NEW DELHI- Since March 2020, schools and colleges have been indefinitely shut down and the education system has been impacted due to Covid2019. Students are now learning through online tutorials and attending online classes at all levels. However, the pandemic has forced the teachers and students to adopt the new normal of online learning. Initially, both students and teachers struggled to form a connection over the digital platforms as they were used to physical classes and campuses. Teachers, in particular, were compelled to find innovative ways to teach their subjects and make learning fun and engaging during this ‘new normal’. On this special day, brands have launched creatives and campaigns to pay respect to our teachers for their indomitable spirit during this difficult time.
IDBI Federal Life
The brand features incredible stories of teachers who went above and beyond to make education accessible to their students during the lockdown and used innovative teaching methods to overcome difficult circumstances.
Ampersand
The campaign expresses gratitude to the teachers who ensured that classes were continuing during the pandemic. The #ThankYouTeachercampaign entailed students and teachers sharing photos and videos as a mark of their gratitude. In addition, a ‘Plant a Tree’initiative was also organised, under which students planted a tree with the name of a teacher on it.
Mankind Pharma
The leading pharmaceutical company paid its tribute to these unsung heroes. The brand wished a #HappyTeachersDay to all the doctors, pharmacists, police, and sanitation workers who taught an invaluable lesson of selflessness, sacrifice, and above all, humanity to everyone.
Hyundai Motor India
Hyundai Motor India Ltd, announced a social initiative Project ‘Shikshak’ in the field of education for the children of Covid2019 Warriors. Aligned to ‘Right to Education’, HMIL will provide 1000 electronic educational devices across Mumbai, Delhi, Chennai, Ahmedabad and Kolkata to the children of Corona warriors to continue their education online.
The campaign focuses on the Covid2019 warriors predominantly working in un-organized sector including healthcare workers – nursing staff, paramedics, housekeeping staff, sanitization staff, ambulance drivers, hospital staff and home guards. The objective of the project is to enable children of Covid2019 warriors from IV to XI standard for access to the best educational curriculum for a period of two years.
Vh1
Vh1 has come up with a musical syllabus on Teachers’ Day. Well, the aura of soulful tunes and rhythmic beats often act as not only a source of entertainment but also a healer, a motivator, and a guide; much like the teachers in our lives.
VH1 tells to revise the chapters of music, celebrating everything it has taught us with a specially curated segment – Vh1 Home-School: Teacher’s Day Special on Saturday, September 5 at 12pm, featuring songs that are inspiring and sure to string a lesson or two about life.
