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Tag: Idea

  • Tikona Digital permitted to bring in over Rs 250 crore as foreign direct investment

    Tikona Digital permitted to bring in over Rs 250 crore as foreign direct investment

    NEW DELHI: The Finance Ministry has cleared a proposal of M/s Tikona Digital Networks Pvt Ltd for the issuance of CCDs thereby increasing foreign equity to 76.73%.

    This will involve Foreign Direct Investment of Rs 267 crore, according to the approval by the Foreign Investments Promotion Board in its 238th meeting.

    The Ministry approved the proposal by Haymarket SAC Publishing (India) Private Limited for the take over the publication of the specialty magazine “Print Week” from Haymarket Media (India) Private Limited, its sister concern as it does not involve any foreign direct investment.

    The Ministry deferred decision on a proposal by Quintillion Business Media Private Limited seeking approval for the issuance of equity shares to BLOOMBERG L.P. The investee company is proposed to be engaged inter alia in the uplinking and broadcasting of a business news television channel and operating related digital content platform in India.

    It also deferred a proposal by The Financial Times (India) Private Limited for transfer of 99.99% of The Financial Times (India) Private Limited to Falstaff Singapore Pte Ltd, currently held by Pearson, Singapore, for an aggregate consideration of SGD 1; transfer of one share of The Financial Times (India) Private Limited to Falstaff Singapore Pte Ltd, currently held by Pearson, Amsterdam; and transfer of entire shareholding of Falstaff Singapore Pte Ltd to Nikkei Inc, currently held by Pearson, Amsterdam.

    The Ministry deferred a proposal by M/s Idea Cellular Infrastructure Services Limited (ICISL) to take on record the increase of foreign investment in ICISL beyond 50% and allow foreign investment in ICISL up to 67.5%.

    The Ministry noted that ICISL is a wholly owned subsidiary of IDEA which has become a foreign owned company with more that 50% foreign investment. Accordingly, ICISL is also deemed to have foreign investment in excess of 50% as a mirror image of its parent company.

    A proposal by M/s BT Global Communications (Mauritius) Limited to acquire remaining 26% equity and preference share capital of M/s BT Telecom India Private Limited (Investee Company) from M/s Jubilant Stock Holding Private Limited, which will result in increasing its shareholding in the investee company from 74% to 100% was also deferred.

  • Idea launches ‘Internet For All’ initiative

    Idea launches ‘Internet For All’ initiative

    MUMBAI: Aiming to connect millions of internet non-users and bring them online, Idea Cellular; the fastest growing telecom operator, has announced an “Internet For All” program. This program empowers all the Idea prepaid consumers and retailers to give one month of free Internet access to Internet non-users just by logging on to http://i4all.ideacellular.com from their smartphones. They can gift free 100 MB data for a month by entering the Idea mobile number of non-internet users.

    Idea further personalizes this service by sending periodic information on how to use free data to the non-data user and providing various ways to latch onto the internet. The notifications are also sent to the initiator on the progress of internet usage made by the person nominated by them. As a small token of gratitude, Idea credits 100MB of data to the initiator’s account.

    Talking about the new initiative, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “Internet adoption today is being shaped predominantly through the use of mobile telephony. However, currently only 25% of India’s population are connected to the internet. Accelerating mobile internet adoption is huge task and requires larger participation. Our ‘Internet for All’ initiative will encourage the uninitiated to learn more about the internet as a tool for education, banking, shopping, and entertainment, while gaining access to a world of opportunity that the internet opens for us all. We believe that internet adoption can be accelerated at the grassroot level if existing internet users introduce their un-connected friends and family to adopt the service, thereby transforming their lives.”

    Idea users can log on to http://i4all.ideacellular.com from their prepaid connection or retailer VTOP to gift data to a non-internet user. Alternatively, customers can also avail the service by dialing *756# or sending SMS IFA to 56756.

    With pan India 2G operations and 3G and 4G services in 17 telecom circles, Idea has the capability to provide mobile broadband to nearly 880 million Indians. Demonstrating its commitment to connect the unconnected a reality, Idea will continue to work towards connecting the next billion and making them a part of the digital world.

