Tag: iCubeswire

iCubesWire appoints Devinder Sharma

MUMBAI: iCubesWire, a leading digital marketing solution and concept provider, recently appointed Devinder Sharma as its chief growth officer. He will be responsible for growth across the company’s offices including Gurgaon and Mumbai.

Sharma earlier worked at Opera Mediaworks as an ad sales director where he was managing the mobile brand sales and revenue in south Asia market. In 2013, he has worked at Vdopia Inc. as the country head, Indonesia, where he was managing the key responsibilities of digital sales. He has also worked with leading companies such as Sify, Buzzintown and Business Standard in the past, where he was responsible for the Ad Sales and Strategy.

In this role, Sharma will lead new business efforts, cross-network collaboration and company marketing while reporting to CEO, Sahil Chopra. He will work closely with iCubesWire’s existing executive team comprising of Sahil Chopra, Aditya Singh, Sanjeeda Khan and Gauri Awasthi to optimize their product development, business plans and create new revenue streams.

iCubesWire CEO Sahil Chopra says “Devinder brings to iCubesWire his vast experience in data & technology, digital marketing and strength in negotiations and relationship building, digital sales and mobile advertising. His reputation in the industry as a savvy and collaborative business leader will be a proven asset to iCubesWire. I am confident that adding Devinder to our team will prove to be strategic in taking iCubesWire onto its next phase of growth and innovation.”

With more than 14 years’ experience in digital marketing across South East Asia in both management and business development positions, Sharma is well placed to drive iCubesWire’s growth in the region.

Sharma said, “I’m looking forward to build relationships with the type of dynamic clients iCubesWire thrives on. My focus will be to channel the work flow, performance and business while gaining high growth momentum in the market.”

June 1, 2017
iCubesWire bags Sanghi Cement mandate

MUMBAI: iCubesWire, a leading Digital Marketing Solution and concept provider, recently won the digital marketing mandate for Sanghi Cement, a brand name of Ravi Sanghi Group dealing in cement production and distribution in Western India. As part of the mandate, iCubesWire will drive and deliver the digital marketing requirements of Sanghi Cement. The digital marketing mandate covers social, search and media for Sanghi Cement.

Commenting on the association, Sahil Chopra, CEO & founder, iCubesWire said, “Sanghi Cement is a renowned brand in the cement industry and we are extremely happy to be associated with them. We aim to use our strategic and innovative solutions to enhance its brand connect. We look forward to a healthy partnership with Sanghi Cement.”

iCubesWire will manage social media marketing, digital advertising, search engine optimization and website design for Sanghi Cement, providing big ROI on the brand value.

Shailesh Jha, VP (Sales & Marketing), Sanghi Industries Ltd. says, “We wanted an agency that could provide us with innovative solutions and strategies to effectively reach out to our target audience. iCubesWire’s creative solutions gave us the confidence to have them onboard. iCubesWire has strong insights of the customer database and it’s out of the box approach will help us capture our potential market and yield positive results. We look forward to working with the team.”

According to FICCI Media & Entertainment Industry Report 2017, digital advertising has captured 15% share in the overall advertising revenues with 28% growth rate in 2016. It is projected to grow at a CAGR of 31% to reach Rs 294.5 billion by 2021, contributing 27.3% to the total advertising revenues.

May 17, 2017
iCubesWire wins Central Park’s digital marketing mandate

MUMBAI: After a multi-agency pitch, iCubesWire recently bagged the title of digital agency on records for Central Park, an ultra-luxury realty brand providing luxury residential spaces in Gurgaon NCR. The entire digital mandate covers social, ORM, listening, search, website, digital creative, performance marketing and other media duties.

Central Park is one of the largest accounts to be won by for iCubesWire and has put the company on an accelerated growth trajectory. iCubesWire will be responsible for driving and delivering the overall digital marketing requirements of Central Park.

iCubesWire founder and CEO Sahil Chopra said, “We hope to use the digital sphere to further enhance its brand connect. It is a great opportunity for us to use our strategic integrated solutions and help drive Central Park’s engagement with digital natives. We look forward to strengthening our relationship with Central Park.”

