ITV

Tag: ICTV

  • ICTV comes out with a platform for personalised video mosaics, active immersive viewing

    ICTV comes out with a platform for personalised video mosaics, active immersive viewing

    MUMBAI: ICTV which creates on-demand solutions that blend the choice and control of broadband video with the quality and responsiveness of television, will unveil its ActiveVideo platform at the IBC trade show.

    The event takes place in Amsterdam from 8-12 Seotember. The company says that its platform combines the best attributes of television and the Web.

    ICTV will demonstrate how operators, programmers and advertisers can use the ActiveVideo platform to successfully bring broadband video programming and advertising models from the Internet to the television. ActiveVideo delivers Web-driven programming in combination with both live and VOD streams to provide an immersive TV-quality viewing experience.

    ActiveVideo programming can be delivered either through the widely deployed two-way cable infrastructure or via an IPTV network. ActiveVideo is navigated with standard remote controls and is fully compatible with all existing IP and cable set-top boxes, enabling the complete re-use of existing capital infrastructure.

    At IBC, ICTV will be demonstrating two new applications of the ActiveVideo platform: An ActiveVideo Mosaic, the multichannel industry’s first customizable, personalised mosaic for video-rich navigation, and ActiveVideo Channels, which enable existing broadband programming networks to be delivered to the TV in real time as subscriber-controlled television video.

    ICTV president and CEO Jeff Miller, says, “One of the greatest challenges for network operators in the broadband era has been to match the precision of the Web in delivering the right programming and advertising to the right subscriber at the right time.

    “The ActiveVideo platform is a standards-based approach that creates new programming choices with high-CPM, targeted, auditable and interactive advertising opportunities.”

    Capitalising on the ability to deliver Web programming as MPEG video to any digital set-top box, the ICTV ActiveVideo platform is entirely standards- based, requiring no custom integration or proprietary development. Live and on-demand programming can be blended with content that is created and modified quickly using standard Web tools and talent.

    The ICTV ActiveVideo Mosaic creates easy-to-use personalised navigation. This allows subscribers to view live video from and navigate through a number of channels at a single glance. The ActiveVideo Mosaic can be personalised based upon subscriber, operator, or programmer choice, or via system response to subscriber viewing habits – all on any digital set-top box.

    Interactive elements, including Web-driven targeted advertising, can be incorporated within the mosaic screens. With ActiveVideo Channels, network operators and programmers can enhance the value of existing channels by allowing viewers to take active
    control of what they see and when they see it. Simply by using their remote control, television viewers can select an ActiveVideo Channel from the standard programme guide and enter a broadband experience that includes video, navigational elements, channel branding, banner advertisements, and links to different video segments.

    Screens can be manipulated to reflect personal viewing interests and purchasing preferences. Clicking on advertisements within the ActiveVideo experience enables interaction with sponsor messages, including “telescoping” to let consumers request more information, watch a demonstration or make a purchase.

  • ICTV comes out with a platform for personalised video mosaics, active immersive viewing

    MUMBAI: ICTV which creates on-demand solutions that blend the choice and control of broadband video with the quality and responsiveness of television, will unveil its ActiveVideo platform at the IBC trade show.

    The event takes place in Amsterdam from 8-12 Seotember. The company says that its platform combines the best attributes of television and the Web.

    ICTV will demonstrate how operators, programmers and advertisers can use the ActiveVideo platform to successfully bring broadband video programming and advertising models from the Internet to the television. ActiveVideo delivers Web-driven programming in combination with both live and VOD streams to provide an immersive TV-quality viewing experience.

    ActiveVideo programming can be delivered either through the widely deployed two-way cable infrastructure or via an IPTV network. ActiveVideo is navigated with standard remote controls and is fully compatible with all existing IP and cable set-top boxes, enabling the complete re-use of existing capital infrastructure.

    At IBC, ICTV will be demonstrating two new applications of the ActiveVideo platform: An ActiveVideo Mosaic, the multichannel industry’s first customizable, personalised mosaic for video-rich navigation, and ActiveVideo Channels, which enable existing broadband programming networks to be delivered to the TV in real time as subscriber-controlled television video.
     

    ICTV president and CEO Jeff Miller, says, “One of the greatest challenges for network operators in the broadband era has been to match the precision of the Web in delivering the right programming and advertising to the right subscriber at the right time.

    “The ActiveVideo platform is a standards-based approach that creates new programming choices with high-CPM, targeted, auditable and interactive advertising opportunities.”

    Capitalising on the ability to deliver Web programming as MPEG video to any digital set-top box, the ICTV ActiveVideo platform is entirely standards- based, requiring no custom integration or proprietary development. Live and on-demand programming can be blended with content that is created and modified quickly using standard Web tools and talent.

    The ICTV ActiveVideo Mosaic creates easy-to-use personalised navigation. This allows subscribers to view live video from and navigate through a number of channels at a single glance. The ActiveVideo Mosaic can be personalised based upon subscriber, operator, or programmer choice, or via system response to subscriber viewing habits – all on any digital set-top box.

