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Tag: Idea Cellular

  • Not much growth in broadband in July: TRAI

    Not much growth in broadband in July: TRAI

    NEW DELHI: Broadband subscribers grew by a mere 2.87 per cent in the month of July to 70.81 million in the country.

     

    The Telecom Regulatory Authority of India (TRAI) said the number of subscribers at the end of June were 68.83 million.

     

    For the second month in a row, the largest growth was seen in mobile device users (Phones + Dongles) with a growth of 3.56 per cent. The change in wired subscribers was a mere 0.45 per cent and the growth in fixed wireless (Wi-Fi, Wi-Max, Point-to-Point Radio & VSAT) was 1.54 per cent.

     

    The top five broadband service providers constitute 85.12 per cent market share of total broadband subscribers at the end of July. They are BSNL (18.14 million), Bharti (15.61 million), Vodafone (11.23 million), Idea Cellular (9.06 million) and Reliance Communications Group (6.23 million).

     

    The top five Wired Broadband Service providers are BSNL (9.98 million), Bharti (1.40 million), MTNL (1.13 million), Beam Telecom (0.40 million) and YOU Broadband (0.40 million).

     

    The top five Wireless Broadband Service providers are Bharti (14.21 million), Vodafone (11.23 million), Idea Cellular Ltd (9.06 million), BSNL (8.16 million) and Reliance Communications Group (6.12 million).

     

    Wireless subscribers with less than 1MB data usage in a month are not considered as internet/broadband subscribers by Reliance Communication Group and Idea Cellular.

  • Appreciable increase in broadband subscribers between May and June this year

    Appreciable increase in broadband subscribers between May and June this year

    NEW DELHI: As compared to marginal increases in the previous months, broadband subscribers grew by 5.35 per cent between May and June this year, according to the Telecom Regulatory Authority of India (TRAI).

     

    The total number of subscribers went up from 65.33 million to 68.83 million in all segments: wired subscribers, mobile device users (phones + dongles) and fixed wireless (wi-fi, wi-max, point-to-point radio and VSAT).

     

    Unlike previous months, the largest change of 6.93 per cent was seen in the mobile segment, while there was a change of 2.51 per cent in the fixed wireless category and only 0.13 per cent in the wired subscribers.

     

    The top five broadband service providers constitute 84.98 per cent market share of total broadband subscribers at the end of June. They are BSNL (18.53 million), Bharti (14.76 million), Vodafone (10.30 million), Idea Cellular (8.78 million) and Reliance Communications Group (6.11 million). TRAI said that the wireless subscribers with less than 1MB data usage in a month are not considered as internet/broadband subscribers by Reliance and Idea.

     

    The top five wired broadband service providers are BSNL (9.98 million), Bharti (1.39 million), MTNL (1.13 million), Beam Telecom (0.40 million) and YOU Broadband (0.39 million).

     

    The top five wireless broadband service providers are Bharti (13.38 million), Vodafone (10.30 million), Idea Cellular (8.78 million), BSNL (8.55 million) and Reliance Communications Group (6.00 Million).

     

    In telecom, private operators hold 89.85 per cent of the wireless subscriber market share whereas the public-sector operators BSNL and MTNL hold only 10.15 per cent market share.

  • COAI gets a new core member in Reliance Jio Infocomm

    COAI gets a new core member in Reliance Jio Infocomm

    MUMBAI:  In a new addition to the core members of Cellular Operators’ Association of India (COAI), Mukesh Ambani owned Reliance Jio Infocomm Limited (RJIL) has joined telecom industry body, reported PTI. With this, its core members have risen to seven.

     

    After being at loggerheads regarding spectrum allocation issues, COAI and RJIL have finally put their problems behind and joined hands. This move precedes RJIL’s pan-India rollout of 4G services next year. The company holds pan India broadband wireless access spectrum that can be used for 4G services.

