ITV

Tag: IEBR

  • DD ad budget crosses Rs 33 million at fag end of 2016-17

    NEW DELHI: Doordarshan has released an additional Rs 216,000 for advertising and publicity taking the total revised estimate to Rs 33.796 million, just as the financial year 2016-17 coming to a close.

    In an order of 30 March 2017, DD Directorate General approved the release of Rs 38.8 million for 71 units against a total demand of over Rs 57.6 million.

    Intially allocated Rs 47.58 million for the year for advertising and publicity, the field unit had surrendered a sum of Rs 14 million earlier.

    However, the additional sum was given to meet exigency expenses.

    The amount was given against the non-plan and Internal and Extra-budgetary Resources of Prasar Bharati.

    Earlier, stressing that revenue generation is not the main objective of Prasar Bharati, the Parliament was told that the pubcaster is generating its revenue through Internal Extra Budgetary Resources (IEBR) to meet its operating expenses.

    Minister of state for information and broadcasting Rajyavardhan Rathore said in reply to a question that the government was providing 100 per cent salary support to Prasar Bharati, apart from plan grant for creation of capital assets and content development.

  • Reduced DD terrestrial viewership has led to decline in IEBR in last two years

    Reduced DD terrestrial viewership has led to decline in IEBR in last two years

    NEW DELHI: Prasar Bharati has admitted that declining trend of terrestrial viewership, non-implementation of professional marketing division, aggressive competition, curtailment of advertisement budget of the erstwhile heavy spending by government ministries like Health and Agriculture etc., in Doordarshan had led to decline in the Internal and Extra Budgetary Resources (IEBR) of Prasar Bharati since 2014-15.

    The Parliamentary Standing Committee for Information Technology which goes into issues relating to Information and Broadcasting appreciated steps being taken to reverse this trend which include monetization of resources, reorganization of commercial revenue divisions, change in content sourcing model, exploration of new revenue models from auction of slots on DTH platforms, and Digital Terrestrial Transmitters having multiple channel capacity etc.

    The Committee recommended that Prasar Bharati should continue to explore avenues to augment revenue generation so that the public broadcaster achieves self-sustenance gradually and becomes less dependent on government support.

    The Committee noted that during the year 2015-16, the I and B ministry had spent Rs 2827.75 crore under Non-Plan fund to meet salary and salary related expenses. Separately, Prasar Bharati allocates Rs 200 crore annually from its IEBR for Content Development Scheme as per the 12th Plan Scheme.

    The Committee has been informed that Prasar Bharati spent Rs 295.60 crore in 2012-13, Rs 352.57 crore in 2013-14, Rs 465.34 crore in 2014-15 and Rs 531.78 crore in 2015-16 from IEBR on content development and dissemination. In Budget Estimates 2016-17, Rs 548.54 crore has been allocated out of IEBR for expenditure on content development and dissemination.

  • Reduced DD terrestrial viewership has led to decline in IEBR in last two years

    Reduced DD terrestrial viewership has led to decline in IEBR in last two years

    NEW DELHI: Prasar Bharati has admitted that declining trend of terrestrial viewership, non-implementation of professional marketing division, aggressive competition, curtailment of advertisement budget of the erstwhile heavy spending by government ministries like Health and Agriculture etc., in Doordarshan had led to decline in the Internal and Extra Budgetary Resources (IEBR) of Prasar Bharati since 2014-15.

    The Parliamentary Standing Committee for Information Technology which goes into issues relating to Information and Broadcasting appreciated steps being taken to reverse this trend which include monetization of resources, reorganization of commercial revenue divisions, change in content sourcing model, exploration of new revenue models from auction of slots on DTH platforms, and Digital Terrestrial Transmitters having multiple channel capacity etc.

    The Committee recommended that Prasar Bharati should continue to explore avenues to augment revenue generation so that the public broadcaster achieves self-sustenance gradually and becomes less dependent on government support.

    The Committee noted that during the year 2015-16, the I and B ministry had spent Rs 2827.75 crore under Non-Plan fund to meet salary and salary related expenses. Separately, Prasar Bharati allocates Rs 200 crore annually from its IEBR for Content Development Scheme as per the 12th Plan Scheme.

    The Committee has been informed that Prasar Bharati spent Rs 295.60 crore in 2012-13, Rs 352.57 crore in 2013-14, Rs 465.34 crore in 2014-15 and Rs 531.78 crore in 2015-16 from IEBR on content development and dissemination. In Budget Estimates 2016-17, Rs 548.54 crore has been allocated out of IEBR for expenditure on content development and dissemination.