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Tag: IDBI Federal Life Insurance

  • IDBI Federal Life Insurance creates awareness about responsibly planning for each milestone of life through its latest video campaign

    IDBI Federal Life Insurance creates awareness about responsibly planning for each milestone of life through its latest video campaign

    MUMBAI: IDBI Federal Life Insurance, one of India’s prominent life insurance companies, today announced the launch of its latest video campaign which aims to create awareness about the importance of financially planning for the responsibilities that accompany each milestone in life. Each of the four videos in the campaign highlights the importance of availing the right type of life insurance at different life stages – be it getting promoted, married, having a child or planning for the child’s future.

    The campaign targets customers across segments, from millennials who are navigating the struggles of early working life to parents who are concerned about fulfilling the dreams and aspirations of their children. Each video seeks to advise customers about investing in the right type of protection-oriented insurance solutions such as Term and Child Plans, while going through each crucial phase of life.

    The video series addresses the life stage goals that every individual works towards, be it securing a promotion at work, saving and protection for one’s spouse while planning to get married, or securing the child’s future while starting a family. All these milestones bring responsibilities which require an individual to take the right financial decisions in order to achieve their goals. Through the videos, IDBI Federal Life Insurance assures customers that it will stand by them to share these responsibilities while they celebrate their milestones and #KeepMoving towards their goals.

    The video campaign will run across the month of September with the first video going live on September 13, 2019.

    Sharing his thoughts on the campaign, Mr. Karthik Raman, Chief Marketing Officer and Head – Products, IDBI Federal Life Insurance said, “In our busy lives, we manage multiple responsibilities, juggle different roles and pursue various aspirations. At the same time, it is important to secure our family, so that both our personal and family aspirations go unimpeded. This campaign aims to make people aware about securing their future and family goals with early protection plans, while they look to create the life and lifestyle of their choice. This campaign is an extension of our #KeepMoving movement, where we encourage customers to be financially and physically fit and leave the worries to us.”

    With an aim to redefine the idea of fitness for India, IDBI Federal Life Insurance teamed up with its brand ambassador, Sachin Tendulkar to kick-start the #KeepMoving movement earlier this year. The movement aims to drive home the message that in order to create and lead a healthy lifestyle, it is important to focus on both – Physical Fitness & Financial Fitness.

  • IDBI Federal Life Insurance’s new video conveys a powerful message this Friendship Day – #KeepMovingTogether

    IDBI Federal Life Insurance’s new video conveys a powerful message this Friendship Day – #KeepMovingTogether

    MUMBAI: Extending its #KeepMoving philosophy, this Friendship Day, IDBI Federal Life Insurance encourages people to celebrate the joy and warmth of companionship with our close friends who have rejoiced in our happiness and supported us during our lows.

    At IDBI Federal Life Insurance, we believe that while we take care of one’s financial security, it is the bonds of friendship that further strengthen and encourage an individual to #KeepMoving forward. This Friendship Day, through the #KeepMovingTogether film, we want to communicate the message that it is important to physically connect with our loved ones and nurture these friendships.

    Over the years, gadgets have overpowered human emotions. Millennials today are more inclined towards digital communication instead of a hearty chat with their friends and kin. We have seen that digital conversations have reduced face-to-face interactions. In our busy lives, we often tend to be in touch with friends mostly through chat groups, social media or over calls, while actually meeting them and spending time together has reduced. So this Friendship Day, through this film we want to reach out to millennials and encourage them to spend time with their friends as it is long overdue.

    The film #KeepMovingtogether shows a young boy in the building lift with an elderly gentleman who happens to notice the trend of staying in touch through online chats. The elderly gentleman, who is somewhat surprised, explains that friendship thrives when friends meet up in person, crack jokes and play pranks. It is this personal touch that makes a real difference in nurturing friendship.

    The video emphasizes that the bonding that can happen through physical presence is not possible through mere digital conversation. In the video, we can feel the bonding between the old man and the young boy through their expressions, fading out the generation gap. In the same way, IDBI Federal Life Insurance believes in standing by their customers with empathy and through human touch.

  • Sachin Tendulkar to lead #KeepMoving push-up challenge at IDBI Federal Life Insurance marathon

    Sachin Tendulkar to lead #KeepMoving push-up challenge at IDBI Federal Life Insurance marathon

    MUMBAI: This Sunday will witness the 18,000 runners joining cricketing legend, Sachin Tendulkar in the #KeepMoving push-up challenge at the IDBI Federal Life Insurance New Delhi Marathon 2019, to be held at the Jawaharlal Nehru Stadium.

