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Tag: Ignitee Digital

  • TO THE NEW consolidates digital agencies; eyes Europe, US markets

    TO THE NEW consolidates digital agencies; eyes Europe, US markets

    MUMBAI: Internet products and services company TO THE NEW Ventures has consolidated its specialized service businesses namely Ignitee Digital, Intelli Grape Software, Tangerine Digital and Techsailor under one brand called TO THE NEW Digital.

     

    Additionally, the agency is also planning to expand its global footprints from its current eight offices in six countries (India, Singapore, China, Malaysia, Indonesia and Philippines) to markets like Europe and US. By 2017, the agency aims to triple its current manpower strength of 600 people to 2000.

     

    Headquartered in Singapore, TO THE NEW had set up its foundation in Asia including India, Singapore and China in early 2011 by acquiring a Delhi based content management company called Tangerine Digital. In December 2011, TO THE NEW acquired Delhi-based Intelligrape, a technology company that develops web and mobile applications using cutting edge technologies. In 2012, the company acquired Mumbai-based digital marketing services company Ignitee Digital. This was followed by the acquisition of Techsailor in China and Singapore in 2013.

     

    Disrupting the digital landscape, the company has been strategically investing to further strengthen the innovation and resources in order to integrate them under a single digital brand.

     

    Through this consolidation, TO THE NEW Digital is now uniquely placed to combine the power of technology, analytics, creative and content for digital transformation. The consolidation gives TO THE NEW Digital a competitive edge and a bigger playfield with more than 300 clients spread across 30 countries.

     

    TO THE NEW Digital CEO Deepak Mittal said, “Our clients will benefit through our extended service offerings for the next-generation digital experience. We already have a large portfolio of clients, which boasts of Fortune 500 companies as well as Silicon Valley start-ups including Time Warner Cable, Sony, Procter & Gamble, Castrol, Airbus, Citi Bank, Samsonite and Mat.se. We look forward to serve our global client base while exploring new opportunities to drive innovation and global growth.”

     

    TO THE NEW Ventures co-founder and CEO Puneet Johar added, “TO THE NEW Digital positions itself as a premium digital services company providing full spectrum of digital solutions. This is a significant step forward and enables us to execute on our long-term vision of value creation for our clients as a strategic partner. We aim to further accelerate digital disruption in the global market.”

  • Ignitee Digital bags the digital duties for Breakthrough

    Ignitee Digital bags the digital duties for Breakthrough

    MUMBAI: Breakthrough, a global human rights organisation, has appointed Ignitee Digital to prevent violence and discrimination against women by transforming the norms and cultures that enable it.

     

    Through this association, Breakthrough seeks to leverage the digital media platforms to educate the audience by establishing meaningful conversations and building a critical mass of change agents worldwide. By building an active presence on social media through its collaboration with Ignitee, Breakthrough intends to build a Breakthrough Generation—whose bold collective action will deliver irreversible impact on the issue of violence against women.

     

    Launched in 2000 by Indian-American human rights activist and cultural entrepreneur Mallika Dutt, Breakthrough has expanded online with a view to serve as a common platform for women’s general well-being, building a support network and advocate for gender equality and women’s rights.

     

    Ignitee has been appointed by Breakthrough to manage the #Selfies4School digital campaign to create a platform through which users can upload selfies and promote the campaign on their social media profiles.

     

    “At Breakthrough our aim is to make human rights real and relevant to everyone by creating innovative, relevant multimedia and pop culture that bring human rights issues and values into the mainstream. The Breakthrough – Vodafone Foundation Selfies4School is a call to educated, urban men and women to join our effort to delay the early marriage of girls till they attain legal age. Even today, one in two brides in India are married before they are 18. Globally too, three million girls are brides by the age of 15, if they were to stay in school, the number of child brides would reduce by half a million. By sending in your selfie to join this campaign, you will not only ensure the resources to support the right to education for girls, but also endorse the courage of these girls to fight against odds like poverty, gender discrimination and child marriage to realise their dreams,” said Breakthrough India VP and country director Sonali Khan.

