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Tag: ICICI Prudential Mutual Fund

  • ICICI Prudential Mutual Fund’s International Women’s Day campaign ‘Sapno ki Kishte’

    ICICI Prudential Mutual Fund’s International Women’s Day campaign ‘Sapno ki Kishte’

    Mumbai: This International Women’s Day, ICICI Prudential Mutual Fund proudly unveils its latest campaign ‘Sapno ki Kishte’, narrating the remarkable journey of a mother and her son. Through a poignant narrative, the campaign captures the woman’s unwavering determination to fulfil her son’s dream of owning a car, despite her everyday challenges. The campaign highlights the need for financial awareness amongst women and securing the future through the Systematic Investment Plan (SIP) route.

    The campaign sheds light on the daily sacrifices and resilience of women, emphasizing the pivotal role they play in shaping the dreams and aspirations of their families. As the story unfolds, viewers witness a woman’s unwavering strength and perseverance.

    ICICI Prudential AMC head of marketing, digital and customer experience Abhijit Shah emphasised the importance of the campaign in recognizing and celebrating the contributions of women. He stated, “At ICICI Prudential Mutual Fund, we believe in empowering individuals to achieve their financial goals, regardless of their circumstances. Through this campaign, we aim to honour the unbeatable spirit of women and how Mutual Funds offer a pathway to secure their family’s future.”

    The campaign underscores the benefits of investing in Mutual Funds as a means to secure financial stability and pursue long-term goals. By offering a wide range of investment options tailored towards achieving diverse needs, ICICI Prudential Mutual Fund remains committed to supporting individuals in their journey towards financial independence.

    Mutual funds provide a diversified investment option, allowing individuals to invest in a variety of asset classes like equity, debt, gold and other commodities. Furthermore, Mutual Funds offer liquidity, transparency and flexibility making them a convenient tool for individuals looking to achieve their financial goals whether it’s for a short-term requirement like a car, a medium-term requirement like the down payment for a home or for long-term needs like building a retirement kitty, saving for child’s overseas education or simply building long term wealth. The campaign will reach the masses via company’s multiple digital channels like YouTube, Instagram and Facebook.

  • Hotstuff creates unique TVC for ICICI Prudential Mutual Fund amidst lockdown

    Hotstuff creates unique TVC for ICICI Prudential Mutual Fund amidst lockdown

    MUMBAI: ICICI Prudential Mutual Fund is wanting to uplift the sentiment through an offbeat positive message on the lockdown which would encourage the investors to invest. Hotstuff, its creative and advertising partners, came up with a unique idea of creating a film that complimented the spirit of Indian investors, who have adapted to the lockdown in different ways. The route was clear and the campaign was a perfect platform to extend the thought of their previous widely acclaimed campaign for ICICI Prudential Mutual Fund 'Chal Kuch Smart Kar, SIP Start Kar'. 

    However, the lockdown posed a challenge as no production unit could mobilise resources. As an experiment, the Hotstuff creative team planned out the script breakdown and sequences in a manner that could be directed via video calls. The actors were trained to film themselves. The music and post-production teams coordinated through remote work terminals to fuse things together. “A majority of the work was done in-house; since external resources were not possible in a lockdown scenario. We had already organized our operations at least a month prior to the lockdown being announced by ensuring business continuity via remote working terminals. Processes were redefined to ensure quality at the same level of output and on time. That is what enabled us to pull off this film in record time from script to release, amidst a lockdown,” said Hotstuff CEO Arun Fernandes.

    Hotstuff, with over two decades of experience, specialising in BFSI communications, is known for its pithy MARCOM solutions and off-beat content, backed with result-driven strategies for its portfolio of brands. Speaking on how advertising and marketing solutions will get impacted post-COVID era, Fernandes further added – "A new normal comes into place and the format in which content is created will have to be relooked at. While we cannot let go off the creative principles of the past, we have to explore a new creative language for the future." This actually resonates as the world over there is a large shift in how we are managing our lives without stepping out in current times by embracing smarter ways of doing things.

    The brief was succinct and clear and so was its interpretation. The lockdown gave the creative team, a chance to explore a new format of storytelling. The actors filming themselves and the realistic at-home setting brought a sense of realism to the film. Also, the story was inspired by stories heard on social media which helped the narrative to be more relatable. "A lot had to change in the way we work to get this film done. However, we realized that creative agencies have a vital role to play in situations like these. We have to adapt and become solution providers for brands that would want to stay relevant in the post-COVID era,” detailed out Hotstuff creative director Terence D’Souza.

    Cueing an investment agenda into your daily lockdown routine would help the investors relate to the key message and make the most of the given the situation, financially, through SIPs. Through this communication the endeavor is to highlight the benefits of digital investing and SIP as the preferred investment route in volatile market conditions.

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