  • Idea launches ‘Internet For All’ initiative

    Idea launches ‘Internet For All’ initiative

    MUMBAI: Aiming to connect millions of internet non-users and bring them online, Idea Cellular; the fastest growing telecom operator, has announced an “Internet For All” program. This program empowers all the Idea prepaid consumers and retailers to give one month of free Internet access to Internet non-users just by logging on to http://i4all.ideacellular.com from their smartphones. They can gift free 100 MB data for a month by entering the Idea mobile number of non-internet users.

    Idea further personalizes this service by sending periodic information on how to use free data to the non-data user and providing various ways to latch onto the internet. The notifications are also sent to the initiator on the progress of internet usage made by the person nominated by them. As a small token of gratitude, Idea credits 100MB of data to the initiator’s account.

    Talking about the new initiative, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “Internet adoption today is being shaped predominantly through the use of mobile telephony. However, currently only 25% of India’s population are connected to the internet. Accelerating mobile internet adoption is huge task and requires larger participation. Our ‘Internet for All’ initiative will encourage the uninitiated to learn more about the internet as a tool for education, banking, shopping, and entertainment, while gaining access to a world of opportunity that the internet opens for us all. We believe that internet adoption can be accelerated at the grassroot level if existing internet users introduce their un-connected friends and family to adopt the service, thereby transforming their lives.”

    Idea users can log on to http://i4all.ideacellular.com from their prepaid connection or retailer VTOP to gift data to a non-internet user. Alternatively, customers can also avail the service by dialing *756# or sending SMS IFA to 56756.

    With pan India 2G operations and 3G and 4G services in 17 telecom circles, Idea has the capability to provide mobile broadband to nearly 880 million Indians. Demonstrating its commitment to connect the unconnected a reality, Idea will continue to work towards connecting the next billion and making them a part of the digital world.

  • Mullen Lowe Lintas Group bags Grand Prix at Warc for Idea

    Mullen Lowe Lintas Group bags Grand Prix at Warc for Idea

    MUMBAI: Idea’s Cellular’s ‘No Ullu Banoing’ ad campaign by Mullen Lowe Lintas Group has won the $5,000 Grand Prix at the WARC Prizefor Asian Strategy awards.

     

    All of its three shortlisted entries won multiple laurels at the awards leading the India and South Asian leg.

     

    ‘Idea Cellular: The fool-proof internet service’ won a Grand Prix, a Gold and also picked up a cash prize of $5000, making it a second year in a row.

     

    Of the other two shortlists, ‘Havells: A woman is not a home appliance’ won silver and Local Hero Special Award cash prize of $1000 while ‘Tata Tea: From packaged good to packaging good’ won a bronze award at the event.

     

    Lowe Lintas national planning director S Subramanyeswar said, “It is amazing to see our work being appreciated on a world renowned stage like WARC. This consistent recognition amplifies and glorifies our belief in creating authentic and relevant work that works in the marketplace. We carried on from our excellent standing last year where we won both the Grand Prix and also the first Special Prize ever. We thank the jury for bestowing this honour once again on us. We hope to keep raising the bar.”

     

    The Warc Prize for Asian Strategy is the annual competition to find the region’s best strategic case studies. Into its fifth year, the free-to-enter Prize is Asia’s leading showcase for incisive strategic thinking in marketing, with a $10,000 prize fund for winning papers. The 2015 edition of the awards event was held in Mumbai on 29 October, 2015 and attended by prominent advertising and marketing professionals.

     

    This year, a total of 39 entries were shortlisted with more than half of these coming from India. With 21 case studies, entries from India made up for a chunk of the total while China/Hong Kong and Singapore each contributed four entries and the Philippines three. Overall, the award platform received more than 130 entries from across the Asia Pacific region and the shortlists came from eight markets and from a mix of major networks and local independent agencies.

  • ‘On Air With AIB’ will set a new template in India: Ajit Mohan

    ‘On Air With AIB’ will set a new template in India: Ajit Mohan

    MUMBAI: While satire has been a large part of the Irish and British culture, closer home, the nation woke up to it with websites likes Faking News and The UnReal Times. On the video content front, mainstream mockery and ridicule touched newer heights when hearty laughs were laughed as the comedy group All India Bakchod (AIB) roasted actors Arjun Kapoor and Ranveer Singh… well… at least until they were forcibly stifled when some inconsequential people took offence and created a hullabaloo.

    Notwithstanding that, taking a cue from AIB’s popularity and its posse’s talent in satirical entertainment, Star India was quick to recognise the potential and tap into the new space by roping them in for a new satirical news show called On Air with AIB. The first episode (Hindi and English version) was unveiled on Hotstar today (29 October).