     

    “To lead this transition, Ignitee has been the best choice as it has worked as an integrated partner with several NGO’s and has a deep understanding about their operations and objectives. Ignitee Digital’s integrated service offering that varies from social media optimisation to online reputation management along with unique creative campaigns which will help establish customer engagement in Breakthrough’s initiatives,” she added.

     

    The Ignitee team is also responsible to revamp the Breakthrough website which will focus on how the users can join hands with Breakthrough and work with them. Through this website, Ignitee aims to create innovative, relevant multimedia tools and programmes—from short animations to long-term leadership training—that reach individuals and institutions where they are, inspiring and equipping them to build a world in which all people enjoy their human rights. With an active presence online and a revamped website, Breakthrough will be able to engage with its followers and registered users, send them relevant invites for events based on their location and other parameters.

     

    Ignitee CEO Atul Hegde said, “We are extremely delighted to be associated with Breakthrough and look forward to support the campaigns with Ignitee’s expertise in the digital space. We are looking at building engaging content which will help bring a notable positive difference to the lives of all women and lead to a better society to live in. We, at Ignitee, will create unique and innovative campaigns reflecting the needs of the users and connect with them on a personal level by providing useful information to users and encourage them to join in the various initiatives.”

     

    Ignitee had previously been associated with cause marketing initiative like Be Brave (Godfrey Phillips India) and NGO like YouWeCan (Yuvraj Singh Foundation).

  • Ignitee Digital launches Social IQ

    Ignitee Digital launches Social IQ

    MUMBAI: Ignitee Digital, a To The New group company, has announced the launch of Social IQ, an integrated social CRM offering.

     

    The solution is designed to enable brands to harness the power of social media beyond advertising and derive tangible business performance.

     

    Ignitee Digital CEO Atul Hegde said, “The penetration of social media across all demographics of consumers has created a huge opportunity for brands and organisations to use social media for business. To The New developed Social IQ after much research and feedback and Ignitee Digital is well positioned to deliver this using our innovative SMACK services and proprietary technology platform.”

     

    Social IQ’s business framework offers an industry-leading bouquet of 25 end-to-end social CRM use cases ranging from strategy, engagement, response management, creative, content and analytics, underpinned through a strong layer of technology. Social IQ will leverage social platforms to empower various business functions including product innovation, sales & marketing and customer experiences, as brands seek to become more relevant to the social and mobile first consumer.

     

    To The New is bringing this solution across APAC markets through its group companies, Techsailor in Singapore and Ignitee Digital in India.

  • Vir Sanghavi as the “Guest Editor”

    Vir Sanghavi as the “Guest Editor”

    MUMBAI: India‘s digital marketing agency, Ignitee Digital manages the social media campaigns and digital communication for Delhi Duty Free.

    Journalist and columnist Vir Sanghvi talk show host as the Guest Editor for Delhi Duty Free‘s Facebook Page. In addition to interacting and engaging with the fans on DDF‘s social media platforms, Vir Sanghvi will participate in various initiatives and activities on social media that include live chats, video blogs and of course, being the ultimate guide to the good life. In addition, he‘s also very involved with the product line-up and hand picks products each month to recommend to followers of DDF.

    To kickstart this activity, Ignitee Digital recently organised a bloggers meet at the Plaza Premium Lounge at the Delhi International airport, where the bloggers had an opportunity to interact with Vir Sanghvi, as he talked about how duty free shopping has evolved in India over the last few years. Titled ‘Aqua Vitae‘.

    Vir also conducted a master class on his and the country‘s favourite alcoholic beverage, whisky. Animated discussions ensued on how whisky made the journey from the Scottish highlands to India and went on become the country‘s preferred beverage, especially amongst the Indian male. To add to the fervour, the forum witnessed the launch of the limited edition Johnnie Walker Black Label: Delhi Edition and Dalmore Constellation Collection.

