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Tag: Idea Cellular

  • Idea Cellular to offer live TV, music services

    Idea Cellular to offer live TV, music services

    MUMBAI: It’s the charge of the telco brigade. First Airtel and Reliance Jio hared into the content space by announcing their Wynk, Wynk Video and Wynk Games and JioGames, JioCinema, JioTV, JioPlay, JioOnDemand services offering an array of video, music, game chat apps. Now it’s the turn of another telco major – the Aditya Birla group owned Idea Cellular – to do the same. In an investor presentation, the company says it is planning its own range of mobile digital services right from live television to videos to music to games to music to news/magazines to chat and even money transfers.

    First off the blocks will be Idea Game Spark (Q3 FY 2017), Idea Videos and Idea Music before the last quarter of FY 2017 (January-March 2017). Idea TV, Idea News/magazines, Idea storage and Idea chat will follow in FY 2018 (April 2017 onwards).

    In the presentation, Idea says it expects mobile data usage to sky rocket just like voice over mobile did in the growth phase of wireless telephony. About 1.1 billion Indians will get access to wireless broadband by 2019-2020 (250-300 million in March 2015), and the subscriber base of 3G/4G services is expected to rapidly swell from 130 million in March 2016 to 540 million by 2021. Idea expects data consumption per user to more than treble from the current 475 MB per month in the same period.

    In March 2016, it had 22.8 million wireless broadband subs each of whom consumed 642 MB of data per month. Idea explains that its broadband services today are available to 400 million Indians; it is targeting to expand that 500 million by March 2017. It’s on course to have nearly 100,000 data sites active in 17 circles by the end of FY-2017.

    With the launch of its digital content and other apps, mobile subscribers are likely to be spoiled for choice and competition is expected to hot up between Jio, Airtel, Vodafone and Idea. For television channels and content creators, however, it’s going to open up new worlds of opportunity.

  • Idea expands 4G service across 39 Karnataka towns

    Idea expands 4G service across 39 Karnataka towns

    MUMBAI: Idea Cellular has expanded its high speed 4G LTE services across 39 towns in Karnataka.

     

    What’s more, by March 2016, the company will extend its services to three more key markets namely, Maharashtra & Goa, North East and Orissa, and by June 2016, Idea’s 4G footprints will cover 750 cities across 10 telecom circles.

     

    Within a month, the company has expanded its 4G LTE service footprint to 24 districts, including major towns of Bangalore, Mysore, Madikeri, Karwar, Chikmagalur, Belgaum and Chitradurga; covering 20 per cent of the state’s total population.

     

    In addition to Bangalore metro, Idea has launched its 4G services in other towns of Channarayapatna, Udyavara (CT), Harihar, Kunigal, Mulbagal, and Toranagal. Additionally, Idea is planning to launch its 4G services in Mangalore, Udupi-Manipal, Bijapur, Bellary and 18 more towns by end of this financial year, taking the total tally to 61.

     

    It can be recalled that last year in December, Idea Cellular had launched 4G LTE services in all four telecom circles (five states) of South India, namely Kerala, Tamil Nadu, Andhra Pradesh & Telangana, and Karnataka. Earlier this month, the company launched services across three more circles (four Indian states) – Madhya Pradesh, Chhattisgarh, Haryana and Punjab, expanding its 4G LTE service footprint to 7 telecom service areas.

     

    Idea Cellular deputy managing director Ambrish Jain said, “Since last week of December 2015, Idea has rapidly rolled out its high-speed 4G LTE network to cover seven major markets in India.”

     

    Idea Cellular currently holds 1800 MHz 4G spectrum in these 10 telecom circles, which cover 50 per cent of telecom market but over 60 per cent of Idea’s gross revenue. Additionally, Idea has recently signed an agreement with Videocon Telecommunications for acquiring ‘Right to Use’ 1800 MHz spectrum under Spectrum Trading Agreement in two of its key telecom leadership markets of Gujarat and Uttar Pradesh (West). Post completion of this transaction, 4G services will be extended to 12 service areas, covering 75 per cent of Idea’s revenue base in the country.

