ITV

Tag: Ignite Mudra

  • Michelin Man launches #IndiaDrivesChange campaign

    Michelin Man launches #IndiaDrivesChange campaign

    MUMBAI: Michelin, a leading tyre manufacturer, is back on the Indian outdoor landscape putting its iconic brand mascotthe ‘Michelin Man’ in a new brand awareness campaign. The campaign tagline ‘For those who drive the change’ focuses on safety, longevity, and fuel-efficiency of Michelin tyres. The campaign is currently widely visible across various mediums such as TV, OOH, and Digital.

    Ignite Mudra won the OOH mandate to strategically design and execute the campaign. The campaign has been crafted to endorse and to create awareness about the brand targeting the car owners who seek premium driving pleasure. The larger-than-life and attention grabbing OOH media adorned with the Michelin Man and the punch line was created to garner high visibility for the brand. The campaign has been executed across 15 cities including metros’ and mini-metros.

    A rich mix of outdoor formats have been incorporated by Ignite Mudra to give a wider dimension to the campaign and create high value impact supporting the TV and Print campaigns currently running across the country.

    The impact has been created due to strategic selection of media units, but what made the lasting impact is undoubtedly the strategy backed planning used for the campaign. The agency mapped the TG, their congregation and their typical day part analysis to develop the best plan that yielded the most effective impact.

     “Michelin India’s #IndiaDrivesChange is the commitment to be a reliable partner in progress. We have weaved this ethos in this 360 degree communication approach, with OOH as a key pillar. We are happy with the innovations that Ignite Mudra has been able to bring in this space” said Michelin director: digital, brand and image, communications, Africa India Middle East Saradamani Dey

     “I feel extremely proud of our association with Michelin and would like to thank the client for trusting us with their OOH mandate. Our endeavour is always to deliver beyond the expectation of our esteemed clients”. A brilliant creative by Michelin and backed with superior planning & execution has created a huge impact for the Brand” said Ignite Mudra founder tribes & MD Gour Gupta.

    “At Ignite Mudra, we always try and analyse what would work best for the brand, be it use of technology, creative input or integrating experiential with OOH. With Michelin, we strongly felt that the Bibendum, a.k.a the Michelin Man, was the area of focus and innovations highlighting the same have been executed across cities further adding to the impact. At times a simple medium needs a simple solution which works best for the brand” said Ignite Mudra C.O.O. Rahul Kakar.

  • Rotomac appoints Ignite Mudra as branding and creative partner

    Rotomac appoints Ignite Mudra as branding and creative partner

    MUMBAI: Rotomac Pens has appointed Ignite Mudra to handle branding and creative duties for its corporate and writing instruments brands.


    The agency’s approach on how will they get a brand agnostic consumer show discernment towards brands has won them the business.


    Ignite Mudra head Sudarshan Banerjee said that in this market most of the purchases are ‘brand agnostic’ since the consumer doesn’t really pay too much attention to the brand of pen he uses.


    Sudarshan Banerjee said, “The brand is a leader in its business and has a strong residual image in the consumer’s mind. We’re sure that there’ll be some truly exciting work on Rotomac very soon.”


    Rotomac president Rahul Kothari said, “The last decade has been truly exciting with the entry of many players and competition heating up in a big way. The market itself is undergoing a tectonic shift with increasing literacy and evolving tastes of the Indian consumer. Our interactions with Ignite Mudra have cemented our belief that they are the ideal partner to drive exponential growth for brand Rotomac in the coming years.”


    Ignite Mudra, has built brands for entrepreneurial ventures in the past three decades, such as Reliance (Vimal), Rasna, Dhara, Paras Pharmaceuticals (Itchguard, Dermicool, Moov, Krack, Recova, Livon), Electrotherm (YObykes), and Zydus Cadila (Nutralite, Sugar Free, Everyuth).

  • Ignite Mudra bags Sikka Group’s real estate biz

    Ignite Mudra bags Sikka Group’s real estate biz

    MUMBAI: Sikka Group has appointed Ignite Mudra to handle its real estate company‘s corporate identity revamp and also handle its creative duties.

    The agency‘s mandate includes handling the company‘s digital and PR businesses as well.

    Sikka Group that also owns companies dealing in automobile, hospitality and advertising, is expected to spend Rs 150-200 million on marketing its real estate businesses.

    Ignite Mudra head Sudarshan Banerjee said, “We will be working towards a complete revamp the brand‘s corporate identity. The real estate business in the Delhi-NCR is booming and its highly competitive. There are many players and we are aiming to stand out and make a lot of noise.”

    Though the name of the brand will remain the same, the means to communicate the new image will be completely different now.

    “To set our client apart from the crowd, we will use all mediums of communications including social networking sites”, Banerjee added.

    There was no multi-agency pitch involved but Sikka Group was engaged in discussions with various other agencies.

    “The client chose us on the basis of superior strategy diplayed in our presentation”, Banerjee revealed.

    Until now, the creative duties were handled by Delhi-based agency Graphic Ads.

  • Ignite Mudra wins GRL mandate

    Ignite Mudra wins GRL mandate

    MUMBAI:Govind Rubber has appointed Ignite Mudra as its strategic branding partner.

    The long-term partnership is to pursue GRL‘s growth ambitions in the bicycle tyres and allied businesses.

    GRL director Rahul Poddar said, “The last decade has seen some exciting changes in the bicycle market and the scenario today is very challenging. We believe that with a partner like Ignite Mudra, we can grow the business and create a powerful brand name for ourselves. Ignite Mudra will also be assisting us in our ventures into other related businesses. We‘re looking forward to a long-term relationship with them.”

    A global name in the bicycle tyres market, GRL is a part of the SiyaramPoddar conglomerate which has interests in tyres, textiles, garments and furnishings.

    Ignite Mudra head Sudarshan Banerjee said, “GRL is a prestigious win for us. The brand is a leader in its business and has a huge potential for growth. The challenges presented by the category are right up the Ignite Mudra alley. We believe that some truly exciting work can be done and look forward to the journey ahead.”

  • Sudarshan Banerjee to lead Ignite Mudra

    Sudarshan Banerjee to lead Ignite Mudra

    MUMBAI: Sudarshan Banerjee, currently VP at Mudra India, will head Ignite Mudra from 1 April 2011.

    Banerjee will be replacing Chandan Nath who will continue with the group as an advisor.
     
    Says Ignite Mudra CEO Mudra Group COO Pratap Bose, “The time is right for us to push aggressively for exponential growth. Chandan has built an excellent base that we can now build on. We have a young passionate team which under the able stewardship of Sudarshan will propel Ignite Mudra as the ‘Agency of Choice‘ for entrepreneurs who want to build value for their brands.”

    Before joining Mudra, Banerjee was working with Genesis Advertising VP and GM, Mumbai for 1 year and 2 months.
     
    Prior to that, he was at Saatchi & Saatchi Advertising, as associate vice president and client servicing, and handled the accounts of TVS Flame and aol.in.

    Banerjee has also worked with Grey, Bates 141, iContract, MediaCom, MEC (then Zenith Media), and MPG. 
     
    Adds Nath, “I have been steering the Ahmadabad office for the last 7 years, and for the last two years I have led “Ignite Mudra”. I welcome the opportunity to move on to a more strategic role within the Mudra Group and contribute to its growth agenda. I will continue to consult and mentor the Ignite team.”