    Journalist and columnist Vir Sanghvi will put his editing skills to the test at Delhi Duty Free‘s Facebook Page

    Ignitee Digital Services CEO Atul Hegde said, “Most brands today have realized the magnitude of social media and have capitalised on the social media marketing trend. Vir Sanghvi is a renowned and respected face in the industry and evolved travellers will be very excited to engage with him on Delhi Duty Free‘s Facebook page. We believe this will retain the brands recall and inform, educate and influence the consumers‘ buying behavior”.
    Delhi Duty Free has increased its engagement on Facebook and Twitter since last year aims to cement its online presence to inform, educate and influence consumers‘ buying behaviour.

    Delhi Duty Free Head of Marketing Abhijit Das added, “Vir Sanghvi is perceived as a man with a taste for the finer things in life and thus is perfect for Delhi Duty Free considering the exclusive range of products available. Being an avid world traveller himself, Vir was really the only choice for this campaign. Given his vast knowledge, Vir will help us in building the World Traveler campaign and play a major role in educating consumers with regards to the luxury goods category.”

    Ignitee Digital has an array of renowned clients across sectors – Lifestyle, Entertainment, Corporate, BFSI, and Travel & Tourism and is now aggressively focusing on growing the business across industries in India.

    There is also a campaign launch video where Vir Sanghavi is seen promoting Delhi Duty Free.

  • Ignitee Digital bags Delhi Duty Free digital mandate

    MUMBAI: Duty free retail operator Delhi Duty Free has appointed Ignitee Digital to manage their social media campaigns and digital communication.

    Through this association the retailer seeks to leverage the digital platform and build a unique brand image.

    Ignitee will manage not only its consumer engagement across all social networking sites but also the digital media planning and buying for the brand across digital platforms.

    Delhi Duty Free had increased its engagement on Facebook and Twitter since last year aims to cement its online presence to inform, educate and influence consumers’ buying behaviour.

    Ignitee Digital Services CEO Atul Hegde said, “We are extremely excited to create a 360 degree digital experience for Delhi Duty Free. Being India’s largest Duty free shop, we are very thrilled to leverage this opportunity and create many innovations and help create a distinct image of the brand in the minds of consumers and also bring many ‘firsts’ in this space for our category!”

    Delhi Duty Free head of marketing Abhijit Das said, “Being the single largest duty free retail operator in India, Delhi Duty Free looks at introducing its one-of a kind products to the audience and give them a chance to interact and engage with the brand on the digital and social media platforms. Ignitee has been one of the key players in the digital marketing arena and their expertise and ingenious thinking will surely help the brand grow.”

  • Ignitee bags Fujifilm’s digital mandate in India

    MUMBAI: Imaging technology Fujifilm India has appointed digital marketing agency Ignitee Digital to manage their social media campaigns and digital communication.

    The appointment is a move towards furthering Fujifilm India’s decision to aggressively explore and leverage the social media platform.

    The agency was chosen keeping in mind its expertise and differentiated thinking on utilising social media for leading brands.

    Ignitee will help Fuji establish a youthful and contemporary brand imagery in sync with its technically-superior product range. The brand hopes to connect with the tech-savvy Indian youth by creating opportunities to interact and engage with the brand. Towards this end, Ignitee will manage not only consumer engagement across all social networking sites but also the digital media planning and buying for the brand across digital platforms.

    Ignitee Digital Services COO Ranjoy Dey said, “We are thrilled about partnering with Fujifilm. The digital camera segment is extremely cluttered, and every brand is vying for consumers’ attention on digital & social media. We are looking forward to the unique challenge to create a distinct and cutting-edge platform on digital media for the brand. We strongly believe that our approach and ideas for Fujifilm will bring forward the unique value proposition of the brand and its products – attracting the right set of consumers for an engaging interaction.”

    Fujifilm national marketing manager Sriwant Warizsaid, “We are establishing Fujifilm as a brand that’s constantly focused on delivering more value for the consumer. While we are delivering that through our innovative and technically-superior product range, we want to further establish our value proposition by giving the consumers more opportunities to interact and engage with the brand and the product range on the digital and social media platforms. In our competitive market segment, through social media as a key medium, Fujifilm intends to highlight its young and contemporary brand imagery and bring its target audience closer to the brand.”