     

    Idea Cellular chief marketing officer Sashi Shankar added, “Idea customers with 4G devices in these 183 towns can now start experiencing super fast speeds by simply upgrading their existing SIM cards to new 4G SIM cards. The company is also offering attractive subscription plans to digital content including a wide range of the latest music, movies and games. Idea has also partnered with leading handset manufacturers and e-commerce retailers for special data bundling offers on new 4G smartphones.”

     
    Idea’s 4G Prepaid & Postpaid tariff plans are priced at par with existing 3G plans. The company is also offering ‘4G Packs’ starting as low as Rs 21.

     

    Digital Content for 4G consumers 

     

    Idea, marking its first foray in the digital space, is launching an assortment of digital content in partnership with content aggregators.

     

    For music, it has tied-up with Hungama Digital, wherein it will offer content at a monthly subscription price of Rs 99 for all its consumers. For movies and videos, Idea has partnered with Eros International, wherein content will be offered at a monthly subscription price of Rs 49 for all its consumers. Idea will also be launching ‘Idea Games Club’ powered by Opera for all its consumers from 1 February, 2016, at a monthly subscription price of Rs 150. However, as an incentive for new 4G customers, a special offer for subscription at just Rs 29 per month till 31 March, 2016 is available for these packs.

     

    Idea will also unveil ‘Ultimate Plans,’ which provide a Bundleof 4G Data, Unlimited Voice calls and Content subscription, which is powered by Hungama.

     

    Wide Portfolio of 4G Smartphones & Devices

    Currently, 2.7 million 4G devices across these seven circles are registered on Idea’s network and growing at an exponential rate. To facilitate 4G device upgrade, Idea has launched branded 4G devices namely Idea 4G Dongles, 4G Mi-Fi (connects 10 users) and Home Wi-Fi (connects 32 users), which are now available at Rs 2,599 onwards with 4G Data offers.

     

    Idea has partnered with Samsung for special offers on its 4G Smartphones, wherein the two companies will launch a variety of programmes to offer differentiated and significant value to customers.

     

    The TSP has also tied up with smartphone manufacturers including Intex Technologies, Lava, Lenovo and Xolo to offer bundled 4G data plans on smartphones.

     

    A tie up is also in place with e-commerce retailer Snapdeal for providing bundled data offers on 4G devices.

     

    Launch of 4G website

    The company has also launched its responsive 4G website -www.ideacellular.com/4G, wherein consumers can log on to get more information about 4G services, tariff plans and recharges, locate the nearest Idea stores offering 4G SIMs and much more. Idea is also rolling out a smartphone e-store on its website. Consumers can now buy 4G smartphone brands, Mi-Fi and Dongles. 

     

    The company has also rolled out its FDD platform enabled 4G LTE services on the 1800 MHz frequency band, which is the most preferred spectrum band for deployment of 4G services globally, and is supported by the majority of 4G handsets available in the market.

     

    Idea Cellular’s 4G LTE Network will be equipped with the enhanced ‘Fast Return’ feature enabling seamless and quick toggle for consumers across Idea’s 4G, 3G and 2G networks, offering superior experience for both mobile data and voice services. While the company possesses the capability to introduce VoLTE feature, existing customers’ current 4G devices do not support this feature. Accordingly, the deployment of VoLTE will be evaluated at a later stage.

     

    Idea is deploying state-of-the-art, ‘Single RAN’ equipment, which supports multiple technologies in a given frequency band. For every 4G site on 1800 MHz, this equipment also provides additional 2G voice capacity on GSM spectrum.

     

    For FY16, Idea Cellular’s capex guidance is Rs 6,500 crore, significantly higher than earlier years’ annual capex spends. In this fiscal year, Idea plans to add 40,000 – 45,000 sites on 2G, 3G and 4G technology platforms, complete a cumulative roll out of 111,000 kms of Fibre, and add an incremental 175-200 million population to the mobile broadband (3G & 4G) population coverage. The 4G launch in Southern India is part of the capex guidance by Idea.

