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  • iCubesWire launches Innovation Centre NXT

    iCubesWire launches Innovation Centre NXT

    New Delhi: iCubesWire, India’s leading technology performance driven digital agency, today announced the launch of their Innovation Centre called NXT. The launch integrates new age solutions for the digital industry thereby offering diversified ad solutions to the clients and partners. The centre will incorporate futuristic solutions from the domain of Artificial Intelligence & Augmented Reality. Amongst other solutions, rich media for customized creative demands & software development kit for customized audience will be its beneficial components. The Innovation Centre is first of its kind which will give the brands numerous innovative ad solutions to pick & choose from, while planning for campaigns.

    iCubesWire caters to 500+ clients and is optimistic about disrupting the industry with this avant-garde launch. Along with their flagship offerings on performance marketing & full-service digital agency solutions, iCubesWire’s Delta and Instatalk are also pacing up efficaciously in the market.

    Expressing delight over the launch, Sahil Chopra, Founder & CEO, iCubesWire, says, “This is a vital launch for the industry as an entity. There are ample agencies and networks granting overlapping services and the need to devise an innovation cropped up which incorporates them together towards a fresher approach. This requisite formed the base of developing NXT. We are excited and are asserting for it to be a game changer.”

    Aditya Singh, Chief Operating Officer, iCubesWire, adds, “With cutting-edge modifications coming to a stall in the industry, innovation should be a pre-eminent & recurring process. We are enthusiastic about the launch and are certain that the brands will be equally excited to dive into the farsighted offerings that NXT promises to deliver.”

  • YES Bank opts for iCubesWire’s AI solution

    YES Bank opts for iCubesWire’s AI solution

    MUMBAI: In an industry first in the BFSI sector, YES Bank has opted for iCubesWire’s AI enabled solution, Instatalk, which provides an accurate platform for the customers to interact instantly with the brand and seamlessly suits their requirements.

    YES Bank country head Rajat Mehta said, “As a new-age, technology-enabled bank, we are always exploring new opportunities to innovate and tie-up with partners that can help to increase our brand presence digitally. We are happy to explore the possibilities with iCubesWire and incorporate their AI solution Instatalk, a new-gen product which is the quintessential bridge between the user and the brand. The bot engagement integrated with the campaign strategies will elevates the rate of user engagement for our display campaigns”.

    iCubesWire founder and CEO Sahil Chopra added, “YES Bank is a pioneer in the BFSI sector to create a customisable savings account and we are more than excited to have tied-up with them for an AI enabled campaign. It is a great opportunity for us to bank upon and we are certain the integration will prove fruitful for the brand as well as the users thereby strengthening their loyalty towards the bank. We are keen to explore the digital domain with YES Bank.”

    With the rising neck to neck competition in the BFSI sector, it is paramount to keep up with the pace and innovate better means to impart customer experience. This is when Instatalk becomes the ideal fit in the swift digital world. 

    Through this campaign, YES Bank aims to enhance the user engagement and curtails the long process for queries revolving around savings accounts.

  • iCubesWire expands operations to London

    iCubesWire expands operations to London

    MUMBAI: iCubesWire, India’s one of the leading performance marketing networks, full-service digital agency, and a product development organisation has announced the amplification of their services by extending the operations to London. The office in London will mark their noteworthy entry in the foreign market, post a successful continuity in the Indian sub-continent with the head-office in Gurgaon and branches in Mumbai & Bengaluru.

    The expansion targets the diverse flourishing markets and aims to cater to the brands that have a robust presence in the international markets which are looking for state-of-the-art digital innovative solutions.

    iCubesWire, with its PAN India presence has a thriving list of brands in its kitty like Amazon, Paytm, Central Park, R K Marble, Konica Minolta, Axis Bank, Kotak Mahindra Bank, MakeMyTrip, Printronix, Myntra, to name a few. With an enthusiastic team of 100+ employees working across geographies, they have experienced a pattern of phenomenal growth. Besides performance marketing & agency domain, iCubesWire has also forayed into technology vertical with Instatalk – an AI enabled digital innovation, which facilitates two-way communication instantly, and Delta – a one-of-a-kind Unified Digital Suite for A to Z digital marketing requirements. 