  • Ignitee Digital appoints Jaya Bhatia as director – West

    MUMBAI: Digital marketing agency Ignitee Digital has appointed Jaya Bhatia as the director – West.

    In her new role, she will formulate strategy for business development in an effort to drive profitable growth for the west region.

    She will be responsible for building the corporate identity of Ignitee and acquiring new business.

    Ignitee CEO Atul Hegde said, “We are extremely delighted to welcome Jaya Bhatia to the Ignitee family. Jaya brings with her immense expertise in new business development and will facilitate the growth and development of Ignitee Digital. Jaya has the ideal combination of experience, skills and talent to guide Ignitee Digital and drive the company‘s strategic vision and execution.”

    Bhatia said “I am indeed elated to be part of the core team (at Ignitee) and contribute to some of the best brands in the country. As director – West, I look forward to working with Ignitee‘s talent pool and assist Ignitee Digital in every step to become the greatest digital agency in the country.”

    Bhatia has over a decade of experience in the marketing and advertising industry in the traditional as well as the digital medium. With new business development being her forte, she will be responsible for steering Ignitee‘s business to the next level and broadening Ignitee‘s incredible client portfolio.

    She has previously worked as the VP- new business at Digital Law & Kenneth before which she had worked as an associate director, account planning and services at BC Web Wise.

    Early in her career she has worked as an account planner and servicing at Seamless Connections in 2000 and as a project supervisor at Ogilvy & Mather in 1998.

  • Oriflame appoints Ignitee Digital Solutions as digital marketing agency

    Oriflame appoints Ignitee Digital Solutions as digital marketing agency

    MUMBAI: Beauty products company Oriflame India has signed Ignitee Digital Solutions as the digital media agency for a period of one year.

    Ignitee will run a dedicated social media campaign on social networking sites such as Facebook and YouTube to celebrate the launch of ‘Dare To Be‘.

    Says Ignitee Digital Solutions COO Shankar B, “In the past we have handled clients from the beauty industry, hence our partnership with Oriflame India will further strengthen our presence in this segment. During the annual partnership Ignitee Digital Solutions will initiate all the activities that would enhance Oriflame India‘s presence in the social media landscape.”

    Oriflame is currently concentrating on the youth segment. ‘Dare To Be‘ is a new youth philosophy which specifically targets young people. ‘Dare to Be‘ encapsulates new ranges, products and accessories inspired by young women and the hottest beauty trends.

    The Swedish beauty products company recently appointed Starcom Worldwide as its media partner in India.

     

  • Ignitee Digital Solutions bags digital duties for Akshaya Homes

    Ignitee Digital Solutions bags digital duties for Akshaya Homes

    MUMBAI: Ignitee Digital Solutions has bagged the digital duties of Akshaya Homes, a Tamil Nadu-based real estate company.

    Said Ignitee Digital Solutions COO Shankar B, “We at Ignitee understand the unique nature of our clients and work accordingly. It is indeed our pleasure to be associated with Akshaya Homes and we will do full justice to this partnership.”

    Ignitee Digital Solutions provides 360 degree solutions to its clients, including media planning and buying, search marketing and creative and technology solutions.

     

  • Ignitee Digital Solutions signs up with E18

    Ignitee Digital Solutions signs up with E18

    MUMBAI: Ignitee Digital Solutions, has entered into a strategic alliance with E18, an experiential marketing, brand activation and entertainment division of Network18.

    Ignitee Digital Solutions will be responsible to promote activations for E18 and in return E18 will promote digital marketing for Ignitee.

    E18 CEO Farhad Wadia said, “With the Internet penetration in India on a rise, this partnership couldn‘t have come at a better time. I am sure that our partnership with Ignitee Digital Solutions will signify the next step towards growth in a dynamic and fast growing market.”