     

    The roll out of Idea’s 4G services will be financed through internal accruals. The company recorded an EBITDA of Rs 5,739 crore in H1-FY16, a growth of 27.6 per cent  over H1-FY15 and cash profits of Rs 5,085 crore, a robust growth of 32.5 per cent over H1FY15.

  • Idea expands 4G service across 39 Karnataka towns

    Idea expands 4G service across 39 Karnataka towns

    MUMBAI: Idea Cellular has expanded its high speed 4G LTE services across 39 towns in Karnataka.

     

    What’s more, by March 2016, the company will extend its services to three more key markets namely, Maharashtra & Goa, North East and Orissa, and by June 2016, Idea’s 4G footprints will cover 750 cities across 10 telecom circles.

     

    Within a month, the company has expanded its 4G LTE service footprint to 24 districts, including major towns of Bangalore, Mysore, Madikeri, Karwar, Chikmagalur, Belgaum and Chitradurga; covering 20 per cent of the state’s total population.

     

    In addition to Bangalore metro, Idea has launched its 4G services in other towns of Channarayapatna, Udyavara (CT), Harihar, Kunigal, Mulbagal, and Toranagal. Additionally, Idea is planning to launch its 4G services in Mangalore, Udupi-Manipal, Bijapur, Bellary and 18 more towns by end of this financial year, taking the total tally to 61.

     

    It can be recalled that last year in December, Idea Cellular had launched 4G LTE services in all four telecom circles (five states) of South India, namely Kerala, Tamil Nadu, Andhra Pradesh & Telangana, and Karnataka. Earlier this month, the company launched services across three more circles (four Indian states) – Madhya Pradesh, Chhattisgarh, Haryana and Punjab, expanding its 4G LTE service footprint to 7 telecom service areas.

     

    Idea Cellular deputy managing director Ambrish Jain said, “Since last week of December 2015, Idea has rapidly rolled out its high-speed 4G LTE network to cover seven major markets in India.”

     

    Idea Cellular currently holds 1800 MHz 4G spectrum in these 10 telecom circles, which cover 50 per cent of telecom market but over 60 per cent of Idea’s gross revenue. Additionally, Idea has recently signed an agreement with Videocon Telecommunications for acquiring ‘Right to Use’ 1800 MHz spectrum under Spectrum Trading Agreement in two of its key telecom leadership markets of Gujarat and Uttar Pradesh (West). Post completion of this transaction, 4G services will be extended to 12 service areas, covering 75 per cent of Idea’s revenue base in the country.

     

    Idea Cellular chief marketing officer Sashi Shankar added, “Idea customers with 4G devices in these 183 towns can now start experiencing super fast speeds by simply upgrading their existing SIM cards to new 4G SIM cards. The company is also offering attractive subscription plans to digital content including a wide range of the latest music, movies and games. Idea has also partnered with leading handset manufacturers and e-commerce retailers for special data bundling offers on new 4G smartphones.”

     
    Idea’s 4G Prepaid & Postpaid tariff plans are priced at par with existing 3G plans. The company is also offering ‘4G Packs’ starting as low as Rs 21.

     

    Digital Content for 4G consumers 

     

    Idea, marking its first foray in the digital space, is launching an assortment of digital content in partnership with content aggregators.

     

    For music, it has tied-up with Hungama Digital, wherein it will offer content at a monthly subscription price of Rs 99 for all its consumers. For movies and videos, Idea has partnered with Eros International, wherein content will be offered at a monthly subscription price of Rs 49 for all its consumers. Idea will also be launching ‘Idea Games Club’ powered by Opera for all its consumers from 1 February, 2016, at a monthly subscription price of Rs 150. However, as an incentive for new 4G customers, a special offer for subscription at just Rs 29 per month till 31 March, 2016 is available for these packs.

     

    Idea will also unveil ‘Ultimate Plans,’ which provide a Bundleof 4G Data, Unlimited Voice calls and Content subscription, which is powered by Hungama.

