ITV

Tag: IDTV

  • Prime Video sets the stage for mayhem with The Traitors, hosted by Karan Johar

    Prime Video sets the stage for mayhem with The Traitors, hosted by Karan Johar

    MUMBAI: India’s biggest game of lies and loyalties is about to begin. Prime Video is pulling out all the stops for its juiciest unscripted series yet—The Traitors—set to premiere on 12 June, with new episodes every Thursday at 8pm IST. And guess who’s stirring the pot? None other than the master of sass and sparkle, Karan Johar.
    Adapted from the Bafta and Emmy award-winning format by IDTV and distributed by All3Media International, The Traitors promises a heady cocktail of trust, betrayal and big personalities. Produced by BBC Studios India Productions, this desi spin brings together 20 celebrities to outwit, outplay and outlast—not in the jungle, but in a castle of secrets, strategies and shocking twists.

    Karan, armed with his signature blend of wit and wardrobe, isn’t just hosting—he’s turning up the heat. A teaser featuring the filmmaker dropped this week, along with outdoor promos that have left fans guessing which famous faces are about to play double agent.

    “Prime Video has consistently been home to some of the biggest and most beloved scripted shows in the country. Now, we’re making a bold leap as we scale our Unscripted content slate with our biggest reality series yet—The Traitors,” said Prime Video head of originals Nikhil Madhok. “Packed with drama, manipulation, suspenseful gameplay, and unexpected twists, the show is mounted on a grand scale with high production values. We’re thrilled to have Karan Johar as the host—who better to stoke the fire in this volatile mix of 20 celebrities, each vying for a massive cash prize and the title of ultimate winner! The Traitors promises immersive entertainment and next-level mind games that are sure to captivate our wide gamut of audiences.”

    All3Media International  EVP APAC Sabrina Duguet  said, “India is one of the most dynamic and exciting markets in the world, with an audience base that’s highly receptive to reality shows. The Indian adaptation of The Traitors offers this audience high calibre celebrities and intense drama, all wrapped up in a thriller-esque gameplay. The Traitors is one of the fastest-growing and most popular reality formats worldwide, ever – and we’re thrilled to bring an Indian adaptation of the franchise to the country with Prime Video India and BBC Studios India Productions; both partners reputation for delivering high-quality content precedes them.”

    “The Traitors has captivated audiences worldwide across ages and languages with its bold, dramatic, and psychological gameplay and we’re thrilled to join hands with Prime Video—renowned for its exceptional content—and All3Media International to bring an Indian adaptation that’s immersive, grand, and teeming with drama. With an all-celebrity cast and jaw-dropping twists, The Traitors is an unmissable treat for fans of high-stakes reality entertainment,” said BBC Studios India Productions executive producer Neha Khurana,

    With over 35 versions of The Traitors playing worldwide, the Indian edition is set to bring its own masala to the global phenomenon. 

    One thing’s clear—this is no ordinary game show. It’s a battlefield of charm, cunning, and betrayal

    . Let the mind games begin.

  • Airtel Digital TV unveils three-pronged strategy for growth

    Airtel Digital TV unveils three-pronged strategy for growth

    MUMBAI: The Direct To Home (DTH) arm of Bharti Airtel – Airtel Digital TV has reached the 10 million customer mark. The company has achieved the feat within a period of six years. As part of its growth plans ahead, the operator has decided to chalk out three key strategies.

     

    Firstly, the company is all set to add 12 new channels to its bouquet taking its portfolio up to 500 channels and services. In addition, it will also expand the High Definition (HD) portfolio to over 50 HD channels making it one of the largest HD bouquets in the industry. Last but not the least, the operator has also decided to expand the regional portfolio soon to offer the highest number of channels in Assamese, Gujarati, Kannada and Tamil languages.

     

    Airtel Digital TV CEO Shashi Arora said, “Innovation and customer satisfaction is the core of our DNA. As we look back, we take pride in the product and service innovations that we have brought to the industry. These offerings have not only helped increase customer stickiness but have also made us one of the fastest growing DTH companies today. We will continue to go this path and offer customers world class content and television viewing.”

     

     

    The operator also claims that it was the first to introduce the Universal Remote to the market along with value added services like Multi-lingual EPG, World’s first USSD-based self-care facility on mobile among others. The recently launched Integrated Digital TV (iDTV) was pioneered in partnership with TV manufacturer, the iDTV technology miniaturized set-top-box into a small yet efficient smart card that fit directly at the back panel of television sets with minimal wiring and a single remote thereby offering customers a superior and world class experience adds the operator.