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Tag: iGaming

  • Bollywood Icon Sherlyn Chopra signed on MelBet as brand ambassador

    Bollywood Icon Sherlyn Chopra signed on MelBet as brand ambassador

    Mumbai: MelBet has announced the appointment of Bollywood legend Sherlyn Chopra as its brand ambassador. Known for her fearless approach and dynamic career in film and television, Chopra will promote MelBet in international markets while creating exclusive content for the brand.

    Chopra’s success in the entertainment industry, including her breakout role in the psychological thriller “Red Swastik”, has made her a household name in India. She continues to make waves with her web series, music albums, short films, and other creative ventures. As the first Indian to appear in Playboy magazine, Sherlyn’s ability to challenge conventions and embrace bold choices aligns perfectly with MelBet’s innovative spirit.

    “I am incredibly excited to become a part of the MelBet family,” Chopra shared. “Sports are more than just games or competitions as they unequivocally bring people together. I am proud to contribute to its popularisation with such a reliable partner. MelBet is not just about gaming, casinos, or sports. It is about team spirit towards involvement in the games, followed by highs and lows which are inevitable in the pursuit of success and victory. MelBet is an experience that brings us closer as a community and in setting our goals and achieving them. I am looking forward to starting our collaborative journey and the opportunities that we can create and explore for our growing game lovers!”

    A MelBet representative expressed excitement about the collaboration: “We are very pleased that Sherlyn Chopra has joined our team! She is not only a talented actress, but also a person who is not afraid to push the boundaries. This quality is crucial because we always strive for innovation and development at MelBet. We are confident that our collaboration will open up new opportunities for our clients and make the MelBet brand even more special for sports lovers, gamers, and those who share an undying passion for the game!”

  • Parimatch introduces its official brand hero: LAKHY THE TIGER

    Parimatch introduces its official brand hero: LAKHY THE TIGER

    Mumbai: Parimatch, a leading name in the iGaming industry, is honored and proud to introduce its newest addition to the family—a mascot named LAKHY THE TIGER. It’s the first time an iGaming company in the Asian market is presenting its brand hero to the audience. LAKHY, born in the virtual world of Parimatch, serves as a guide to the exciting world of entertainment, sharing life hacks, and demonstrating how to get the most out of the game.

    Meet LAHKY: Appearance and Personality

    Half-human, half-tiger, LAKHY wears a helmet and leather outfit in Parimatch’s brand colors. He rides a streetfighter motorbike. All this symbolizes the thrilling world of speed and adrenaline he lives in.

    LAKHY is all about confidence and risk-taking. He is a quick learner, a visionary, and a techno-geek. He personifies Parimatch’s technological superiority and expertise. LAKHY’s energy, self-confidence, and competitive spirit make him the ideal representation of Parimatch’s commitment to competition and winning.

    The symbol of speed and treasure hunting

    In Asia, the tiger holds a symbolic meaning of good luck, prosperity, power, and courage. It personifies a brave winner, a determinate champion—and those are the first words to describe LAKHY. Like a true hunter, he resonates with Parimatch users who chase thrilling emotions and prizes, too. The choice of the tiger as the Parimatch brand symbol also signifies speed, mirroring the fast and efficient experience offered by Parimatch’s platform.

    Mascot’s Mission: Guiding You to Success

    LAKHY is more than a symbol; he’s the roaring heart of Parimatch’s commitment to excellence and success. He’s also a PRO user of Parimatch. With his wealth of experience, LAKHY expertly guides users through the platform’s features and functionalities, like a seasoned mentor who has already conquered the game. He’ll unveil the brand’s coolest features and share gaming tips and tricks. With LAKHY by their side, Parimatch users are guaranteed to stay ahead of the curve!

    The mascot will accompany you at every part of the gaming journey. Whether you’re a beginner or an experienced player, you’ll discover something new that will add an extra layer of excitement.

    Parimatch is happy to have LAKHY THE TIGER as its brand hero, and can’t wait for its users to join on this incredible journey of winning. With a dedicated focus on enhancing the user experience to the highest level, introducing a mascot is one of the steps in this direction.

     

  • iGaming Giants Leaving India

    iGaming Giants Leaving India

    Online gambling is a well-liked and lucrative pastime for many Indians because they like the thrill and excitement of placing bets on sporting events, casino games, and other events. However, the landscape of online gambling in India has drastically changed in recent months as a result of Betway and Bet365, two of the biggest and most respected platforms, declaring their exit from the Indian market. What is the justification for this decision, and what does it signify for Indian gamblers?

    Why Gambling Giants are Leaving India: What is The 28% GST?

    The main reason why Betway and Bet365 have decided to stop operating in India is the new tax law that came into effect on October 1, 2023. The law imposes a 28% Goods and Services Tax (GST) on online gaming, casinos, and horse racing. This means that online gambling platforms have to pay 28% of the full value of bets placed by Indian customers to the government, regardless of whether they win or lose. This is a huge increase from the previous tax rate of 18% on gross gaming revenue (GGR), which is the difference between the bets placed and the winnings paid out.