    Interactive elements, including Web-driven targeted advertising, can be incorporated within the mosaic screens. With ActiveVideo Channels, network operators and programmers can enhance the value of existing channels by allowing viewers to take active
    control of what they see and when they see it. Simply by using their remote control, television viewers can select an ActiveVideo Channel from the standard programme guide and enter a broadband experience that includes video, navigational elements, channel branding, banner advertisements, and links to different video segments.

    Screens can be manipulated to reflect personal viewing interests and purchasing preferences. Clicking on advertisements within the ActiveVideo experience enables interaction with sponsor messages, including “telescoping” to let consumers request more information, watch a demonstration or make a purchase.

  • ICTV demonstrates ActiveVideo Platform at Broadcast Asia

    ICTV demonstrates ActiveVideo Platform at Broadcast Asia

    SINGAPORE: VOD solutions provider ICTV has introduced its ActiveVideo platform at the 11th Annual Broadcast Asia Conference and Exhibition being held from 20-23 June 2006. 

    In its demonstration, ICTV has showed how the ActiveVideo platform combines the attributes of television and the web and enables operators, programmers and advertisers for the first time to successfully bring broadband video programming and advertising models from the internet to the television, informs an official release.

    The platform delivers web-driven programming and both live and VOD streams. ActiveVideo programming is delivered through the widely deployed VOD infrastructure through any VOD-capable set-top and navigated with standard remotes, adds the release.

    Capitalising on the ability to deliver web programming as MPEG video to any digital set-top box, the ICTV ActiveVideo platform is entirely standards- based, requiring no custom integration or proprietary development. Live and VOD programming can be blended with content that is created and modified quickly using standard web tools and talent, and distributed to the headend via standard web infrastructure. The ActiveVideo platform runs within the existing VOD infrastructure, delivering all programming from the headend as MPEG video, and integrates with and extends existing set-top based interactive approaches.

    “Viewers have been taking greater control of their video experiences, particularly on the PC and increasingly on mobile devices,” said ICTV president and CEO Jeff Miller. “The ActiveVideo platform enables the delivery of programming that most precisely meets the needs of the individual viewers, as well as high-CPM ads that are targeted, auditable and interactive.”

    The ICTV demonstration at Broadcast Asia also includes two applications of the ActiveVideo platform: An ActiveVideo Mosaic, the multichannel, customizable, personalized mosaic for video-rich navigation, and ActiveVideo Channels, which enable existing broadband networks to be delivered to the TV in real time, adds the release.

    The ICTV ActiveVideo Mosaic creates a simplified, personalised navigational experience by providing live video from, and navigation through, multiple channels simultaneously. The ActiveVideo Mosaic can be personalized based upon subscriber, operator, or programmer choice, or via system response to subscriber viewing habits- all on any digital set-top box. Interactive elements, including web-driven targeted advertising, can be incorporated within the mosaic screens.

    With ActiveVideo Channels, network operators and programmers can enhance the value of existing channels by allowing viewers to take active control of what they see and when they see it. With the use of their remote controls, television viewers can select an ActiveVideo Channel from the standard program guide and enter a broadband experience that includes video, navigational elements, channel branding, banner advertisements, and links to different video segments. Screens can be manipulated to reflect personal viewing interests and purchasing preferences.

  • BVITV ties up with European & Asian broadcasters

    BVITV ties up with European & Asian broadcasters

    CANNES: Buena Vista International Television (BVITV) has announced a range of deals with broadcasters in Europe and Asia snapping up the company’s slate of kids’ shows, dramas and formats, on the first day of MipTV.

    The format for Extreme Makeover has been licensed to ICTV in Ukraine. ICTV also took the British version of Extreme Makeover, the ABC medical drama Grey’s Anatomy as well as slate of features, among them Dick Tracy, The Waterboy and Honey I Shrunk the Kids.

    Also in Ukraine, New Channel has licensed the first three series of the hit comedy According to Jim plus the features Three Men and a Baby, Arachnophobia and Born Yesterday. In a separate deal, New Channel has also licensed Jetix Europe programming like W.I.T.C.H.

    Ukraine broadcaster STB also picked up a series of titles, among them The Color of Money, The Three Musketeers, Turner and Hooch and the reality series Miracle Workers.

    TV Nova in the Czech Republic has taken a raft of features, series, kids’ programming and TV movies. The network is set to launch Lost, which has been licensed to more than 210 markets, features like Pirates of the Caribbean: The Curse of the Black Pearl and Seabiscuit; and library features including Pretty Woman and Sister Act. On the kids front, TV Nova will launch a new Disney-branded kids’ block, Disney Club, running weekly for two hours, and has licensed a selection of Jetix Europe shows.

    In Thailand, BBTV has renewed its multiyear agreement with BVITV-AP for live-action series, current features and Disney animation, and has signed a new package deal for animated features from Disney’s Classic Treasures, which will air for the first time on Thai terrestrial television.

    Under the multi-year agreement, kids in Thailand will continue to have access to top Disney shows on the Disney Club block that runs every Saturday morning from 6:50 am. to 8:30 am. Also, terrestrial audiences will have access to a slate of international box office hits including Pirates of the Caribbean: The Curse of the Black Pearl and Seabiscuit.