ITV

Tag: Ignitee Digital Services

  • Famebox Networks appoints Ignitee as digital agency partner

    Famebox Networks appoints Ignitee as digital agency partner

    MUMBAI: Video consumption in the country has been on an exponential growth, giving rise to a growing demand for original digital content. India has approximately 50 million online video viewers and one billion unique YouTube users each month.

     

    FameBox, a multi-channel talent platform for digital media, has appointed Ignitee Digital Services to manage its entire digital mandate and engagement across various digital platforms such as Twitter, Facebook and YouTube.

     

    FameBox aims to create an active and engaged online community by promoting established and emerging talent to create innovative and original digital content. As FameBox’s digital marketing partner, Ignitee will help in conceptualising and executing social media campaigns to increase the level of consumer engagement across FameBox’s digital initiatives and properties. Ignitee will also be responsible for the digital media planning and buying as well as managing the FameBox website and microsites.

     

    “India is now witnessing a growing amount of ‘made for web’ content which is capturing the audience’s imagination.  We are seeing webstars emerge and this trend is going to grow rapidly in the coming 12-18 months. At FameBox, we build digital video led communities for established and emerging talent as well as grow the ecosystem around original digital content,” explained FameBox business head Dhruvank Vaidya. “To emerge as a true web-entertainer, it is important to have the right balance of great content, engaging style and an eye for monetisation opportunities. Creating awareness, educating and promoting original web content will require a concerted and integrated effort. And, that is where we see Ignitee adding value to FameBox’s proposition.”

     

    FameBox currently manages a network of channels on YouTube across genres including entertainment, fashion, travel, food, comedy, health and wellness, lifestyle, and technology.  In addition to producing ‘made for web’ content, FameBox is also creating online reality show formats like FameBox WebChef, India’s first online hunt for the best amateur cook. Every quarter will see a new show in a different genre.

     

    Ignitee Digital CEO Atul Hegde said, “With the tremendous surge in digital video consumption in India, there has been an increase in the creation of original content on the web in line with the global trend. This is the ideal time for brands to capitalise on this opportunity, develop channels across genres and create customised content that will connect with the consumers.  Ignitee is thrilled to partner with FameBox and will play an integral role in creating some path breaking content for them. We have started off with a bang with WebChef. You will see some more such marquee content for FameBox in the months ahead.”

     

    Ignitee Digital has an array of renowned clients across sectors – Lifestyle, Entertainment, Corporate, BFSI, and Travel & Tourism and is now aggressively focussing on growing the business across industries in India.

  • To The New raises Rs 750 mn from Four Cross Media

    MUMBAI: To The New, the company which holds Ignitee Digital Services, Tangerine and Intelligrape, has raised Rs 750 million from Four Cross Media.

    The investment will be made in the India operations of To The New over a period of three years.

    To The New said it will employ the renewed investments in further cementing its position in the Indian digital marketing industry by investing in people, technology, brand and infrastructure.

    With the fresh corpus of investment from Four Cross Media, To The New said it will target revenues of Rs 25 billion over the next three years.

    Looking for strategic acquisitions for growth, To The New had acquired Ignitee Digital Services in 2011.

    Four Cross Media co-founder Puneet Johar said, “There has been a burgeoning demand for digital services in India over the last couple of years and we see this market rapidly growing. As Indian consumers spend more time online, we are seeing many more businesses working this to their advantage. We aim to strengthen the ‘To The New’ brand so that it becomes the partner of choice for businesses which have the strategic intent of reinventing themselves for the digital consumer.”

    Four Cross Media is known for its investments in the Indian and ASEAN region. Since its inception, Four Cross Media has invested Rs 350 million in building the Indian business operations of To The New from ground-up and growing the organisation organically and through various strategic acquisitions.

    Ignitee Digital Services CEO Atul Hegde commented, “We are delighted to be a part of the TO THE NEW network. With a young and enthusiastic group of individuals and global domain experts, we are confident that we will be able provide world-class service delivery to our clients in India. We will focus on investing in developing the right skill-sets as we find innovative ways to develop and execute campaigns for our clients.”

    Founded in 2010, To The New offers a comprehensive range of digital services across marketing, media, content and technology.

    Through its various business units, To The New collectively manages the mandates for around 50 clients in India, across diverse sectors including BFSI, automobiles, e-commerce, FMCG/retail, hospitality and media and entertainment.

    To The New currently employs 300 people in India across its business units. As the industry continues to flourish, it is expected to ramp up the talent pool to 600 professionals in the next two years.

  • Ignitee bags American Swan’s Rs 200 million digital biz

    MUMBAI: Ignitee Digital Services has been awarded the digital mandate of global online and lifestyle brand American Swan. The digital agency will undertake to establish a strong digital footprint for American Swan in the growing Indian lifestyle and fashion segment.

    Ignitee has developed the corporate website for American Swan and will now manage the brand‘s social media campaigns and communication across assets including Facebook, Twitter, Pinterest and You Tube.

    Additionally, Ignitee will also manage the digital media planning and buying for the brand across platforms.

    Ignitee said that the size of the account is Rs 200 million.

    Ignitee Digital Services CEO Atul Hegde said, “The fashion and lifestyle segment in e-commerce has shown the largest growth this year, it‘s a crowded but very exciting space to be in. American Swan with its globally designed products is uniquely placed to leverage this booming trend online. Ignitee will put all its might in making American Swan among the premier fashion brand online.”

    The American Swan Lifestyle Company director and CEO Anurag Rajpal said, “The American Swan brand has been conceived and developed to be Aspirational, Accessible and Affordable. We aim for a differentiation through our brand proposition and positioning to offer affordable luxury to an aspiration-led audience that seeks international quality and fashion.

    “Going further, we want to give our customers the opportunities to interact and engage with the brand on the Digital and Social Media platforms. We want to bring our target audience closer to the brand through our digital activities and for this we have brought Ignitee Digital on board. Ignitee has been one of the key players in the digital marketing arena and their expertise and ingenious thinking will surely help the brand to reach its zenith.”