     

    Prior to RJIL joining the association, COAI had six core members — Bharti Airtel, Vodafone India, Idea Cellular, Aircel, Unitech Wireless (now Telewings Communications) and Videocon Communications (now Videocon Telecom).

     

    Talking about the new member, COAI’s director general Rajan S Mathews said, “We are delighted that Reliance Jio Infocomm has joined us in our common endeavour to roll out innovative and affordable mobile broadband services to the citizens of India.”

     

    COAI represents mobile service providers, telecom equipment manufacturers and other communication services and product companies in India. Members of the telecom body jointly have about 68 percent of subscribers and around 71 percent of revenue share in the market.

     

    Besides its core members, it also has 12 associate members. COAI has opened the associate membership to social media companies like Facebook. Other associate members include Alcatel-Lucent India, Cisco Systems India, Ericsson India, IBM India, GTL Infrastructure, Huawei Technologies, Indus Towers, Intel Corporation, Nokia Networks, Qualcomm India and ZTE India.

     

    Corroborating the news, RJIL’s managing director, Sandip Das said, “We are pleased to join the COAI, where along with other operators, we hope to create an operating environment that will help us realise this ambition for all Indians as an industry, in the overall context of our nation’s development.”

     

    In addition to fixed and wireless broadband connectivity, RJIL also plans to provide various digital services in key domains such as education, healthcare, security, financial services, government-citizen interfaces and entertainment. In the past, the company has also entered into agreements with telecom companies including COAI member Bharti Airtel and its mobile tower arm Bharti Infratel.

  • India’s Mobile Internet Users now sing the Idea Anthem – ‘Hum Nahi Banege Ullu Aaj Se’

    India’s Mobile Internet Users now sing the Idea Anthem – ‘Hum Nahi Banege Ullu Aaj Se’

    MUMBAI: Continuing with its effort to drive Mobile Internet penetration in India, Idea Cellular, one of the largest mobile operators in India, has come up with a new advertisement with a catchy jingle based Anthem, and an unconventional creative.

     

    Breaking the clutter of similar looking ads on Television, Idea’s new TVC shows a choir with people from across the country, singing the anthem – “Hum Nahi Banege Ullu Aaj Se…” – and thanking Idea Mobile Internet! The song is based on humorous lyrics and a hummable tune, and is sung in a celebratory manner for the freedom begotten from mobile internet. The ad shows people getting the light of knowledge from their mobile screens and caution those who try to con unassuming people lacking knowledge.

     

    The ad is based on Idea’s successful ‘No Ullu Banaoing’ campaign which helped the mobile operator build relevance of mobile internet in India and increase trials amongst its users in non-metro locations, leading to data revenue and subscriber growth.

     

    Speaking about the new TVC, Mr. Sashi Shankar, Chief Marketing Officer, Idea Cellular said, “The new Idea ad is in line with our advertising strategy of being simple, creative, and using Music, to deliver the message in an emotionally appealing manner. I am hopeful, that our new ad will stimulate audiences and get them to sing along, and spread the message that Mobile Internet empowers users with knowledge and information.”

     

    The theme is in line with the sentiment of Independence Day, and has been released on Television on Sunday, 10th, August. The campaign will be amplified across various media outlets including TV, Radio, Digital and Social media over the next few weeks.

     

    The ad created by Lowe can be viewed on: Link

  • Facebook joins COAI as associate member

    Facebook joins COAI as associate member

    NEW DELHI: The leading mobile communications association in India, Cellular Operators Association of India (COAI), has announced the induction of Facebook India Online Services as an associate member.

     

    COAI’s associate membership comprises companies that manufacture or support the functioning, promotion, research development and evolution of mobile communications services. The induction of the Mark Zuckerberg-led company in COAI will help it in getting a bigger platform to interact with the leading mobile operators.

