Tag: ICICI Prudential MF

  • Weekend Unwind with: Hotstuff Medialabs chief creative officer Terence D’souza

    Weekend Unwind with: Hotstuff Medialabs chief creative officer Terence D’souza

    Mumbai: With another weekend upon us, IndianTelevision.com rolls over to the next edition of fun snippets that peek into the mind of a corporate executive. This week, sharing his musings with us we have the chief creative officer of Hotstuff Medialabs, Terence D’souza.

    An advertising professional, creative director, filmmaker, writer, musician, and brand strategist- all rolled into one, Terence pursued a career in finance before realising his true calling was in advertising. He then switched over from Auditing to Copywriting in 2012, by joining Hotstuff. Here, he channelled his finance acumen into transforming communication for most BFSI brands, and was instrumental in introducing off-beat jingles and genres of communicating financial information through his campaigns. He specialised in investor education drives, working very closely with the mutual fund industry and more than 50+ brands, including ICICI Prudential MF, Edelweiss MF, Kotak Life Insurance, SBI Life Insurance, Axis, SUD Life, HDFC Ergo, HDFC Life, IIFL Group and UTI Mutual Fund to name a few.

    So here goes…

    – Your mantra for life
    Choose happiness. Everything else will follow.

    -A book you are currently reading / plan to read
    The Silmarillion by JRR Tolkien. (Hope to finish it before the Rings of Power starts streaming on Prime).

    -Your fitness mantra, especially during the pandemic
    I choose sports over the gym, and play Badminton- Properly, I mean, with the right technique on courts. It helps me be more agile.

    -Your comfort food
    Dal, rice, and rava fried fish- especially when it rains.

    -When the chips are down a quote/ philosophy that keeps you going
    The poem Invictus by William Henley, especially the last verse which goes, “It matters not how strait the gate, how charged with punishments the scroll, I am the Master of my fate, I am the Captain of my Soul.”

    -Your guilty pleasure
    Loud and ultra-macho action movies from the 80s.

    -When was the last time you tried something new?
    Tried mint flavoured coffee for the first time a week ago. Felt like I was brushing my teeth with coffee.

    -A life lesson you learnt the hard way
    If you don’t protect your work as you would your own children, someone else will raise them.

    -What gets you excited about life?
    The fact that an entire generation of kids is being introduced to 80s music and pop-culture once more, gives me hope.

    -What’s on top of your bucket list?
    Winning an Oscar for Best Director.

    -If you could give one piece of advice to your younger self, what would it be?
    Travel more, by yourself. You will discover a side of you that is beautiful.

    -One thing you would most like to change about the world
    Only educated citizens with a proper psych evaluation and certified cognitive skills should be given a license to vote in every election.

    -An activity that keeps you motivated / charged during tough times
    Talking to the ones closest to me, and realising that no matter how bad it gets, I am still the hero of their story and they believe I can win.

    -What lifts your spirits when life gets you down?
    I get by with a little help from my friends.

    -Your go-to stress buster
    Sunday jam sessions with my band Kehkasha. It’s my anesthesia. 

  • Razorfish India appoints  Swapnil Puranik as Mumbai’s head of strategy

    Razorfish India appoints Swapnil Puranik as Mumbai’s head of strategy

    MUMBAI:  Razorfish has appointed senior team member,  Swapnil Puranik, as head of Strategy in  Mumbai. He will be responsible for driving strategic business transformation and digital roadmaps for Razorfish’s clients.

    “Growth is the real ROI” believes Puranik, “and that businesses today are no longer looking for superficial solutions and metrics, but strategies to transform and evolve their business by maximizing relevant consumer interaction through technology adoption, data analytics, deeper consumer insight and non-intrusive creative ideas”

    With 13 plus years of advertising and marketing experience, across agencies, businesses and successfully running his own startup, Puranik has experience across multiple categories like telecom (RCom); Travel & Hospitality (Qatar Airways, Hyatt, Sofitel); BFSI – Aditya Birla Finance MyUniverse, ICICI Prudential MF, Reliance Mutual Fund; Fashion (Lilliput, 109F, Fusion Beats; Electronics (JBL, Harman Kardon); Luxury (Davidoff, Calvin Klein, Roberto Cavalli) amongst others.