    Star India digital head Ajit Mohan is of the opinion that On Air with AIB will set a new template in India.

    Speaking to Indiantelevision.com, Mohan said, “AIB over the years has established themselves as one of the best in what they do and it’s great to have them on board. We wanted to offer our huge youth following a series of satire news. At the same time, we also felt there can be no better option than AIB and that’s how On Air with AIB came in picture.”

    On Air with AIB will have both Hindi and English versions. While the English version will be aired on Star World, Star Plus will share the Hindi feed. “We will premiere both English and Hindi firstly on Hotstar every Thursday. Then two days later on Sunday, the shows will be aired on the two respective channels,” informed Mohan.

    The English version is curated by Ashish Shakya and Rohan Joshi, while Tanmay Bhat and Gursimran Khamba will be orchestrating the Hindi narrative.

    In the first Hindi episode of On Air With AIB, which is titled Zaban Sambhal Ke, Khamba and Bhat wonder about why we should be good. We all hate corruption, yet whistleblowers get the raw end of the stick for calling evil out – every single time. The episode will also see Abhish Mathew talking to the Limca Book world record holder Dr K Padmarajan for losing the most elections! On the other hand, the first English episode of 25 minutes duration is titled Why Be Good? and will see Joshi and Shakya ponder over the same issue.

    Speaking to Indiantelevision.com, Shakya said, “The two series will have two different blends, in how they are written and presented. Despite the topic being the same, there are enough differences in the presentation for viewers to find both versions equally interesting. Hence a person who has seen the Hindi feed can also tune in to watch the English one and vice-versa.”

    Since television is a community viewing medium in India, it comes with numerous guidelines and restrictions that content creators need to follow – something, which the internet based maestros AIB are hardly accustomed to. They are renowned for a blend of comedy, which complies to no rules or regulations. 

    When quizzed on how they are planning to adapt with the restricted medium, Shakya replied, “The general perception is that we know only one form of comedy, which is not true. Whenever we interacted with Star, we interacted with Ajit or Uday Shankar and we always found them very likeminded, which made it very comfortable for us. On Air With AIB we will talk about important issues with a blend of satire and use our creativity to explore new dimensions. The constraints of television media will not impact the presentation at all.”

    Speaking about the target audience for the show, Mohan said, “Every technology takes time to evolve and video streaming requires a certain level of bandwidth, which at this stage is mostly available in urban regions. So currently, we are targeting urban India.”

    From OOH to TVC to digital, Star India is backing the initiative with a 360 degree marketing and is leaving no stones unturned to generate awareness about their new offering. The collaboration had a role to play in the marketing too as all the television commercials were executed by AIB’s new ad wing Vigyapanti. Other marketing initiatives were taken care of by Star India and its partners.

    Hotstar follows a advertising led revenue model where all its content is available for free. Despite the venture’s aggressive foray into original content, it is not looking to impose a subscription based model anytime soon. “We are very happy with the position that we are in at this moment. Advertisers have been reacting well to our innovations and we are not looking to change our revenue model. We have a strong portfolio with content spread across different genres and languages,” informed Mohan.

    AskMe Bazaar has been roped in as the presenting sponsor of the show, which is co-powered by Tata Motors and Idea.

  • Sony Six and Kix rope in multiple brands for India VS Sri Lanka series

    Sony Six and Kix rope in multiple brands for India VS Sri Lanka series

    MUMBAI: As Team India under the leadership of Virat Kohli is set to take on Sri Lanka tomorrow (12 August, 2015),Multi Screen Media’s sports expertise Sony Six and Kix have roped in multiple sponsors for the series, which comprise three Test matches.

     

    Sony Six, which acquired the series’ rights for a speculated $3.2 million, has brought on board Cricbuzz as the title sponsor along with other brands such as Idea, Apple, Royal Stag, Cycle Pure Agarbathies and Think and Learn Pvt Ltd. Additionally, the channel’s ad sales team is also in last stages of formalities with a few more brands.

     

    While the India – Sri Lanka series will be Lanka legend Kumar Sangakkara’s last encounter with international cricket, it will also be the first real test of Kohli’s leadership skills.

