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Tag: IGI

  • Jiostar fields big brands for Women’s World Cup 2025

    Jiostar fields big brands for Women’s World Cup 2025

    MUMBAI: Cricket isn’t the only thing hitting boundaries this season, brands are too. As the ICC Women’s World Cup 2025 kicks off on 30th September, broadcaster and streaming partner Jiostar has unveiled a sponsorship squad as glittering as the trophy itself.

    From Google’s tech powerhouses: Gemini, Pay, Android and Pixel, to household giant HUL’s Rexona, banking behemoth SBI, and luxury authority IGI, the line-up underscores how women’s cricket has become the big-ticket stage for global and Indian brands alike. More names are set to join the roster in the weeks ahead.

    “We are thrilled to welcome this incredible mix of sponsors,” said JioStar chief revenue officer-sports Anup Govindan. “Each brings unique strengths and a shared vision to elevate women’s cricket worldwide. With these marquee partners, the tournament will inspire millions and open up high-impact engagement opportunities.”

    For IGI, the tie-up is more than branding. “Just as every diamond is shaped under pressure to shine, so too are these exceptional athletes,” said IGI’s global CEO Tehmasp Printer. “This partnership celebrates brilliance, authenticity, and women embracing their true shine on and off the field.”

    Running till 2 November, the World Cup brings together the best of women’s cricket, with India opening its campaign against Sri Lanka. Fans can watch every ball live on Star Sports or stream exclusively on Jiohotstar.

    This festive season, expect not just fours and sixes, but brand fireworks too.

  • Pooja Sahgal appointed global CMO at International Gemological Institute

    Pooja Sahgal appointed global CMO at International Gemological Institute

    MUMBAI: Pooja Sahgal has been appointed global chief marketing officer at the International Gemological Institute (IGI).

    Sahgal joins from Godrej Consumer Products, where she served as vice president and head of category direction since August 2023. She previously held CMO positions at Raymond Consumer Care (2021-2023) and Kaya Limited (2019-2021).

    Her career includes senior roles at L’Oréal as general manager for Maybelline New York India, and nearly seven years at Kellogg across UK and Indian operations. Earlier positions include stints at Marico, Unilever, JWT and Lowe and Partners.

    Sahgal holds an MBA in Marketing from Sydenham Institute and a Bachelor of Commerce from H.R. College.
    Known for her expertise in brand development, digital marketing and ecommerce, colleagues highlight her collaborative leadership style and cross-functional capabilities in the consumer products sector.