Central Park marketing head Suneet Singh says, “iCubesWire impressed us with its creative and strategic approach which was in line with our marketing strategy. Concept lifestyle is our niche and our brand is driven by enthusiasm and passion, which is why the partnership with iCubesWire will be a perfect fit for our communication requirements.”

According to E&Y, the digital industry is all set to touch the Rs 200 billion mark by 2020, with the digital advertising spend growing at 23-28 per cent. Nowadays, 85 per cent of marketers are tracking revenue through digital e-marketing activities, a significant increase in digital demand is expected to generate high quality audience for their products, services and messages.

April 21, 2017
AdTech 2017: iCubesWire is gold sponsor

MUMBAI: iCubesWire, a leading digital marketing solution and concept provider, is the gold sponsor for Ad Tech 2017, India’s largest marketing and advertising event. The two-day event will be held on 9 and 10 March at The Leela, Gurgaon and is expected to be visited by over 6500 attendees such as publishers, marketers, service providers, etc. along with corporates looking for solutions in content marketing, big data technologies, customer engagement, social media and so on.

iCubesWire will display Performance, Social (SMO & SMM), Online Reputation Management (ORM), Listening, Digital Media Buying & Planning, Programmatic and Digital Creative services that it currently offers to industry giants such as P&G, Amazon, Flipkart, Go Air, Qatar Airways, Etihad, Air Asia, Axis Bank, ICICI Bank, Standard Chartered, Kotak Group, HDFC Bank, Ford, Honda, Skoda, American Express, NIIT, Tata Group, Dominos, McDonalds and many more.

iCubesWire founder & CEO Sahil Chopra said, “Technological landscape is ever changing and with our real-time tracking, SMO, SMM and ORM, etc., we help companies grow and drive marketing results through an ROI-driven approach. We hope that our association with Ad: Tech will be worthwhile and affect the marketing and advertising industry in a positive manner.’

With the theme “Accelerating the Evolution”, veterans from the marketing, advertising and technology community will come and share new ways and strategies to pace up with the ever-changing market place.

March 2, 2017
iCubesWire wins Rentickle mandate

MUMBAI: iCubesWire, a leading Digital Marketing Solution and concept provider, recently bagged social, creative and performance marketing activities of Rentickle.com, a one-stop online store for renting high quality furniture, appliances and other home furnishing essentials. iCubesWire will be responsible for driving and delivering the performance marketing requirements for Rentickle.

Commenting on this new partnership, iCubesWire CEO Sahil Chopra said, “With our expertise in the e-commerce space, we will be able to offer value relevant traffic and scale to Rentickle. Having proven ourselves in the market for seven consecutive years as a leading performance marketing company, with the Rentickle account, we are looking forward to strengthening our position as a leader in 360-degree digital services too.”

The mandate for the iCubesWire team is to increase the visibility of Rentickle among the young, independent professionals. iCubesWire will work closely with Rentickle to drive traffic to Rentickle.com, increase the company’s social base, boost reputation, and build consumer base across metro cities, through performance marketing, social contests & campaigns, ORM, listening and digital creatives.

Rentickle CEO Amit Sodhi says, “We went through multi-level pitches and have selected iCubesWire as the perfect partner for our digital efforts to transform the brand. It fulfills our social, creative and performance needs. The idea of renting is young, the brand is young, the prospects are young, and iCubesWire is a young & aggressive digital agency with a proven performance marketing leadership position. It can’t get better than this.”

While digital media industry is booming high with 40% growth rate, and $68 billion net worth, this partnership is setting a trend of availing integrated services where a brand can fulfill its social, creative and performance needs at a one stop shop. Nowadays, 85% of marketers are tracking revenue through digital e-marketing activities, a significant increase in digital demand is expected to generate high quality audience for their products, services and messages from such partnerships.