     

    Speaking to Indiantelevision.com, MSM president Rohit Gupta said, “The series is highly awaited as this becomes the first real test of Virat Kohli. Also this is the final outing for Kumar Sangakkara. Test matches have its own flare and audience and we are sure that it will garner good viewership. We have sold the slots at normal rates and are happy with the reaction from advertisers so far.”

     

    Sony Six and Sony Kix business head Prasana Krishnan had earlier said, “We are delighted to partner Sri Lanka Cricket Board as the official broadcaster of the series. The fixture between the two Asian giants is one of the most sought after and keenly followed contests in cricket and we are proud to be bringing it live to our viewers. And it will be interesting to watch how the Indian squad fares under Virat’s aggressive style of leadership.”

     

    MSM’s new launch Sony Kix will be telecasting the Hindi feed, while Sony Six will air the English version of the coverage. Krishnan is of the opinion that the India VS Sri Lanka series will play a pivotal role is enhancing the reach of the channel. “The three month old channel has already created a huge demand and the series will certainly enhance its presence,” he said.

     

    A cricket expert on condition of anonymity asserted, “The test will not only be of two teams but of the Test format. Test cricket is still the real test of skill; we saw that in Ashes recently but at the same time the format is losing it commercial value, which poses a threat over it in the long run. As a cricket fan, I am waiting for the series to unfold. I feel Harbajjan Singh will come out of the series with flying colours. Also a great of the game will be hanging his boots, which makes it all the more interesting. Overall, I would like to see quality cricket, packed stadium and overwhelming viewership statistics.”

     

    According to sources in the media planning fraternity, MSM is selling a 10 second ad slot for the India – Sri Lanka series between Rs 50,000 – 75,000.

  • More than just an ad…

    More than just an ad…

    MUMBAI: To tell a brand’s philosophy in just 30 seconds isn’t an easy task. But everyday creative minds oil their machines to do just the same. While some click with the viewers, others are muted by them or flipped through without a second glance.

    While the year began with the political parties going all out to woo the voters – there were television commercials, digital films as well as hoardings pasted all across the country, Airtel’s Boss film led the charge with the Twitterati going crazy over it. 

    With the e-commerce sector war heating up, the companies too launched TVCs throughout the year to cash in the most, especially during the big sales offered by them. Digital as a medium to connect with the correct audience was optimised well. For instance, Honda for Mobilio released a 2.5-minute ad on YouTube featuring stand-up comedian Kapil Sharma as a salesman.  

    Promos of Indian Premium League (IPL), Pro Kabbadi League, Indian Super League (ISL) as well as Kaun Banega Crorepati (KBC) were able to catch people’s fantasy and created enough buzz before the game started. The right mix of sentiments and music made the films popular especially on the social media.

    2014 saw many ads which were more than being just a promotional feature and as the year comes to an end, Indiantelevision.com lists down some of the best ads of 2014.

    BJP election campaign

    Creative agency: Soho Square

    Purpose of the ad: After the Delhi gang rape case and many more that followed it, the campaign highlights the fact that the government has failed to provide safety to the women of the country and worse, hasn’t been able to punish the culprits.

    Storyboard: The black and white advert highlights how even though the country has progressed and people have sent there girls for higher education and work in other cities, they are not at ease. The woman/mother in the ad, stresses on the fact that the country isn’t safe in current government’s hands as women aren’t safe.

    Airtel Boss film

    Creative agency: Taproot

    Purpose of the ad: To strengthen Airtel’s legacy of identifying fresh and relevant insights around relationships.

    Storyboard: Relationships often get strained due to professional demands. At such times, smartphones transcend their role of being a mere communicating device, and play cupid.

    The TVC shows a woman boss ordering her subordinates to finish an assigned job no matter what. It turns out that the woman boss is the wife who goes back home to cook for her husband who happens to be the junior she had ordered.

    Fortune oil, ‘Ghar Ka Khana’

    Creative agency: Ogilvy & Mather

    Purpose of the ad: Adani Wilmar’s campaign for its Fortune Oil brand, shifting from ‘The joy of eating’ to a more personal ‘Ghar ka khana, ghar ka khana hota hai’ (Home cooked food is home cooked food after all).

    Storyboard: When you are away from the comfort of your space, braving the rigours of everyday life, all you need is two morsels of tasty home food cooked with a lot of love and affection. The gush of emotion that you feel when you have the first bite, only makes you thank your good ‘Fortune’!