    Prior to each of the races, Sachin Tendulkar, along with the marathon participants will be doing 5-10 push-ups as a part of the #KeepMoving Push-up Challenge in order to make a difference to the families of the martyrs. For each participant in the challenge, IDBI Federal will be donating Rs 100 towards the fund for the Martyrs.

    IDBI Federal Life Insurance MD and CEO Vighnesh Shahane said, "Our country has witnessed a terrible attack last week in Pulwama and we offer our condolences to the families of the martyrs. To stand in support for these brave souls and their families, we encourage all the 18,000 runners participating in this year’s IDBI Federal Life Insurance New Delhi Marathon to join Sachin Tendulkar in being a part of the #KeepMoving Push-Up Challenge. Even 5-10 push-ups can make a difference, as for each participant who undertakes the challenge, IDBI Federal will be donating Rs 100 towards the martyrs’ families.”

    IDBI Federal Life Insurance brand ambassador Sachin Tendulkar said, "I firmly believe that success lies in pushing our limits and challenging ourselves, as we are our only competition. This is why we are organising the #KeepMoving Push-up Challenge at this year’s IDBI Federal Life Insurance New Delhi Marathon. I would request all runners to join me in taking this challenge and making a commitment to a fitter future.”

  • Seven talented children emerge as the winners of the first edition of the IDBI Federal Quest For Excellence

    Seven talented children emerge as the winners of the first edition of the IDBI Federal Quest For Excellence

    Mumbai, 21st January, 2019: After receiving thousands of entries from across the country and even internationally, IDBI Federal Life Insurance today announced the names of the seven talented children who have been selected as the winners of the first edition of the IDBI Federal Quest For Excellence #YoungChamps programme. The seven #YoungChamps, who are between the ages of 9-12 years, have been offered the opportunity to undergo full-time residential training for two years at the Pullela Gopichand Badminton Academy in Hyderabad which will be fully sponsored by IDBI Federal Life Insurance.

    The seven children selected are:

    1. Abhinav Garg, Bangalore

    2. Naishaa Kaur Bhatoye, Mumbai

    3. R. Sphoorty, Hyderabad

    4. Sakshi Prakash, Dubai

    5. Shanay K. Patel, Ahmedabad

    6. Showrya Kiran, Hyderabad

    7. Vansh Dev, New Delhi

    These talented kids were selected after undergoing rigorous training of two weeks during the summer and winter vacations respectively at the Pullela Gopichand Badminton Academy in Hyderabad. During this four-week tenure, Pullela Gopichand and his team of coaches evaluated the kids on the basis of their performance, fitness, attitude, agility, and footwork. Based on this assessment, the children have now been offered the opportunity to undergo full-time residential training at the Academy for a period of two years.

    Over the course of the two years, Pullela Gopichand and his team of coaches will work with the kids to improve different aspects of their game and to help them master new skills & techniques. While at the Academy, the kids will also be able to observe and interact with the country’s top national and international players which will further motivate and inspire them.

    IDBI Federal Quest for Excellence #YoungChamps programme is India’s first-ever grassroots-level badminton initiative launched in December 2017. The aim of the programme is to promote badminton among the youth and to identify budding badminton players who will be the country’s next champions. In the initial round, over a thousand video entries were received from across India, as well as from Indians settled abroad in countries like Dubai, Singapore and Qatar. Out of these, 26 kids were selected for a day-long intensive evaluation process at the Pullela Gopichand Badminton Academy in Hyderabad. Based on this evaluation process, 14 kids were then selected for four weeks of training at the Academy, from which the eventual seven winners were identified.

    Vighnesh Shahane, MD & CEO, IDBI Federal Life Insurance said, “We are delighted to announce the names of the seven children who are the winners of the first edition of the IDBI Federal Quest for Excellence #YoungChamps programme. The aim of this programme is to identify budding talent at the grassroots-level and encourage them to consider badminton as a viable career option. With Gopi and his team guiding them, we hope to see these talented youngsters emerge as the rising stars of tomorrow.”

    Pullela Gopichand, Chief National Coach for the Indian Badminton team and Programme Head, IDBI Federal Quest For Excellence said, “It is through initiatives like IDBI Federal Quest For Excellence #YoungChamps programme that we are adding to the growing base of rising badminton stars in our country. I take pride in being associated with this programme and look forward to having these extremely dynamic kids train at the Academy.”