     

    Wide Portfolio of 4G Smartphones & Devices

    Currently, 2.7 million 4G devices across these seven circles are registered on Idea’s network and growing at an exponential rate. To facilitate 4G device upgrade, Idea has launched branded 4G devices namely Idea 4G Dongles, 4G Mi-Fi (connects 10 users) and Home Wi-Fi (connects 32 users), which are now available at Rs 2,599 onwards with 4G Data offers.

     

    Idea has partnered with Samsung for special offers on its 4G Smartphones, wherein the two companies will launch a variety of programmes to offer differentiated and significant value to customers.

     

    The TSP has also tied up with smartphone manufacturers including Intex Technologies, Lava, Lenovo and Xolo to offer bundled 4G data plans on smartphones.

     

    A tie up is also in place with e-commerce retailer Snapdeal for providing bundled data offers on 4G devices.

     

    Launch of 4G website

    The company has also launched its responsive 4G website -www.ideacellular.com/4G, wherein consumers can log on to get more information about 4G services, tariff plans and recharges, locate the nearest Idea stores offering 4G SIMs and much more. Idea is also rolling out a smartphone e-store on its website. Consumers can now buy 4G smartphone brands, Mi-Fi and Dongles. 

     

    The company has also rolled out its FDD platform enabled 4G LTE services on the 1800 MHz frequency band, which is the most preferred spectrum band for deployment of 4G services globally, and is supported by the majority of 4G handsets available in the market.

     

    Idea Cellular’s 4G LTE Network will be equipped with the enhanced ‘Fast Return’ feature enabling seamless and quick toggle for consumers across Idea’s 4G, 3G and 2G networks, offering superior experience for both mobile data and voice services. While the company possesses the capability to introduce VoLTE feature, existing customers’ current 4G devices do not support this feature. Accordingly, the deployment of VoLTE will be evaluated at a later stage.

     

    Idea is deploying state-of-the-art, ‘Single RAN’ equipment, which supports multiple technologies in a given frequency band. For every 4G site on 1800 MHz, this equipment also provides additional 2G voice capacity on GSM spectrum.

     

    For FY16, Idea Cellular’s capex guidance is Rs 6,500 crore, significantly higher than earlier years’ annual capex spends. In this fiscal year, Idea plans to add 40,000 – 45,000 sites on 2G, 3G and 4G technology platforms, complete a cumulative roll out of 111,000 kms of Fibre, and add an incremental 175-200 million population to the mobile broadband (3G & 4G) population coverage. The 4G launch in Southern India is part of the capex guidance by Idea.

     

    The roll out of Idea’s 4G services will be financed through internal accruals. The company recorded an EBITDA of Rs 5,739 crore in H1-FY16, a growth of 27.6 per cent  over H1-FY15 and cash profits of Rs 5,085 crore, a robust growth of 32.5 per cent over H1FY15.

  • ErosNow ties up with Idea to provide Bollywood content on 4G

    ErosNow ties up with Idea to provide Bollywood content on 4G

    NEW DELHI: Eros International’s OTT (over-the-top) platform ErosNow has entered into a content deal with telecom company Idea Cellular to provide a platform for its 4G users.

     

    The partnership offers Idea 4G subscribers access to ErosNow’s premium bundled services including movies, music, TV content and ErosNow originals.

     

    Eros Digital CEO Rishika Lulla Singh said, “With the growing penetration of data services across India, content consumption is surging across consumers. ErosNow’s association with a leading telecom player like Idea provides us the ideal platform to reach a larger subscriber base and offer a very compelling array of Bollywood and regional content. This strategic association with Idea is the beginning of a long term relationship we intend to build in the future.”

     

    Idea Cellular CMO Sashi Shankar added, “With Idea’s foray into 4G services, we are strengthening our 4G portfolio and digital presence through an assortment of digital content in partnership with leading content aggregators, handset manufacturers, and e-commerce retailers. ‘Movies and Videos’ is the highest consumed service category by data consumers on the Idea network, and I’m confident that our association with ErosNow will provide an enriching experience to our 4G customers.”

     

    Idea had recently announced the launch of 4G services across five southern states of India, and plans to expand to 750 towns in 10 service areas by June 2016.