    Idea, ‘No Ullu Banaoing’

     

    Creative agency: Lowe Lintas and Partners

    Purpose of the ad: To educate the masses about how some people cash on the other’s unawareness.

    Storyboard: A common phenomenon in almost every part of India, is how some people in order to make money or gain benefits, tend to take advantage of the ill-informed by coloring the truth or concealing the facts.

    In the TVC, a guide lies to tourists who then search on the web and the truth is exposed.

    Nescafe stammering standup comedian

    Creative agency: McCann Erickson

    Purpose of the ad: While perfection is what people chase these days, this ad feeds on a different meaning.

    Storyboard: The TVC shows a stammering stand-up comedian who faces rejection, but doesn’t give up and turns the same weakness into his strength.

    Fevicol Crazy chairs

    Creative agency: Ogilvy & Mather

    Purpose of the ad: Takes a humorous take on the current election scenario.

    Storyboard: A chai-wallah enters the shop of a carpenter who is making the next Prime Minister’s chair. He points out to three variations – one with BJP’s lotus, another with Congress’s hand, and a group of chairs joined unevenly symbolic of the Third Front.

    OLX Kapil

    Creative agency: Lowe Lintas and Partners

    Purpose of the ad: To promote selling off ‘unused or under-used’ products.

    Stoaryboard: Kapil Sharma stars in the film and plays a ‘juicer’. In the kitchen, he addresses the lady of the house urging her to use him (the juicer), or sell him. The lady notes that no one would buy him, telling him he’s useless. He corrects her, saying he has been ‘used less’. He proceeds to tell her how things are sold on Olx.in, and finds buyers in no time.

    Imperial Blue Men will be men

    Creative agency: Ogilvy & Mather

    Purpose of the ad: To carry forward the 17-year-old catchy tagline and philosophy.

    Storyboard: The campaign opens with a ghazal, “Pyar ki raah mein”, playing in the background as a beautiful young woman is seen talking on a phone in a lift. The camera reveals the torso of two men standing with her. The minute the woman exits both the men heave a sigh of relief and exhale, letting their stomachs hang out again. The film ends with both of them sharing a friendly high-five.

    Tata Docomo Bhalai ki Supply

    Creative agency: Contract Advertising

    Purpose of the ad: To encourage its subscribers to ‘Open Up’ and share happiness using their customised data offers.

    Storyboard: The advertisement features a ‘social media queen’ who appears to have lost her loyal online following. She pouts and preens in order to post the perfect profile picture that could restore her lost glory, but is continually disappointed, till one virtual ‘Like’ makes her day.

    Cadbury Snow Fight

    Creative agency: Ogilvy & Mather

    Purpose of the ad: To make the consumer aware of the fact that life lies in the ‘now’; that joy resides in the act of letting go, and that one should live like no one’s watching.

    Storyboard: The TVC shows a couple walking on a snowy mountain. While the man is busy oh his phone, the woman decides to change the situation by throwing a snowball on the man. The man too throws a snowball at her. The fight continues as they enjoy it.

    Titan Raga #HerLifeHerChoices

    Creative agency: Ogilvy & Mather

    Purpose of the ad: To tell that Raga is an evolved watch for the evolved woman of today – a woman who’s self-respecting and confident. 

    Storyboard: The film begins with Nimrat Kaur sitting at an airport reading a book. She is interrupted by an ex-lover who asks her if he could join her. When Kaur asks him how he has been, he makes a reference to Kaur leaving him. As they talk and catch up, it is revealed that Kaur is still single. On being asked why it is so, Kaur tells the man that she never gets time from work. This being something he knew all too well, he makes a passing comment about how their relationship would have worked had Kaur stopped working. Kaur retorts by saying that he could have also quit. Offended, he tells her that he could not have quit, seeing how he is a man.

  • DoT challenges TDSAT judgment on 3G roaming services in Supreme Court

    DoT challenges TDSAT judgment on 3G roaming services in Supreme Court

    NEW DELHI: The Department of Telecom has moved the Supreme Court challenging tribunal TDSAT’s judgment that allowed Airtel, Idea and Vodafone to offer 3G services under a roaming arrangement in areas where not all of them own 3G spectrum.

     

    “Legal opinion has favoured challenging TDSAT judgement dated 29 April on 3G intra-circle roaming. DoT has sent petition to Supreme Court registry around a week ago for appeal against the judgement,” an official source told.

