emerging to keep those rituals alive, and through that, reduce the emotional distances between people as they physically move apart.”

    The Womb Communications co-founder Navin Talreja added, “India is a $30 billion gifting market and yet despite the advent of various e-comm portals there isn’t one that specialises in gifting. IGP.com has this opportunity and we intend to leverage with various pieces of occasion-based marketing. Rakshabandhan is our first campaign in making IGP.com synonymous with gifting in India and across the world. This film with the cultural angle of mooh bola bhai we felt would break the wall paperness of Rakhi advertising that has been done for years in India.”

    The Womb Communications creative partner Suyash Khabya stated, “There are visual clichés in Indian festive advertising specially Rakhi. So, the attempt was to have something that would visually break the clutter and give the viewer a sweet surprise. The film has a certain charm that makes you want to watch it over and over.  And a big thanks to Bob (the director of Good Morning Films) for making sure that the film was emotionally touching and didn't go 'funny'.”