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Tag: ICICI Prudential Life

  • ICICI Prudential ties up with Konkana Sen for critical illness cover

    ICICI Prudential ties up with Konkana Sen for critical illness cover

    MUMBAI: ICICI Prudential Life Insurance has launched a new multimedia brand campaign to highlight the superiority of its top-selling term plan iProtect Smart.

    The campaign highlights the fact that the product not only offers life cover that secures one’s family but also gives an option to cover oneself from 34 critical illnesses, thus making it an ultimate protection plan.

    The campaign, which comprises a TV commercial as well as digital, cinema, outdoor media and others, will showcase how iProtect Smart, a term life cover plan also offers a living benefit for the policyholder – a 34 critical illness cover which provides the claim amount upfront on detection without any bills or hospitalisation. The policy is targeted at individuals from 25 to 50 years of age. 

    ICICI Prudential Life has partnered with actress Konkona Sen Sharma for the campaign where she will be seen communicating the product superiority and value proposition to help consumers understand why iProtect Smart is the right insurance product for their financial security needs. 

    ICICI Prudential Life Insurance executive director Puneet Nanda says, “iProtect Smart is a unique term plan that strikes the right balance between health and protection in one policy and a life cover for family’s security and also an option to cover oneself against 34 critical illnesses.”

  • ICICI Prudential Life launches TVC on Child Plans

    MUMBAI: ICICI Prudential Life has launched a ad campaign that has been conceptualised and created by the company‘s creative AoR Lowe Lintas.

    The life insurance company feels that child education plans are not actively considered in India. Building a bright future for their child is the primary and foremost concern for all parents but when it comes to saving for the child‘s future, it is mostly done through traditional investment options like FDs, property, post office schemes and gold.

    The ad is aimed at creating awareness and informing the audience that Child Education Plans are an ideal way for them to secure their children‘s future.

    One of the television commercials portray the special relationship that exists between grandparents and their grandkids. “At ICICI Prudential Life, we recognise the emotion behind the need of a grandparent to want to do something to secure their grandkids future,‘ the company said.

    In other commercial, the story revolves around two brothers having a seemingly casual chat wherein the elder brother takes offence to the younger brothers informing him that the insurance company will ‘take care of the child‘ in case something happens to him and that no one else does this. There is a heightened moment of tension but in the end he realises that the company is lending only a helping hand and that he has an important role to play as well in ensuring the child‘s bright future.