     

    The Telecom Disputes Settlement and Appellate Tribunal had overturned a government ban on offering 3G mobile services beyond their licensed zones through roaming pacts, saying that it was in national interest to allow better utilisation of scarce radio frequency.

     

    The three operators – Airtel, Vodafone and Idea Cellular – benefitted from this judgment as they were facing a penalty of Rs 1,200 crore for entering into pacts with each other to offer 3G services in regions where they did not win spectrum in the 2010 auction.

     

    Airtel had won the 3G spectrum in 13 out of 22 telecom service areas for Rs 12,295.46; Vodafone in 9 for Rs 11,617.86 and Idea Cellular in 11 circles for Rs 5,768.59 crore.

     

    DoT issued notices to Airtel, Vodafone and Idea on 23 December 2011 asking them to stop 3G ICR within 24 hours and report compliance but the order was challenged by them.

     

    Tata Teleservices and Aircel too had signed 3G ICR but immediately called off their agreement after DoT issued notice to them.

     

    Following the TDSAT judgement, Airtel, Vodafone and Idea have extended service under their 3G ICR at pan-India level except Odisha.

     

    Reliance Communications also entered in similar agreement with Tata Teleservices to provide 3G services in Karnataka, Andhra Pradesh, Tamil Nadu, Kerala and UP-East telecom Circles.

  • Mobile usage shows increase in broadband subscribers between April-May

    Mobile usage shows increase in broadband subscribers between April-May

    NEW DELHI: There was an increase of 5.82 per cent in the number of broadband subscribers in May, as against a mere 1.45 per cent in the number of broadband subscribers between March and April this year.

     

    Data released by the Telecom Regulatory Authority of India (TRAI) shows that the total number of subscribers between April and May went up from 61.74 million to 65.33 million in all segments: wired subscribers, mobile device users (Phones + Dongles), and fixed wireless (Wi-Fi, Wi-Max, Point-to-Point Radio & VSAT).

     

    The largest change of 7.66 per cent was in the mobile segment, whereas wired subscribers showed an increase of 0.25 per cent and fixed wireless segment showed a change of 0.16 per cent.

     

    Top five broadband service providers constitute 84.35 per cent market share of total broadband subscribers at the end of May-14. They are BSNL (17.70 million), Bharti Airtel (13.84 million), Vodafone (8.23 million), Idea (8.19 million) and Reliance Communications Group (7.15 million).

     

    The top five Wired Broadband Service providers are BSNL (9.98 million), Bharti Airtel (1.40 million), MTNL (1.13 million), Beam Telecom (0.39 million) and YOU Broadband (0.39 million).

     

    The top five Wireless Broadband Service providers are Bharti Airtel (12.43 million), Vodafone (8.23 million), Idea (8.19 million), BSNL (7.72 million) and Reliance Communications Group (7.04 Million). 

  • Marginal increase in broadband subscribers between March and April 2014

    Marginal increase in broadband subscribers between March and April 2014

    NEW DELHI: There was an increase of a marginal 1.45 per cent in the number of broadband subscribers between March and April this year, according to the Telecom Regulatory Authority of India (TRAI) report.

    The total number of subscribers went up from 60.87 million to 61.74 million in all segments: wired subscribers, mobile device users (Phones + Dongles), and fixed wireless (Wi-Fi, Wi-Max, Point-to-Point Radio & VSAT).

    The largest change of 2.5 per cent was seen in the fixed wireless segment, while there was a change of 1.78 per cent in the mobile users and just 0.34 per cent in the wired subscribers.

    The top five broadband service providers constitute 83.65 per cent market share of total broadband subscribers at the end of April. They are BSNL (16.94 million), Bharti (12.84 million), Idea (7.45 million), Vodafone (7.26 million) and Reliance Communications Group (7.15 million).

    The top five Wired Broadband Service providers are BSNL (10.01 million), Bharti (1.38 million), MTNL (1.13 million), You Broadband (0.39 million) and Beam Telecom (0.38 million).

    The top five Wireless Broadband Service providers are Bharti (11.46 million), Idea (7.45 million), Vodafone (7.26 million), Reliance Communications Group (7.04 million) and BSNL (6.93 Million).

    In telecom, private operators hold 89.36 per cent of the wireless subscriber market share where as BSNL and MTNL, the two PSU operators hold only 10.64 per cent market share. 

    Click here to read the full report