     

    The association with ErosNow will enable Idea 4G customers in these markets to enjoy the content at a monthly subscription price of Rs 49. Idea is also offering a special subscription price of Rs 29 per month for its new 4G customers till 31 March, 2016.

  • Idea rolls out 3G network in Kolkata

    Idea rolls out 3G network in Kolkata

    MUMBAI:  Idea Cellular, one of the largest telecom operators in the country announces the launch of its own 3G services in Kolkata metro on 2100 MHz spectrum band that was acquired through auction earlier this year. Idea is committed to provide superior customer experience on both voice and data services and has started rolling out its own 3G network, in a phased manner, while continuing to offer 3G ICR, to give its customers a seamless and superior mobile broadband experience.

     

    As committed at the beginning of the financial year, Idea managed to launch its own 3G services in Kolkata, within a short duration of spectrum allocation.

     

    With this, Idea’s 3G network has expanded to 13 major markets in India, covering 79% of Idea’s revenue and 60% of industry revenue. Additionally, Idea offers 3G services through ICR arrangements with other telecom operators in 9 circles, providing its users seamless connectivity pan-India (except Orissa).

     

    According to  Idea Cellular COO Corporate Lakshminarayana, “Idea’s continuous investment in spectrum acquisition, network infrastructure, and brand building in the Eastern market is a testimony to our commitment to the region. With the launch of 3G services in Kolkata, it has now become the 2nd metro after Delhi where Idea has set up its own 3G network. I am confident that this will drive data usage amongst our existing users and further strengthen brand pull resulting in more customers opting for our superior network.”

     

    Idea 3G users will now experience ease of service while accessing content like mobile TV, video on demand, music downloads, online gaming, amongst many others.

     

    Idea Cellular, COO- East Anish Roy  said, “Idea has nearly 20 lakh customers in Kolkata with approximately 20% being Data users. With the launch of our own 3G network in the metro, the existing Idea 3G users will experience enhanced services, products and offerings and the new subscribers will benefit from our affordable 3G tariffs and superior network. Our strengthened 3G network will further spur our marketshare growth in Kolkata metro”.

     

    Idea has registered the highest growth in Revenue Market Share (RMS), in Kolkata and Rest of Bengal, in Q2FY16 on a YoY basis, as per the TRAI quarterly report. Its Incremental RMS for the same period was the highest amongst all players in the region, a demonstration of the faith the customers have reposed in the Idea network.  

     

    Idea has significantly bolstered its infrastructure in the state over the last few years. By the end of FY16, it will have a network of 7400 2G cell sites in the state, in addition to 1300 3G sites in Kolkata metro. The company has also increased the number of Idea service centres in the state to more than 250. With its focus on providing a world-class customer experience, Idea Cellular continues to expand and grow its presence in the state.

  • Broadband subscribers see 4% rise in July despite mobile growth

    Broadband subscribers see 4% rise in July despite mobile growth

    NEW DELHI: The number of broadband subscribers increased by 4.1 per cent between June and July to touch 113.32 million at the end of July. The total at the end of June stood at 108.85 million.

     

    Expectedly, the largest growth was seen among mobile devices users (phones and dongles), which rose from 92.7 million to 97.04 million signifying a rise of 4.68 per cent.

     

    According to information provided by service providers to the Telecom Regulatory Authority of India (TRAI), wired subscribers grew from 15.7 million to 15.84 signifying a minuscule growth of 0.9 per cent. But there was a fall of 2.84 per cent among fixed wireless subscribers (WI Fi, Wi Max, Point to Point Radio, and VSAT) from 450,000 to 440,000.

     

    The top five service providers constituted 83.83 per cent market share of total broadband subscribers at the end of July. These service providers were Bharti Airtel (26.51 million), Vodafone (22.71 million), BSNL (18.43 million), Idea Cellular Ltd (17.43 million) and Reliance Communications Group (9.93 million).

     

    Some wireless service providers exclude incidental data users from their subscriber base, based on minimum usage decided by them.