    The integration of Instatalk & Delta has proven beneficial for the brands and the customers in India, and iCubesWire plans to see similar results in the market overseas. The unified digital technologies, performance marketing, digital media marketing and social media marketing will impart 360-degree solutions to the brands for a notch-higher presence in the digital domain.

    Expressing excitement over the expansion, iCubesWire, CEO and Founder, Sahil Chopra said, “We are glad to begin our journey into the global market with London, the business hub of the world. It is a moment of great pride that we are now venturing into the international market after operating successfully in the Indian sub-continent for nearly a decade. We are ready to take up new challenges and opportunities that will come our way and are keen to leave lasting impressions with our remarkable strategies. We are aware that the acceptance and inhibitions of the brands and customers might vary from India and thus, we are eager to widen our horizons.”

  • iCubesWire launches Delta, a Digital Marketing Suite for Marketers

    iCubesWire launches Delta, a Digital Marketing Suite for Marketers

    MUMBAI: iCubesWire, a full-service agency and leader in performance marketing, creatives, AI and social media, recently announced the launch of ‘Delta’, a digital marketing suite for marketers. The product aims to solve the biggest challenge for digital marketers – providing one platform for entire digital marketing spectrum. With Delta, a SaaS based engine, a single login is required to access the dashboard which chronicles all digital marketing reports and data under respective modules. It is a path breaking innovation which will prove to be beneficial for the clients, agencies and the entire marketing ecosystem.

    Commenting on the launch, iCubesWire, CEO, Sahil Chopra says, “Having observed a huge gap in providing a seamless contact and data exchange between the client and the agency, we were certain that the onset of technology could bridge this gap, which was the need of the hour. This intrigued us to create a platform that streamlines the work and provides for a consistent flow of information between the marketer and the agency. The deep insights led us to create Delta as an industry solution. We are excited to launch this revolutionary product in the market which can be embedded by all the brands to keep a comprehensive track of the work.”

    In simpler terms, Delta can be understood by its similarity with a ‘cellphone’ which integrates all the applications within a device thereby curtailing the need to access miscellaneous devices. It is a SaaS based application which caters to a wide plethora of tasks segregated by tabs on the panel. Starting from social media ad management, ORM & listening to audit analysis, competition study, influencer marketing, SEO search, creative library, etc., it has access to all the data and reports under one roof. Delta also has an in-built CRM which enables the clients, agency and vendor to be in sync with the job sheet progress and follow a process of transparency. These verticals have an autonomous tab assigned to them with the aim to consolidate the chores seamlessly and integrate the progress under one panel.

    Speaking of the innovation, Central Park, GM Marketing, Suneet Singh says, “The industry lacked the unification of multiple ecosystems which now and again lead to haphazard marketing management. Being a marketing professional for over 19 years, I realized there was an ardent need for a platform which consolidates the entire to and fro process within the marketers, agency and likewise, and helps with seamless data flow and munching. Delta, as devised by iCubesWire, seems to be the solution which will streamline the work effortlessly. We are keen to start integrating it in our work process and hope for a smoother functioning of day-to-day tasks.”

  • iCubesWire bags digital mandate for AMB Group

    iCubesWire bags digital mandate for AMB Group

    MUMBAI: iCubesWire,a digital marketing solution and concept provider has bagged the digital media mandate for AMB Group, a renowned real estate developer of Delhi NCR. 

    iCubesWire will be responsible for driving and delivering the overall digital marketing requirements of AMB Group. The entire mandate covers social, ORM, listening, search, technology, digital creative and other media duties.

    iCubesWire CEO and founder Sahil Chopra says, “We are delighted to add yet another prestigious account to our kitty. We are geared up to present out-of-the-box ideas which will uplift its brand presence digitally and helps meet their desired goals. It is a great opportunity for us and we look forward to a splendid start.”

