MUMBAI: Ourbit, the digital division of Ideosphere Group has bagged the digital media mandate for Microsoft Ventures India.
Ourbit will be responsible for creating and fine-tuning Microsoft Ventures’ online dialogue with the startup community to make their mentorship program accessible to a wider audience.
Microsoft Ventures in India provides startups, access to key influencers and know-how, which will help them grow. The startups enrolled in their programs have access to tools, resources, knowledge and expertise they need to succeed. The corporate venture arm of Microsoft now aims to make this information available to as many startups as possible through digital.
To achieve the objective, an active voice for Microsoft Ventures across social media channels will be created, making Microsoft Venture the preferred news, information and engagement landing place for start-up mentoring.
Ourbit head of contributor Mayur Milan said, “What makes this assignment so exciting is the fact that we would be working with a very dynamic community of Tech Startups who will be shaping the future of internet and technology. As we will be the facilitators of information and insights to them, it makes us an integral part of their evolution. In essence, we will not be working with just Microsoft Ventures, but a group of technology brands.”