     

    As on 31 July, the top five Wired Broadband Service providers were BSNL (9.92 million), Bharti Airtel (1.50 million), MTNL (1.13 million), Atria Convergence Technologies (0.75 million) and YOU Broadband (0.47 million).

     

    The top five Wireless Broadband Service providers were Bharti Airtel (25.01 million), Vodafone (22.70 million), Idea Cellular (17.42 million), Reliance Communications Group (9.81 million) and BSNL (8.51 million).

  • Despite Digital India talk, broadband subscribers less than 109 million by June

    Despite Digital India talk, broadband subscribers less than 109 million by June

    NEW DELHI: Following a growth of 4.21 per cent in mobile users, the number of broadband subscribers increased from 104.96 million at the end of May to 108.85 million at the end of June with monthly growth rate of a mere 3.71 per cent, despite the emphasis on Digital India. 

     

    The Mobile devices users (phones and dongles) went up from 88.96 million to 92.7 million.  Fixed Wireless subscribers (Wi-Fi, Wi-Max, Point-to-Point Radio & VSAT) users went up from 440,000 to 450,000, showing an increase of 1.96 per cent, while wired subscribers rose from 15.56 million to 56.7 million, showing a rise of just 0.9 per cent.

     

    The top five service providers constituted 83.83 per cent market share of total broadband subscribers at the end of June. These service providers were Bharti Airtel (24.56 million), Vodafone (22.08 million), BSNL (18.20 million), Idea Cellular (16.67 million) and Reliance Communications Group (9.74 million). 

     

    According to the figures released by the Telecom Regulatory Authority of India (TRAI), some wireless service providers exclude incidental data users from their subscriber base, based on minimum usage decided by them.

     

    As on 30 June, the top five Wired Broadband Service providers were BSNL (9.91 million), Bharti Airtel (1.47 million), MTNL (1.13 million), Atria Convergence Technologies (720,000) and You Broadband (460,000). 

     

    The top five Wireless Broadband Service providers were Bharti Airtel (23.09 million), Vodafone (22.07 million), Idea Cellular (16.67 million), Reliance Communications Group (9.63 million) and BSNL (8.29 million) as on 30 June.

  • Mobiles boost broadband usage by 4.17% during May

    Mobiles boost broadband usage by 4.17% during May

    NEW DELHI: Mobile users helped give a spurt to broadband usage in the country to touch 104.96 million by the end of May, which signified a monthly growth rate of 4.17 per cent.

     

    It may be recalled that in April this year the broadband users in the country crossed the 100 million mark for the first time.

     

    Mobile devices users (phones and dongles) went up from 84.79 million to 88.96 million between April and May, signifying an increase of 4.91 per cent.

     

    However, Fixed Wireless subscribers (Wi-Fi, Wi-Max, Point to Point Radio and VSAT) showed a minor decline of 0.17 per cent thus remaining at just over 440,000 users.

     

    Wired subscribers went up from 15.52 million to 15.56 million, showing an increase of 0.23 per cent.

     

    Based on reports received from the service providers, the Telecom Regulatory Authority of India (TRAI) said the top five service providers constituted 83.75 per cent market share of total broadband subscribers at the end of May.

     

    These service providers were Bharti Airtel (23.39 million), Vodafone (21.27 million), BSNL (18.50 million), Idea Cellular Ltd (15.76 million) and Reliance Communications Group (8.99 million).

     

    The regulator noted that some wireless service providers exclude incidental data users from their subscriber base, based on minimum usage decided by them.

     

    As on 31 May, the top five Wired Broadband Service providers were BSNL (9.90 million), Bharti Airtel (1.45 million), MTNL (1.14 million), Atria Convergence Technologies (0.66 million) and YOU Broadband (0.45 million).

     

    The top five Wireless Broadband Service providers were Bharti Airtel (21.93 million), Vodafone (21.27 million), Idea Cellular (15.76 million), Reliance Communications Group (8.88 million) and BSNL (8.59 million).