    To watch the video on the #YoungChamps winners, click on the below link:

  • IDBI Federal launches OOH campaign to promote Childsurance

    IDBI Federal launches OOH campaign to promote Childsurance

    MUMBAI: IDBI Federal Life Insurance has launched its humorous, yet hard-hitting, outdoor campaign to promote its child plans’ category – Childsurance. The outdoor campaign, which will span across 105 cities and towns, adds a bit of fun element to drive home a point.

     

    Explaining the objective of this campaign, IDBI Federal Life Insurance chief strategy and marketing officer Aneesh Khanna said, “The angry baby photos attract your attention and lead you to an important message – children will not look this cute when they are 18 if their dreams are not fulfilled for lack of financial planning. With the cost of education ballooning year after year, it is important that young parents systematically plan for the future needs of their little ones.”

     

    “The best part about this campaign is that while it gives young parents a gentle nudge, it does that by bringing a smile on their faces. Our insurance solutions for children effectively address most of the concerns related to securing their future. We think it’s a clutter breaking idea and takes a complete departure from regular advertising featuring babies,” Khanna added.

     

    Ogilvy & Mather, Mumbai senior creative directors Amitabh Agnihotri and Sameer Sojwal have designed the campaign.

     

    Agnihotri said, “There couldn’t be a more arresting idea than using babies to grab the attention of young parents. The category of insurance is inundated with emotional appeals, advertising that literally pleas for better financial planning. We were clear that we had to stay away from the clutter and create something absolutely fresh. The most fun part of the campaign was shooting with the babies and getting their cute-angry expressions.”

     

    Sojwal added, “Financial planning for a child’s future is probably the most important message to convey to young parents; dealing with the wrath of a child’s failed future can be a daunting experience. This is the reality of life, but humorously put through the Childsurance campaign.”

     

    Social Street executed the campaign in 105 cities, with more than 900 billboards pan India in Phase I.

     

    Social Street founding partner and chairman, Pratap Bose said, “The Childsurance campaign from IDBI Federal is indeed an intriguing one, as the cute angry babies immediately draw your attention. Large scale formats in the OOH space, enables the imagery of the visual to be disproportionately large, so as to draw attention and drive home the point that your child’s insurance is certainly not something that you can take for granted.’’

  • Posterscope India unveils new campaign for IDBI Federal Life Insurance

    Posterscope India unveils new campaign for IDBI Federal Life Insurance

    MUMBAI: Posterscope India, the out-of-home agency from the Dentsu Aegis Network, has conceptualised and executed a high visibility out-of-home campaign for IDBI Federal Life Insurance.

    The task put forth by the IDBI Federal Life Insurance team was to popularise their flagship offering – ‘IDBI Federal Lifesurance Whole Life’ plan – in the market and to develop a visible and targeted campaign that would support and boost their on-ground sales.

    The objective of the campaign was to effectively reach out to the brand’s core target audience – males, 25-44 years, SEC A and B – across 100 locations pan India.

    The challenge awaiting the Posterscope team was twofold – first, the need to cover a humungous geographical spread in a short span and second, to juggle with multiple creatives in numerous languages. It was with the help of a well-crafted implementation strategy and effective co-ordination with the IDBI Federal team that Posterscope India managed to delivered a successful campaign within the stipulated timelines.

    Timely scheduling and appropriate choice of media was extremely essential for the campaign to break the clutter amidst heavy financial services advertising that took charge in the last quarter of the financial year.

    The campaign was executed with meticulous planning and effective consumer targeting through identification of relevant consumer touch points – media placement at key high traffic locations, arterial roads, congregation points and also near partner bank branches across all cities and appropriate media selection.

    The result culminated into a massive execution, entailing 350+ media units with 200+ unique artwork adaptations, multi location printing, with all media locally evaluated and approved.

    Additionally, a cinema screen advertising campaign was executed across multiplexes and single screen movie theatres in key markets across India to ensure that the brand’s message was well communicated and consumed by movie goers.

    Commenting on the campaign IDBI Federal Insurance chief strategy and marketing officer Aneesh Khanna said that in a category where most life insurance players have refrained from advertising whole life plans, it has taken the bold step of communicating a complex product in a simple, yet an interesting way.

    “Posterscope helped us reach out to mass India with our product proposition in a timely and a cost- efficient manner. Their choice of locations and media touchpoints has ensured that the communication stands out in the clutter of financial services advertising,” added Khanna.

    Posterscope Asia Pacific regional director Haresh Nayak said, “We are delighted with this appointment and thank the IDBI management for considering us worthy for OOH and Ambient offerings. We are confident that we can add strategic value in making the IDBI Federal brand a household name across the country.”