    AMB group director Manoj Sethi adds, “We are excited to onboard iCubesWire as our digital partner. With their innovative ideas & pathbreaking strategies, we are certain to soar new heights in the digital world. We look forward to maintaining a healthy relationship with them.”

  • Digital industry celebrates Union Budget 2018

    Digital industry celebrates Union Budget 2018

    MUMBAI: The Union Budget for 2018 that was finally unveiled yesterday turned out to be a rather disappointing one for the industry at large but Digital India and digitisation got prime time attention. The budget focused on the middle class and rural population, guided by the mission to strengthen India’s agriculture, rural development, health, education, employment, MSME and infrastructure sectors.

    With a view to promote digitisation, the government is set to make the necessary investment in robotics, internet of things (IoT), artificial intelligence (AI), digital manufacturing and big data analysis with the NITI Aayog to establish a national programme to direct efforts in artificial intelligence. The government has committed itself to the development of technology along with concentrating on AI and its applications, a revolutionary move for the digital industry. The ministry has decided to double its Digital India budget to around Rs 3073 crore. 

    The Indian media industry seemed to have mix reactions about this year’s budget and while some were disappointed, many seemed cheerful about it and considered it to be a welcome budget. 

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    Like the last few years, 2018 Union Budget too saw a dry spell for the entertainment industry with no big announcements. However, the government’s Digital India push by proposing to set up 5 lakh WiFi hotspots in the rural areas will pave the way for greater consumption of entertainment and news related content. It will also provide a boost to regional content, which is already expected to grow multifold in the coming years. Overall I would say the biggest positive highlight of this year’s budget was focused on agriculture and healthcare. This initiative will definitely help the marginalised part of our country in the long run.

    Dharma Productions CEO Apoorva Mehta
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    It was an expected budget. I think that it was widely believed the government would focus on the rural economy and so it came to pass. There was not much expected for the media and entertainment industry and there was nothing specific announced. Corporate India would be slightly disappointed though as corporate taxation was not reduced except for small enterprises. Aviation and farming were the big winners.

    Mukta Arts managing director Rahul Puri
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    Budget announcements signal a stronger ecosystem for media and broadcast industry. In continuation with my pre-budget expectations, I am happy that FM has kept his promise by reducing corporate tax rate to 25 per cent.

    BTVI COO Megha Tata
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    While the budget largely focuses on the upliftment of agricultural sector, there is an equal focus on technology by introducing national programme in the area of AI & exploring ways for using the blockchain technology for digital transactions. The emphasis on sectors like healthcare, education & skill development is a good step by the govt. Reforms in the education sector encourage more & more private institutions to expand or modernise to give students a more global perspective as part of their learning process, which also helps in tackling brain drain. Overall, the budget seems like a typical socialist one, without much to take-away for the common-man.

    Havas Media Group CEO India and South Asia Anita Nayyar
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    I’m glad to see that the budget for digital India has doubled and also the fact that AI and Blockchain technologies will be used by the government. But I’m disappointed that government is looking to put an end to cryptocurrencies. Globally cryptocurrencies is a phenomenon which points towards the future of currencies and maybe a more inclusive view was needed.

    WATConsult founder and CEO Rajiv Dingra 
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    The budget has focused on the right areas, particularly the rural and agricultural sector, which is definitely going to spur rural demand in the coming months and years. The rural economy needed a boost. I also like the fact that the Finance Minister has focused on ease of living rather than just ease of doing business and has introduced healthcare benefits which will benefit nearly 50 crore Indians. It is a landmark step. The emphasis on digital, particularly higher-end digital areas like artificial intelligence and usage of blockchain shows that the government is committed to providing a further digital thrust. The steps being taken, like provision of free WiFi and other forms of internet to all parts of the country will be extremely beneficial in the long run for the digital sector. It will help agencies like ours who are partnering clients for digital transformation.