    He led the digital marketing team and launched many successful campaigns like iPhone 5S/5C launch in India, longest Twitter campaign during WorldT20 2014 (Limca Book of World Records); leading media for Qatar Airways for the SEA region. As Business Head – Worldoo.com, he was responsible for defining product roadmap, product validation and launch the product

    He has also helped startups scale up, which led him to build his own business, which successfully got acquired.

    Prior to joining Razorfish, he was business head at Anvis Digtial – a young Mumbai based startup, where he grew the business to become a full service digital and tech company and helped win digital mandates for brands like Qatar Airways, Roche Bobois, Davidoff, Calvin Klein, MyTangerineTree amongst others.

    “I am super excited about co-writing the India Digital story with Razorfish. I have been following some of their transformational work in India and global regions and clearly this is where the future is,” says Puranik,

    Razorfish India COO Gaurav Pathak said, “Puranik’s incredible blend of a probing and intuitive approach coupled with a mature understanding of the latent consumer insights is what we want to bring as an important dimension to our Digital solutions. We are building a strong senior team that can guide clients in their business transformation journey beyond vanilla digital offerings. ”

    Charulata Ravi Kumar, CEO Razorfish India adds, “In today’s digital world, increasing discovery, generating conversations and driving advocacy is all clichéd and given. What we look for is a curious mind and fire in the belly. And of course clients who have the appetite for it to take their brands to the next level of this matrix.”

    Razorfish India has a team of over 500 (Strategy, Technology, Creative& Media) across Gurgaon, Mumbai and Bangalore.

  • Razorfish India appoints  Swapnil Puranik as Mumbai’s head of strategy

    Razorfish India appoints Swapnil Puranik as Mumbai’s head of strategy

    MUMBAI:  Razorfish has appointed senior team member,  Swapnil Puranik, as head of Strategy in  Mumbai. He will be responsible for driving strategic business transformation and digital roadmaps for Razorfish’s clients.

    “Growth is the real ROI” believes Puranik, “and that businesses today are no longer looking for superficial solutions and metrics, but strategies to transform and evolve their business by maximizing relevant consumer interaction through technology adoption, data analytics, deeper consumer insight and non-intrusive creative ideas”

    With 13 plus years of advertising and marketing experience, across agencies, businesses and successfully running his own startup, Puranik has experience across multiple categories like telecom (RCom); Travel & Hospitality (Qatar Airways, Hyatt, Sofitel); BFSI – Aditya Birla Finance MyUniverse, ICICI Prudential MF, Reliance Mutual Fund; Fashion (Lilliput, 109F, Fusion Beats; Electronics (JBL, Harman Kardon); Luxury (Davidoff, Calvin Klein, Roberto Cavalli) amongst others.

    He led the digital marketing team and launched many successful campaigns like iPhone 5S/5C launch in India, longest Twitter campaign during WorldT20 2014 (Limca Book of World Records); leading media for Qatar Airways for the SEA region. As Business Head – Worldoo.com, he was responsible for defining product roadmap, product validation and launch the product

    He has also helped startups scale up, which led him to build his own business, which successfully got acquired.

    Prior to joining Razorfish, he was business head at Anvis Digtial – a young Mumbai based startup, where he grew the business to become a full service digital and tech company and helped win digital mandates for brands like Qatar Airways, Roche Bobois, Davidoff, Calvin Klein, MyTangerineTree amongst others.

    “I am super excited about co-writing the India Digital story with Razorfish. I have been following some of their transformational work in India and global regions and clearly this is where the future is,” says Puranik,

    Razorfish India COO Gaurav Pathak said, “Puranik’s incredible blend of a probing and intuitive approach coupled with a mature understanding of the latent consumer insights is what we want to bring as an important dimension to our Digital solutions. We are building a strong senior team that can guide clients in their business transformation journey beyond vanilla digital offerings. ”

    Charulata Ravi Kumar, CEO Razorfish India adds, “In today’s digital world, increasing discovery, generating conversations and driving advocacy is all clichéd and given. What we look for is a curious mind and fire in the belly. And of course clients who have the appetite for it to take their brands to the next level of this matrix.”

    Razorfish India has a team of over 500 (Strategy, Technology, Creative& Media) across Gurgaon, Mumbai and Bangalore.