February 15, 2017
LeEco India signs on three strategic digital marketing partners

MUMBAI: Global Internet and technology conglomerate, LeEco has inked strategic partnerships with three leading digital marketing solutions companies in India– iCubeswire, netCORE and vCommission. The expertise of the three companies will enable LeEco to further strengthen its digital communication by offering personalized strategies and integrated marketing campaigns.

LeEco prioritizes digital technologies into its core marketing strategies and these partnerships will play a critical role in delivering relevant and real-time experiences to consumers. The global technology company is betting big on LeMall.com in India, and the partnership with iCubeswire, netCORE and vCommission will help LeMall.com generate pre-booking and registrations for its flash sales through innovative creatives for the connected generation.

“With the increasing focus of users on digital channels, executing marketing strategies that connect effectively with them is extremely important. We believe these partnerships will help us amplify the reach of LeMall.com and further entrench our presence in the country,” said LeEco India Smart Business Electronics COO Atul Jain.

As part of the partnership, iCubeswire will support various digital marketing activities with accurate data, reports, analytics, and insights to drive higher ROI. In the past as well, iCubeswire has helped LeMall.com, in generating pre-buzz ahead of the launch of LeEco’s Superphones and sustaining momentum for them, ultimately aiding record-breaking sales.

Both netCORE and vCommission were recently assigned to manage the marketing duties for the “LeMall for All” day held on 9 August 2016, that saw an incredible user traction. “LeMall for All” Day is a one-day shopping festival hosted on LeMall.com where users cab avail exciting discounts on LeEco products such as Superphones, audio devices, and other accessories. LeEco plans to make this a recurrent shopping carnival going-forward. After successfully supporting the launch of Le 2 and Le Max2, netCORE will also work with LeEco to support the first flash sale of its Super3 Series TVs.

Over the years, marketing has moved beyond the traditional and has implications for a wide variety of stakeholders. In such a scenario and a fiercely competitive smartphone industry, these partnerships will empower LeEco to differentiate itself from others.

August 18, 2016
LeEco India signs on three strategic digital marketing partners

MUMBAI: Global Internet and technology conglomerate, LeEco has inked strategic partnerships with three leading digital marketing solutions companies in India– iCubeswire, netCORE and vCommission. The expertise of the three companies will enable LeEco to further strengthen its digital communication by offering personalized strategies and integrated marketing campaigns.

LeEco prioritizes digital technologies into its core marketing strategies and these partnerships will play a critical role in delivering relevant and real-time experiences to consumers. The global technology company is betting big on LeMall.com in India, and the partnership with iCubeswire, netCORE and vCommission will help LeMall.com generate pre-booking and registrations for its flash sales through innovative creatives for the connected generation.

“With the increasing focus of users on digital channels, executing marketing strategies that connect effectively with them is extremely important. We believe these partnerships will help us amplify the reach of LeMall.com and further entrench our presence in the country,” said LeEco India Smart Business Electronics COO Atul Jain.

As part of the partnership, iCubeswire will support various digital marketing activities with accurate data, reports, analytics, and insights to drive higher ROI. In the past as well, iCubeswire has helped LeMall.com, in generating pre-buzz ahead of the launch of LeEco’s Superphones and sustaining momentum for them, ultimately aiding record-breaking sales.

Both netCORE and vCommission were recently assigned to manage the marketing duties for the “LeMall for All” day held on 9 August 2016, that saw an incredible user traction. “LeMall for All” Day is a one-day shopping festival hosted on LeMall.com where users cab avail exciting discounts on LeEco products such as Superphones, audio devices, and other accessories. LeEco plans to make this a recurrent shopping carnival going-forward. After successfully supporting the launch of Le 2 and Le Max2, netCORE will also work with LeEco to support the first flash sale of its Super3 Series TVs.

Over the years, marketing has moved beyond the traditional and has implications for a wide variety of stakeholders. In such a scenario and a fiercely competitive smartphone industry, these partnerships will empower LeEco to differentiate itself from others.

August 18, 2016