    The introduction of the long term capital gains tax on equities will soon be digested by the industry I’m sure, but in some ways, I see a missed opportunity because the simplification of GST processes for the services sector would have gone a long way to help the advertising industry. The advertising industry doesn’t mind paying the taxes but abhors non-productive, complex procedures including filing of hundreds of returns every year. Overall I think the right sectors have got the incentives and therefore it should be good for the country.  If it is good for the country, it will be good for the economy and once the economy grows, the advertising sector will benefit from it.

    Dentsu Aegis Network chairman and CEO South Asia Ashish Bhasin
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    The ‘Digital India’ program has received a major boost with double the allocation of  Rs. 3073 Crore for the coming year. Budget 2018 has proposed the set-up of 5 lakh Wi-Fi hotspots in rural areas thereby providing broadband access to 5 crore rural citizens. Much to the delight of digital media players, this move will open extended avenues for them and give a strong push to regional and mainstream digital content in these markets. With extensive broadband penetration, affordable data prices and smartphones, the vision for digital India could well come to fruition in the coming years. Lastly, the estimated over 7% growth for the next fiscal creates a positive sentiment for India’s economic and financial ecosystem.

    Worldwide Media CEO Deepak Lamba  
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    In the Union Budget 2018, there has been a significant allocation towards rural development. The proposal of setting up 5 lakh Wi-Fi hotspots in rural areas will give impetus to media penetration in Tier 3 and Tier 4 markets. Media players are increasingly looking at Tier 2, Tier 3 and Tier 4 markets since regional content has begun to drive media growth. So, the infrastructure push in these regions will accelerate media consumption and inadvertently help the advertisers and the advertising business on the whole. I would certainly say it is a good budget, and we will gradually witness the positive results unfold in the future.

    TV18 president- revenue & Forbes India CEO Joy Chakraborthy
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    Government’s focus on rural and agriculture development, digitisation and digital education is going be a big demand booster for our sector. The rural demand for FMCG, beverages, automobiles, education and financial products are going to increase, this would increase advertising budgets of our clients from FMCG, education, financial services sectors. Government’s focus on digitisation brings in lots of rich data for us to better targeting for our customers. This focus would make India data rich country and the targeting and conversions on digital marketing front would be much easier and more accurate.

    Vertoz fand CEO Ashish Shah
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    FM Jaitley’s budget this year focuses on investments to be placed in artificial intelligence, machine learning and the Internet of Things with the NITI Aayog establishing a national program to direct efforts in artificial intelligence. The government has committed itself to the development of technology along with concentrating on AI and its applications which is a revolutionary move for the digital industry. Initiatives on infrastructure growth and education expansion have been looked at from a digital perspective, which reflects the significance of the ‘Blackboard to digital board’ movement. Decisions benefiting rural citizens–such as 5 lakh WiFi spots, give it a further impetus. Another game changer mentioned in this budget was the government’s will to proactively explore the use of blockchain technology. The allocation of digital India has been doubled which indicates the government’s emphasis on digital, heralding a stronger digital economy. I believe this was a great budget for the digital ecosystem.

    DAN Performance Group CEO Vivek Bhargava
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    The much-awaited announcement of Union Budget prompted a gust of anticipation & higher expectations. While the Finance Minister touts the Union Budget as primarily focused on the agricultural sector, it sure reeks of reforms beneficial for numerous other sectors as well.