    The new tax law was passed by the GST Council, which consists of representatives from all Indian states, as a way to curb illegal and unregulated online gambling activities in the country. The law also requires offshore platforms to have GST registration and compliance to operate in India and gives the authority to block access to any non-compliant sites. The law aims to protect Indian consumers from fraud and addiction, as well as generate more revenue for the government.

    However, the new tax law has also made online gambling very unprofitable and unsustainable for many platforms, especially those that cater to low-stakes and casual bettors. Betway and Bet365 have stated that they cannot afford to pay such a high tax rate on every bet and that they would rather focus on other markets where they can offer better services and value to their customers. Therefore, they have ceased trading in India and have asked their existing customers to withdraw their funds as soon as possible.

    The Future of Online Gambling: New Laws, Higher Taxes…What Now?

    The new tax law on online gaming has changed the online gambling scenario in India significantly. While it may have some positive effects on curbing illegal activities and generating revenue for the government, it also has some negative impacts on the online gambling industry and its customers. Many platforms may find it difficult to operate in India under such high tax rates and may decide to exit or reduce their services. This may limit the options and choices for Indian bettors, who may have to settle for lower quality or less reputable platforms.

    Moreover, the new tax law may also affect the profitability and enjoyment of online gambling for Indian customers. They may have to pay more taxes on their bets or winnings than before, which may reduce their returns or incentives. They may also face more restrictions or difficulties in accessing online gambling platforms, especially those that are based offshore. They may have to deal with more legal and regulatory uncertainties, as different states may have different rules and policies on online gambling.

    Therefore, the future of online gambling in India is uncertain and challenging. However, it is not hopeless or impossible. There are still some online gambling platforms that are willing and able to serve Indian customers and offer them a safe and satisfying online gambling experience. There are also some online gambling enthusiasts and advocates who are working to create a more favorable and conducive environment for online gambling in India, by lobbying for more reasonable and consistent laws and regulations. There may be some changes or developments in the online gambling landscape in India in the coming years, and we hope that they will be for the better.

    Conclusion

    Online gambling is a popular and lucrative activity for many Indians, who enjoy the thrill and excitement of betting on sports, casino games, and other events. However, the online gambling landscape in India has changed dramatically in recent months, as two of the biggest and most trusted platforms, Betway and Bet365, have announced their exit from the Indian market. The main reason for this decision is the new tax law that imposes a 28% GST on online gaming, casinos, and horse racing, which makes online gambling very unprofitable and unsustainable for many platforms.

    However, there are still some alternatives that offer a variety of sports betting and casino games, as well as attractive bonuses and promotions. Some of the best online betting sites that you can join today in India are 10CRIC, Dafabet, and 22Bet. These platforms accept Indian rupees and offer a safe and satisfying online gambling experience. The future of online gambling in India is uncertain and challenging, but not hopeless or impossible. There may be some changes or developments in the online gambling landscape in India in the coming years, and we hope that they will be for the better.

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  • La Liga onboards Khelraja as its official Asian igaming partner

    La Liga onboards Khelraja as its official Asian igaming partner

    Mumbai: Highlighting its commitment to the igaming experience, Khelraja, Asia’s real-money gaming brand that offers sports betting, casino, and esports among other categories, has partnered with La Liga team Sevilla FC. It is its official Asian igaming partner. Through the association, which will run until 30 June 2024, Khelraja will provide its users the opportunity to engage with all La Liga and Copa del Rey matches featuring Sevilla FC and win rewards.

    Sevilla FC president José Castro said, “We are very pleased to have signed this agreement which will allow us to continue growing in our process of internationalising our brand, both globally and in Southeast Asia, a market that we consider strategic in our expansion process. Sevilla is going to become an ambassador of LaLiga with this sponsorship agreement, and we are undoubtedly taking an important step in this region.”

    The Spanish First Division, known as La Liga, has, over the last two decades, featured global superstars such as Lionel Messi, Cristiano Ronaldo, Zinedine Zidane, Ronaldinho, and Zlatan Ibrahimovic. The partnership between Sevilla and Khelraja provides these fans with an opportunity to further elevate their engagement and experience sports immersion.

    Khelraja CEO Viren Modi said, “The passion for football in India is on the rise, as can be seen in the growing popularity of overseas football leagues. Partnering with Sevilla FC, one of the biggest and most illustrious clubs in Spanish football, is a moment of great pride for us. The association will provide football fans on the Khelraja platform with yet another avenue to not only engage with Sevilla FC’s games online but also win lucrative rewards while doing so. We are looking forward to the partnership and will be exploring more such engagement opportunities with other football clubs, both in India and overseas.”

    Sevilla FC has a history spanning more than 130 years. It is the oldest club in Spain dedicated to football and has, since its founding in 1890, won one league title, five Spanish Cups, one Spanish Super Cup, and one Uefa Super Cup. Sevilla FC also holds the distinction of winning the Uefa Europa League (previously called the Uefa Cup) a record six times, with the most recent victory coming in the 2019-20 season.