     

    Facebook, public policy director – India and south Asia Ankhi Das said, “Over 85 per cent of the world’s population lives in areas with existing cellular coverage, yet only about 30 per cent of the total population accesses the internet. Affordability and awareness are significant barriers to internet adoption. Facebook believes that overcoming these barriers and connecting people has immense value, from empowering people to exercise their rights to freely express themselves, promoting transparency and democratic values and allowing people to access affordable data services in areas such as health care, education and information, which they otherwise cannot afford. Access = opportunity – creating more economic, social and political opportunities for everybody.”

     

    She further added, “Joining COAI as an associate member reflects our focus on mobile technologies, access and our continued desire to work in collaboration with the industry to increase connectivity. We look forward to playing an active role as a member.”

     

    Founded in 2004, the social media giant Facebook aimed to is to give people the power to share and make the world more open and connected. Facebook has more than 1.32 billion monthly active users globally, including over 100 million monthly active users in India.

     

    COAI’s other associate members include Alcatel Lucent India, Cisco Systems India, Ericsson India, IBM India, GTL Infrastructure, Huawei Technologies, Indus Towers, Intel Corporation, Nokia Solutions and Networks, Qualcomm India  and ZTE India.

     

    Commenting on the induction COAI director general Rajan S Mathews said, “We welcome Facebook India Online Services to the COAI family. Social networking, especially Facebook, has changed the way Indians work, play, communicate, socialise and do business. We believe this will further grow to become a crucial part of and influence the socio-economic culture in the country. We feel that Facebook’s active participation in COAI activities will result in mutual value addition and bring the much needed synergy of functioning between the service providers and the content/VAS players.”

     

    Having started as an association for mobile service providers, COAI, today, has members including cellular service providers, telecom infrastructure companies, and telecom equipment manufacturers; and still expanding to include other allied and critical stakeholders of the sector.

  • 61st Idea Filmfare Awards 2013 to be held in July

    61st Idea Filmfare Awards 2013 to be held in July

    MUMBAI: The 61st Idea Filmfare Awards 2013 (south) will be held at the Sports Development Authority of Tamil Nadu (Nehru Indoor Stadium), Chennai on 12 July 2014. It is expected to be an evening where the luminaries of Tamil, Telugu, Malayalam and Kannada cinema come together to celebrate and honour the best in their fields.

     

    The Filmfare Awards have always strived for a perfect balance of public opinion and critical appreciation. This year too Filmfare readers and movie buffs around the world have already voted for their favourites across 10 categories in Tamil, Telugu, Kannada and Malayalam films. The list of nominees will be chosen after carefully tabulating the data from the vote count. Subsequently, a specially-appointed jury will pick the winners from among the nominees, in each regional category.

     

    Speaking on the announcement Worldwide Media chief executive officer Tarun Rai said, “We are proud of our 60 years association with south Indian cinema. And in these years the industry here has grown tremendously. From just a handful of films in the initial years we have over 607 films competing to get the, much sought after, Black Lady this year.”

     

    Commenting on the association with the property Idea Cellular chief corporate affairs officer Rajat Mukarji said, “In the sixth year of our association, we will once again honour and recognise talent from diverse southern film industry. Idea is a champion brand in AP and Kerala and a strong challenger brand in Karnataka and Tamil Nadu, with 25 per cent of our subscribers coming from these markets. The Idea Filmfare Awards South gives us an unique opportunity to connect with our millions of consumers with innovative marketing and engagement programs.”

     

    The first Filmfare Awards (south) were held at the prestigious Kalaivanar Arangam in Chennai and the venue was then shifted to the distinctive Music Academy. Initially, only Tamil and Telugu films were considered for the awards, but Malayalam and Kannada films became part of the event in 1966 and 1969 respectively. The film fraternity and all its fans consider Filmfare Awards (south) as the ultimate form of recognition in cinema excellence. The thought of winning a Black Lady is still as alluring as ever.

  • Idea creates mobile website ‘Idea Delhi Daredevils Fan Page’ for subscribers

    Idea creates mobile website ‘Idea Delhi Daredevils Fan Page’ for subscribers

    MUMBAI: Adding to the joyous frenzy of the ongoing Indian Premiere League, Idea Cellular has launched the ‘Idea Delhi Daredevils Fan Page’, a mobile destination for Delhi Daredevils fans to access exclusive content related to their favourite T-20 cricket team.