    The government has always encouraged the digital sector to flourish & the budget rightfully justifies their farsighted approach. This year the allocation to Digital India Scheme has been doubled to Rs 3073 crore which is a worthwhile move for the industry as a whole. Not only that, with the onset of fast-paced technology and AI shaping the new segment of digital World, NITI Aayog will establish a national programme for it. This is a clap-worthy reform which will help organisations diversifying with AI to have a wider scope with vast awareness among everyone.  For a higher internet penetration, 5 Lakh Wi-Fi hotspots will be set up in rural areas, which again is beneficial for the rural dwellers. The need to eliminate cryptocurrencies which are funding illegitimate transactions was also mentioned. The government has proposed to revamp the system of sanctioning loans to SMEs. As per the budget reforms now the information will be linked with GSTN & will be fetched from the same. This comes across as a welcome move as not only will it streamline the process but will enable people to get accustomed to the digital ingress. Corporate companies with a turnover of up to Rs 250 crore will also be highly benefitted from the budget as the corporate tax has been further reduced to 25 per cent.

    As per my opinion, the Union Budget has surely set a benchmark & the year looks promising with excellent reforms leading to growth & development of the economy.”

    iCubesWire CEO and founder Sahil Chopra
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    This is an excellent budget from the digital perspective. As expected, the government has doubled its allocation to digital India initiative at Rs 3073 crore. This will grow the entire digital economy and the government has shown that this is going to be focus area. Its commitment to exploring blockchain and AI only ratifies its vision for digital India. The other game changer is enhancing rural regions with 5 lakh Wifi hotspots. This would lead to higher adoption, skills upgrade and rural citizens embracing digital quickly. This budget gives me hope that we are on our way to becoming a digital-led economy.

    Tonic Worldwide founder and CEO Chetan Asher

    Also Read :

    Industry holds bright outlook for budget 2018

    Union Budget 2018: Industry expects govt to favour consumption

    Is India ready for the impact of AI on marketing?

    A year after demonetisation: E-payment services emerged winners 

  • iCubesWire hires Hungama’s Veerappa as group head – south

    iCubesWire hires Hungama’s Veerappa as group head – south

    MUMBAI: iCubesWire, a digital marketing solutions provider, has announced the appointment of Shashank B. Veerappa as the group head of the south region. He will head iCubesWire’s Bengaluru office while expanding and strengthening its business.

    Shashank brings 13+ years of experience to iCubesWire, having worked in areas such as digital online sales and marketing, product design and management, client and partner management, operations responsibility and has defined multiple roles with broad range of analytic and creative skills in marketing, lead management, sales and operations.

    Prior to joining iCubesWire, he was associated with Hungama Digital Services as south India head. He has also worked with Times Internet and Tyroo Media.

    iCubesWire founder and CEO Sahil Chopra says, “I am certain that Shashank will expand our business prospects in the southern region.”

    Veerappa says, “It’s going to be a great start at the Bengaluru office where I look forward to leveraging my skills.”

  • Publicis’ Moorthy joins iCubesWire as head-RDX sales and trading desk

    Publicis’ Moorthy joins iCubesWire as head-RDX sales and trading desk

    MUMBAI: iCubesWire, a digital marketing solution and concept provider, has announced the appointment of Sabareesh Moorthy as the head – RDX sales and trading desk at its Mumbai office.

    Moorthy will work towards expanding and strengthening the business while being closely associated with the CEO Sahil Chopra and the COO Aditya Singh.

    Chopra says, “Sabareesh (Moorthy) brings his vast experience in various facets of digital media like programmatic, client servicing, media strategy, account management, advertising operations and technology and business development.”

    Moorthy brings with him an industry experience of more than 12 years. Prior to joining iCubesWire, he was associated with Publicis Media as the associate director and group head of advertising operations.

    Moorthy has also worked with Cartrade.com as the assistant general manager – media sales, Madhouse as the group head – operations, Automotive Exchange as the advertising operations manager and other organisations such as Yahoo India, Tribal DDB India, and Mindshare, among other.

    Moorthy will head the agency account sales in the western region and start a new initiative in the trading desk for programmatic advertising.