  • Idea enlivens the beauty of Kolkata through #ThinkYellowThinkIdea campaign

    Idea enlivens the beauty of Kolkata through #ThinkYellowThinkIdea campaign

    MUMBAI: Continuing with its efforts to acknowledge and gratify its subscribers through innovative and engaging platforms, Idea Cellular has announced the winners of the #ThinkYellowThinkIdea contest that it recently conducted for its Facebook fans and followers from Kolkata.

     

    Idea Cellular is painting Kolkata yellow with more network in every corner of the city. To celebrate this, Idea launched ‘Think Yellow Think Idea’- a campaign that invited the audience on Facebook to capture photos of Kolkata with lots of yellow in it.

     

    In just 15 days, the campaign inspired photographers across the city to upload more than 1,500 stunning photos of Kolkata with dashes of yellow.

     

    One photo was chosen as the ‘Photo of the day’ each day with one grand winner being chosen from the selected 15 at the end of the contest period. The campaign was well received across Facebook, garnering over 40.6 lakh impressions and 1.4 lakh likes.

     

    Arpit Kumar Saha won the grand prize of an iPad mini for his beautiful photo capturing the unique culture of the city with a flush of yellow. Each of the daily winners on the other hand won an Idea 3G dongle for capturing a unique and mesmerising shot of the city, through their lenses.

  • AMES 2015: Lowe Lintas + Partners bags 10 awards, Maxus India wins 5

    AMES 2015: Lowe Lintas + Partners bags 10 awards, Maxus India wins 5

    MUMBAI: The Asian Marketing Effectiveness & Strategy (AMES) Awards 2015 declared Lowe Lintas + Partners as the Agency of the Year in the Effectiveness category.

    After bagging the maximum number of shortlists from India (17), the agency managed to win a total of 10 awards comprising four Silver and six Bronze trophies.

    In all, the Indian agencies put out a sterling performance by winning 31 trophies this year. The Indian contingent was led by Lowe Lintas + Partners, who with a rich haul of 10 trophies emerged as the agency with the largest number of wins from not just India but also in the Asia Pacific region.

    The awards tally of Lowe Lintas + Partners includes:

    Commenting on the performance put up by the agency, Lowe Lintas + Partners CEO Joseph George said, “After being declared earlier this year by WARC as 2014’s Most Effective Agency in the World, this performance at the AMES last night is a further confirmation of what we and juries around the world believe what we are good at – delivering disruptive creative solutions that work in the mind and in the market. We look forward to carry this momentum and performance right through the year!”

    Lowe Lintas + Partners national planning director S Subramanyeswar added, “We thank the jury for acknowledging our work and giving it due recognition from a host of entries across the Asia Pacific. This appreciation for effective work gives us the opportunity to do more. We would like to build on this momentum and hope to beat ourselves next year again.”

    On the other hand, global communications consultancy firm Maxus won five awards at the Asian Marketing Effectiveness and Strategy Awards. The ceremony, which took place on 3 June, saw over 600 entries. India had a total of about 15 shortlists across different agencies out of which six were from Maxus India. Maxus India won two silvers and one bronze award for Tata Tea Power of 49 Campaign and two bronze awards in the data analytics and retail analytics categories too.

    Maxus south Asia managing director Kartik Sharma said, “Maxus has always made strong, enthusiastic and consisted efforts to achieve the best and future ready in a digitally competitive market where every agency is striving for better than the best. We at Maxus believe these wins have given us an overall and stronger edge in the market, helping us bring unlimited satisfaction to our existing clients and bring new clients into the fold. We are of course ecstatic about the wins! We would like to share the credits with Tata Tea who have believed in the idea and the entire team who has put in the hard work over the years. These wins also prove beyond doubt that Maxus has an undying spirit of wanting to deliver the best for our clients always and keeping them involved at the levels without any hesitation.”

    This year, out of a total of 1100 entries and 289 shortlists, the juries awarded trophies to 144 winners from 10 countries – three Platinum, 26 Gold, 45 Silver, 75 Bronze trophies. Country-wise, it was India that took the lead with 31 wins followed by China at 26 and Australia with 24 wins.