     

    Idea Cellular, in its fourth year of association with GMR Sports owned team Delhi Daredevils, has developed exclusive mobile based content such as wallpaper, ringtones, videos, team anthem, news updates etc. which will be made available for its subscribers, exclusively, through the Idea WAP portal. The service will be available to over 137 million Idea subscribers across the country.

     

     The launch of ‘Idea Delhi Daredevils Fan Page’ took place in the home town of the T-20 team, in the presence of team coach Gary Kirsten, team captain Kevin Peterson, batsman and wicket-keeper Dinesh Karthik, all-rounder JP Duminy, along with GMR Sports CEO Hemant Dua, Idea CMO Sashi Shankar, Idea CCAO Rajat Mukarji,and Idea Cellular COO-Delhi and Haryana Sanjeev Govil.

     

    “India is a cricket crazy nation and Idea has always offered the best in cricket entertainment for the fans and followers of the sport, using the mobile platform. Our long and ongoing association with team Delhi Daredevils has helped us create a unique ‘Idea Delhi Daredevils Fan Page’ with an objective of bringing fans closer to the team. This initiative has been designed to further boost the uptake of VAS and data offerings from Idea during the ongoing T-20 cricket season,” informed Shankar.  

     

    Added Dua, “We are happy to take our association with Idea into the fourth year. The telecom service provider has given us the platform to connect with team Delhi Daredevils fans on-ground, off-ground and now online. We hope Delhi Daredevils fans will enjoy the content being made available to them on the ‘Idea Delhi Daredevils Fan Page’ during the ongoing IPL season.”

     

     Idea subscribers can access the ‘Idea Delhi Daredevils Fan Page’ and download the content on pay per use model. To access the fan page, subscribers can dial a toll free short code 530301 to receive the WAP link. Videos can be downloaded for Rs 5 and wallpapers, photos and ringtones for Rs 2 each. Idea will also make available some content for free download for its subscribers. Regular data charges would apply for these downloads.

     

    “Idea’s long association with Delhi Daredevils is a reflection of our commitment to offer the best infotainment to mobile consumers in Delhi. This year again, Idea is taking the fans closer to their cricket heroes from team Delhi Daredevils by giving them an opportunity to watch the matches being played on the ground, meet and greet with players, and help them connect through the fan page on their mobile devices,” concluded Govil.

  • Publicis wins the creative business for Ambuja Cement

    Publicis wins the creative business for Ambuja Cement

  • Music on the go for Idea Cellular subscribers

    Music on the go for Idea Cellular subscribers

    MUMBAI: Idea Cellular subscribers can now boast about unlimited access to music. The telecom service provider has launched Idea musicHUB, an offering that will add on the entertainment quotient of the subscribers.

     

    Idea musicHUB is an application which allows subscribers to download unlimited music to their devices, stream songs as per their preference and also create their own personalised playlists in their preferred language. The application will allow users to download unlimited music through fixed data packages.

     

    musicHUB will be advertisement free and will allow users to share songs via SMS, email and across all social networking platforms. The application is available to all Idea subscribers at nominal fee of Rs 29 for a week, Rs 49 for 15 days and Rs 99 for a month.

     

    “Mobile phones are increasingly becoming the first screen of many users across India. Idea Cellular caters to nearly 33 million data users across the length and breadth of the country and many of these users access the internet for entertainment purposes. Keeping this in mind, it has been our consistent effort to meet our users’ requirements through innovative entertainment offerings and services.  Idea musicHUB is another offering which is aimed at providing our subscribers the best in class entertainment experience at their fingertips. As consumption of entertainment on mobile phones increase we are hopeful that Idea musicHub will strike a chord with our customers,” said Idea Cellular chief marketing officer Sashi Shankar.