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Tag: Ignitee Sports

  • Maxx Mobile appoints Ignitee Sports as sports agency for IPL-4

    Maxx Mobile appoints Ignitee Sports as sports agency for IPL-4

    MUMBAI: Ignitee Sports, the sports marketing arm of Ignitee Digital Solutions, has signed an annual contract with Maxx Mobile to handle its sports management for the fourth edition of the Indian Premier League.

    According to the contract, the agency will manage the on-ground implementation and execution of the ‘Maxx Mobile Strategic Time-Out and Play Off Sponsorship‘ for IPL-4.

    Says MAXX Mobile business head Sajal Roy, “We were looking for an agency that has the required expertise to handle a large-scale sports event like the IPL and Ignitee Sports were found to do full justice to the event.”

    It is because of the increase in the number of matches during the IPL, a specialised agency like Ignitee Sports has become important, feels Roy.

    Avers Ignitee Sports president Anand Yalvigi, “I am sure that our association with Maxx Mobile will go a long way in proving that indeed the sports marketing business in India can attain such heights of excellence.”

    Yalvigi also said that the idea was to promote the business of sports management with innovative ideas.

  • Anand Yalvigi joins Ignitee Sports as president

    Anand Yalvigi joins Ignitee Sports as president

    MUMBAI: Ignitee Digital Solutions has appointed Anand Yalvigi as president of its sports marketing division – Ignitee Sports.

    Ignitee Sports conceptualises, creates and executes concepts to provide brands with unique marketing solutions and sponsorships.

    Yalvigi, a cricketer having represented three states in Ranji Trophy, comes with over 10 years of experience in sports management.
     
    He has launched and set up three sports management companies earlier. At Ignitee, he will focus and promote the various niche premium sports properties with both offline and online manifestations.

    Yalvigi said, “I am glad to join Ignitee Sports and work with the management at Ignitee once again. After having launched sports management agencies I am looking forward to an entrepreneurial role with Ignitee Sports.” 
     
    Ignitee said in a release that Yalvigi’s expertise lies in handling the business of sports management. “Yalvigi is a unique example of a first class cricketer in the media and advertising industry who has built brands using sports as an important tool for marketing,” the release said.

    In 2010 Yalvigi helped in putting together the Kochi IPL team and also build brand Maxx Mobile with IPL Maxxmobie strategic timeout sponsorship.
     
    He has also conducted workshops and guest lectures on sports marketing at IIM Indore. He has worked with IPL, Maxx Mobiles, Aroma mobiles, Anchor group, Panasonic, Emami, Zee, DNA, Visage Images, IGen, Birla Sunlife Insurance, Birla Mutual Fund, Headlines Today, Aaj Tak, Indian Cricket League and Cloud 9.